I Caused
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- Опубліковано 16 жов 2024
- What really happened with the Oreo spon thingy in 2014...
This video is part of the Positivity Pledge! Comments inciting hatred towards anyone for their beliefs will be removed, and the commenter blocked. Thank you for keeping the comments section safe and positive for everyone!
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Ohhhh now I know why Dan and Phil deleted that oreo video and why I can't find it haha
Yeah it's ChannelFlip (the network) who had every British UA-camr (apart from Zoella and her mates) under their wing. They're still a thing I think but they're called FlipSide Talent now
Jack George FlipSide still have some of them. Also I think TomSka's Oreo video is still there.
+Harry Davies they also have Dan and Phil
Jesus Christ I think most of the FlipSide people appear in Tom's vlogs
Harry Davies Ashens is a part of it I'm sure
40 years from now people will remember Emma Blackery, the super famous musician, and the girl who caused #AD
And ended Google+
I really enjoyed this as I had no idea about all that! I really like being transparent about the sponsorships, but I just wish we didn't have to call an entire video an "ad" when it is like, 12 minutes long and say...1 to 2 minutes might contain an advertisement. I hope they come up with a guideline that makes more sense, maybe having "ad" show up on screen during the sponsored section or something? (I'm not even in the UK I'm in Ireland BUT I still do it as Ireland are slowly coming around to it and I never ever want to deceive anyone)
Melanie Murphy Ireland IS in the UK 😂😂😂
The Republic of Ireland isn't part of the UK yknow?
The Republic of Ireland (most of the country) isn't, you're thinking of Northern Ireland :) x
Ireland is not in the uk don't insult our country
Ailish Burke #upthera 😂😂😂
Hell man, i'd be devastated if my face ended up in the daily mail. That's like my emergency toilet paper...my primary toilet paper being the daily express.
So what you're saying is that a cookie company got caught with it's hand in the cookie jar?
"BBC to the Dailymail"
Sounds like a downgrade to me.
Dust
That's ALL mass medias.
*****
It's all disinformation with an agenda ranging from propaganda to greed.
I think she should start a podcast.
Someone Nobody Nobody omg your username relates to me
Someone Nobody Nobody you are absolutely gorgeous!! (if that's you in your profile pic)
B E i just looked it up and found the picture!! haha i've never heard of her before so i didn't recognize her oops. thanks for the heads up 😂
so this is why I can't see dan and phils oreo lick race 😂
Hannah Shore same
Hannah Shore I just found a link to someone reuploading it ua-cam.com/video/CcK4Et4WU30/v-deo.html
I still click on the video even if it is an ad and sponsored as I want to watch that youtuber video and if there getting more money from me watching it and then be able to produce better videos then I'm okay with that
Kitty Courtss Same here.
SameAsMe I mean if you like the youtuber why won't you watch there videos just because it's an ad
Kitty Courtss Exactly! It's nice that someone else thinks the same way.
Same :)
Same, UA-camrs still got bills to pay!
I just have a faint memory of when I was a tad bit younger and I was watching cbbc news and the lady was like lol you tubers r deceiving you and there was just Phil with Oreos on the background
Jewel Meme daddy me too but with zoella on news round and i didn't get what you tubers did haha
To me, "This video is sponsored" sounds less like the company is controlling the content than "This is an advertisement." Maybe it's just a US vs. UK thing?
i agree!
Stephen Abbott yes - it's more like "I made a video and they paid for it to be possible" as opposed to "they gave me money and so I had to make this video"
I feel like it isn't really fair to you guys to suggest that you should've know better etc etc etc, like if it isn;t a rule then it probably wouldn't even cross your mind, and why should it? If they made a rule where retail stores couldn't put logos on 5 pence carrier bags anymore, it's not their fault that they used to do it because why wouldn't they??? I feel like you guys were wrongfully blamed and I support you (and the new rule) 10000%
I honestly don't care if a video is sponsored or not
It's good to be aware of. But yeah sponsored view are usually good
David Cox agreed! there's some I just can't watch (here's looking at you Well-Known-Audio-Book-Brand) but as a whole they're fine! Some are brilliant because it gives the UA-camrs a chance to do something they wouldn't usually do!
Devon Taylor you should tho
I will usually click the video either way, but I feel it's important to (have the right to) know that something I'm about to watch is an ad
Devon Taylor exactly lol. UA-cams get money when we either click on a normal video or an advertisement video
The fact that you'll just get shamed and not fined or anything for not stating that a sponsored video is an ad is probably the most British thing I have ever heard.
I never heard of it but actually I don't really care if it's an ad or not when choosing what to watch. But there are definitely three types of sponsored videos.
1) It's just about the product and the UA-camr can barely act the way they normally would.
2) It's an average video but they say it's sponsored and put the product in once.
3) it's an average video and the sponsored product is in it but you don't realize because it is something they genuinely like and would normally use too.
Thank you for sharing this story with us, I've always wondered how the entire thing unfolded! I'm glad it happened because disclosure is important and like you said, we should know what's sponsored and what isn't. You've always been really good and showing clearly that something is sponsored, some people seem to still be struggling to grasp the concept of disclosure.
Oh! I saw '#Ad' and thought this was a sponsored video titled 'I Caused'. I'm a dumb. haha
BigNoseBrown same
I don't care if a video says it's an ad. I'm still gonna watch the video. As long as the UA-camr is being honest about the brand it's still good. A lot of people forget UA-cam is some people's jobs. They need to make money so yeah they're gonna take sponsors, football teams do it and you don't see anyone getting mad about that
THANK GOD FOR THIS! I find it insane that UA-camrs were not required to do it in the first place. A UA-camr should be honest with there audience and should disclose any sponsorships they have. Its just decency.
aaah I remember when this happened, it was just unnecessarily chaotic honestly
I would be a hot mess if someone called me saying those things. I would immediately just be in full panic mode. Still would be recovering today.
If you look up the complaint on the asa website. It WAS filed by a BBC reporter. #confirmed
huh, didn't know it was confirmed. i didn't want to be responsible for libel, but yeah
Vloggery my googlefu is strong but I remember when it all happened too. I think it was cos of the other channels involved trying to get the story. U know the pair I'm talking about
Thank you for clearing this up!
What a lot of people don't understand about being "media shamed" as a "social media person" is that, not only is it incredibly emotional to go through, but the backlash is terrible to go through as well...subscribers question you, you may lose "good" subscribers and gain trolls, even if you didn't know what you were doing was wrong and it was an honest mistake!
Again, thanks for taking the time and having the balls to stand up and say you were involved, that's generally how everyone should handle stuff.
Ya did good, Emma! xoxo
I can only dream of having makeup this great.
"Okay, so this is a story"
ALL ABOUT HOW MY LIFE GOT FLIPPED TURNED UPSIDE DOWN
you being much happier lately is honestly one of the best things to see
I love how mature emma is now and doesn't blame the problem on one person and realises the blame is often to share ❤️️
so glad you were able to clarify exactly what happened because all i remember from the incident were ppl removing the oreo vids and slowly adding in #ad #spon on all the videos and thumbnails. i didnt even know it was all over the news and it became some kind of scandal thing
oooooh phil made the oreo video
Proud of you Emma for speaking out. (Also, I love your set up!)
Honestly, it wouldn't bother me if someone didn't disclose an Ad but I understand why they did it.
I really enjoyed this. as a comedian, UA-camr and someone who works in social media for a day job I've always believed in transparency and honest communication being key. it's sad the number of brands who I've sat in meetings with who have said things like this or similar. just because there's a stigma in some people about ads doesn't mean it shouldn't be displayed. the people who think of sponsored videos as a dirty word were never going to buy your product or be receptive to any messages... personally I think the future is the audience's backing the creator and voluntarily backing content creators they love and brands not getting involved with this space in that way at all. thanks for sharing. x
Emma is like a lone mercenary who used to be on a group that disbanded for some safety reason a decade ago, and only has connections to one of the other five mercenaries because all of them went to two person groups to work some smaller gigs
G-piste Etana how specific
This new amount of videos is making me so happy! I'm glad you're becoming happier with your content again ❤️ I love you
please reupload the advert you did for Three (the phone network), that was the first video I saw of yours and it was pretty funny
i can't, i deleted it
Vloggery awwww I loved that
Vloggery :(((((((((((( oh well,I'll just have to watch Luke in a cat onesie in my imagination
+Jemima Craig GERARD *-*
NNNNNNOOOOOOOOOOOOOOOOOO !!!!!!!!! I loved that one. I was hoping you would bring it back some day.
Fenton !!!
youre hair looks so good ah currently growing out a pixie and im so impatient lol hope it grows out as nice as you!
ahhh this made me think of the krave thing, when everyone was challenged to do stuff, for krave.
It's funny now when lots of youtubers do ads for the same thing *cough* best fiends *cough*. Every time you watch a video that's sponsored by the same thing, it always seems more and more un-genuine every time.
Sooo.. Safe to say I haven't downloaded Best Fiends. Maybe the sneaky technique would've favoured them a bit more. xD
best fiends and audible are SO annoying
TheEllaDarling best fiends was for aids research tho???? audible is just annoying lol
I can't say I remember any of the youtubers promoting the app mentioning that, so I wasn't aware.
This is a really mature approach to the issue, and I'm actually really happy to get the full story because no one involved has ever really explained what happened??? Thank you for explaining it, love you Emma ❤️❤️
I was actually in my journalism class when all of this was happening. Super interesting to hear the backstory!
i remember this being on bbc news lmao
It is kind of funny when you go into your sub box and see your latest five subscriptions all plugging Best Fiends. As a consumer I know what to expect more so whenever I see #Ad on a thumbnail than I did before the whole thing was introduced. I remember seeing it on the news and I'm genuinely happy with the change. Yay for transparency. :)
I actually really appreciate that youtubers have to be more transparent about whether or not they've been sponsored, there have been a lot of videos I've decided not to watch because I saw that they were an ad (no disrespect, I fully understand that sponsored videos are how y'all make a living, but sometimes I know that I'll like a video less knowing that it was sponsored). It is a shame that those Oreo videos had to be removed though, the Dan and Phil one especially was a blessing.
In terms of the legality, yes the ASA is a regulatory body which issues guidelines and yes there is no direct legal statute that can result in fines. However breeching such guidelines could open you to common law lawsuits, whereby an individual or body (such as trading standards) may take legal action against you based on breeching the guidelines, as a breech of the guidelines could be seen as negligence or a deliberate act to deceive and as such you would be in breech of various trading legal statutes. The ASA commonly refers cases to Trading Standards - whereby legal enforcement action can and has been taken against individuals and companies.
I remember this shit happening in germany a few years ago.
It was especially against one female UA-camr who was ashamed for her not mentioned sponsored videos.
I understand your point so good and remember this discussion and the time where it wasnt normal to watch or to know about a sponsored video :D
Also its not like youtube itself had rules back then
MynameisJessie UA-cam, a godless, lawless town.
Its nice to know you're having fun doing YT again!
I've never been this early omg! ❤️ Much love Emma, I'm so happy that you're feeling happier and looking so much brighter! X
This is such a great and informative video! Thank you for uploading and being so transparent about this. I'm doing my 3rd year dissertation on UA-cam and it's advertising ethics etc at the moment and the Oreo case with the ASA is a larger focal point for me, so this is super great to have seen.
This is why Dan and Phil got rid of their Oreo lick race
omg that's an amazing story, I wish I had this kind of story to tell people
I totally understand and agree with the fact that there should be clarity as to if a video is sponsored. However, the shaming in the media was ridiculous and it should have been handled much better.
Wow, I'm only a few minutes in, and this is already a gr8 story y'know
What was your first brand deal? Like what were the numbers/analytics at that time?
I've never had a problem watching advertisement/sponsored videos from youtubers I really like, although I do appreciate youtubers being transparent about it. Like you said Emma, it is something you should just want to do, just for the sake of being honest about it. (: I can totally understand why some people wouldn't want to watch them though, they're not for everybody and sometimes they can be a little boring/not the content one would be more inclined to. =^-^=
I can't believe this was over 2 years ago!! I love this video, it's really interesting to get an inside perspective on it as from the time it happened everything I knew about it had come from the press
Ya mentioned Oreo loads of times! - this is an ad video!......mmmm Oreo, must go buy a packet of Oreo's now :D
i love listening to you talk about youtube its fascinating also i had no idea that channelflip died!
H4HONG yeah they got bought by endemol and they shut down the network part as far as i know
"I caused #ad" ... that's a good thing it brings more clarity and open honestly into youtube. It's really good I would watch sponsored videos just the same as a normal one. if not more because I know that the youtuber I like is profiting off it for putting the effort in. Thankyou for #ad and #spon Emma!
I totally understand why you were all very concerned and freaked out when you woke up to such a fuss. I would of died lol, you took it well Emma x
9:05 "Take all your shit, get it together, and put it in a bag, so it's all together"
As long as it's not a super scripted TV-ish ad, I can't see the problem with sponsored videos. It's content, and if the youtuber is allowed to make it "their own", it's still entertaining content. For more impressionable people it's good to disclose though :)
I'm glad there is more transparency in disclosing sponsored content. I have no issue with sponsored content as long as it still interesting content then I will watch it. When it comes to paid reviews etc it is good to keep in mind if the person reviewing the product has been paid to do so to factor that into making your own mind up about a product or brand.
I remember being half asleep one day and hearing this story on the radio. When I heard Emma Blackery as one of the villains I was just like 'dafuq!'
From now on I think you should end all your videos with a "fukin hell"
I second this
Rt
+++
+++++++++++++++++++
Ohhhh! This is so interesting! I've been watching a Scottish UA-camr whom I thought might be sponsored, but I didn't know that there was this ASA regulation. Thank you for clearing this up, Emma.
0:00 OK, so this is a story all about how my life got flipped, turned upside down
so THATS why the video from the Dan and Phil licking meme isn't available anymore oOOOOOoOooOO
I once heard someone say that in reality Selling Out is simply trying to make money for what they do and what they do well which is 100% correct and yet people so angry about it. It is the way the world works and it is not something to be ashamed of.
I remember watching the lick race thing! I had no idea about this story though, thanks for sharing :)
Eating Oreos while watching this. How wonderful.
I remember seeing this on the news and it being a family discussion for several meal times!! It's so weird considering I didn't even watch UA-cam then yet I was talking about my now favourite youtubers videos
oh man, i remember when this was going down and wondering what exactly was happening. it's cool to hear your side of the story though!
always knew you were a trendsetter
I mean I hated that people weren't clear about sponsors at the time, so I was and am glad this happened and the reporter did that, tbh. It felt misleading. But anyway nice and informative video, interesting to hear about this again as I remember it so vividly.
i thought this video was named "i caused" and its an ad :D
Also lol I thought this was an ad haha
I remember this happening on BBC! 😮 (before I even knew who u were)
I think its definitely really important that us viewers know when a video is sponsored
It's alright Emma, I'm eating Mondelez owned chocolate while watching this 👍 and keeping adblock off. People need to make a living and I'm happy to help!
Without even clicking the video, the minute I saw the title I thought of your Oreo video, it was the first I saw of yours
I can appreciate that having to follow the guidelines is a pain but as you say I do think it is so much better to be transparent. For me, I don't think it was the typical 'advert' style videos that were a problem eg 'OOH LOOK BISCUITS', as we see them everyday on TV, but the videos where UA-camrs had 'opinions' on products (particularly beauty products) that were predetermined because it was an advert were sneaky. I remember watching a UA-camr (few years ago now) rave about a range of products which I went out to buy and they were actually shite. Didn't realise at the time that it was a sponsored video #doy
This is so interesting! Helpful for new youtubers as well. Thank you Emma :)! I love watching all your videos whether they're an ad or not x
i agree that youtubers should abide by advertising laws...but i dont understand why people are bothered by sponsored videos. sponsors are how youtubers earn their living most of the time. if its your job of course you will do what makes you money!
It's funny because I saw that on the news and I didn't have a clue who you were or what it was about
Oh God, I remember the whole Oreo debacle. I can't believe ChannelFlip isn't around anymore, they used to be huge!
I remember, I was in year 6 and it was on newsround and I happened to be the only person who knew you.
I think part of the problem was that some of the brand parent companies are not in the UK and were either ignorant of the ASA or didn't think they applied for your type of digital media
I've got a real craving for a glass of milk and double stuffed #spons now. Great video by the way, loving all the 2017 content.
to be honest, i'd actually rather hear "sponsored" than "advertisement" because i LIKE hearing that my favorite youtubers are able to make money and survive and all
what a way to make nothing out of something
the news does anything to make people look bad, they blow up everything! it wasn't even the youtubers faults.. sponsored videos shouldn't be shameful! you need income! yeah, they can be annoying, but you make them fun! you're honest, i love u!!
I wrote an essay on this when it happened so thank you!
Thanks to Oreos for making this comment possible
Love the Positivity Pledge! Great idea.
It just pissed me off tbh because all the news stories were like 'these young people are unaware when a video is sponsored' WE ARENT DUMB os obvious when a video is sponsored, we dont need a little sticker on each video to let us know 😂
Further rezzzpeck for this, these were the days eh :P Sorry to hear that you got so caught up in it. Hard when there's a 'face' to put out there, reporters will jump for that :L Really cool that this meant clarity and honesty very much quicker than had it dragged on so not saying it was a good thing it happened to you but that it is good now that what came out of something awful has been extremely beneficial for everyone :S Hope that isn't taken as a backhanded compliment... :S
This kinda video looks like a apology video lol
Thank you so much for the explanation! I really liked this video!!! 💕
AD video's are frequently just as good as non-ads videos -- really depends on the youtuber. I really like how Anna Akana handles her sponsorships at the end of every video.
I'm not bothered if it's an add
I'm just happy to see content and I don't care if i know if they get paid or not