The Best Marketing Strategy For A New Business Or Product

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  • Опубліковано 7 тра 2020
  • Let's explore a simple four-step process that you can use to craft the best marketing strategy for your new business or product. It's called The Bullseye Framework and it comes from "Traction" by Gabriel Weinberg and Justin Mares.
    NEW 2022 EDITION OF THIS VIDEO HERE
    👉 • The Best Marketing Str...
    HERE ARE 33 MARKETING STRATEGIES TO GET MORE CUSTOMERS
    ➡️ • GET MORE CUSTOMERS Wit...
    WANT TO PICK UP A COPY OF TRACTION?
    Book Summary ➜ • How To Attract More Cu...
    Buy It On Amazon or Audible ➜ www.amazon.com/dp/0241242533/
    Buy It On Apple Books ➜ books.apple.com/book/id977450633
    This approach makes it easy to brainstorm marketing ideas, select promising options, perform inexpensive tests, and ultimately select the best marketing channel for your specific business or product.
    Watch that video to explore marketing options and then go through the simple four-step process in this video to start marketing your new business, product, or service.
    Content by Rick Kettner
    Produced by Kyle Trienke

КОМЕНТАРІ • 154

  • @RickKettner
    @RickKettner  4 роки тому +23

    If you enjoyed the video, please "like" and subscribe. And be sure to follow-up with my video on 33 marketing strategies you can use to attract more customers → ua-cam.com/video/X-YeqTpmXww/v-deo.html

  • @Patricia-Margaret
    @Patricia-Margaret 6 місяців тому +220

    I'm 54 and my wife and I are VERY worried about our future, gas and food prices rising daily. We have had our savings dwindle with the cost of living into the stratosphere, and we are finding it impossible to replace them. We can get by, but can't seem to get ahead. My condolences to anyone retiring in this crisis, 30 years nonstop just for a crooked system to take all you worked for.

    • @Patricia-Margaret
      @Patricia-Margaret 6 місяців тому +2

      @@sojakia That's actually quite impressive, I could use some Info on your FA, I am looking to make a change on my finances this year as well

    • @MaryOlson7
      @MaryOlson7 6 місяців тому +1

      @@sojakia The crazy part is that those advisors are probably outperforming the market and raising good returns but some are charging fees over fees that drain your portfolio. Is this the case with yours too?

    • @Patricia-Margaret
      @Patricia-Margaret 6 місяців тому

      @@sojakia I will give this a look, thanks a bunch for sharing.

    • @Amelia-Elizabeth
      @Amelia-Elizabeth 6 місяців тому

      @@Patricia-Margaret Alice Marie Coraggio her trading strategies is working for me for more than a year now and I’m making good profit from the stock market and she's 100% honest, reputable and trustworthy

    • @machiavelligaming9755
      @machiavelligaming9755 4 місяці тому

      54 is a perfect time to start your own business, most likely the kids are out of the house so that time is all freed up. You don’t believe in SS obviously, in my eyes, you don’t have any other option if you want to feel confident in your future.

  • @star-pp1ub
    @star-pp1ub 6 місяців тому +52

    Watching this as an 11 year old. Hope everyone's businees/product goes well.

    • @theibrahimabbasi
      @theibrahimabbasi 2 місяці тому +1

      Yo i'm around your age and posting some marketing gems. I would appreciate some feedback on how I can improve from your POV as a viewer

    • @star-pp1ub
      @star-pp1ub 2 місяці тому

      @@theibrahimabbasi Linky winky?

    • @Ultralined
      @Ultralined 19 днів тому +1

      @@theibrahimabbasi🙏😮your editing is impressive.

    • @theibrahimabbasi
      @theibrahimabbasi 19 днів тому

      @@Ultralined 🙏

  • @YasinNabi
    @YasinNabi Рік тому +96

    You can only become truly accomplished at something you love. Don’t make money your goal. Instead, pursue the things you love doing, and then do them so well that people can’t take their eyes off you. --Maya Angelou]]]

    • @hentsydesigns9046
      @hentsydesigns9046 Рік тому +4

      Love is shortlived.

    • @Torsdagskvallsmys
      @Torsdagskvallsmys Рік тому +5

      I had a great passion once, went professional and after 2 years all my love for it was gone. Infact i never wantef to enter the market ever again, sadly.

    • @gdontshot3613
      @gdontshot3613 Рік тому +1

      What's what fairy tale are you living in this is the real world

    • @patriciomora9663
      @patriciomora9663 Рік тому +4

      BS advise, if you see an opportunity go for it… even if you don’t love it!!

    • @moggingyou
      @moggingyou 9 місяців тому +1

      Delusional

  • @omegatseggia3002
    @omegatseggia3002 Рік тому +16

    Thank you so much . My stress level is very low now . Knowledge is power
    Love from Ethiopia

  • @abskhairoun
    @abskhairoun 2 роки тому +28

    My problem was while my dad's computer shop had a great reputation, my computer workshop didn't, one being no advertising, which meant I only had few customers that didn't satisfy the minimum revenue per month demand which led to inevitable loss and shutdown.
    I was 20 and it lasted the whole 2021, so live and learn

    • @balex556
      @balex556 Рік тому +1

      well one of the most effective ways to engage,and boost your sales is creating website and an app to brand your business and am an expert I can help you with this services

    • @abskhairoun
      @abskhairoun Рік тому

      @balex I appreciate the offer, but I'm afraid I moved on to furniture retail mid 2022.
      Times are tough here in Sudan

    • @balex556
      @balex556 Рік тому +1

      @@abskhairoun though you can also apply it to your furniture buisness, may God put everything into ease for us all

    • @abskhairoun
      @abskhairoun Рік тому

      @balex thaanks for the advice

    • @maplesap
      @maplesap 10 місяців тому +1

      Quitting shouldn't be an option, especially when you know what went wrong. I suggest you go back and start advertising

  • @fy4729
    @fy4729 2 роки тому +9

    Thanks for sharing this. You explained it easily and it makes sense.
    It’s great for small businesses and realistic.

    • @RickKettner
      @RickKettner  2 роки тому +1

      Glad you found it helpful!

    • @balex556
      @balex556 Рік тому

      Hello if you are in need of website design and development i can help you with that am an expert in these

  • @AshishYadav-qc7hr
    @AshishYadav-qc7hr 2 роки тому +2

    Thanks! This is definitely going to help.

  • @sajidaliattari3541
    @sajidaliattari3541 3 роки тому +32

    Your videos are great, you don't use intros/ promos/ music in your videos,,
    When I'm seeing, I'm seeing just the content I need,, many many thanks to you

    • @RickKettner
      @RickKettner  3 роки тому +3

      Thank you for the kind words! I'm glad you are enjoying the videos :).

    • @bsd9230
      @bsd9230 Рік тому

      agree

  • @shinehillsanimation
    @shinehillsanimation Рік тому

    Thank you Mr. Rick !

  • @beasty_temple01
    @beasty_temple01 Рік тому +2

    Nice video ❤️ I’m really ready to learn more

  • @vivekbansal7645
    @vivekbansal7645 2 роки тому +2

    Love you videos 😍
    Keep going 👍🏼

  • @practicalprofessionals1120
    @practicalprofessionals1120 Місяць тому +1

    Amazing quality and content

  • @nabeelumer4393
    @nabeelumer4393 2 роки тому

    Great one👍🏻

  • @johnparker1739
    @johnparker1739 2 роки тому +4

    Good training! Thanks for sharing!

    • @RickKettner
      @RickKettner  2 роки тому

      Glad you found the video helpful!

    • @theibrahimabbasi
      @theibrahimabbasi 2 місяці тому

      Hi John, I'm Ibrahim and a direct response copywriter/marketing and started posting some marketing gems. I would appreciate some feedback on how I can improve from your POV as a viewer

  • @KwartengBismark-ux6bv
    @KwartengBismark-ux6bv Місяць тому

    Thanks for your advice

  • @UpdeshSingh-qr3xh
    @UpdeshSingh-qr3xh Місяць тому

    Nice video Man... thanks from India

  • @bless_sambo
    @bless_sambo 2 роки тому +1

    Go straight to the point..

  • @pulltheskymusicgroup4475
    @pulltheskymusicgroup4475 2 роки тому +2

    love u man , help me alot

    • @RickKettner
      @RickKettner  2 роки тому

      I'm glad you found it helpful!

  • @voltairepabustan
    @voltairepabustan 2 роки тому +3

    Great content, Rick!

    • @RickKettner
      @RickKettner  2 роки тому

      Thanks! I'm glad you're enjoying it :).

    • @theibrahimabbasi
      @theibrahimabbasi 2 місяці тому

      Hi, I'm Ibrahim and a direct response copywriter/marketing, and started posting some marketing gems. I would appreciate some feedback on how I can improve from your POV as a viewer

  • @bijaymajhi5318
    @bijaymajhi5318 4 місяці тому

    I am from nepal this video is very helpful for me and thankyou for making this video...

  • @cliffordrogers2734
    @cliffordrogers2734 2 роки тому +4

    Wow nice video this video hit the spot of what I was thinking about u gave the whole thought a vision and a picture

    • @RickKettner
      @RickKettner  2 роки тому

      Thank you for the kind words. I'm glad you found it helpful!

  • @RajRaj-xg4kx
    @RajRaj-xg4kx Рік тому

    This guy is amazing..

  • @muhammadafaq4845
    @muhammadafaq4845 2 роки тому +4

    Very helpful 👍

  • @KDmadness18
    @KDmadness18 3 місяці тому +2

    I have a big online shop, 150+ listings, but can’t even get customers to visit my shop unless I message people one by one. That method takes forever for basically no return. Can any of you people market my shop lol

  • @rayhanaakter5364
    @rayhanaakter5364 3 роки тому +4

    good idea for a new business or product

    • @RickKettner
      @RickKettner  3 роки тому

      Yes, it's ideal for anyone with a new product, service, or business.

  • @Chhexxy
    @Chhexxy 10 днів тому

    Insightful ❤

  • @akashjain6618
    @akashjain6618 11 місяців тому +1

    I would appreciate if this video would have been specific and short. Really good insights but they are on a broader level. Anyways liking the video and overall content

  • @YasinNabi
    @YasinNabi 3 роки тому +2

    Awesome sir...

  • @tiagodavid6851
    @tiagodavid6851 2 роки тому +2

    Great vid!

    • @RickKettner
      @RickKettner  2 роки тому

      Thanks, Tiago! I'm glad you enjoyed it.

  • @maheshthiru3363
    @maheshthiru3363 Рік тому

    Ya sir, we have to choose perfect channel after will get growth our business that words I am attracted sir

  • @ultra1994
    @ultra1994 2 роки тому

    Bro more books and you are the best

  • @amfearn7745
    @amfearn7745 3 роки тому +2

    LOVE FROM INDIA RICK
    VERY VALUABLE VIDEO

    • @RickKettner
      @RickKettner  3 роки тому +1

      Thank you, I'm glad you enjoyed the video!

  • @user-vn5xk7tc8b
    @user-vn5xk7tc8b 3 дні тому

    Is it necessary to have a channel when youvwantvto market an ebook you have written

  • @gosiakoseldesign
    @gosiakoseldesign 2 роки тому +1

    Super helpful I subbed ☺️ what do you mean by channels?

    • @RickKettner
      @RickKettner  2 роки тому +2

      Different kinds of marketing opportunities. For example, paid advertising and content marketing are two different marketing channels. Two ways to approach attracting new customers.

  • @petsdrawer
    @petsdrawer Рік тому +1

    You have said the word "CHANNEL" 36 Times...
    However it was a helpful idea that's why I subscribed to you Channel...

  • @Numan233
    @Numan233 3 місяці тому

    excellent video very good topic How To Market A New Business I love that is why I recommend it and it is a great opcion

    • @theibrahimabbasi
      @theibrahimabbasi 2 місяці тому

      Hi, I'm Ibrahim and started posting some marketing gems. I would appreciate some feedback on how I can improve from your POV as a viewer. Also do you have any questions or topics you would like videos on?

  • @yoosahbiimi1338
    @yoosahbiimi1338 9 місяців тому +1

    Good video and if u are in America or Europe where literally there is so much money in the streets like trash cans den u can use Google marketing search and ads but if u r in Africa where money is under the grounds like gold Mines...den door to door marketing Will be cost effective and fastest marketing strategy for your start up...The reason i dont trust putting a Business sales function on an app or some other company is that what happens if that company say Google collapses ..den your are out of Business. Build a Product of high quality with a focus on quality consumer experience..and with time it Will market itself. Thats what Apple did to Samsung in Africa ...

  • @John83118
    @John83118 5 місяців тому

    This piece is a standout; akin to a book that stood out for its unique approach. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Author Name

  • @ashleymarion3421
    @ashleymarion3421 6 місяців тому

    i had mastered my one chanel until my personal Facebook account got hacked...it locked me out of may business page too. I think having another option is a much better idea! i am at square one again....i do agree with the video because that was my go to...until the unfortunate situation occurred...

  • @user-di2fj7my4g
    @user-di2fj7my4g Рік тому

    Thank you

  • @Voiceofmarketing
    @Voiceofmarketing 4 місяці тому

    Good information Sir

  • @anomaly557
    @anomaly557 Рік тому

    I like that you Can market easily with a couple of people around you

    • @Drew-dd5nh
      @Drew-dd5nh 7 місяців тому

      Hello, anyone see our rocks?
      Is there ANYBODY OUT THERE that can say here that they understand trees & rocks?!?

    • @Drew-dd5nh
      @Drew-dd5nh 7 місяців тому

      Hi there, I have 10,000 smallish pieces of life forms that have been gone through LIFE's exterminaton phase. Which in itself becomes proof that they all became instantly melted, then a form of being freeze dried, then somehow scaled down to the size of a pebble, stone, tree body & bark/branches.
      Then I'd guess horrendous SOB's are given that task of welding some 2 foot laser sharp slicer weapon. Miserable folk, or other, more likely. And please. With cherries and cold whipped cream, dear one I simply beg this one time to stay the F away from my Art!!
      All you KNOW it can't be commandeered like other people's objects. Existing to just "go away". Somehow utter anger, desperation on your lowly old selves know damn well your thoughts or perverted needs of having my collage canvas worth little money at auction.
      Good part is I know how to own my own situation with forcing WHATEVER sensitive topic I see fit. Yeah wo hoo go & thank the cross eyed empty suit who passed 6 years ago when I offered everything I had, for an SSDI approval. I had plenty then as well. I have my rod now.
      You know. Beetles wings meets wood plank & pole w/handles is as easy to make.
      Old news right?
      Art = $1,000,000.00
      I say it is. Therefore my art which is named 20th Century heroin breaks any needless merit from some lost jury.
      Show me ONE collage on canvas that you'd put next to mine and it be better.
      showmethemoney
      SHOWMETHEMONEY
      showmethemoney
      SHOWMETHEMONEY
      showmethemoney

  • @armourofcontempt
    @armourofcontempt Рік тому

    Solve your sibilance by shifting your microphone two inches to your left.
    This was good content, thanks!

  • @ashleyw181
    @ashleyw181 9 місяців тому +2

    Thanks!

    • @theibrahimabbasi
      @theibrahimabbasi 2 місяці тому

      Hi, I'm Ibrahim and started posting some marketing gems. I would appreciate some feedback on how I can improve from your POV as a viewer. Also, do you have any questions or topics you would like videos on?

  • @Che-ow3ej
    @Che-ow3ej 2 місяці тому

    Great!

  • @thehappymagicalmind
    @thehappymagicalmind 11 місяців тому

    You explain how to test the best marketing strategy and than focus on the best one ok but I thought you would explain a good one to start :)

  • @veejaymorelos4685
    @veejaymorelos4685 Рік тому

    Thank you sir for more info.. how to get more costumer in my products..

    • @cheese-weeb
      @cheese-weeb 9 днів тому

      Free samples, using trends (in case of digital marketing)

  • @jobmwathii3422
    @jobmwathii3422 2 роки тому

    Wow.... thanks

    • @theibrahimabbasi
      @theibrahimabbasi 2 місяці тому

      Hi, I'm Ibrahim and started posting some marketing gems. I would appreciate some feedback on how I can improve from your POV as a viewer. Also do you have any questions or topics you would like videos on?

  • @user-wg6il5rk7n
    @user-wg6il5rk7n 6 місяців тому

    Nice vedio

  • @ironray123
    @ironray123 Рік тому +2

    I'm glad he said it was a 4-step process, because in my opinion 3 steps is too simplistic, and 5 steps a bit too complex.

  • @MhizveeHairline
    @MhizveeHairline 10 місяців тому

    Sir please I need to grow my hair business but I don’t know how can you help me out?

  • @tongvang724
    @tongvang724 3 місяці тому +4

    This still doesnt help. I mean its good to speak at a high level but most of us need the actual examples, how to and contents behind it. We need it to be dissected and explain each part with factual results.

  • @aanuoluwapoadepoju3865
    @aanuoluwapoadepoju3865 3 місяці тому

    - Brainstorm Marketing ideas for your business. Explore the possibilities.
    -Select promising channels. Your number one priority is speed. Volume of customers and speed to attract them.
    - Not all Marketing channels are equal.
    -Enough customers for your business and profit margin
    -Select one promising channel. You can’t afford to spread yourself too thin.

  • @Preeminent_fragrance2
    @Preeminent_fragrance2 Місяць тому

    Please I need running google ads can you put me through

  • @Broda9528
    @Broda9528 7 місяців тому

    How to be online as a sponsored?

  • @NinaRosesFoster
    @NinaRosesFoster 6 місяців тому

    How has applying this four-step process from 'Traction' shaped your marketing strategy for your new business or product?

    • @theibrahimabbasi
      @theibrahimabbasi 2 місяці тому

      Hi, I'm Ibrahim and started posting some marketing gems. I would appreciate some feedback on how I can improve from your POV as a viewer. Also do you have any questions or topics you would like videos on?

  • @musafir123
    @musafir123 10 місяців тому

    Business is not taught on net it is a field matter

  • @musafir123
    @musafir123 10 місяців тому +1

    Dont try to sell product try to solve the problem

  • @samboriboun2213
    @samboriboun2213 2 роки тому

    I made a product that sells itself as we dont have it

  • @anthonyrude
    @anthonyrude 9 місяців тому

    I haven't watch yet...
    Lemme guess
    Social media
    Or Google or FB ads?

  • @nathanthyify
    @nathanthyify Рік тому

    Rule number 1 figure it out.

  • @kaciwilson7933
    @kaciwilson7933 Рік тому

  • @AngelaDevils
    @AngelaDevils 6 місяців тому

    how did it shape your approach to marketing for your new business or product?

  • @ironray123
    @ironray123 Рік тому

    As long as he doesn't tell me to use Tic Tok.

  • @theresnothinghere59
    @theresnothinghere59 5 місяців тому

    the blur make my eyes dizzy

  • @keepinghealthy3332
    @keepinghealthy3332 2 роки тому +1

    Your moving in and out of blurry is very annoying.

    • @RickKettner
      @RickKettner  2 роки тому +2

      Thank you for the feedback. I think we reduced the blur-effect in newer videos.

  • @tylerdeandre9111
    @tylerdeandre9111 3 місяці тому +2

    Step 1: Wth is a channel?

  • @sojibrajii
    @sojibrajii Рік тому

    Hi bro,
    Are u need professional and attractive UA-cam thumbnail designer?

  • @David--2024
    @David--2024 Рік тому

    Giga Chad Face

  • @MrDopestDope1
    @MrDopestDope1 2 роки тому

    wow. all i heard was there is a point. but lets talk about something else.

  • @simonewalkwer7384
    @simonewalkwer7384 19 годин тому

    😂😂

  • @simonewalkwer7384
    @simonewalkwer7384 19 годин тому

    🤬🤬😡😡🤬

  • @ebasoliman1456
    @ebasoliman1456 Рік тому

    Too much talk no tools

  • @garyaroth
    @garyaroth 2 роки тому +2

    This is a joke right? This is the most absolute basic nonsense that everybody is spitting. I was hoping for some unique insights and walk away with nothing.

    • @RickKettner
      @RickKettner  2 роки тому +7

      IMHO, the best method is the one that works, not the one that is unique or surprising.

  • @sayantanchakraborty1441
    @sayantanchakraborty1441 2 роки тому

    How can we contact you sir?

  • @KojoScott
    @KojoScott Рік тому

    how can dm you personally

  • @lydiaudoh5866
    @lydiaudoh5866 Рік тому

    GOGY - Consistent. Strong growth. Profitable!
    Don't miss out on the opportunity to invest in a top-performing beverage stock with a bright future.