So this is pretty much my first non-smartphone related video in over a year! I'm trying something new, so would love some feedback if anything comes to mind! 🙏 For my last video about whether I regret moving to an iPhone: ua-cam.com/video/FsHrV26dKD8/v-deo.html
I like a little variety, so this was a good idea for a video! I would like more videos like this, (With tech that isn't just a smartphone) but I would still like smartphone tech videos
Cracks me up when you can get custom molded balanced armature in ear monitors that are actually studio quality in the same price range hand made for you
That's why marketing is important. The entire "free" internet works on ads, and ads are marketing. People are not forced to buy them though. I have never bought an apple nor a beats product. And people are free to spend their money however they choose.
@@dick8997 if you use a bit of common sense you'd realize that beats are not supposed to sound good. They are supposed to be fashionable. There's no point of comparing apples to oranges. Just like digital watches vs super expensive mechanical watches. Yes mechanical watches are more complex to manufacture, but people buy them for fashion and to flaunt their wealth.
Kids still used it at my school basically to show "they have money". Even though there's MUCH better headphones at the same price. Products of great marketing 😂
It's crazy how a piece of technology can encapsulate a moment in time. Seeing Beats again reminds me of my high school and early college years. They really were everywhere.
@@jezebulls Ultimately they sold the company for $3 bil. although not all of it went to them as there were other stakeholders at the time. For Dr. Dre at least, he walked away with $500 mil. after taxes.
@@check2000 no they didn't. They worked with Monster to develop their original idea for headphones. Monster agreed to a very lopsided deal out of greed and then got burnt.
It's worth pointing out that Apple didn't just "foresee" the rise of wireless earbuds and headphones- they helped drive it by removing the headphone jack from Apple devices. And it reeks, quite frankly, because if there's one device built with planned obsolescence in mind, it's an electronic device with a rechargeable, non-replaceable battery.
@@justinedzard But I do think that is due to what Arun pointed out in the video about reviews. Compared to 10 years ago, consumers are more informed about products due to the availability of entertaining and informative reviews. People realized that Raycon were poorly made because of videos comparing them to cheap Chinese products and testing their sound against earbuds that are half the price. I do think product lines that are more fashion and style over substance can succeed. Comparing Beats to Raycon, Beats had a more influential figurehead and created hype from word of mouth rather than paying way too many UA-camrs to run ads for them. Raycon is also failing because of their poor execution of the same marketing strategy. They got into the wireless earbuds game way too late.
The same facility that produced Beats also produced headphones called the Monster - Inspirations... Spent $200 on them and their sleek, rectangular metal body won me over... They sound great, don’t know about Beats though... :/
Big difference: MS does "embrace, extend, extinguish" to other companies. Apple bought Beats and integrated it. Anybody who thought paying 3 billion for Beats was too much was a moron. Beats made Apple more than 3 billion in revenue in around 7 months. Total no brainer to buy Beats, it was a bargain. Now the AirPods brand, if it were an independent company would be part of the Fortune 500.
@@kewlkarthi89 ----- I agree with the general theme of what you're saying. Where I disagree vehemently with Jalabi is the fact that Apple buying Beats is NOT a case of "embrace, extend, extinguish". He doesn't understand history. In the late 90s Microsoft lost a case and became a convicted predatory monopoly. The words for it that the US Department of Justice used was in fact "embrace, extend, extinguish". They were successful in killing off Netscape and others through such tactics.
@@bruxi78230 I'm fully aware of the history of Microsoft, and of Apple, regarding the former's anti-trust issues, thank you. Ironically Microsoft made an investment in Apple in the mid-90s specifically to get the DOJ off of their back w.r.t. antitrust. The general term for what Apple did w.r.t Beats is "acqui-hire": they bought the company mainly in order to acquire the intellectual property and/or products for use in their future products. But it's still a case of "embrace, extend, extinguish" because as @Mrwhosetheboss said in the video, for the most part Beats is a shadow of its former self since Apple bought them. Apple did that mainly to prevent Beats from becoming a strong future competitor to them in the headphones and digital music streaming spaces.
Apple acquired beats to suck the life out of it until it fades away. Unlike, Google who took UA-cam and made it into a giant in its market. I guess there are two ways to form a monopoly, either way, they still corner the market. I prefer the latter.
Yeah, I’m not sure how whosetheboss didn’t realize this one. Apple didn’t ‘predict’ a shift from wired to wireless with smart devices, they straight up willed it into existence. People also were not happy with it. Basically what happened in actuality is the exact opposite of what he said happened.
@@G_F1 Apple isn't the only platform out there that they would single-handedly change the market. There are *still* an enormous number of Android phones with headphone jacks. Currently using one myself and it is a new flagship.
I remember back in 2009 I bought my first pair of "more premium" headphones. I wanted the bass, so I settled on a $35 pair of Skull Candy headphones. I was in love with them back then. I thought they were the greatest thing in the world and had way more bass than the BEATS. Which in my mind made them better.
I bought my first (and last) pair of SkullCandy in 2008. They literally broke the same day I bought them, when I gently pulled them off my head. Never again. Cheap cheap cheap all the way.
The problem with cheap headphones like skull candy is that they can sound good at an affordable price, but they are affordable because they have to save money somewhere. The speaker is the most expensive part on the unit. Everything else is trash! This is also happening with cheap wireless earbuds. At the end of the day, it’s best to just by at least a mid range pair, so the material won’t just fall apart and you will be right back at the store buying another set.
can't agree more...well....i'm not some geniuses of sound or wadever...but even in my "deaf ear"....there is another brand that is not look good....but definitely sounds far better in cheaper price range at that time....IMO...so me personally never interested to buy this brand...even when when at their hey day or even now.....
@@Hugo_Prolovski now Samsung has joined on board and said "we need more room for the phone " bitch your phone is 7 inches what room do you need ?!?!?!!?
Not only did beats gain a lot of popularity because of the way they were promoted, but they gained even more popularity when dubstep came around and the whole world wanted to hear „d-d-d-d-drop the bass"
PEAK Beats culture was that friend you had in 2011 who copied Skrillex's style and would talk *at you* for hours about how a song that goes wubbwubbwubbwubwubwuwbwuwbwuzzwuzzwuzzwuzzwubwubwubwub was like listening to Mozart if you did it with your $300 Studio Beats that have a Spider-Man logo on it, for some reason.
It fits with the Apple marketing. "These must be the best because they're so expensive." Apple has been using that marketing for iPhones, iPods, Macs, etc. Doesn't matter how good they are, the perception is they are the best because they're so expensive.
Dre didnt dream up Beats, he was approached by a company that wished to use his likeness. They were never great cans but the marketing efforts were top notch.
Isn't that the truth. Clever marketing can definitely lure people into buying subpar products at an inflated price. Thankfully there are some great unbiased review channels these days.
Fashion headphones, that's what it is. Also most people don't know how good sound is supposed to be, however everyone knows louder bass when they hear it.
The most messed up thing about Beats headphones is that it was possible to get counterfit versions that were better quality than the genuine ones. The Beats Studio's from around 2010-2013 were the worst hit.
I sometimes hate how “big companies” do business. But I find it so smart at the same time. There’s a reason why they are at the top when it comes to business moves. Love the way Arun puts it. Simple and easy to understand and yet so informative.
@@fntm4738 Not true one bit. Bose PRACTICALLY INVENTED (popularized anyway with the QCs) NOISE CANCELLATION. Also they do MULTIPOINT Bluetooth. Sonys NC is quite good on their latest but nowhere near Boses - is the general consensus.
I made fun of people with Beats for many years and I love Sennheisers but Beats did come out with one headphones that actually were well reviewed on audiophile blogs. I don't remember the model but I remember how shocked I was, as were the reviewers, that Beats actually came out with decent audiophile headphones.
They were shockingly bad! In the DJ world if you had a pair of Beats you wouldn't be considered serious about your sound. Pioneer or Senheissers were the ones to have, even a mid range level Sony headphones packed a better punch than Beats.
I remember reading a news article some years back that compared "official" Beats by Dre versus the cheap knock-offs; and the testing/teardown revealed that the "knock-offs" were actually made with superior parts and craftsmanship than the "official" beats. The tear-down also revealed that several models of "official" beats had added unnecessary metal weights to simply make the headphones heavier for an "expensive" feel.
beats were a piece of crap . even their knock offs were better sounding and used better parts . the knock offs were made for 25$ and sold for 30$ where as beats original would make headphones for 20$ and sell it for 200$ . i remember way back in 2013 i bought a beats pair for my ipod touch and they absolutely sucked . i had used apple official ones till then . but the apple official ones sounded better.
My dad was really into music and when I was growing up we had a decent headphones and loudspeakers around. I unintentionally learned to listen to music thoughtfully and hear nuances in different tracks. I never owned a pair of Beats put sometimes tried my friend's Beats and I was shocked. I couldn't understand why they (or their parents) had paid a hundreds of dollars for a pair that sounded like it shouldn't cost more than 10$. Going forward I treated Beats By Dr. Dre always as a case study in marketing, more than a high end audio company. And boy did they know something about marketing! Couple years back I had a fleeting thought and wondered when/where did they disappear. Thanks for answering that + delivering a well put together and entertaining video!
They made us wear them in Barns&Nobles as a demo to sell...yeah I was one of the quickly growing list of people allergic to to the dye they were made with.
When Apple Music launched, their radio station was called “Beats 1” and mentioned the Beats name everywhere. However somewhere in early 2020, while the station was still called Beats 1, Apple dropped all mention of the Beats name and referred to it as Apple Music and then the station was relaunched in August of that year as “Apple Music 1” Once Apple makes a sports version of the Classic AirPods and smaller version of the AirPods Max, then it’s over for Beats.
Well them doing that last bit you said is as easy as looking at how they designed those ones and making them in their own way with more advantages than the Beats ones. For me the sports earbuds have to have adjustable earbands for me to even consider and Second would be they gotta look and sound better than my Skullcandy Push Ultras. I know there's bad reviews on the Push Ultras but I think most of those reviews are BS they mainly targeted the most balanced sounding earbuds that they can make and added premium quality to it
That’s def true I had recently purchased the Powerbeats bc that was the best sports earbuds on the market. If Apple comes out with a better & smt with a similar price I’d prob have bought that one instead.
I remember my first beats in high school where everyone had them. The day I got em was the best in my life lol still love beats to this day. Got new ones on order atm
not really a smart move tho the reason apple bought them in the first place was for competition and to make more money if dre stayed with beats and grew the product even more he couldve made more money in the long run
Ahh, I had three pairs of Beats back in the day. I remember each of them clear-as-day: 2 pairs of Solo HD (white, baby blue) and Solo 2 wireless (in gold). That really was a good era that I look back on and smile. I loved feeling like I was hearing all of the music back in middle school and high school. Man, the nostalgia.
Growing up in a family of musicians, I remember the absolute shit I got from all my friends the first time I tried on a pair of beats and said the bass was exaggerated. I still cringe to this day because people ask about advice for purchases for mixing music and one of the first brands they think of for studio headphones are beats.
I remember seeing Beats while I was in middle/high school and always being like "What's the deal with these?" so I saved up my money and bought a set. I'm a metalhead compared to a bunch of rap fans around me though, so I listen to something like Megadeth or A7X and it sounds like garbage. I'm glad that these drove me to start doing my own research, not just in headphones but everything that I buy.
@@somethinglikethat2176 Just because a scam is "luxury" doesn't mean it's not a scam. They sold overpriced earphones and advertised them as producer quality when actually no producer ever used them because they were complete trash and sounded like 30$ walmart earphones from a bucket bin "which they were". Dr Dre knew the average human is an idiot and took advantage of that.
@@angelgjr1999 beats only had a monopoly before youtube reviewers were a thing, after that people found out that brands like sennheiser, sony, bose, etc. were better for a cheaper price
@@lathrin better imagine the look on the beats owners smug little face when he's handed either of those companies products and realizes how utterly awful his highy over priced headphones are.
I remember walking into a Curry's in 2012 where they had a lineup of headphones you could try in the shop by plugging in your own device. I was astonished at just how bad the Beats headphones were even before factoring price. My £9.99 Sony earbuds sounded better.
How is it not correct? I mean sure wireless was gaining traction and investing in that is foresight, but removing the wired headphone jack and turning it into a dongle that costs extra money is basically like daring your customers to leave and relying on the fact that switching ecosystems sucks so much to keep them there anyway.
What a bunch of idiots... The customers who let them get anyway with it, not the company. Although... After making music with Logic, GarageBand and Beats Studio headphones for a while now...Apple are also either really incompetent, or they just don't care about the quality of their products 😂
@@the_MrFloof logic is a top notch daw, I wouldnt knock it at all. Garageband is also great for what it is but it's not a full fledged daw. As far as the headphones, I can see how you got fooled but no professional has ever suggested using beats studio headphones in an actual studio, at least not for doing work
@@mahadalisajid7374 ----- They didn't just sell $20 headphones. The had lines that extended up to $350 dollars. Second, what counts to an acquiring company are sales and profits. Beats had plenty of both. Like I said before, total no brainer to buy Beats. Imagine what revenue Apple Music does now. It's in the order of 8.5 billion per year (times 6 years is about 51 billion). Who cares about 3 billion, it's the coins lost in the sofas at Apple HQ.
@Noah Timmy in some cases yes. Beats in South Africa was starting at R3000 ($200). You could get decent Senheisser and JBL although not noise canceling for more or less the same price
Beats had a purpose. They were compact, had short cables with phone functions and a remote, looked good when worn outside. All those brands you mentioned couldn't compete at all except for sound quality.
I worked at Best Buy during this craze. The mark up on these were insane. Our Employee Discount made an $80 pair $25 and our managers told us not to even bother with them lol.
I worked at Best Buy 2016-2018 and at least at that time branded popular gave you no discount and if they did it was very small. It really depended on the item. I would buy stuff all the time as gifts or buy stuff for friends. I spent almost 20k on retail value for items. Everything you buy is tracked. So I’m sure if they saw you buying a lot of the same item you would be fired.
They we're definitely always known as one of those things where it was the branding being sold and people into audio would often recommend just getting like a $30-$40 pair of headphones from a reputable brand over Beats because it was the same thing.
I remember seeing a percentage breakdown of the price of beats vs. how the headphones were budgeted and I vowed never to buy them after I saw how little they cost to produce and how much they spent in marketing
@@Jenny-tm3cm me neither. In fact, back in 2014 I was approached by a friend who was after some headphones for travelling and asked me if the Beats were any good, and I recommended him to buy a Razer Elektra. it was a fraction of the price, sounded better and was WAY better built. I remember i got mine and wore them for YEARS on the worst conditions one can immagine and they only died like 4 years later, and then i used them as earmuffs for almost another year at my in-law's machine shop.
@@CalikoTube Razer has changed a lot like beats has. Razer makes some solid products now. Their mice the pst few years have been fantastic, their keyboards have been good too.
@@imBigo No they never were competition. Apple doesn't sell anything but shitty earbuds. Shitty like beats sure. But both being garbage doesn't make them competitors. One makes earbuds the other makes actual headphones. Different markets, different kinds of consumers.
I started working at an Airport Exclusive Electronics store in late 2011 around the time they started heavily pushing Beats headphones. We also sold Shure, Sony, Audio Technica...etc...And I was so confused as to why on earth we were pushing these over priced crappy headphones, and I couldn’t believe how popular they were. When I would meet the sale quota for the month on the beats, I would start turning people away from them for a better quality headphone. I regret nothing.
Which is pretty funny, given that Beats were as cheaply made as possible and relied on fake EQ. It's like those Mustangs that pipe engine sounds through the speakers.
I don’t think beats is in trouble. Companies like Apple play the long game. Paid $3B. How much do you think they are going to make selling them over 10 years?
@@xerotolerant it’s probably more to do with the opportunity cost in owning the beats company, they ‘may’ not make the 3bn return through beats but they will through their own sound related products AirPods, AirPods Max etc... and owning beats simply diminishes the opportunity for 1 major player in the sound space to take the lead
@@ceyonking4261 Exactly. Buy yourself into monopoly. Look at Amazon...That's been one of their major tactics for years and it's working wonders for them. If you can't Beat(s) them (pun intended), buy them!
This actually reminds me a whole lot of the timing of Starbucks's acquisition of Teavana as well as what they subsequently did with the Teavana brand and product line.
@Adam Razaa it doesn't matter whatever accent he uses, a lot other people do that too... All that matters is that he makes our days fun by making his interesting videos, I mean the way he says everything in his videos always makes it super interesting
I remember getting peer pressured into buying a pair of Beats Studios back in High School, only for them to start falling apart after about 6 months. They taught me a valuable lesson to never chase trends.
@@chrisak49 oh yeah if your homeless then, just buy a house, plus in nearly every one of your comments its just something against android like srsly ur just a stuck up sad apple fan boy.
@Shinsou’s Kitty I did that because on a lot of verified people comments I see there are a bunch of comments that beg for subs so I was making a joke about them
I worked at an electronics place years back and a guy my coworkers knew came in habitually wearing a pair and his sweats outfit. I can't say for certain whether they were the same pair, but he always had one on. I got a pair of Sennheisers earbuds early on and I'm now looking to get a new set to replace them, even though they still work pretty well. That was 2014 when I got them.
@@ninelivesstealer You're already pirating it why still buy an official copy? You've already committed the crime. You think you can use your official copy as defense when you get sued for pirating? The law will only recognise the fact that you pirated a product and ignore everything else. You can't justify killing another person just because you saved a person from drowning before.
The disciplinary communtee banned the first sneaker hip hop commercial forcing nike to to market the banned sneaker in the court, when nike did not have a player to market the dying sneaker company , yet it blew up in sales. Besides crysler in 2014 partnerd,with beats by Dre on automibile speakers at a time when they struggled to sell their vehicles, and once they sold their vehicles with beats by Dre speakers they blew up in profit and added 36 automakers in their franchise Inclding peogote ,Volkswagen, maserati,Jeep e.t.c to create the words 3rd largest automakers ,the biggest franchise partnership in history of automobiles , therefore haters can talk all the crap they want but remember the words of Jimmy lovine 'we have build the world's largest head phone company despite the negative press and key board warriors fighting us in the mainstream media and social media.'
I like it when you are angry at black man's success coz, he owes no one an apology for his prosperity, besides he is here to stay for As long you will never stop his ascendancy to supremacy, good day dimmwitts.
I for one never actually owned a pair of beats headphones because I saw them as nothing more than a trend and funny enough I saw Apple AirPods as the same so instead I bought some Sony airbuds and I can’t say I regret it
So this is pretty much my first non-smartphone related video in over a year! I'm trying something new, so would love some feedback if anything comes to mind! 🙏
For my last video about whether I regret moving to an iPhone: ua-cam.com/video/FsHrV26dKD8/v-deo.html
I like a little variety, so this was a good idea for a video!
I would like more videos like this, (With tech that isn't just a smartphone) but I would still like smartphone tech videos
Hi! I love your Videos
Ok
Hello Arun
hi
Apple: If we can't Beat them? Lets buy them.
This is standard practice in Business! Mac OS, Touch screen tech, Siri, Maps, Apple Chips etc etc all came from buying up other companies
Wait wtf your the guy who makes weapons out of popsicle sticks lol
Wow
Outstanding Move to beat beats
@- man wtf
"When i was growing up, Beats were everywhere"
-Arun Maini
-Or someone who got disciplined too hard
And hiding the hurtie belt didn’t stop them, it just made them evolve...
wtf dude I ignored this comment, then watch the video again, and I just realized this joke when arun says beats many time man.
parents abused him huh
Or sons whose fathers used to punish them severely.
Somebody gonna get hurt, real bad! - Russel Peters
"when i was growing up beats was everywhere..."
this line got me man. didn't realize that it was that long ago.
Same, I remember years ago wanting a headphone by Beats so much, but I didn't have the budget.
it was around 8 years ago. damn i feel young, dumb and broke
Arun needs to see this
Because it's sooooo funny
😂😂😂😂😂
Was this a usa thing? Because we didn’t have these
@@user-10021 I think it's more of a major cities thing such as NYC, London, singapore etc with a few exceptions
Beat by Dre is basically the classic example of how you can use marketing to brute force any generic product into a premium one
Cracks me up when you can get custom molded balanced armature in ear monitors that are actually studio quality in the same price range hand made for you
That's why marketing is important. The entire "free" internet works on ads, and ads are marketing.
People are not forced to buy them though. I have never bought an apple nor a beats product. And people are free to spend their money however they choose.
@@dick8997 if you use a bit of common sense you'd realize that beats are not supposed to sound good. They are supposed to be fashionable. There's no point of comparing apples to oranges.
Just like digital watches vs super expensive mechanical watches. Yes mechanical watches are more complex to manufacture, but people buy them for fashion and to flaunt their wealth.
@@sepg5084 "Marketing" is a PC way to say that people are gullible and sheeple.
Ah bets the headphones i know for being shit my old apple earpods are better now i use a pair of samson sr850s
Hearing someone say "Beats by Dr Dre" sends me right back to 2013.
09 tbh
Kids still used it at my school basically to show "they have money".
Even though there's MUCH better headphones at the same price. Products of great marketing 😂
"Dude, the bass on this Skrillex track sound so dope on my Beats..."
all it does is remind me that the majority of people are dumb consumers. now they all have Iphones.
2011 for me
"When I was young, beats were everywhere" ... " This rapper called Dr. Dre" -- boy, I feel old as fuck.
This rapper? You say it as if no one knows dre. Meh i guess they just forgot a bout dre...
@@ritogoron3512 I could see it, a non rap fan and he’s not American so it’s possible
Back in the olden days......
Same and im only 21 and I remember seeing bears everywhere when I was 14
@@ritogoron3512 Dre is a 90s rapper and mostly produce music in the late 2000s so some won't know him.
So to summarize..
Apple: Beats is giving us competition?
Also Apple: *"Hippity hoppity, beats is now our property"*
Yes
Lmao so true
hahaha
Huppity hoppity this comment is now my property
You look kinda thicc btw
@@calledtim_ rip changed ppf 💀
It's crazy how a piece of technology can encapsulate a moment in time. Seeing Beats again reminds me of my high school and early college years. They really were everywhere.
They’re still everywhere fyi.
I almost purchased a pair yesterday. tru story
@@CybericXL haven't seen a one in a while. Lot of chinese ones replaces them and also sony
Apple be like: I used the Beats to destroy the Beats.
ah, endgame reference
I used the Beats to Beat the Beats.
Kill the beat, they meant it literally
@@discopotato4673 The like button is blue now.
I think at some point they are going to do the same to Google, if they get a chance
Dre and Iovine were smart to sell when they realized Beats already peaked.
Facts. How much did they sell it for? And how much did 50 Cent sell Vitamin Water?
@@jezebulls Ultimately they sold the company for $3 bil. although not all of it went to them as there were other stakeholders at the time. For Dr. Dre at least, he walked away with $500 mil. after taxes.
Even better how they acquired it. By taking advantage of a greedy and inexperienced Monster Cable company son of the CEO
@@bosstacofarms8821 they stole the idea from Monster..nothing to be proud of
@@check2000 no they didn't. They worked with Monster to develop their original idea for headphones. Monster agreed to a very lopsided deal out of greed and then got burnt.
"The supreme art of marketing is to buy the enemy without fighting"
worst*
Well said
@@thestraightpath8236 nah that looks good strategy
It's worth pointing out that Apple didn't just "foresee" the rise of wireless earbuds and headphones- they helped drive it by removing the headphone jack from Apple devices. And it reeks, quite frankly, because if there's one device built with planned obsolescence in mind, it's an electronic device with a rechargeable, non-replaceable battery.
Non-replaceable with THAT attitude
good point
Facts!
Beats by Dre were the OG Raycons: Marketing and fashion over substance.
I can say this now, but at least Beats looked good, Raycon just looks like a lot of different plastics put together
@@justinedzard But I do think that is due to what Arun pointed out in the video about reviews. Compared to 10 years ago, consumers are more informed about products due to the availability of entertaining and informative reviews. People realized that Raycon were poorly made because of videos comparing them to cheap Chinese products and testing their sound against earbuds that are half the price.
I do think product lines that are more fashion and style over substance can succeed. Comparing Beats to Raycon, Beats had a more influential figurehead and created hype from word of mouth rather than paying way too many UA-camrs to run ads for them. Raycon is also failing because of their poor execution of the same marketing strategy. They got into the wireless earbuds game way too late.
The same facility that produced Beats also produced headphones called the Monster - Inspirations... Spent $200 on them and their sleek, rectangular metal body won me over... They sound great, don’t know about Beats though... :/
@@TheNuclearBolton Monsters are shit too.
@@MadJackChurchill1312 which models of their headphones did you use?
In short, Apple pulled a Microsoft on Beats: "embrace, extend, extinguish"
On nokia?
Big difference: MS does "embrace, extend, extinguish" to other companies.
Apple bought Beats and integrated it. Anybody who thought paying 3 billion for Beats was too much was a moron. Beats made Apple more than 3 billion in revenue in around 7 months. Total no brainer to buy Beats, it was a bargain. Now the AirPods brand, if it were an independent company would be part of the Fortune 500.
@@bruxi78230 all tech companies including MSN buy companies to get hold of the tech. It's just in this case, the visibility is high
@@kewlkarthi89 ----- I agree with the general theme of what you're saying. Where I disagree vehemently with Jalabi is the fact that Apple buying Beats is NOT a case of "embrace, extend, extinguish". He doesn't understand history. In the late 90s Microsoft lost a case and became a convicted predatory monopoly. The words for it that the US Department of Justice used was in fact "embrace, extend, extinguish". They were successful in killing off Netscape and others through such tactics.
@@bruxi78230 I'm fully aware of the history of Microsoft, and of Apple, regarding the former's anti-trust issues, thank you. Ironically Microsoft made an investment in Apple in the mid-90s specifically to get the DOJ off of their back w.r.t. antitrust.
The general term for what Apple did w.r.t Beats is "acqui-hire": they bought the company mainly in order to acquire the intellectual property and/or products for use in their future products. But it's still a case of "embrace, extend, extinguish" because as @Mrwhosetheboss said in the video, for the most part Beats is a shadow of its former self since Apple bought them. Apple did that mainly to prevent Beats from becoming a strong future competitor to them in the headphones and digital music streaming spaces.
Earlier Arun's cap was iconic
Now his "a sub to the channel would be...." Is iconic
Yep
Apple acquired beats to suck the life out of it until it fades away. Unlike, Google who took UA-cam and made it into a giant in its market. I guess there are two ways to form a monopoly, either way, they still corner the market. I prefer the latter.
Whoever did the research into Beats is a genius. This is probably the most significant acquisition by Apple.
I remember buying fake beats in high school for like $20 and nobody could ever tell the difference.
Were they something like Beats by Dяe?
no
@@EpicB Beats by Djae?
@@kili7728 Jay-Z should start Beats By Jay.
I remember someone thinking my real beats were fake and even convinced me to force my mom to return them to the store because they were not real. ....
2014: Apple buys Beats
2016: Apple removes Headphone jack in iPhone 7
"How Bizzare ?"
Yeah, I’m not sure how whosetheboss didn’t realize this one. Apple didn’t ‘predict’ a shift from wired to wireless with smart devices, they straight up willed it into existence. People also were not happy with it. Basically what happened in actuality is the exact opposite of what he said happened.
@ lol
Every time I look around..
@ It's functionality really isn't though... well Bluetooth isn't, wi-fi is still great albeit none moveing.
@@G_F1 Apple isn't the only platform out there that they would single-handedly change the market. There are *still* an enormous number of Android phones with headphone jacks. Currently using one myself and it is a new flagship.
I remember back in 2009 I bought my first pair of "more premium" headphones. I wanted the bass, so I settled on a $35 pair of Skull Candy headphones. I was in love with them back then. I thought they were the greatest thing in the world and had way more bass than the BEATS. Which in my mind made them better.
I bought my first (and last) pair of SkullCandy in 2008. They literally broke the same day I bought them, when I gently pulled them off my head. Never again. Cheap cheap cheap all the way.
Sound quality for skullies is better than beats.. lost mine in 2017
The problem with cheap headphones like skull candy is that they can sound good at an affordable price, but they are affordable because they have to save money somewhere. The speaker is the most expensive part on the unit. Everything else is trash! This is also happening with cheap wireless earbuds. At the end of the day, it’s best to just by at least a mid range pair, so the material won’t just fall apart and you will be right back at the store buying another set.
Beats was a marketing company that happened to sell headphones.
Every company in the world is a marketing company btw. Bringing products to market is what defines a business.
*no bass headphones. Known as Beats.
can't agree more...well....i'm not some geniuses of sound or wadever...but even in my "deaf ear"....there is another brand that is not look good....but definitely sounds far better in cheaper price range at that time....IMO...so me personally never interested to buy this brand...even when when at their hey day or even now.....
yes. the fact that Beats headphones had extra weights inside to make seem more pro is as shitty as can get.
I never got it. Every pair I tried sounded dreadful.
"a sub to the channel would be *music to my ears* "
Perfect.
Wow
you made like 3 comments
@@MochaFur1 you made 8
**Spoiler Alert**
Lol I read this just as he said it
"Apple knew that wireless earphones were about to explode"
Because they were about to launch the iPhone 7.
Fuck that shit. I want my headphone jack back
@@Hugo_Prolovski same!
@@Hugo_Prolovski I'd pay an extra 50 bucks if they make an option to add a headphone jack.
@@Hugo_Prolovski now Samsung has joined on board and said "we need more room for the phone " bitch your phone is 7 inches what room do you need ?!?!?!!?
@@Hugo_Prolovski Then manufacture your own phone.
Not only did beats gain a lot of popularity because of the way they were promoted, but they gained even more popularity when dubstep came around and the whole world wanted to hear „d-d-d-d-drop the bass"
PEAK Beats culture was that friend you had in 2011 who copied Skrillex's style and would talk *at you* for hours about how a song that goes wubbwubbwubbwubwubwuwbwuwbwuzzwuzzwuzzwuzzwubwubwubwub was like listening to Mozart if you did it with your $300 Studio Beats that have a Spider-Man logo on it, for some reason.
Bro Dubstep was out way before beats was around.
It came from the UK around 2002, we was banging that bass way before beats 😅
@@markshaw270 probably the worst genre of music to ever come out of the UK lol
@@ofrenic you know where you can stick your opinion don't ya? Lol
@@markshaw270 straight up my arse but I'll still voice it 😄 UK all day bruv
Beats by Dre is just the epitome of stuff that kids bought in your class thinking that they were literally the best possible headphones you could buy
Stop attacking me lmao
i was one of them ngl
Yep. Guilty as charged. Good times
It fits with the Apple marketing. "These must be the best because they're so expensive." Apple has been using that marketing for iPhones, iPods, Macs, etc. Doesn't matter how good they are, the perception is they are the best because they're so expensive.
i just bought these cuz i thought they were good :,)
“So what happened to Beats by Dre?”
*Eminem: umm...*
😂
Hes locks in his basement
Hell yeah
Eminem dissed it now it's dead
@@Marselo01 go to hell
@@Marselo01 WHY
Dre didnt dream up Beats, he was approached by a company that wished to use his likeness. They were never great cans but the marketing efforts were top notch.
Isn't that the truth. Clever marketing can definitely lure people into buying subpar products at an inflated price. Thankfully there are some great unbiased review channels these days.
Fashion headphones, that's what it is. Also most people don't know how good sound is supposed to be, however everyone knows louder bass when they hear it.
@@HeadsetAdvisor diamonds. Not super rare, but still super expensive. Prime example of marketing.
the marketing was genius though-beats headphones was everywhere
@@olliestone5549 Lol beats are really the diamond of headphones. Nevrr thought about it that way.
It actually made me sad for Beats. Awesome Explanation and amazing storytelling.
If there's one thing Apple is good at, it's making sure their users get less choice.
But those "less" choices are expensive too
Absolutely
Apple is the type of company that makes everything so that people just say "oh that works pretty okay. Guess I don't have to do anything"
That's exactly why I like other businesses instead
Beats may not have been the best sounding but at least they had more options then white 🙄
Beats : **Exist**
Apple : *"Hippity hoppity your company is now my property"*
Techo
🤣🤣🤣
literally
Beats: Exist
Apple: And I took that personally
Hey that’s dani’s line......
The most messed up thing about Beats headphones is that it was possible to get counterfit versions that were better quality than the genuine ones. The Beats Studio's from around 2010-2013 were the worst hit.
I sometimes hate how “big companies” do business. But I find it so smart at the same time. There’s a reason why they are at the top when it comes to business moves. Love the way Arun puts it. Simple and easy to understand and yet so informative.
One man's smart is another man's disingenuous. If you can handle disingenuous, fine. I, tbh, cannot.
@@macdeluxe733 True…just didn’t want to deep it that far lol.
Apple buys beats: *Beats die*
Samsung buys Harman: JBL sales blow up!!
Akg though.... They've ruined them
@@AIDANPEREIRA That's exactly what I was going to say! They're doing with AKG the same that Apple is doing with Beats
@@sarmehdi Although not technically dead since now you have Austrian Audio. Nonetheless, yes AKG is on its way to the grave.
Idk because I like the AKG headphones that come with the phones🤷♂️🤷♂️
@@werieawesome8530 I think that the ones that came with Samsung phones are quite good
They are what I am using right now
JBL: Clarity
Sony: charges fast, comfortable
Bose: amazing noise cancelling
Beats: by dre
lol what
actually sony is the noice canceling king for years now lol. Bose noice canceling sucks. Even Apple has better noice canceling.
I've got jbl headphones and I can vouch for what you said
y'all need to look into hi-fi
@@fntm4738 Not true one bit. Bose PRACTICALLY INVENTED (popularized anyway with the QCs) NOISE CANCELLATION. Also they do MULTIPOINT Bluetooth. Sonys NC is quite good on their latest but nowhere near Boses - is the general consensus.
I'm so glad you acknowledged they were never very good headphones.
I made fun of people with Beats for many years and I love Sennheisers but Beats did come out with one headphones that actually were well reviewed on audiophile blogs. I don't remember the model but I remember how shocked I was, as were the reviewers, that Beats actually came out with decent audiophile headphones.
@@kalel33 audiophiles can go to hell lol
They were shockingly bad! In the DJ world if you had a pair of Beats you wouldn't be considered serious about your sound. Pioneer or Senheissers were the ones to have, even a mid range level Sony headphones packed a better punch than Beats.
And I back his claims fully because I used to own a pair. They were terrible and I wouldn't buy them again, not even for $50.
@@largol33t1 there's loads of good ones for 50$ even raycons are bwttwr
This just showed up on my feed and blew my mind. Fascinating video!
I remember reading a news article some years back that compared "official" Beats by Dre versus the cheap knock-offs; and the testing/teardown revealed that the "knock-offs" were actually made with superior parts and craftsmanship than the "official" beats.
The tear-down also revealed that several models of "official" beats had added unnecessary metal weights to simply make the headphones heavier for an "expensive" feel.
And sounded much better. Beats were among the worst headphones that have ever existed. Plenty of $30 sets have surpassed them
@@Wylie288 Yup. People just bought them cause they where the new trend product. And they are only usable for HipHop, Rap mostly everything else urgh
beats were a piece of crap . even their knock offs were better sounding and used better parts . the knock offs were made for 25$ and sold for 30$ where as beats original would make headphones for 20$ and sell it for 200$ . i remember way back in 2013 i bought a beats pair for my ipod touch and they absolutely sucked . i had used apple official ones till then . but the apple official ones sounded better.
Okay well that’s not true
The current Beats are good though.
Every UA-camrs talking about sound quality of head phones
Mrwhosethebose: history of head phones
It gets eyeballs 👀
And it's good content tho
@@kochharify it’s good content tho not just for views
@@opensourceis9996 that's why it's good contrnt
Keep your friends close and your enemies closer.
Apple: Let’s buy our enemies.
Damn...nigga you got inspiration
@@jvchike you’re definitely a white teen
@@acez6756 yup
@@acez6756 bro am black
@@jvchike 🤣🤣✋🏽
My dad was really into music and when I was growing up we had a decent headphones and loudspeakers around. I unintentionally learned to listen to music thoughtfully and hear nuances in different tracks. I never owned a pair of Beats put sometimes tried my friend's Beats and I was shocked. I couldn't understand why they (or their parents) had paid a hundreds of dollars for a pair that sounded like it shouldn't cost more than 10$. Going forward I treated Beats By Dr. Dre always as a case study in marketing, more than a high end audio company. And boy did they know something about marketing! Couple years back I had a fleeting thought and wondered when/where did they disappear. Thanks for answering that + delivering a well put together and entertaining video!
Lol...."when I was growing up beats were everywhere"
Man...I feel so old
I've never heard of them.
@@danhemming6624 how? Have you been in your moms basements for the last 9 years or are you like 12?
@@klash3532 lol
I feel the same way bruh.. we've grown old
@@klash3532 beats were not at all popular in Asia or southeast Asia
He might be an asian
Dr Dre's dead, and he's locked in Slim Shady's basement
😆😆😆
wtf? is hee actually. ? (i’m only 5)
@@godblessbobdylan 100% bro
@@godblessbobdylan nah, he alive and well
@@quackmeister69 He's alive but he's not well... he just went through a divorce and had a stroke recently also.
Imagine 5 years later you stumble upon his outro song randomly, the feeling of nostalgia would be immense 🤩
Y
Yes, it seems exactly like the type of music that would be nostalgic
It won't be. Cause I'll probably still be watching in 5 years.
Okay but when he used Fine Day as his outro, *chefs kiss*
They made us wear them in Barns&Nobles as a demo to sell...yeah I was one of the quickly growing list of people allergic to to the dye they were made with.
I love how thorough he is with different topics, I didn’t know anything about beats and now I want to research all about it.
Why did Apple buy Beats?
“If you can’t beat ‘em, EAT ‘EM.”
lma0
Underrated comment XD
LMAO
just like disney
@@mediocrebeverage ya Disney ate marvel
When Apple Music launched, their radio station was called “Beats 1” and mentioned the Beats name everywhere. However somewhere in early 2020, while the station was still called Beats 1, Apple dropped all mention of the Beats name and referred to it as Apple Music and then the station was relaunched in August of that year as “Apple Music 1”
Once Apple makes a sports version of the Classic AirPods and smaller version of the AirPods Max, then it’s over for Beats.
Well them doing that last bit you said is as easy as looking at how they designed those ones and making them in their own way with more advantages than the Beats ones. For me the sports earbuds have to have adjustable earbands for me to even consider and Second would be they gotta look and sound better than my Skullcandy Push Ultras. I know there's bad reviews on the Push Ultras but I think most of those reviews are BS they mainly targeted the most balanced sounding earbuds that they can make and added premium quality to it
AirPod pros 😂😂😂
That’s def true I had recently purchased the Powerbeats bc that was the best sports earbuds on the market. If Apple comes out with a better & smt with a similar price I’d prob have bought that one instead.
I remember my first beats in high school where everyone had them. The day I got em was the best in my life lol still love beats to this day. Got new ones on order atm
Shoutout to Dr Dre who made all that money and dipped lmao
not really a smart move tho the reason apple bought them in the first place was for competition and to make more money if dre stayed with beats and grew the product even more he couldve made more money in the long run
@@GunmanXII Not really like the video said the headphones weren't that good they were just the only good thing at that time
@@GunmanXII it was a smart move for him
@@GunmanXII nah airpods wouldve killed Beats
@@VinceTheCreatorr they use beats technology, RnD & ideas to create Airpods. So if they didnt buy Beats Airpods would be different from today
"sure they're made of metal, but they sound like they're only made of metal"
Ah yes..,the floor is made out of floor
But they are made out of plastic
They're super fuckin flimsy
0:02
Arun: You Remember Beats
Me who clicked on the notification even without looking at the title just because it was Arun Video:😕😕
I remember beats as something i wanted to buy but i was too broke
I always saw them on TV ads.
@@Rahul-kz5fi Get a job, kid.
No
Ahh, I had three pairs of Beats back in the day. I remember each of them clear-as-day: 2 pairs of Solo HD (white, baby blue) and Solo 2 wireless (in gold).
That really was a good era that I look back on and smile. I loved feeling like I was hearing all of the music back in middle school and high school. Man, the nostalgia.
When people stop watching iJustine, consumers are more informed 😂. Perfect line.
"this american rapper called dr.Dre" worst intro Dre ever got.
Facts
That was mad awkward lol
I guess people forgot about Dre.
fax
I was looking for this exact comment, cos I was gonna say it myself 😆
Really very informative Video... Keep it up👌
imagine farming clout with ur checkmark in other youtubers comment section lmao
@@eimrane true
@@eimrane exactly
Ah verified
spammer
Utsab Farms Clout ✓
I think it's great how honest you are with your videos
"A sub to the channel would be music to my ears"
This line made me smile literally!!!!❤️❤️
Was more of "Oh you.." chuckle for me
Did you do it?
I can imagine he had to edit the part where he started laughing afterwards or couldn't keep a straight face
Dre would hate how many times i've listened to The Chronic 2001 on 1 dollar Apple earbuds
Growing up in a family of musicians, I remember the absolute shit I got from all my friends the first time I tried on a pair of beats and said the bass was exaggerated. I still cringe to this day because people ask about advice for purchases for mixing music and one of the first brands they think of for studio headphones are beats.
I remember seeing non paid music performers wearing those and I was shaking my head.
100
Senheiser is my preference
Your friends are ignorant about audio
@@staringcorgi6475 Beats are garbage.
I remember seeing Beats while I was in middle/high school and always being like "What's the deal with these?" so I saved up my money and bought a set. I'm a metalhead compared to a bunch of rap fans around me though, so I listen to something like Megadeth or A7X and it sounds like garbage. I'm glad that these drove me to start doing my own research, not just in headphones but everything that I buy.
I listen to rock all the time through beats and it sounds great
Once Yahoo could buy Google in $5 billion but they refused :) Explains everything
Ooh verified channel I must like
Imagine a world where yahoo bought google
Happens everywhere. Microsoft turned down youtube. Samsung turned down android.
Blockbuster refused Netflix...
@DeathZ #Verified
Are we going to ignore the fact that he called beats a 'side-chick company'
And it is
Layers
Lol
No shit Sherlock
Dr. Dre and the Beats Marketing team really took the late 2000s and early 2010s by storm. Genius marketing on their part.
Yes. Genious at scaming consurmers.
Agreed. Just like most luxury fashion brands. Genuises at marketing.
@@oommcc it's not really a scam, they sold it as a luxury item. People brought them to show them off as much as to have those set of earbuds.
@@somethinglikethat2176 Just because a scam is "luxury" doesn't mean it's not a scam. They sold overpriced earphones and advertised them as producer quality when actually no producer ever used them because they were complete trash and sounded like 30$ walmart earphones from a bucket bin "which they were". Dr Dre knew the average human is an idiot and took advantage of that.
I still have beats they’re still gold lasts for 18 hours great sound and loud volume
So Apple bought beats trying to acquire a monopoly in a market with potential
How Apple of them
I mean, was really popular but never really a monopoly though.
@@just4justincase When it came to high end headphones, beats had a monopoly back then
@@angelgjr1999 beats only had a monopoly before youtube reviewers were a thing, after that people found out that brands like sennheiser, sony, bose, etc. were better for a cheaper price
Yeah pretty smart
Ugh. Please look up "monopoly" before using the word. beats was never anywhere near that.
He really made Apple seem like a toxic teenage girl that befriended Beats then backstabbed her and shut her down 😳😂
That's what Apple IN FACT did!
Exactly.
They've been doing it for years too
Because that's how they do.
Did you just compliment apple?
During my time in high school, beats by dre were the headphones that rich fuckboys used to flex at other people.
Don't hate the player, hate the game.
Signed
Rich fuckboy
@@WooHoo-itsGaryGnu we can all see your house... you are broke.
I wasn’t rich, but I was definitely one of those trying to flex on other people.
imagine getting Beats instead of Beyerdynamics or Sennheisers lmao
@@lathrin better imagine the look on the beats owners smug little face when he's handed either of those companies products and realizes how utterly awful his highy over priced headphones are.
I remember walking into a Curry's in 2012 where they had a lineup of headphones you could try in the shop by plugging in your own device. I was astonished at just how bad the Beats headphones were even before factoring price. My £9.99 Sony earbuds sounded better.
"You should hydrate rn"
- Sun Tzu, The Art Of War
TECHNOBLADE
Oh I see you are a man of culture as well
@@TheLegend-ko2yd Blood for the Blood God
"I never ever said that!"
- Sun Tzu, The Art of War
TECHNO NEVA DIESSSS
"Apple knew that wireless earphones were about to explode"
Of course they knew.
RIP headphone jack.
Create a problem.
Then sell them the solution.
Even if that is partially correct, you have to admit they are a genius company.
How is it not correct? I mean sure wireless was gaining traction and investing in that is foresight, but removing the wired headphone jack and turning it into a dongle that costs extra money is basically like daring your customers to leave and relying on the fact that switching ecosystems sucks so much to keep them there anyway.
It’s fucking genius
What a bunch of idiots... The customers who let them get anyway with it, not the company.
Although... After making music with Logic, GarageBand and Beats Studio headphones for a while now...Apple are also either really incompetent, or they just don't care about the quality of their products 😂
@@the_MrFloof logic is a top notch daw, I wouldnt knock it at all. Garageband is also great for what it is but it's not a full fledged daw. As far as the headphones, I can see how you got fooled but no professional has ever suggested using beats studio headphones in an actual studio, at least not for doing work
So, in conclusion, Apple are geniuses that used Beat as a Trojan horse to eat the wireless ear buds and headphones market.
And now they make the best in the market, me likey
@@sirdaniel1862 Arguably.
@jerrin jos call it whatever but from the business point of view gotta give them props
@jerrin jos why don't you tell me a company that *isnt* capitalist
Smart? Yes. But very fucking anti consumer by eliminating choices and competition.
I remember my Lady Gaga Heartbeats used to attract a lot of people because people keep asking me how do you get them and how nice they are.
Alternative title: "How Apple _Beats_ Dr. Dre"
Nice
Ah, poor Dr. Dre. He only became the wealthiest musician in the world who's worth 800 million. I'm worried about him hahahaha.
@@bruxi78230 lmao word, him and Jimmy finessed everyone way too big with that 3 billion deal off of $20 headphones. 😂
@@mahadalisajid7374 ----- They didn't just sell $20 headphones. The had lines that extended up to $350 dollars. Second, what counts to an acquiring company are sales and profits. Beats had plenty of both. Like I said before, total no brainer to buy Beats. Imagine what revenue Apple Music does now. It's in the order of 8.5 billion per year (times 6 years is about 51 billion). Who cares about 3 billion, it's the coins lost in the sofas at Apple HQ.
@@bruxi78230 IT COST 20$ TO MAKE BUT SELL THEM 350$ THATS WHAT IT MEANT
Beats were way overpriced status symbols. Bose, Senheisser, JBL, Sony all sounded better and in most cases costed less.
@Noah Timmy in some cases yes. Beats in South Africa was starting at R3000 ($200). You could get decent Senheisser and JBL although not noise canceling for more or less the same price
@@CapeRides awe mybru
They may give you better sound but they make you look like a nerd.
Worthy sacrifice imo. Worked in a tech store back in the height of beats popularity so I'm glad to have tested out most of the brands
Beats had a purpose. They were compact, had short cables with phone functions and a remote, looked good when worn outside.
All those brands you mentioned couldn't compete at all except for sound quality.
I worked at Best Buy during this craze. The mark up on these were insane. Our Employee Discount made an $80 pair $25 and our managers told us not to even bother with them lol.
So why didn’t you buy a bunch of pairs and sell them in for $65? serious question?
@@panamaJ Probably get fired and potentially charges.
@@panamaJ because that would be quite short sighted to do.
I worked at Best Buy 2016-2018 and at least at that time branded popular gave you no discount and if they did it was very small. It really depended on the item. I would buy stuff all the time as gifts or buy stuff for friends. I spent almost 20k on retail value for items. Everything you buy is tracked. So I’m sure if they saw you buying a lot of the same item you would be fired.
They we're definitely always known as one of those things where it was the branding being sold and people into audio would often recommend just getting like a $30-$40 pair of headphones from a reputable brand over Beats because it was the same thing.
Thanks!
5:56 that catch was smooth af
Hey! Can you please check out my 2020 recap and give me your honest opinion? 😊
I remember seeing a percentage breakdown of the price of beats vs. how the headphones were budgeted and I vowed never to buy them after I saw how little they cost to produce and how much they spent in marketing
This makes me glad I’ve never had the money to afford them 😂💀
@@Jenny-tm3cm me neither. In fact, back in 2014 I was approached by a friend who was after some headphones for travelling and asked me if the Beats were any good, and I recommended him to buy a Razer Elektra. it was a fraction of the price, sounded better and was WAY better built. I remember i got mine and wore them for YEARS on the worst conditions one can immagine and they only died like 4 years later, and then i used them as earmuffs for almost another year at my in-law's machine shop.
@@walmorcarvalho2512
Razer is garbage.
This is why it happened
@@CalikoTube Razer has changed a lot like beats has. Razer makes some solid products now. Their mice the pst few years have been fantastic, their keyboards have been good too.
"everyone wanted beats." Me who uses free earphones form aeroplanes.
You fly **inside** an aeroplane
I'm a but more posh - I stick with the ones Samsung give with their phones :p
Form the airoplesek
I do too
damn, you're losing the wonderful experience that is listening to a high-quality version of a song on a good earphone. It's just magical
Lol watching this video on my Beats 🎧 studio 3’s 🤣 I love your Content!
Well, that's what big companies do:
They buy others to destroy them and promote their own brand.
Getting rid of the competition.
Competition? For overpriced pieces of garbage maybe
Isn't it illegal?
@@imBigo No they never were competition. Apple doesn't sell anything but shitty earbuds. Shitty like beats sure. But both being garbage doesn't make them competitors. One makes earbuds the other makes actual headphones. Different markets, different kinds of consumers.
@@Wylie288 Got it, thanks for explaining! Still kind of morally weird imo but it's beats, I don't really care it's gone
Thats not what happened. They wanted the tech and engineering skill.
I started working at an Airport Exclusive Electronics store in late 2011 around the time they started heavily pushing Beats headphones. We also sold Shure, Sony, Audio Technica...etc...And I was so confused as to why on earth we were pushing these over priced crappy headphones, and I couldn’t believe how popular they were. When I would meet the sale quota for the month on the beats, I would start turning people away from them for a better quality headphone. I regret nothing.
Basically Apple saw potential in Beats and bought them to shut them down.
Which is pretty funny, given that Beats were as cheaply made as possible and relied on fake EQ. It's like those Mustangs that pipe engine sounds through the speakers.
I don’t think beats is in trouble. Companies like Apple play the long game. Paid $3B. How much do you think they are going to make selling them over 10 years?
@@xerotolerant it’s probably more to do with the opportunity cost in owning the beats company, they ‘may’ not make the 3bn return through beats but they will through their own sound related products AirPods, AirPods Max etc... and owning beats simply diminishes the opportunity for 1 major player in the sound space to take the lead
@@ceyonking4261 Exactly. Buy yourself into monopoly. Look at Amazon...That's been one of their major tactics for years and it's working wonders for them. If you can't Beat(s) them (pun intended), buy them!
This era of MrWhoseTheBoss is impressive. Well-researched, engaging reporting set to fun music and good graphics. Really well done!
"This American rapper" Dr. Dre.
The shade, Arun.
The shade.
The shade would've been real if he said "not to be confused with Ed Lover's co-host on _Yo! MTV Raps"_
I don’t get it
@@pranavm8233 kids wouldn't even know who dr dre is cause he is considered "retro" among anyone under 25
@@FrankiePacino no. 20 yo here and everyone knows Dre. Dre and snoop are wildly known for their collars among my age group
@@FrankiePacino everyone knows who Dre is bro. Its people like Wu Tang, Big L, MF DOOM, Big Pun, Nas ect who the younger people don’t know.
This actually reminds me a whole lot of the timing of Starbucks's acquisition of Teavana as well as what they subsequently did with the Teavana brand and product line.
This man can talk about the history of cereals and it'll be so interesting
@Adam Razaa So? What are we supposed to?
@Adam Razaa So what. It's still fun to listen to him. He's a fun guy to listen to, doesn't matter to me where he's from
LmAoO 😂 _yEs_ , he exactly knows how to grab our attention & make a boring stuff interesting af
@Adam Razaa it doesn't matter whatever accent he uses, a lot other people do that too... All that matters is that he makes our days fun by making his interesting videos, I mean the way he says everything in his videos always makes it super interesting
Cereals, do have a really interesting history. tho.
I remember getting peer pressured into buying a pair of Beats Studios back in High School, only for them to start falling apart after about 6 months. They taught me a valuable lesson to never chase trends.
Apple is the definition of a “long term mastermind”....
Also the definition of overpriced
@@theicecreammachine7752 if you think they are priced too high, you need to look into a better paying job and stop being poor
@@chrisak49 oh yeah if your homeless then, just buy a house, plus in nearly every one of your comments its just something against android like srsly ur just a stuck up sad apple fan boy.
@@theicecreammachine7752 Since when was Apple cheap? You complain about something that's been established for decades
@@chrisak49 You're the definition of a fan boy. People like you are the reason why big companies get away with overpriced technology.
bro I remember when beats were in every single music video and now I havent seen them in ages
bruh anyone remember Chris Pirillo that took me back
Bruh, I used to watch him religiously every day, when I was like 14. Sad he has so few views now.
@@Ray-Bradbury-o5s same
Wow it's a verified with less then 10 likes GIVE ME SHUBSSSSSSSS
@Shinsou’s Kitty it was sarcasm if you didn't get it, too bad I guess
@Shinsou’s Kitty I did that because on a lot of verified people comments I see there are a bunch of comments that beg for subs so I was making a joke about them
I worked at an electronics place years back and a guy my coworkers knew came in habitually wearing a pair and his sweats outfit. I can't say for certain whether they were the same pair, but he always had one on. I got a pair of Sennheisers earbuds early on and I'm now looking to get a new set to replace them, even though they still work pretty well. That was 2014 when I got them.
meanwhile i'm still using my 10 year old beyerdynamics, the only thing "premium" with Beats was the price.
Growing up I've always wanted Beats by Dr. Dre but I kept getting Beats by Dad™ 😔
One is mediocre the other is depressing
lmaooooo
Better then these trash headphones
Him: beats where everywhere
Me: not my country those headphones cost a fortune
Same
*were. Also the fact that you don't know how to spell were was right to prove your point.
@@rodomantade I think it was a simple mistake
U r African , u guys need to buy food first
@@rodomantade no one cares about the spelling mistake
"Premium headphones" and Beats in one sentence.
Never knew that this day would come
“iTunes lets you keep your music forever” unless they randomly revoke your licenses and don’t give it back so you just switch to Spotify.
or random songs from albums you bought spontaneously disappear with no indication why...
This is why even when I buy music digitally I also pirate a spare copy that has no DRM just in case
Or just pirate it
@@ThatsaToilet i like to support my niggas
@@ninelivesstealer
You're already pirating it why still buy an official copy? You've already committed the crime. You think you can use your official copy as defense when you get sued for pirating? The law will only recognise the fact that you pirated a product and ignore everything else. You can't justify killing another person just because you saved a person from drowning before.
A subs to the channel would be "Music to my ears". Really liked this 😂.
Great story about Beats 👏
That's is how how air Jordan's became the biggest shoe brand in history, negative advertisement generates rebellion of sales .
@@eugeneangwa4466 There was negative ads for Jordan's?
The disciplinary communtee banned the first sneaker hip hop commercial forcing nike to to market the banned sneaker in the court, when nike did not have a player to market the dying sneaker company , yet it blew up in sales. Besides crysler in 2014 partnerd,with beats by Dre on automibile speakers at a time when they struggled to sell their vehicles, and once they sold their vehicles with beats by Dre speakers they blew up in profit and added 36 automakers in their franchise Inclding peogote ,Volkswagen, maserati,Jeep e.t.c to create the words 3rd largest automakers ,the biggest franchise partnership in history of automobiles , therefore haters can talk all the crap they want but remember the words of Jimmy lovine 'we have build the world's largest head phone company despite the negative press and key board warriors fighting us in the mainstream media and social media.'
@@eugeneangwa4466 they stil are poop
I like it when you are angry at black man's success coz, he owes no one an apology for his prosperity, besides he is here to stay for As long you will never stop his ascendancy to supremacy, good day dimmwitts.
I for one never actually owned a pair of beats headphones because I saw them as nothing more than a trend and funny enough I saw Apple AirPods as the same so instead I bought some Sony airbuds and I can’t say I regret it
I've tried a few different brands and I've been the happiest with JBL. I still prefer over the ear headphones for music though.