What is Framing Effect? [Definition and Example] - Guide to Cognitive Biases

Everything you need to know about the Framing Effect - definition, examples, research, and more.
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Definition:
Drawing different conclusions from the same information, depending on how that information is presented
Examples:
Researchers presented a group of people with two kinds of meat, ‘99% fat free’ and ‘1% fat’, - and asked them to choose which was healthier.
Respondents ranked the first type of meat as healthier, even though both were identical.
Next came the choice between ‘98% fat free’ and ‘1% fat’. Again, most respondents chose the first option - despite its higher fat content.
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