ET Surf: How a Small Shop Beats the Corporate Giants

You don’t want to miss this one! More and more, locally owned stores are being pushed out by big companies. But ET Surf is successfully fighting back. The popular surf, skate and snowboard shop in Hermosa Beach, California, has been around for more than five decades. And in this story, I’m gonna reveal the secret behind its success.
Visit ET Surf:
www.etsurf.com
Episode 004
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Intro: “Tschou zämä” - Swiss slang for “Hi everyone”
Outro: “Tschübä” - Swiss slang for “Good bye”
Music by Artlist.io
FILMING
• GoPro Hero 9 with Media Mod
• Sony FX3
• Sony 16-35mm f4 Zeiss
• Sony 24-105mm f4 OSS
• Insta360
• Rode Wireless Go
• DJI Mic
• Freewell magnetic ND filters
• Lowepro Slingshot
POST
• Final Cut Pro X
• Add Motion Plug-in by FX Factory
• RSMB Plug-in by REVisionEffects
• Reduce Noise Plugin by Neat Video
• Smooth Transitions Plugin by CineFlare
Produced by
René von Gunten
www.StoryFilm.studio
Thanks for watching!
All rights reserved © 2022 René von Gunten
#entrepreneur
#southbay

[@adamn389]

I have bought many boards and wetsuits from ET over the years. These guys are outstanding. They can look at you and tell you what brand and size wetsuit will fit you properly. This avoids a lot of trial and error. I think I bought nearly all of my full wetsuits from ET for the last 30 years of my 45 years of surfing. Aloha ET!

[@ladyred2809]

So many good memories n people.... Ed, Kevin, Teresa, Pat ,Bob,Kit.....days of the small shop....down Aviation

[@jabbabbabba]

ahhh. Eddy, Pat, Matt, Worm, George, Theresa, even Dennis. The good ole days. So blessed to have been there. Eddy tossing your change into your shirt pocket. 1973 first time.

[@BwSChaos]

Hey that’s my dad in the first picture with Eddie ! Eliseo Leon Becerra ! And my mom is Teresa Gamboa ! Way cool! Et surf family forever !

[@vongunten]

Thanks for letting me know. The ET Surf family rocks!

[@izzygreenvw]

I’m 50 yrs old now I’ve been buy my surf gear here since high school thx Dan you awesome

[@influsence]

Ach, wie ich solche Shops in der Schweiz vermisse! Coole Doku René!

[@vongunten]

Thänks.😁 I agree on the shop issue.

[@marco.rychlik]

Radix am ehesten no… aber ä legende z wärdä brucht halt ä lebensziit und legendäri chundä.

[@Drehead]

Wau, was für eine Lager und Verkaufsflächen Bewirtschaftung! Spannender Beitrag pal, danke!

[@vongunten]

Thänks for watching. Cheers to down South 😃

[@8664antonio]

stark, was für ein geiler shop!

[@vongunten]

Dankeschön. 👍🏼 I'm glad to have ET Surf in my hometown.