Where Do You See Audio Plugin Development Going In The Future?
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- Опубліковано 26 бер 2024
- In this video I discuss where I see plugin developers taking plugin development. We live an exciting time where there are a lot of independent companies making strides in the audio industry and developing plugins that advance our workflow and help us achieve the best sound possible.
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Paul, You and I are on the same wave length. I 100% agree with you. What is fascinating to me being almost 57, is how the recording industry has changed. When you think of it, the digital interface and the ability to record to your computer is the biggest innovation to recording industry. Not everyone has access to washing machine size tape machines along with the storage of 2 inch tape and all the cost associated with it. Not to mention the big console you need to go with it. This is great time to be a musician/ recording engineer/ producer. I remember in the early 90's living in Orange County California and being in a studio that got some of the first Adat Alesis recorders using VHS tape. What a time that was. Lots of memories.
Some people I speak to moan that music production and recording is so accessible these days. But I think it's great. Musicians and producers who otherwise would have never stepped foot in a studio now can get some free plugins and find out if they enjoy it.
@@AudioAnimalsStudio I agree with you. Think of all the missed music we could have had if we had all this since the 60's or earlier.
This is such an interesting take since an article just came out about "digital synths are more analog than analog" I purchased a 3rd wave synth last year and it is absolutely fantastic, it's better than all the synths I own besides my Moog. Where I do think things are going is combination, plugins controlling hardware like my Bettermaker Limiter or the WesAudio stuff. Imagine if Tube-Tech came out with a plugin that would control a CL1B..... The thought of plugins doing different things and controlling the hardware is an interesting concept, I did not think about that. Your take on analog not sounding the same is 100% correct and I believe this is why digital is just 0 and 1s however hardware is physical it has electricity moving through it and those electrons moving around is somewhat random and interacting in a physical world so no plugin can really replicate that, maybe in the future but it will take AGI to do it.
Great points ... Yes, what plugins can do, that hardware can't will be "the future of plugins". Some kind of "surgical operations" or "special repair" tasks ... Most of the time combo gives great resoults as you said.
Like a plugin that repairs a flappy kick that is buried in the mix and can't be corrected using conventional methods. This is where I see AI tools really excelling.
A.I will take over loads of the new plug in - sound design is going to get crazy
For the hardcore pros, I agree that analog will continue to have a big role. But I think the growth of bedroom producers and mixers are where the market for plugins will be aimed simply because they exist in greater numbers. They have never laid their hands on analog hardware and the desire to have analog emulations is only driven by UA-cam influencers doting on their boxes. And then there’s the steep price wall for the hardware.
As I have said many years ago, I want to be able to twist virtual knobs with a VR/AR headset.
There's a DJ app you can do this with on oculous so it's entirely possible. I considered getting Apple Vision and doing away with the screens to have a virtual screen over the speakers. But I wonder how I'd feel wearing Apple Vision all day.
@@AudioAnimalsStudio nice!. thanks for the information
Well, it's for sure the worst Apple Vision Pro version we will see from now on, so I think Apple will collect a lot of useful feedback, and V2 could be a potential screen replacement/enhancement the chip industry is going at crazy speed right now so we can pretty much expect big jumps from V1 to V2 in any smart device.
@danielkisel5661 this is why I'm currently holding back getting one. They look amazing but I'm not dropping 4k every couple years for an upgrade. Like you say tech moves so quick.
Original digital tools might get taken more serioulsy and appreciated for what they are and what they can bring, and not percieved in any bad light, but I don't think analog emulations will ever end. I believe, step by step, the analog emulations eventually will get to the point where they are really completely indistiguishable, (even completely nulling the specific modelled unit,) and it will be a fact widely accepted by everyone in the industry. Not sure we are going to get to see it ourselves tho, but tech will get there eventually.
Eventually, it'll get there. I said 10 to 20 years which I think is reasonable.
@@AudioAnimalsStudio Sure will
For me one good example and testament is the Make believe Studios Sontec EQ emulation which honestly I failed to say which one is plugin and which one is 15k $ hardware in some UA-cam video test.
The plugin sounded and felt just as good as hw this time...
ProQ4 with this ability may well be a realistic advancement as Stem Separation was released yesterday by Akai. ZPlane is the engine powering it.
Let's hope so that would be amazing. With the integrated spectrum analyser showing you the vocals frequency analysis. Would be really useful.
@@AudioAnimalsStudio But Ozone already has it? What would make it more useful than that?
@billpodolak7754 ozone as an EQ is pretty poor in my opinion. I'd only use it as the only available option for this kind of processing.
@@AudioAnimalsStudio what do you think makes it poor as an EQ?
@billpodolak7754 visually to me it's unappealing, sound wise it's nothing special just a standard EQ. Can do a lot, but there are so many better EQs out there in the digital world. ProQ3 is just a standard EQ but it is more visually more appealing. Soundwise it all comes down to preference.
Who is this question from please?
I do a lot of beta testing for plugin companies and was a discussion I was having with them in regards to where I see plugin development going within the industry. They were looking for new ideas and ways to develop further.
No one listening to music will ever care if it is hardware or plugin. They both deliver professional qualty. Might be a difference, but is one better than the other? Way more music is mixed in the box than most peoples are aware of, and the plugins will only get closer, not dissapear.
I hear a lot of people say this and whilst I agree mixing in the box is better than mixing with an analogue console, this is why I switch my SSL for an Avid S4. There is a difference between music that is digitally mastered and analogue + digitally mastered. Regardless of if the listener knows if one's digital or analogue, they feel it. Subconsciously they know. A Master that is smooth and pleasing to the ear resonates with the listener a lot more than something that is harsh on the ear. It's the difference between listening once and playing that song on repeat. It's like if you go out for a nice meal and the food tastes incredible, the vibes just right, you have a really nice night, you go back the next week. Compared to you go for a nice meal the food tastes incredible but it's loud, the staff are rude, the vibes not right. You don't go back.
@@AudioAnimalsStudioI totally agree with you Paul, I sent my perfect mix for a Master, and bare in mind this was mainly because of the gear they had. They sent it back stale, no life. It was just loud! I asked him if this was a plugin master and lo and behold I was right…
I had the same experience when I heard Busta Rhymes latest Album. I thought something was off! It didn’t hit or sound right! Then I learnt the entire album was mastered using “Master Plan”. Not that it’s bad but again I could feel it! Like a well made demo is how I would describe it. So yeah for Mixing I get it but for Mastering you just can’t beat a good Analog Master
@Mike-vr7mb and your experience is the same experience as the general listener. The difference being you know why it didn't resonate with you, wheras they don't. They then unknowingly why don't listen again.
@@AudioAnimalsStudio Spot on!
I see it a bit differently. First of all ITB has it own sound and analog has its own sound and each one has its stengths and weaknesses. You can absolutely achieve very smooth sounding mix ITB as well as harsh sounding analog mix (there are tons of bad analog mixes out there actually from the 60s all the way to late 90s). ITB mixing sounds best when you don't use saturation too much (or stick only to a few elements in a mix and mix 100% clean everything else), when the analog mixes benefit from the additional distortion which can cover worse eq choices etc. I had the experience of analog mastering from several mastering engineers working hybrid (on a top notch equipment and incredibly treated rooms) and a lot of the times I was better off changing the eq on the 2 elements in my mix and the master sounded "cheap" next to the corrected mix (all ITB). But unfortunately none of these mastering engineers told me what I should correct because they wanted to get paid and do their job on their own. Which is really unfortunate for me as a mixing engineer because I want to deliver the best sounding mixes. What made me better throughout the years of mixing was buying FLAC versions of best sounding albums mixed by Bob Clearmountain, Bruce Swedien, Serban Ghenea, CLA, Kevin Shirley etc. and listening to them 15-20 minutes right before jumping into the mixing session. When you have a fresh perspective of a great sound you mix and master 100x better then when you listen to mediocre sounding mixes or just recent radio stuff (which is not sounding that great). A lot of 'referencing to clients favourite sounding songs' is BS because 9 out of 10 times the client is sending very mediocre sounding reference which is pretty easy to best if you're 10-15 years in the business doing it 8 hours a day 5 days a week. And beating that reference isn't any achievement, it's a necessity. However we should aim for the best sound, not beating mediocre sounding references. That's my opinion and how I see things. As for the AI right now it's really shitty when it comes to mixing tools, the stem separation in Ozone is ok but is introducing the artifacts which are decreasing the audio quality a lot. Using that is not a proper solution if you take your job seriously IMO. Go back into the mix and fix the problem, then apply global eq and dynamics changes which are necessary to finish the sound of the record. Working close with a mixing engineer is the best solution always - but unfortunately so called mastering engineers often don't care that much about some fine details and want to keep their business running working as little as they can get away with (to save time) and it's sad. But I know why it's like that - no one cares that much about audio quality nowadays except some audio nerds like me and you and some other people who do tons of comparisons on their own, enjoy listening to really great sounding records, spending extra time to find the proper solutions how to fix certain things in the mix or the production etc.
Wrong, analog mastering in the right hands does not need anything more than a digital limiter to smoke 99% of the over DSP'd masters released today IMO.
That's to smoke a digital master. I agree with you there. But won't smoke 99% of mastering engineers using a hybrid setup.
You might be surprised by what BGM and Lurssen and many others are still doing with just a single digital limiter.@@AudioAnimalsStudio
All these comparisons of plugins vs hardware are bullocks…first of all these are not fair since analog units run through additional mic pre/line in on a audio interface. Plugins run completely dry and there is no way it will sound the same. I haven’t seen ONE ☝️ comparison that has taken it into consideration! Analog unit has additional layer of at least slight saturation vs plugin that is completely solo without mic pre! Of course anlog will sound better in that case!
But every test I do I pass the plugin through the converters so it is identical. So this claim is false and factually incorrect. I even say this at the start of the videos to avoid getting that comment and claim. To ensure a fair test and comparison you must pass the plugin through the same converter and signal chain as the hardware. Otherwise as you stated there will be additional processing the hardware gets that the plugin doesn't. Your claim may be correct with other engineers plugin vs hardware comparisons but not mine.