Not An Alvarez! w/ Driftwood Guitars

In this conversation, Blake interviews Chris and Matt from Driftwood Guitars. This is an EXTREMELY UA-cam driven episode. (Thanks Rhett Shull!)
As the Driftwood Guitars channel has grown, so has the guitar building business and we talk about their approach, how to balance the guitar building side with the video side, negative troll comments, mental health, and a whole lot more!
Head over to the Driftwood Guitars website HERE! www.driftwoodg...
And their UA-cam HERE / @driftwoodguitars
Takeaways

• Building guitars was a hobby that turned into a business

• UA-cam played a significant role in growing their business and connecting with customers.

• UA-cam has revolutionized the guitar world, making it more accessible and exciting.

• Balancing marketing/promotion work can be difficult, but it's necessary.

Chapters
00:00
Introduction and Background
01:58
Getting Started in Guitar Building
03:01
Transition to UA-cam
06:02
The Impact of UA-cam on the Business
08:08
The Evolution of UA-cam and its Influence
09:31
The Growth of Guitar Podcasts
12:21
The Shift in UA-cam's Perception
15:36
The Journey into UA-cam
19:46
The Early Days of UA-cam
20:45
Creating Quality Content
21:14
Finding Your Voice on UA-cam
22:09
Listening to the Audience
23:08
The Power of Momentum
24:18
Discovering Your Niche
25:14
Analyzing Video Performance
26:09
The Importance of Thumbnails and Titles
27:11
The Viewer's Perspective
28:05
The Unpredictability of Video Success
29:24
Balancing Passion and Views
30:27
The Impact on Business
31:09
Expanding Reach and Sales
32:08
Direct Connection with Customers
33:09
Competition and Quality
34:27
The Power of UA-cam Algorithms
35:51
The Work Behind the Scenes
38:47
The Balance Between UA-cam and Guitar Building
41:27
The Path to Success
44:03
The Role of Luck and Algorithms
45:53
The Power of UA-cam Collaborations
46:35
The Importance of UA-cam for Creators
47:03
The Evolving Landscape of UA-cam
47:55
Balancing UA-cam and Guitar Building
48:23
UA-cam as a Tool for Business Growth
50:15
Dealing with Negative Comments on UA-cam
51:13
Developing Resilience through Online Criticism
52:47
Appreciation for the Online Creator Community
53:32
Final Thoughts and Shoutouts
56:26
Favorite Boss Pedals
59:06
Favorite Kind of Pizza
01:04:02
Closing Remarks
Support The Show And Connect!
The Text Chat is back! Hit me up at [phone]
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[@thetonemob]

Have you ever noticed how many guitar manufacturers are using their last names? It seems higher than other industries to me…

[@jmd76family]

Thanks for sharing their channel. Great videos!

[@thetonemob]

Of course! I figured folks would like them