User Properties in Google Analytics
Вставка
- Опубліковано 3 чер 2024
- User properties are attributes that describe groups of your user base, such as their language preferences or geographic locations. In this video, you learn how to set up user properties and verify that they're working correctly so you can segment your data by different user groups.
Chapters:
0:00 - Introduction
2:52 - Set up a user property
3:39 - Create a variable
5:09 - Create a trigger
5:46 - Configure a GA4 Event tag
6:50 - Preview the changes
7:47 - Conclusion
Resources:
Learn more about user properties → support.google.com/analytics/...
A complete list of predefined user dimensions → support.google.com/analytics/...
Check out the demo code for this series → github.com/googleanalytics/ga...
Join the Google Analytics 4 Discord server → / discord
Subscribe to the Google Analytics channel → / googleanalytics
Instructor → / matt_landers
#googleanalytics #googleanalytics4 #googletagmanager #ga4tutorials #ga4tutorialseries #userproperties
regarding the user property, lets see we have a user "admin" that adds another user "receptionist", in this case what we want is to tag the new user as recepcionist when he logs in, how would we handle that ?
as a digital marketing analyst, should we able to do all these javascript stuff or are they extra knowledge?
Where will this new user property be visible on GA4?
I just watched all videos in this list, amazing content, thank you very much :)
I set up all my user properties in GTM but somehow I don't see any information in GA4, what could been happening?
Wait till after 24 - 48 hours
Great💖
There seems to be a bug in user properties while collecting. I was trying to test user properties for a subscription based audience website where in a given session if we are sending two different values for a user properties the latter is never recorder in GA4, which made me think or believe that its only records for the first time and is been applied to every other subsequent hit from the time it was collected.
🎯 Key Takeaways for quick navigation:
00:37 *📊 User properties complement events in Google Analytics, providing insights into user interactions and enabling segmentation based on identifiers like age groups or geographic locations.*
02:26 *🎯 When creating user properties, it's advisable to define a limited range of values to facilitate reporting and avoid cardinality limits, ensuring effective analysis and action.*
03:21 *💻 Google Tag Manager (GTM) allows setting up user properties without editing website code, streamlining the process and facilitating the tracking of user interactions.*
05:56 *📝 Utilizing GTM, events like profile updates can be tracked, and associated user properties, such as job functions, can be sent to Google Analytics for further analysis.*
07:22 *📈 Analysis of user properties in Google Analytics allows for segmentation of users based on their job functions, providing insights into behavior and conversion patterns.*
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