Some years ago in Brazil, McDonald's put up a Women's Day sign saying "Feminine power! Today this restaurant is working with 100% women employees" So yeah, to celebrate Women's Day, let's give the men employees a day off!
"Girl boss" reminds me of certain phrases I heard while growing up in the 70's, like "lady doctor" and "lady lawyer". Some people may consider these terms to be merely descriptive, but to me they always seemed condescending and a way to treat women in high-status positions as some separate group from the other members.
That reminds me of people using descriptors for people based on race, eg. a black doctor vs an (assumed white) "regular" doctor. Why not just call someone a doctor and leave an unrelated factor such as their race out ot it? That distinction still perpetuates the stigma that if you don't fit what society's default description is, then you're "different"
@@steemcgee5150 I had to have this discussion with my son who kept saying my black friend when talking about a friend of his. I asked him why he kept using that term and he said mum I'm just describing him to you. So I asked him why don't you ever say my white friend? He's a pretty smart kid so it didn't take him long to have the A-ha moment and we had a chat about it and why you shouldn't group people like that.
My dad and I were just talking about this as a joke the other day (if Burger King were called Burger Queen) and I found it really weird lol. I don't mind it being called that, plus we have Dairy Queen lol (but that might be a name in bad taste since it has to do with milk, like milking a cow/ or women lol). Maybe I thought too much into it
The case that makes me cringe the most is how skincare products advertise themselves to women as "anti-aging" and entices you with the perfect woman girlboss model who does it all and looks frozen in time as something "empowering"... but.. like... it's mostly just keeping your skin healthy and clean which would be a better argument in my opinion? Why do they feel the need to trash on women aging and/or looking tired if not because of pure misogyny? And beauticians are 100% guilty of feeding into that. Can we calm down? I just want my face to not hurt from being too dry I'll buy your stupid product anyway so maybe don't try to insult my intelligence.
I have super oily skin and never use moisturiser. Am I doing it wrong? No idea. Am I going to change just because people keep bleating MOISTURISER!!? Nope.
And with razor ads too. They show someone shaving their leg.. but there’s no hair on the leg., AAND with period products ads. They always use this blue liquid because period blood’s too pg-13 for ads apparently
@@micheller3251 Thanks for some confirmation! I use a cheap bar of fragrance free soap to wash my skin, none of that expensive stuff does me any good! Mid 30's and no wrinkles yet so for real don't feel stressed normally about it, but every now and then.. I think, is that something I should do? Nah.
I think Burger King deliberately chose the most inflammatory way of wording their tweets while still having plausible deniability, i.e. "we were trying to be supportive". The apology was probably pre-formulated as well. And it worked! Their tweet was (and obviously still is) shared all over the internet, by both people who had something positive (funny, "supportive") and something negative (offensive, harmful, improvement advice) to say about it. And all this with their company logo wide on display in every screencap. And now people see them as well-meaning but ultimately incompetent, instead of as the scheming reptiles they actually are.
Yes, yes and 100x. You put it into words I never would be able to. It's like corporations purposefully making cringy or bizarre advertisements for people to make memes.
Hm, I don't feel great about you calling them reptiles. It's a common anti-semetisic stereotype that people in power are "reptiles". Maybe choose a different word?
"You do the girl boss thing, we'll do the SEO thing " Given how much that term has been lampooned online, seeing people use "girl boss" unironically is so surreal.
Yeah, the only people I have actually ever heard call themselves girlbosses are the "business owners" (read people caught up in an MLM scheme) who are incredibly predatory. As far as I'm aware the majority of people kind of just agreed it was cringe. And now out of touch companies are using it.
@@iciajay6891 and they literally just do normal things most of the time like working or helping themselves, kinda reminds me of that quote from knuckles in sonic boom about how you only strengthen the status quo by highlighting that this action is a deviation from the norm instead of framing it as something that should be actually common, I'm kinda parafrazing but it's the jist of the message
I see moves like this from companies not as a reflection of the companies values but more an insight into where we are as a society. Yes, it’s an empty gesture, but I take it as a minor positive that companies have calculated that feminism is something people generally support.
Honestly I’d have to disagree. If anything mass corporations have only perpetuated misinformation about what it means to be feminist. It’s entirely bastardised the movement and diluted it to ‘if you are a woman/ think women deserve basic human rights then you’re a feminist’. If the wider public properly understood feminism, women like Kim Kardashian and and J.K Rowling wouldn’t be hailed as ‘girlboss icons’ and people wouldn’t mistakenly label any ‘self made’ wealthy woman a feminist. (Edit : I made a few typos)
"feminism is something people generally support" lol, aren't you a little naive/optimist? Or maybe I am the realist/pessimist. Hope u are right, but it does sound a bit of a stretch.
@@ythelldoineedahandle I feel like when you explain to ignorant people what feminism actually means, generally in my experience, most people agree that they want equality of the sexes. I think the reason a lot of people are against feminism, is they don't understand what it means/ maybe they feel put off because of some of the online discourse surrounding it. I know there are many people and cultures out there that don't agree on equality of the sexes though, I'm jst going off my own experiences so far from where I grew up. Imo that doesn't mean tho, that those people who agree w feminism can't be sexest without realising, or by accident. I think its so ingrained into so many cultures people don't even realise its happening a lot.
@@ythelldoineedahandle I understand what ⬆️ trying to say. Ofc it's a reflection of todays society. And even if it's for profit, manipulation, it's more accepted. It has an audience. I'm only a millennial and I wouldn't have seen these a decade ago. Now it's out in the open, -feminism isn't just for "radicals" or activist. I've always been a feminist, so I've took notice. It wasn't a topic that was there on the table, if you'd say u were feminist they'd look at u weird thinking its a fasad for hating men (ofc it still exists, not in the same scale). I'd imagine a much more high proecnetage would identify or strongly agree with feminism (wich in turn will make them prone for these kind of advertising. Wether they undrstnd irl it's renforcing gender stereotypes or not. Besides the point) As Monkee said the patriarcal beautystandars for women don't sell. Its about "empowerment" feeling better bout ur self. That says smth. Feminism inclueds queer ppl wich also is much more accepted now. Raaaaant jesh.
Nah it’s due to a major company called blackrock, they hold major shares in lots of large companies blackrock incentivizes companies to care about the environment and diversity even if it’s just lying or marketing it counts in blackrock’s index
Today I read a comment complaining about how men are told to improve themselves while women are empowered to be themselves and I was like... you realize it's not real right. Women are still expected to ''improve'' but under the guise of ''self care'' or ''power of choice'' , at the end of the day they need you to be insecure to sell you the product.
I feel like that kinda applies to both sexes, a lot of men's habits are empowered and excused no matter how bad they are while a lot of women are "empowered" through impossible expectations
Its true no matter gender, but from what I see, women have to 'prove themselves' much more in the workplace to be seen as equal to their male counterparts
love how ads really say “woman you NEED to take care of yourself!” and all they advertise is taking care of ourselves in a superficial way. i’m sorry but a face mask won’t cure my depression
@@PHlophe That's a bit of a gamble. I've heard of so many people who thought "when I get rid of the acne/get a nose job, etc, all my biggest problems will be solved. I'll be confident and won't be depressed" and they do all the things and they are still depressed and insecure. Doing things to your outer appearance can certainly help, but you don't need to "fight pigmentation and reduce the appearance of wrinkles" to improve your mental health and generally feel better about yourself. Doing the inner work is a lot harder than buying something with false hope.
I think maybe misogyny affected people’s mental health would be better if there was no wage gap and less sexism and idk maybe less pressure to be appealing to men since ur literally born, maybe just a theory though
In India, we had a recent campaign where a lesbian couple celebrate an regressive observance called ‘Karva Chauth’ and that was considered Queer representation. The hollowness was visible from a mile. Also, Pride Month is coming up so can’t wait for capitalism.
I love pads tbh and have thought about getting period underwear. Y'know, the nice ones that are basically just underwear dedicated for your period and not just pricey diapers. I hated having to use a tampon when I was on vacation with family and was relieved when it was out. I really want to try cups out but the honey pot I bought from the store didn't even fit. It's more risky, but I overall feel more comfortable with things like pads.
agreed! never have and never will use tampons. not even the health implications with some of them (being coated in chemicals, etc.) is worth it let alone the fact that i’m not comfortable with something INSIDE of me to stop the “problem” I would def love a video on this as i definitely dealt with the same problem growing up!
@@Kimmie6772 I tried the divacup, and it took probably 4 cycles to really get it... It's absolutely a learning curve, but I'm never going back to tampons or pads. Changed my life. When using the cup, I wear an extremely thin light pad, it's practically just a liner, because I find that the cup has a FEW drips that escape just by the nature of putting the cup in and having the "seal" be higher in the cavity.
@@Kimmie6772 I've switched to period undies and my daughter just started her period and uses them too. I found them while I was researching options for my daughter coming into puberty she is such a tiny little thing I was worried I wouldn't be able to find traditional products to use. I've been using mine for about 4 cycles now and I don't think I will go back. Some companies even make period swim wear! My only advice is if your a little on the thick thighs like I am to size up a little because the elastic can be quite tight.
Yess so many people believe you're unhygienic or gross for using pads. Idfk where that belief came from but it's absolutely bullshit, periods aren't dirty unless you're like smearing it on the walls of your house we need to stop thinking of periods as dirty including the products we use.
The problem, really, with "feminist" advertising is that modern advertising is designed to make the viewer feel inadequate and then sell them the solution to that inadequacy. So by invoking feminism they still have to put down the woman they're pitching to.
This brings me back to McDonald's Brasil being "feminist" on the International Woman's Day making a campaing where they would promote a "safe environement" for women in their special day, therefore only the female clerk would be working.... We joke about that every year.
I'm currently studying advertising and public relations at uni, and it scares me that professors tell us about straightly lying to customers about following progressive ideas. For instance, yesterday we were told that the majority of advertising compains centered around recycable packaging were not true and nobody whould do anything about it (and it blows my mind how many exanples of "great adds" are just sexist). Edit: reading the replies, i feel that there's a miscommunication here. I get it that advertising always embalishes the product/service, especially if it's connected to the eco theme. But in this case it feels like it's just false advertising (and can be punished by law).
That’s honestly insane and should be talked about more… hm I would love to listen to one of those lectures and respond to them because that’s sounds so baffling.
Anastasja, well at least he is not sugar coating it and he is telling you the tea because once you are in the system its your good paycheck vs your clean morals. and you'll fall in line. same with eco minded students , once they realized everything is greenwashed and they still have to make a living. the become the very people they do not like.
@@PHlophe this sort of attitude is toxic bullshit. complacency with scuzzy systems just because theyre the norm is unacceptable to anyone with principles. advertising has been permitted to coast on shady, illegal, and immoral practices for far too long. im in school for advertising now and ive spent years in the workforce. compromise is for cowards and compromising your soul is for the feebleminded.
@@HadalStreetlights unfortunately principals rarely feed and house the people who uphold them. it is really shitty but also be aware the system forces compliance and while it is super important not to just lay down and let yourself be stepped on it is also important to understand not everyone has the same level of protections from harm and choosing to not be homeless and choosing to feed yourself & your family isn't 'feebleminded'
Finally someone said it. That's been a pet peeve of mine for forever. Empowered to do WHAT. If you can't answer that question, don't use the word. Empowerment isn't a feeling, it is the expansion of women's options.
Thank you so much for choosing sponsors that actually help your audience! As a person who menstruates, I find it’s still annoyingly difficult to locate period products that aren’t just tampons or pads. Also, don’t stress too much about needing sponsors for videos criticizing capitalism. Anyone with a brain understands that you can criticize the structure you’re surrounded by while still having to take part in it to stay alive.
Indeed. Having enough wealth to rise above that sort of thing is a privilege in itself, and then Tara'd be the sort of person who'd use the term girl boss unironically.
I think the best “feminist” advertising I’ve seen is from Duluth Trading Company. I’m not sure if there’s a DTC in the UK but they specialize in workwear for farm work, construction, etc. Their ads are usually silly and will show someone having a problem with impractical workwear and then they’ll show the benefits of their product. And these items are usually shown with both men and women and don’t beat you over the head with the fact that it’s for men or women. They’re just like “hey, your shirt rides up when you bend over to pick something up? Our shirts don’t do that because we make a long shirt tail.” And that’s it.
100% agree with this!! Duluth ads always make me giggle. The ones I'm familiar with are straightforward - "you're a person with a body who does outside stuff? do your armpits and crotch get sweaty? do you prefer pants that don't rip when you squat down?" And they deliver on the product, too. I love the long tail shirts and the work pants.
What I got from the Burger King incident was that it was made in good faith, but there were so many better ways to post about women in the culinary workforce using the tweet limit without appearing offensive like they did.
Exactly this! Also, I can imagine that their thought was "Well if you're telling women to belong in the Kitchen, may we also suggest they get paid for it?" Or something like that. But I agree, they should have phrased it differently, and less by using the oldest trick in the book.
They knew it would attract attention and it did. Sometimes advertising executives are like toddlers, they believe that any attention is good attention. It was definitely done with the assumption that everybody would immediately see the second tweet and get the joke...but that isn't how twitter works.
I don't suspect that it was made in good faith. 1. It was clearly always intended to farm backlash. 2. There's _no way_ their *social media* position didn't fully expect misogynists to agree unironically. 3. They coyly, "it's just a prank bro,"'d their way through diminishing feminism as an avenue to say, "we're hiring." To assume it was a deeply clumsy 'ally' moment, from a multibillion dollar corporation, to hire women into one of the lowest possible paid/respected positions in society.. that's entirely too much of a stretch to me. What seems more likely to me is some sociopath memelord rich kid of someone who worked on the board wanted to advertise to the reactionary conservative crowd, knowing full well they can just have legal write up something just shy of a, "we're really sorry that you took it the wrong way," kind of apology. It's like when react-channel-reactionaries like the Quartering say things like, "I can't be racist or homophobic, I have 3+ gay black dads," or, "I'm friends with Dave Rubin." Always smacked of blatant pink-washing. There's no possible way a company that overcharges for garbage food, and pays rock-bottom minimum wage, gives the remotest whiff of a f*ck about anyone's 'liberation'.
@@nunyabidnis3815 You can think that. I still think it’s worth considering the possibility of a genuine attempt to show women they care about them too.
@@twindrill2852 Which, you're right, is not impossible. Yet, if women aren't stuck in entry level minimum wage service work, that could be a good sign. They didn't exactly offer maternity leave or pledge to support reproductive rights.
I worked in marketing and advertising and you wouldn't believe how often my cis male superiors congratulated themselves for "edgy adds". And EVERY non-cis male person was like "You can't green light this!" and we would just get "You don't understand the humor / joke!".
their privilege is crazy 😂 wish men would admit it but no most of them live in their little close minded shells. happy to see there’s more open minded cis men who care about women and validate their suffering instead of denying it outright and saying men have it harder 😂 the world is slowly getting better for women
The thing that has always bothered me about ads like the dove ones, with models with different body shapes/ages etc, is that they're still telling us our bodies are wrong or not good enough. They're still telling us that we should be firmer/smoother/have less wrinkles/remove all our hair/etc and there's really nothing body positive about that in my book. Regardless of what shape or size or colour model they're using to tell us that.
I do think it's a step in a direction of accepting different body types. I'm not sure how they would advertise to people with not smooth skin if their product is supposed to give smooth skin/anti aging whathaveyou, though hairiness is still not acceptable (in many places) and that could be changed... I think it's an issue to point out the different colour and body type models and say "therefore they are inclusive, buy their stuff" because that's not actually the goal. When they use these "irregular" models they are essentially doing it so that people of that colour/body type will buy their product, not because they are "woke" and care. They are a business for profit, not an individual or collective trying to improve the world (whether misguidedly or not). Sorry for the rant, feel free to pick apart my words or not.
The timing of this is great because last week when I went to Meijer, a regional grocery store chain here in the Midwest USA, I saw a shirt in the women’s clothing section that was along the lines of how women are unstoppable or something like that and I couldn’t help it roll my eyes because I know that that shirt was made by women in a sweat shop where they’re not getting paid much so the idea feminism is hypocritical coming from that.
@@3llevate yep! Walmart sells food, as well as clothes, games, sporting equipment, etc. Walmart is much more national though, whereas Meijer is midwest-specific. How are grocery stores set up where you live?
I didn't really find the car one offensive, it's just cringy 😂 I like that people are trying to fight injustice and make women feel good about themselves, but you don't need to make an entire advertisement for women to be feminism. You could just, you know, not make sexist advertisements. That will do the trick. I also love it when people say feminists should focus on more important things that fighting for gender equality, as if our life isn't already important enough.
@@riorio745 along with other third world countries, while those arguments can be valid for some cases, this doesnt seem much of it because this video is just talking about another problem. It's like people critising Jarvis Johnson for not talking about the war and about a movie instead.
@@Groggle7141 Because, at least in most cases, there are already people from said places with a better understanding of the situation doing it... And we get told to shut up all the same by people who think there are "more important things to worry about". (you know, like poverty, because we all know that gender discrimination in the workplace, domestic violence, and being too worried about your safety to work at certain places/shifts has nothing to do with people's ability to make money -_-) ... ... btw, just to be clear, I'm not saying that ending gender discrimination is more important than ending poverty, but I would bet my left kidney it would be much easier to end poverty if gender discrimination wasn't in the way.
when i was a kid and i saw girlboss advertising or anything that had "girls can do it" on it, it sort of had the opposite on me. i was like "yeah? i know that. why do we need to advertise that girls can do stuff?". it's strange, it almost made me aware of misogyny for the first time in a backwards way.
I know it's just semantics but it always gets me that these apologies are like "we apologize for offense caused" instead of something like "we apologize for causing offense" because the latter is more of an acknowledgement that something was done wrong. It's less like "we're sorry you got offended 😎" type thing you know?
Saying "you were offended" puts the problem onto the victims for being hurt, while saying "the offence we caused" owns up to doing something wrong (possibly opening the company up to being legally obliged to compensate victims or change for the better). I really hope it changes as more people recognise it for the manipulation tactic it is.
What I love about these people is that they read the first bit, feel validated, and then avoid reading the next bit somehow. I'm starting to wonder if they're doing this unconsciously. Like their brain is protecting them from seeing the upsetting part. Like ego protection. I wish my brain would protect me from seeing the upsetting part. My ego is shit.
@@DrTssha that's the thing about tweets though huh, and why putting the first part in its own tweet is so insidious. People can just retweet the misogynist one, and that might be all some people ever see. And even if they know there's another part, they can just pretend there isn't and create this whole alternative narrative and indulge themselves "oops 😳"
exactly! theres a difference between doing a “blue apron” advert or a period cup advert. one of those things are for sure way more useful and a lot less partonizing than the other
It infuriates me when Vogue is like ‘grey hair is the new trend’ and ‘braless is the new trend’ but a few years ago they would have written articles shaming women for appearing like that. Like I’ve had to stop reading the magazine because it made me so angry. Feminism is ~trendy~ now - where were you lot (advertisers etc) when it wasn’t something to profit off?!
Search Engine Optimization was pretty much THE BIG BUZZWORD in net tech/pre-coagulation social media back in like, 2010. (it's pretty much just pimping your webpages to entice the webcrawlers to think you're relevant and ironically, SEO has made it basically impossible to ACTUALLY get relevant results without learning the fricking search syntax.) So basically if you know what it is you either are a half-fossilized relic of a proto-influencer or you know how to code webpages.
@@neoqwerty I haven't touched html since pre-web 2.0. Like early to mid 2000s. I think the only thing we did back then was just put some relevant words in the meta-data tags for the search engine crawler to find and that was it. I guess with dynamic pages it got sort of gamified. Sites that generate pages containing the words you searched for without having any actual content just to get the clicks.
What pisses me off even more is most of them are people who look down on people that thinks this way and refuses to give actual more opportunities to women who needs it and is just using the hash tags to get people to THINK they care. No they usually fu**ing don't.
Meanwhile corporations slap an extra few quid on the female versions of things (clothes, hygiene products, etc), thank you that is very equality of you Procter and Gamble well done.
I don't know about the clothes, but the reason products like soap, shampoo, ect. is because the female versions usually have different ingredients that may cost more.
@@Groggle7141 Yeah, Mens shampoo, soap conditioner ect I are usually much worse quality than the womens version. Thats probably because men typically don’t care a bunch about the quality of our hygiene products. Edit: Women products are also advertised much more aggressively and women are generally told that these products will have a big impact on them.
@@Groggle7141 tell that to my deodorant. [for reference, i use mitchum] p sure the powder versions use the exact same formula for both genders, exept 1 has flowery smells while the other has naturey smells. and the flowers are pricier, even if they're easier to obtain. i gave up and used men's unscented gel deodorant a year ago, im not going back. like, rn i looked at my "shower fresh" women's vs the men's one...and MOST of the price hike is useless perfume smells.
@@Groggle7141and why do they add extra more costly ingredients only for women? ask yourself that 😂 not just that but the fact condoms are free and given away yet pads aren’t??? it’s disgusting. and they price pads highly just to take advantage of women and their need for pads due to periods
In Australia our defence force has been going hard on trying to show women living their best lives by enlisting. The ad campaign has been going for about 3 years, after a swatch of sexual harassment cases came out in our defence forces.
I just started the video, but something thats been grinding my gears for ab a month is hersheys bars highlighting the "she" in their logo in different colors. Like...yeh im definitely gonna buy that now, im being represented
The pad stigma is REAL I remember being so embarrassed that I wore pads all throughout my school years, but damn turns out I have a high tone pelvic floor and things were too tight up there, no wonder it was uncomfortable.
Advertising does has a powerful impact towards the way people think about social norms. Learning this has me less persuaded to purchase a product. But I can tell you that I did fall for this kind of advertising when I was a teen 😭
The BK one is just so funny and stupid, they could've done that in a hundred different ways that would work, a better way (even if the idea is so bad that the best way is still not that good) would be "Women belong in the kitchen? Did you know that only 20% of chefs are women?" and proceed to mention that offer they had. At least this way, if they had it separated, it wouldn't look as offensive or cheap. Also, imagine being so pathetic that you poke fun at someone's teeth gap lol
To be fair, Burger King feels like someone VERY deliberately used the Outrage Mob mentality as a broadcast vector. I wouldn't have KNOWN about their offer if it wasn't for them first stepping on those toes and riding that bad publicity wave.
@@neoqwerty they could've done that w/o using this old joke, being cryptic/confusing draws attention too hahaha For example: I remember a Pepsi phrase that was a response to a Coca-cola phrase during pride month some years ago, Coke's phrase was "Love is love" (very basic, low effort virtue signaling) and Pepsi decided to do THIS phrase "Gender is for music, not for people" (1: In Spanish gender and genre are represented by the same word lol, 2: This phrase is so ambiguous that ppl didn't know if Pepsi was being pro or anti lgbt) and it worked lol, nobody could accuse Pepsi of nothing, it was open to interpretation
@@MalMotorDedo plus queer people for the most part identify as a gender. Even ignoring cis queer people for a sec binary trans people exist and things like genderfluid are gender's. Tf
@@MalMotorDedo outrage stuff works really well for viral marketing though - the group you annoy will (hopefully) do all the work for you, spreading the message and making it a talking point, possibly even getting it into the media That's why a lot of marketing is based around progressive messaging - when people are mad enough to be burning their shoes and destroying their coffee machines on social media (which they already paid for, and there's a good chance they'll buy them again anyway) that's just great publicity, on top of improving the brand's image with people who support that messaging. We're taking a stand for what's right, no matter the cost!! And there usually isn't a cost, because it's a carefully planned campaign with an end goal of making money, with plenty of past examples. The complainosphere loves saying "go woke go broke" because they want to believe their opinions are more important and their protests make a difference, but it ain't true - or these corporations wouldn't be doing it!
Loved how unawkward the ad part was. It’s so refreshing to see people talking about periods as if they’re normal (which they are). I’m seeing more and more of that in life and the media and genuinely feel it’s a really important step for dismantling sexism.
As someone who works in marketing, and has read a lot about it you hit the nail on the head. A lot of these companies will have employees that pitch these ideas with good intentions then when it gets to the higher up's table it gets warped beyond belief. These companies focus on how they can make you feel vs what they can actually do to help you or a social issue. The only real companies that use social justice as a brand are super small or are just starting up. The bigger the organization the less committed they actually are. For more information on how they manipulate you I suggest checking out these books: No Logo - Naomi Klein (it has a movie too) CAPS LOCK: How Capitalism Took Hold of Graphic Design, and How to Escape from It - Ruben Pater Influence: The Psychology of Persuasion - Robert B. Cialdini This is Marketing - Seth Godin Start with Why - Simon Sinek These are a good start, and each shows behind the curtain how this industry works. It's insane how these companies try to align people's personal beliefs with their useless products. Keep an eye out, and learn more about how you get influenced every day.
@@someundeadtalent2016 No problem, and if anyone was wondering why I recommended these books I can list that out now. No logo: It's a very dense overview of how companies have used branding and their economic influence to shape our culture and habits. Branding is a complicated subject, but it's a long-term strategy used to win over consumers, and understanding it is super important. CAPS LOCK: It's a good book on how much design and intention are put into all of our everyday objects and how even the creators of those objects have suffered through capitalism. It also has some light at the end of the tunnel, and how we can separate the art/practice of design from it's tie to capitalism. Influence: It goes over the dark psychology tactics people use to get you to agree to things or be manipulated. It's amazing how many people encounter them every day and just understanding how they will get you to buy. This is Marketing: It's a great book about how companies are not just trying to sell to you but entertain you. The best ads are ones that the consumer doesn't recognize as ads. They want you to love their brands, and if it means creating entertainment they will do it. They want you to be captured by stories, not just normal ads. Start with Why: It also has a ted talk, but it's a good book on how these companies try to trick everyone from their employees to their customers. They want to align their company with people's life purposes and create these cult-like followings. They want the reason "Why" you get up in the morning to be tied to them. It's a core idea that has shaped a lot of start-up branding over the past few years and tons of companies pay the author of this book to come in and even do workshops. I hope this helped!
@@kiuura if you’re going into more of graphic design role/ communications role I suggest. Creative strategy and the business of design by Douglas Davis Hey Whipple Squeeze this by Luke Sullivan and Sam Bennet Don’t make me think by Steve Krug Then my last piece of advice is getting any hubspot academy certifications. I recommend, the social media marketing, email marketing and the inbound marketing certificate. - these are free courses btw
i don't remember the brand but i had pads that said "walk LIKE A GIRL" "win LIKE A GIRL" "breathe LIKE A GIRL" etc on every wrapper, it was weird. luckily I'm joining the cup community now, was happy to see you sponsoring lily cup 🤩
I talk about this at work but people (men) hyper focus on recognizing women to the point I just feel singled out and not part of the group. It makes it more awkward and uncomfortable even though they mean well. Idk why genders have to be the main focus in the business world. I'm perfectly fine being referred to in my group as guys lol
Yes exactly! I was just at work feeling fine not actively experiencing any sexism and then suddenly it needs to be pointed out that I am a Woman at Work! Just let me work like all the dudes get to, without having to think too hard about it.
Sadly corporations really can't help it. When deciding what to do the question of "How does this help us make money?" completely trumps every other possible concern. So if you want your company to do the right thing you better have a good argument as to why that is also the profitable thing. If everyone else is also a decent person they will give the more ethical options the benefit of the doubt but if doing the right thing means slightly less money, then everyone will be obligated to do the wrong thing, even if that is depressing to literally everyone in the office. So it is important that feminists and other progressives don't let corporations take control (though that is easier said than done).
I'll give burger king one thing whenever they shoot themselves in the foot they try to apologize... and they constantly respond to negative comments about their impossible whoppers on Instagram , but they keep saying tone deaf things
Corporations hashtagging support for social responsibility or anything approaching a message about anything that even smells vaguely ethical is so ironic I'm surprised it didn't find it's way into an Alanis Morrisette song (ah, 90s references, yum). Anyway, I'm both amused and annoyed now so thanks to your good self and the blessed bovine.
Yay! I smiled cause you’re here; I know squat about anything and love watching your videos to learn about all kinds of stuff I wouldn’t hear of otherwise and that always make me think about new ideas and perspectives. You’re awesome! Thank you for being you!! And the cow too!!!
I used to use the collapsible cup intimina makes (before I got the mirena and stopped having periods), it was sooooo good, I could just leave it in my bag in it's little case all month and I knew I'd never be caught out and those ads 😂 throwback to the pink pens for women ads much, some of them were terrible and it's slightly horrifying that they're so recent
I fell for an advertising campaign that had me believe there’s something called ‘Staple Free Staples’ which was a Punching Machine so I’m not smart by any stretch of the imagination.
Love this video 👏 it irritates me every time I come across ads for razors and they're like "your body, your hair, your choice .. blah blah" like they aren't profiting from the warped societal standards over women's body hair 🙄
TW: My friend worked at Burger King and one of the 40 year old mangers dated a 16 year old girl! Most of the hospitality jobs I’ve worked in have had massive issues with chiefs being over sexualise and commenting on my 17 year old body and thing to get me to date a 20 something year old.
As a copywriter I can't agree more, we had a campaign for mothers who worked hard in covid for the family and graphic team was like make it pink and my boss was like talk about how mothers worked hard in the kitchen, took care of the family and I was like bruh we using sexism to make women feel good?
As far as complaint numbers go, back in my radio days I remember being told that for everyone complaint you receive, you could assume there were a hundred more people offended but not motivated enough to make a formal complaint. What that number was based on, and whether it was remotely true, I don't know but for some reason that's stuck with me. Also... BUTT MASK? That just... doesn't seem right. Unless you use it to hold your taco?
Last year I encountered a clear case of gender inclusive language gone wrong in a job advert by a fashion jewelry chain. They actually wrote "Looking for a female salesperson (m, f, d)". How silly can you be? Even in german you can express "salesperson" gender neutral.
I'm sure I remember an army/navy/ RAF advert in the last few years which played off the "a woman's place is" thing... showing women doing various jobs in the armed forces and it annoyed me at the time and still does when I remember it existed
This video reminds me of a Swedish initiative called "sälj grej med tjej" (pronounced something like "sely* grey mid shey" with English pronunciation of the letters, *consonant pronunciation of Y), which means "sell thing with gal", which was mocking the way advertisers always used women to sell things, both things aimed at women (kind of "look what you can be if you buy our thing") and things aimed at men (kind of "look at how women will like you if you buy our thing" or "look at this sexy lady, now buy our thing because we showed you sexy lady"). Though to sälja grej med tjej (selling thing with gal) is still a phenomenon in Sweden it got much better after that initiative.
Before they even make these ads their explicit goal is "How do we co-opt feminism to sell stuff". It's not surprising that the execution is this bad when the idea behind was already so awful.
I sure fell for the clothes marketing. Like I love socks and I bought some stating „feminism“ on them, which in retrospective feels kinda cringy since probably a woman somewhere made them for less than minimum wage in an unsafe factory, while men were earning the money. Theres probably better examples but that just came to my mind.
As a male conservative, liberal, and born in a catholic family in, probably, the most catholic reagion of europe (but proud atheist, despite that). I still love your channel Tara! OK, Im portuguese, so saying i'm rigth wing probably means that I'm further left than the Labour party in the UK. But anyway... Portugal obliterates the political compass. And we also got recently our first government with more females than males... the problem is that our prime minister is a really bad prime minister, and he chose really bad people to be ministers, so, I wont praise that government... its a really bad government, but HEY! there is parity for the first time. Let's apreciate the little things.
@@Groggle7141 the portuguese political Spectrum is weird. My party is PSD (social democratic party). Wich is the most centrist party but normaly is leaning to the rigth. This party is, often aligned with its most important ally, CDS (christian democrats). A small party that was much bigger in the past and was eaten by 2 new parties (CHEGA- nationalists- and IL - the liberals). So PSD became the only party of the classic rigth. PSD often votes down or abstains iniciatives like euthanasia. the most important fact in the division of the portuguese parties is the economic division. PSD is a conservative party in the way it belives that public finances should be clean. Its weird. So imagine, PSD belives that the state must be as big as we need it to be, and can pay for. Meanwille, the governing party is PS, wich defends that the state must be the major player in the economy and be as big as it can possibly get, raising taxes and pilling up debt. So, both of our major parties belive in the big state, but PSD belives that the state is already to big and the taxes we are playing for it are starting to hurt people and enterprises. So PSD acts as the "economically conservative". It belives on a production based economy, so, we must lower the expenditure of the state, stop pilling up debt and reduce the tax burden on people and enterprises, whille PS belives on a consumption based economy. So, PSD is a party whose values Change a lot depending on the state of the country and public finances. Do we have a margin? - tax and spend There is no margin? - cut public expenditure. Also, the way those 2 parties tax is diferent. -PSD taxes salaries and cuts on the public administration in Times of crisis. -PS taxes consumption and cuts public services in Times of crisis. The type of taxation from PS is much more popular. It was called the "portuguese miracle" or "hidden austerity". The PSD-taxes are a Number you can see and complain about, while PS-taxes are hidden in the price of fluel and groceries. So. I'm from the Liberal-wing of PSD. This means that Im and economic conservative that belives in a state that should be as big as it can be without beeing a burden to the country. This means, that sometimes I'm pro more social programs, but currently, I belive that we need to cut on public administration to reduce the tax burden. So, sometimes I'm pro-taxation and other anti-taxation. I also belive in public private partnerships and their return on health and education (in Portugal we had a very successfull experienced with Public private partnerships on those sectors, but they were ended by the "geringonça" a government where PS aligned with the comunist and the Marxist parties) Beeing on the liberal wing, that means that I want more rigths for the LGBTQ comunity, the decriminalization of euthanasia and the legalization of recreative cannabis. So, if it helps explain: I'm a defensor that the state must be flexible in its shape and size. That taxation must be adapted to the needs of the country and simplified to atract Foreign investiment That public companies bellong to the sectors where there is competition issues and gaps that the market can't solve (like raillways, rural busses, the post, Water companies, elétric companies and mining). But the state has no rigth to spend our money on TAP, for Instance (TAP is the portuguese national air carrier that turned a profit TWICE in its 40 years existance and already sucked more than 3-5% of GDP. 3% of GDP last year. This company recieved more than all the other companies combined during the Pandemic, more that the entire armed forces combined with the ministery of education. And its still One of the most expensive companies to fligh on in Portugal. ) So. To the state what the state is better for and to the privates what they can do better. More rigthst to the people, decriminalization of euthanasia and legalization of Canabis for recreation. So, Im a conservative, but Also a liberal. I admit that in the UK,our sistem can look weird.
I think the ones that get me the most are fast Fashion brands doing the whole empowerment spiel. Like, yh Sure honey, sell me a T-Shirt with "Feminist" plastered all over it. I guess the women in your sweatshops without fire exits or ventilation Just need to girlboss their way Out of your starvation wages?
I really appreciate how self aware the way Tara segues to ads is. It gives me a vibe of "yeah capitalism has its problems but I gotta pay my bills". But I appreciate that she doesn't shy away from pointing out that incongurence like other left wing creators who just try to mask the awkward "capitalism bad, anyway buy this thing" segues with some random jokes. Not I judge any of the approaches, you make do how you make do in the system we have, that doesn't mean you can't change it. But I just want to say that the self aware transparency is appreciated.
Yooo Intimina is great, I bought their Lily Compact cup and their Disk as my first and only cups, and they've both worked perfectly for me. This is probably the most genuine and useful ad I've seen in a while. Thanks Tara
advertisements generally don't have much effect on me, but there's this one that's just a chicken sandwich being unwrapped with no sound except for the crinkly paper, and every time i see it I really want a chicken sandwich. (ADHD-vertising) also I love hearing your Irish "ar"s in the midst of your British accent so much!!
Really out of context, but would love to hear from you on the immersed pdf filia out there with specially girls with all the barely legal corn and sexualization of teens and kids on teen dramas nd tiktok. A whole video maybe!!!! Love your videos btw💛
There's currently a linkedin ad on tv about how Black ancestors (implying enslaved Black people) had an amazing work ethic that is somehow genetically inherited by modern Black people and we have to live up to the slavery work standards at our current jobs. It's so disgusting. So they do this for ethnic minorities too.
i live in a very conservative country in south east asia where--forget women empowerment--we're still in our "beauty is white" phase where we're made to see western and korean as the standard of beauty women should achieve, even though we're of an entirely different race altogether. there's even this skin care company that claims their product can give you "new born skin glow" 🤢 they really took anti-aging products and amp it up to 1000 and said "hey let's just infantalize women, surely there's no harm in spreading that idea 🥰". i basically have zero expectations for big companies anyway, but when the insecurity they sell manages to seep into majority of women i encounter, who then proceed to project their insecurities on me, those are the times when i really hate it here
Oh god, as a Canadian the first time I ever learnt about skin whitener/ bleaching being common in alot of Asian countries ( and other countries as well) I was horrified. I can't believe that level of racism is so normalized there
That sounds so hard to deal with. I'm white, but I have Italian ancestry so I've always tanned easily. I never saw anything wrong with tanned skin growing up so I was so shocked to learn skin whitening products existed. In America, before we learned that tanning without sunscreen causes skin cancer, having a tan was seen as trendy and healthy since it meant you spent a lot of time outside. My mom even used to sunbathe when she was a teenager, until one of her neighbors warned her about skin cancer and showed her her own scars. Skin whitening products just sound like another half of a coin. Just another way to make skin look different, while completely disregarding health.
ooooh, did you ever check out the web show "target women" back in the day? this was like, 2007-2008 but there are playlists of it on youtube. it breaks down feminine advertising visual language and messaging brilliantly. apparently, the creator, sarah haskins, went on to write 2019's "booksmart." i will say that i hate "feminist" advertising because it reduces a struggle for liberation down to attaining consumer power. i appreciate it when ads don't make me feel like less of a person, but i'm not giving out prizes for that.
I know this wasn't the main point of thr video, but now I want a weather-themed-named bunny to sit in my garden and angrily judge me for planting things.
“We’re more focused on making women FEEL empowered than we are on giving them power.” Ain’t that the 🍵
the bowl?
I could not agree with this more!!
@@pieofchart Spill the *B O W L* sis! :throws cereal:
@@pieofchart tea. The tea. 💀 This is a tea cup 🍵
Woke videogame companies in a nutshell.
Some years ago in Brazil, McDonald's put up a Women's Day sign saying "Feminine power! Today this restaurant is working with 100% women employees" So yeah, to celebrate Women's Day, let's give the men employees a day off!
Omggg wtf 😅
Lembro disso, grande história
Goodness me😭😭
It's like they just don't get it at all.
Onde foi isso?
Corporations: Yaaas slay girly pop bestie queen be proud girl boss queen
LMAOOOO FR😭😭💀💀
Slay, let me see slay.. Let the slay slay.. I want to see you slay 🎵🎼
And then they don’t give paid maternity leave 💀
The way this snatch my wig… 💅😂💀
mocking aave isn't the anti-capitalistic activism you think it is
"Girl boss" reminds me of certain phrases I heard while growing up in the 70's, like "lady doctor" and "lady lawyer". Some people may consider these terms to be merely descriptive, but to me they always seemed condescending and a way to treat women in high-status positions as some separate group from the other members.
They would never made ads for "male wife" lol
let's hear it for the boynurses, boylawyers, boy accountants, the nice young chap secretary even
that's how you know it's demeaning
That reminds me of people using descriptors for people based on race, eg. a black doctor vs an (assumed white) "regular" doctor. Why not just call someone a doctor and leave an unrelated factor such as their race out ot it? That distinction still perpetuates the stigma that if you don't fit what society's default description is, then you're "different"
@@xXWithoutMyHeroesXx oh yeah boy nurses was NEVER a thing xD
@@steemcgee5150 I had to have this discussion with my son who kept saying my black friend when talking about a friend of his. I asked him why he kept using that term and he said mum I'm just describing him to you. So I asked him why don't you ever say my white friend? He's a pretty smart kid so it didn't take him long to have the A-ha moment and we had a chat about it and why you shouldn't group people like that.
Burger King's first misstep was calling themselves Burger "King" when we all would have responded better to a tweet from "Burger Yaas Queen"
I think you mean Burger Yaaas Gurll Boss Queen
Burger Elected Representative
My dad and I were just talking about this as a joke the other day (if Burger King were called Burger Queen) and I found it really weird lol. I don't mind it being called that, plus we have Dairy Queen lol (but that might be a name in bad taste since it has to do with milk, like milking a cow/ or women lol). Maybe I thought too much into it
Burger Yaaas Gurll Boss Queen Okurrrrrr
at least we have Dairy Queen
The case that makes me cringe the most is how skincare products advertise themselves to women as "anti-aging" and entices you with the perfect woman girlboss model who does it all and looks frozen in time as something "empowering"... but.. like... it's mostly just keeping your skin healthy and clean which would be a better argument in my opinion? Why do they feel the need to trash on women aging and/or looking tired if not because of pure misogyny? And beauticians are 100% guilty of feeding into that. Can we calm down? I just want my face to not hurt from being too dry I'll buy your stupid product anyway so maybe don't try to insult my intelligence.
I have super oily skin and never use moisturiser. Am I doing it wrong? No idea. Am I going to change just because people keep bleating MOISTURISER!!? Nope.
And with razor ads too. They show someone shaving their leg.. but there’s no hair on the leg., AAND with period products ads. They always use this blue liquid because period blood’s too pg-13 for ads apparently
@@VegemiteQueen1 yeah skincare should be about what your skin needs, not whatever they want you to buy
@@micheller3251 also this 100%
@@micheller3251 Thanks for some confirmation! I use a cheap bar of fragrance free soap to wash my skin, none of that expensive stuff does me any good! Mid 30's and no wrinkles yet so for real don't feel stressed normally about it, but every now and then.. I think, is that something I should do? Nah.
I think Burger King deliberately chose the most inflammatory way of wording their tweets while still having plausible deniability, i.e. "we were trying to be supportive". The apology was probably pre-formulated as well.
And it worked! Their tweet was (and obviously still is) shared all over the internet, by both people who had something positive (funny, "supportive") and something negative (offensive, harmful, improvement advice) to say about it. And all this with their company logo wide on display in every screencap.
And now people see them as well-meaning but ultimately incompetent, instead of as the scheming reptiles they actually are.
Using male deliberate incompetence to try to seem like it was a mistake. You love to see it.
Yes, yes and 100x. You put it into words I never would be able to. It's like corporations purposefully making cringy or bizarre advertisements for people to make memes.
Exactly! U hit the nail on the head on the whole phenomenon
Hm, I don't feel great about you calling them reptiles. It's a common anti-semetisic stereotype that people in power are "reptiles". Maybe choose a different word?
who the hell wants to eat a burger from there after that though? lol
"You do the girl boss thing, we'll do the SEO thing "
Given how much that term has been lampooned online, seeing people use "girl boss" unironically is so surreal.
By pyramid schemes no less
Yeah, the only people I have actually ever heard call themselves girlbosses are the "business owners" (read people caught up in an MLM scheme) who are incredibly predatory.
As far as I'm aware the majority of people kind of just agreed it was cringe. And now out of touch companies are using it.
There's a woman in this advertisement? Sexism is gone now, I suppose. Cool, nice work capitalism
An able bodied traditionally, most often white woman. Yup all fixed.
Reminds me of those people who pull the Obama card whenever something racist happens
@@iciajay6891 and they literally just do normal things most of the time like working or helping themselves, kinda reminds me of that quote from knuckles in sonic boom about how you only strengthen the status quo by highlighting that this action is a deviation from the norm instead of framing it as something that should be actually common, I'm kinda parafrazing but it's the jist of the message
Ah yes capitalism is not inherently sexist or anything… wait
I see moves like this from companies not as a reflection of the companies values but more an insight into where we are as a society. Yes, it’s an empty gesture, but I take it as a minor positive that companies have calculated that feminism is something people generally support.
Honestly I’d have to disagree. If anything mass corporations have only perpetuated misinformation about what it means to be feminist. It’s entirely bastardised the movement and diluted it to ‘if you are a woman/ think women deserve basic human rights then you’re a feminist’. If the wider public properly understood feminism, women like Kim Kardashian and and J.K Rowling wouldn’t be hailed as ‘girlboss icons’ and people wouldn’t mistakenly label any ‘self made’ wealthy woman a feminist. (Edit : I made a few typos)
"feminism is something people generally support" lol, aren't you a little naive/optimist? Or maybe I am the realist/pessimist.
Hope u are right, but it does sound a bit of a stretch.
@@ythelldoineedahandle I feel like when you explain to ignorant people what feminism actually means, generally in my experience, most people agree that they want equality of the sexes. I think the reason a lot of people are against feminism, is they don't understand what it means/ maybe they feel put off because of some of the online discourse surrounding it. I know there are many people and cultures out there that don't agree on equality of the sexes though, I'm jst going off my own experiences so far from where I grew up.
Imo that doesn't mean tho, that those people who agree w feminism can't be sexest without realising, or by accident. I think its so ingrained into so many cultures people don't even realise its happening a lot.
@@ythelldoineedahandle I understand what ⬆️ trying to say. Ofc it's a reflection of todays society. And even if it's for profit, manipulation, it's more accepted. It has an audience. I'm only a millennial and I wouldn't have seen these a decade ago. Now it's out in the open, -feminism isn't just for "radicals" or activist. I've always been a feminist, so I've took notice. It wasn't a topic that was there on the table, if you'd say u were feminist they'd look at u weird thinking its a fasad for hating men (ofc it still exists, not in the same scale). I'd imagine a much more high proecnetage would identify or strongly agree with feminism (wich in turn will make them prone for these kind of advertising. Wether they undrstnd irl it's renforcing gender stereotypes or not. Besides the point) As Monkee said the patriarcal beautystandars for women don't sell. Its about "empowerment" feeling better bout ur self. That says smth. Feminism inclueds queer ppl wich also is much more accepted now.
Raaaaant jesh.
Nah it’s due to a major company called blackrock, they hold major shares in lots of large companies blackrock incentivizes companies to care about the environment and diversity even if it’s just lying or marketing it counts in blackrock’s index
Today I read a comment complaining about how men are told to improve themselves while women are empowered to be themselves and I was like... you realize it's not real right. Women are still expected to ''improve'' but under the guise of ''self care'' or ''power of choice'' , at the end of the day they need you to be insecure to sell you the product.
I feel like that kinda applies to both sexes, a lot of men's habits are empowered and excused no matter how bad they are while a lot of women are "empowered" through impossible expectations
@@airplanes_aren.t_real Coughs in Activision
Yeah a lot of people on that thread definitely took op down on that one, so that made me happy.
@@tatiana4050 good example
Its true no matter gender, but from what I see, women have to 'prove themselves' much more in the workplace to be seen as equal to their male counterparts
😳 yup! We girlbossed too close to the sun!! 🤭🤭🤭
I loved this and will always be up for further roasting of ~empowertising~
love how ads really say “woman you NEED to take care of yourself!” and all they advertise is taking care of ourselves in a superficial way. i’m sorry but a face mask won’t cure my depression
You're right, maybe two...
Laurén, to be fair once you feel good externally it has a little bit of a trickle down effect
@@PHlophe That's a bit of a gamble. I've heard of so many people who thought "when I get rid of the acne/get a nose job, etc, all my biggest problems will be solved. I'll be confident and won't be depressed" and they do all the things and they are still depressed and insecure. Doing things to your outer appearance can certainly help, but you don't need to "fight pigmentation and reduce the appearance of wrinkles" to improve your mental health and generally feel better about yourself.
Doing the inner work is a lot harder than buying something with false hope.
I think maybe misogyny affected people’s mental health would be better if there was no wage gap and less sexism and idk maybe less pressure to be appealing to men since ur literally born, maybe just a theory though
In India, we had a recent campaign where a lesbian couple celebrate an regressive observance called ‘Karva Chauth’ and that was considered Queer representation. The hollowness was visible from a mile. Also, Pride Month is coming up so can’t wait for capitalism.
not to mention it was an ad for bleaching your skin to make it fair 💀
@@shrutis That too. Colourism is one major video essay, which Khadija has done on their channel.
I tend to ignore advertisements on feminism unless it presents ressources for information... i cant trust add regimes..
Yeah an ad for skin lightening 🤣
i remember seeing that and SCREAMING. Then i see its for skin bleaching and i was like 🏃♂️
when you talked about the stigma of using pads during the sponsorship segment i couldn’t help but think that would be a great topic for another video!
I love pads tbh and have thought about getting period underwear. Y'know, the nice ones that are basically just underwear dedicated for your period and not just pricey diapers. I hated having to use a tampon when I was on vacation with family and was relieved when it was out. I really want to try cups out but the honey pot I bought from the store didn't even fit. It's more risky, but I overall feel more comfortable with things like pads.
agreed! never have and never will use tampons. not even the health implications with some of them (being coated in chemicals, etc.) is worth it let alone the fact that i’m not comfortable with something INSIDE of me to stop the “problem” I would def love a video on this as i definitely dealt with the same problem growing up!
@@Kimmie6772 I tried the divacup, and it took probably 4 cycles to really get it... It's absolutely a learning curve, but I'm never going back to tampons or pads. Changed my life.
When using the cup, I wear an extremely thin light pad, it's practically just a liner, because I find that the cup has a FEW drips that escape just by the nature of putting the cup in and having the "seal" be higher in the cavity.
@@Kimmie6772 I've switched to period undies and my daughter just started her period and uses them too. I found them while I was researching options for my daughter coming into puberty she is such a tiny little thing I was worried I wouldn't be able to find traditional products to use. I've been using mine for about 4 cycles now and I don't think I will go back. Some companies even make period swim wear! My only advice is if your a little on the thick thighs like I am to size up a little because the elastic can be quite tight.
Yess so many people believe you're unhygienic or gross for using pads. Idfk where that belief came from but it's absolutely bullshit, periods aren't dirty unless you're like smearing it on the walls of your house we need to stop thinking of periods as dirty including the products we use.
The problem, really, with "feminist" advertising is that modern advertising is designed to make the viewer feel inadequate and then sell them the solution to that inadequacy. So by invoking feminism they still have to put down the woman they're pitching to.
And can we just call out everyone calling grown women "girls", it's pretty gross
Cow 🐄 not showing up every video is such a "girl gate boss gas keep light" move.
Her Divine Bovinity is actually in about all of the videos. Only TRUE BELIEVERS can see her radiant form however. All praise the Cow!
I heard her at least twice!
true lmao
This brings me back to McDonald's Brasil being "feminist" on the International Woman's Day making a campaing where they would promote a "safe environement" for women in their special day, therefore only the female clerk would be working.... We joke about that every year.
This is it. This one takes the cake for the worst feminist advertising
This is so wrong it's funny on so many levels 💀
Tara was defo giving Cat in the Hat with that cracking pajama set during the ad read 🙌🏾
Corporations are now adding "feminist-washing" to their repertoire, in addition to rainbow-washing and green-washing.
Blackrock corp provides incentives to companies that seem progressive even if they aren’t.
pink-washing??
@@HN-kr1nf or fem-washing, works too
Without forgetting the "humble beginnings" of racial diversity ads lol
I was JUST thinking of how to say green-washing but make it feminist. My first thought: women-washing? lmao
I'm currently studying advertising and public relations at uni, and it scares me that professors tell us about straightly lying to customers about following progressive ideas. For instance, yesterday we were told that the majority of advertising compains centered around recycable packaging were not true and nobody whould do anything about it (and it blows my mind how many exanples of "great adds" are just sexist).
Edit: reading the replies, i feel that there's a miscommunication here. I get it that advertising always embalishes the product/service, especially if it's connected to the eco theme. But in this case it feels like it's just false advertising (and can be punished by law).
This shouldnt be surprising, advertising is all about lying and manipulation
That’s honestly insane and should be talked about more… hm I would love to listen to one of those lectures and respond to them because that’s sounds so baffling.
Anastasja, well at least he is not sugar coating it and he is telling you the tea because once you are in the system its your good paycheck vs your clean morals. and you'll fall in line.
same with eco minded students , once they realized everything is greenwashed and they still have to make a living. the become the very people they do not like.
@@PHlophe this sort of attitude is toxic bullshit. complacency with scuzzy systems just because theyre the norm is unacceptable to anyone with principles.
advertising has been permitted to coast on shady, illegal, and immoral practices for far too long. im in school for advertising now and ive spent years in the workforce. compromise is for cowards and compromising your soul is for the feebleminded.
@@HadalStreetlights unfortunately principals rarely feed and house the people who uphold them. it is really shitty but also be aware the system forces compliance and while it is super important not to just lay down and let yourself be stepped on it is also important to understand not everyone has the same level of protections from harm and choosing to not be homeless and choosing to feed yourself & your family isn't 'feebleminded'
Finally someone said it. That's been a pet peeve of mine for forever. Empowered to do WHAT. If you can't answer that question, don't use the word. Empowerment isn't a feeling, it is the expansion of women's options.
Thank you so much for choosing sponsors that actually help your audience! As a person who menstruates, I find it’s still annoyingly difficult to locate period products that aren’t just tampons or pads.
Also, don’t stress too much about needing sponsors for videos criticizing capitalism. Anyone with a brain understands that you can criticize the structure you’re surrounded by while still having to take part in it to stay alive.
Indeed. Having enough wealth to rise above that sort of thing is a privilege in itself, and then Tara'd be the sort of person who'd use the term girl boss unironically.
Girl Gate sounds like its just like any other gate but its pink so it costs more
All that glitter is expensive you know
I think the best “feminist” advertising I’ve seen is from Duluth Trading Company. I’m not sure if there’s a DTC in the UK but they specialize in workwear for farm work, construction, etc. Their ads are usually silly and will show someone having a problem with impractical workwear and then they’ll show the benefits of their product. And these items are usually shown with both men and women and don’t beat you over the head with the fact that it’s for men or women. They’re just like “hey, your shirt rides up when you bend over to pick something up? Our shirts don’t do that because we make a long shirt tail.” And that’s it.
So true. Very sad as well :(
This is it, this is what we want
That and pockets...
So good. Minnesotan here, DTC makes good shit. I also feel like Ron Swanson would approve. Heck, the real Nick Offerman would probably approve.
100% agree with this!! Duluth ads always make me giggle. The ones I'm familiar with are straightforward - "you're a person with a body who does outside stuff? do your armpits and crotch get sweaty? do you prefer pants that don't rip when you squat down?" And they deliver on the product, too. I love the long tail shirts and the work pants.
I hate how the main take away when corporations do this is "feminism bad" and not "corporation is bad"
What I got from the Burger King incident was that it was made in good faith, but there were so many better ways to post about women in the culinary workforce using the tweet limit without appearing offensive like they did.
Exactly this! Also, I can imagine that their thought was "Well if you're telling women to belong in the Kitchen, may we also suggest they get paid for it?" Or something like that. But I agree, they should have phrased it differently, and less by using the oldest trick in the book.
They knew it would attract attention and it did. Sometimes advertising executives are like toddlers, they believe that any attention is good attention.
It was definitely done with the assumption that everybody would immediately see the second tweet and get the joke...but that isn't how twitter works.
I don't suspect that it was made in good faith.
1. It was clearly always intended to farm backlash.
2. There's _no way_ their *social media* position didn't fully expect misogynists to agree unironically.
3. They coyly, "it's just a prank bro,"'d their way through diminishing feminism as an avenue to say, "we're hiring."
To assume it was a deeply clumsy 'ally' moment, from a multibillion dollar corporation, to hire women into one of the lowest possible paid/respected positions in society.. that's entirely too much of a stretch to me.
What seems more likely to me is some sociopath memelord rich kid of someone who worked on the board wanted to advertise to the reactionary conservative crowd, knowing full well they can just have legal write up something just shy of a, "we're really sorry that you took it the wrong way," kind of apology. It's like when react-channel-reactionaries like the Quartering say things like, "I can't be racist or homophobic, I have 3+ gay black dads," or, "I'm friends with Dave Rubin."
Always smacked of blatant pink-washing. There's no possible way a company that overcharges for garbage food, and pays rock-bottom minimum wage, gives the remotest whiff of a f*ck about anyone's 'liberation'.
@@nunyabidnis3815 You can think that. I still think it’s worth considering the possibility of a genuine attempt to show women they care about them too.
@@twindrill2852 Which, you're right, is not impossible.
Yet, if women aren't stuck in entry level minimum wage service work, that could be a good sign.
They didn't exactly offer maternity leave or pledge to support reproductive rights.
that burger king tweet is just like their food: trash
I’m laughing so hard right now
@Smartass 3000 man really got offended over a joke
The Brie Larson car commercial was so painful and I was like ... why wow? Was it not enough to girlboss the air force?
Just wait until she girlbosses the military lmao
I worked in marketing and advertising and you wouldn't believe how often my cis male superiors congratulated themselves for "edgy adds". And EVERY non-cis male person was like "You can't green light this!" and we would just get "You don't understand the humor / joke!".
I feel like I would believe it!
Cause it's not really a joke. It's a dog whistle.
😬
their privilege is crazy 😂 wish men would admit it but no most of them live in their little close minded shells. happy to see there’s more open minded cis men who care about women and validate their suffering instead of denying it outright and saying men have it harder 😂 the world is slowly getting better for women
The thing that has always bothered me about ads like the dove ones, with models with different body shapes/ages etc, is that they're still telling us our bodies are wrong or not good enough. They're still telling us that we should be firmer/smoother/have less wrinkles/remove all our hair/etc and there's really nothing body positive about that in my book. Regardless of what shape or size or colour model they're using to tell us that.
I do think it's a step in a direction of accepting different body types. I'm not sure how they would advertise to people with not smooth skin if their product is supposed to give smooth skin/anti aging whathaveyou, though hairiness is still not acceptable (in many places) and that could be changed... I think it's an issue to point out the different colour and body type models and say "therefore they are inclusive, buy their stuff" because that's not actually the goal. When they use these "irregular" models they are essentially doing it so that people of that colour/body type will buy their product, not because they are "woke" and care. They are a business for profit, not an individual or collective trying to improve the world (whether misguidedly or not).
Sorry for the rant, feel free to pick apart my words or not.
The timing of this is great because last week when I went to Meijer, a regional grocery store chain here in the Midwest USA, I saw a shirt in the women’s clothing section that was along the lines of how women are unstoppable or something like that and I couldn’t help it roll my eyes because I know that that shirt was made by women in a sweat shop where they’re not getting paid much so the idea feminism is hypocritical coming from that.
Wait... clothing section in a grocery store? like food groceries? is that normal in the US?
@@3llevate Meijer is more like a supermarket/general store. It's not just groceries
@@pabloni1117 Like Walmart? Does Walmart sell food?
@@3llevate yep! Walmart sells food, as well as clothes, games, sporting equipment, etc. Walmart is much more national though, whereas Meijer is midwest-specific. How are grocery stores set up where you live?
I didn't really find the car one offensive, it's just cringy 😂 I like that people are trying to fight injustice and make women feel good about themselves, but you don't need to make an entire advertisement for women to be feminism. You could just, you know, not make sexist advertisements. That will do the trick.
I also love it when people say feminists should focus on more important things that fighting for gender equality, as if our life isn't already important enough.
I find dropping a perfectly good taco extremely offensive
@@TaraMooknee i wouldn't know. I've never had a taco in my 24 years of life. I know, its devastating.
@@riorio745 along with other third world countries, while those arguments can be valid for some cases, this doesnt seem much of it because this video is just talking about another problem. It's like people critising Jarvis Johnson for not talking about the war and about a movie instead.
@@riorio745 Why not fight for gender equality in places where women are being discriminated more often.
@@Groggle7141 Because, at least in most cases, there are already people from said places with a better understanding of the situation doing it... And we get told to shut up all the same by people who think there are "more important things to worry about". (you know, like poverty, because we all know that gender discrimination in the workplace, domestic violence, and being too worried about your safety to work at certain places/shifts has nothing to do with people's ability to make money -_-)
...
...
btw, just to be clear, I'm not saying that ending gender discrimination is more important than ending poverty, but I would bet my left kidney it would be much easier to end poverty if gender discrimination wasn't in the way.
That is the most commanding microphone I've ever seen. It's like the mighty scepter of internet commentary. Excellent video as always, thank you!
when i was a kid and i saw girlboss advertising or anything that had "girls can do it" on it, it sort of had the opposite on me. i was like "yeah? i know that. why do we need to advertise that girls can do stuff?". it's strange, it almost made me aware of misogyny for the first time in a backwards way.
I know it's just semantics but it always gets me that these apologies are like "we apologize for offense caused" instead of something like "we apologize for causing offense" because the latter is more of an acknowledgement that something was done wrong. It's less like "we're sorry you got offended 😎" type thing you know?
Saying "you were offended" puts the problem onto the victims for being hurt, while saying "the offence we caused" owns up to doing something wrong (possibly opening the company up to being legally obliged to compensate victims or change for the better). I really hope it changes as more people recognise it for the manipulation tactic it is.
that passive voice
"I'm sorry you got slapped in the face by my hand 😞"
marketing campains just don't know how to rub women the right way. where's the thrill? the vigor? the passion??
IM HORNY FOR CHANGE!!
Oh my 🤣
Underrated
“I’m so glad Burger King isn’t giving in to the woke mob and spitting facts” - an un-ironic misogynist
What I love about these people is that they read the first bit, feel validated, and then avoid reading the next bit somehow. I'm starting to wonder if they're doing this unconsciously. Like their brain is protecting them from seeing the upsetting part. Like ego protection.
I wish my brain would protect me from seeing the upsetting part. My ego is shit.
Is that a real tweet
@@DrTssha that's the thing about tweets though huh, and why putting the first part in its own tweet is so insidious. People can just retweet the misogynist one, and that might be all some people ever see. And even if they know there's another part, they can just pretend there isn't and create this whole alternative narrative and indulge themselves
"oops 😳"
Tara, you’re not Femvertising if the products actually work towards the intended audience without hollow activism lol
exactly, menstrual products actually help women… tweets that say “women belong in the kitchen” do not. there’s a world of difference.
exactly! theres a difference between doing a “blue apron” advert or a period cup advert. one of those things are for sure way more useful and a lot less partonizing than the other
It infuriates me when Vogue is like ‘grey hair is the new trend’ and ‘braless is the new trend’ but a few years ago they would have written articles shaming women for appearing like that. Like I’ve had to stop reading the magazine because it made me so angry. Feminism is ~trendy~ now - where were you lot (advertisers etc) when it wasn’t something to profit off?!
you go girl boss, gatekeep, gaslight queen 💅✨
What makes it even worse for me is that nobody uses "girl boss" outside an MLM context. Sounds like women only ever "play at" being the boss.
THIS! You wouldn't call your university professor or the head doctor a girl boss.
Are people in general supposed to know what SEO means? I must say this is the first time I ever stumble over the abbreviation.
Search Engine Optimization was pretty much THE BIG BUZZWORD in net tech/pre-coagulation social media back in like, 2010. (it's pretty much just pimping your webpages to entice the webcrawlers to think you're relevant and ironically, SEO has made it basically impossible to ACTUALLY get relevant results without learning the fricking search syntax.)
So basically if you know what it is you either are a half-fossilized relic of a proto-influencer or you know how to code webpages.
oops, my bad! Search Engine Optimization
@@neoqwerty I haven't touched html since pre-web 2.0. Like early to mid 2000s. I think the only thing we did back then was just put some relevant words in the meta-data tags for the search engine crawler to find and that was it. I guess with dynamic pages it got sort of gamified. Sites that generate pages containing the words you searched for without having any actual content just to get the clicks.
Companies not understanding the use of sarcasm when ppl say “girl boss” and it shows in such embarrassingly funny ways.
"girl gate boss gas keep lie"
and i live by that
even as a guy
Gaskeep Gateboss GirlLight
@@LowCountryMatt most def👍
What pisses me off even more is most of them are people who look down on people that thinks this way and refuses to give actual more opportunities to women who needs it and is just using the hash tags to get people to THINK they care. No they usually fu**ing don't.
Meanwhile corporations slap an extra few quid on the female versions of things (clothes, hygiene products, etc), thank you that is very equality of you Procter and Gamble well done.
I don't know about the clothes, but the reason products like soap, shampoo, ect. is because the female versions usually have different ingredients that may cost more.
@@Groggle7141 Yeah, Mens shampoo, soap conditioner ect I are usually much worse quality than the womens version. Thats probably because men typically don’t care a bunch about the quality of our hygiene products.
Edit: Women products are also advertised much more aggressively and women are generally told that these products will have a big impact on them.
@@Groggle7141 tell that to my deodorant. [for reference, i use mitchum] p sure the powder versions use the exact same formula for both genders, exept 1 has flowery smells while the other has naturey smells. and the flowers are pricier, even if they're easier to obtain. i gave up and used men's unscented gel deodorant a year ago, im not going back. like, rn i looked at my "shower fresh" women's vs the men's one...and MOST of the price hike is useless perfume smells.
@@Groggle7141and why do they add extra more costly ingredients only for women? ask yourself that 😂 not just that but the fact condoms are free and given away yet pads aren’t??? it’s disgusting. and they price pads highly just to take advantage of women and their need for pads due to periods
In Australia our defence force has been going hard on trying to show women living their best lives by enlisting. The ad campaign has been going for about 3 years, after a swatch of sexual harassment cases came out in our defence forces.
I just started the video, but something thats been grinding my gears for ab a month is hersheys bars highlighting the "she" in their logo in different colors. Like...yeh im definitely gonna buy that now, im being represented
The pad stigma is REAL I remember being so embarrassed that I wore pads all throughout my school years, but damn turns out I have a high tone pelvic floor and things were too tight up there, no wonder it was uncomfortable.
Advertising does has a powerful impact towards the way people think about social norms. Learning this has me less persuaded to purchase a product. But I can tell you that I did fall for this kind of advertising when I was a teen 😭
The BK one is just so funny and stupid, they could've done that in a hundred different ways that would work, a better way (even if the idea is so bad that the best way is still not that good) would be "Women belong in the kitchen? Did you know that only 20% of chefs are women?" and proceed to mention that offer they had. At least this way, if they had it separated, it wouldn't look as offensive or cheap.
Also, imagine being so pathetic that you poke fun at someone's teeth gap lol
To be fair, Burger King feels like someone VERY deliberately used the Outrage Mob mentality as a broadcast vector. I wouldn't have KNOWN about their offer if it wasn't for them first stepping on those toes and riding that bad publicity wave.
@@neoqwerty they could've done that w/o using this old joke, being cryptic/confusing draws attention too hahaha
For example: I remember a Pepsi phrase that was a response to a Coca-cola phrase during pride month some years ago, Coke's phrase was "Love is love" (very basic, low effort virtue signaling) and Pepsi decided to do THIS phrase "Gender is for music, not for people" (1: In Spanish gender and genre are represented by the same word lol, 2: This phrase is so ambiguous that ppl didn't know if Pepsi was being pro or anti lgbt) and it worked lol, nobody could accuse Pepsi of nothing, it was open to interpretation
@@MalMotorDedo plus queer people for the most part identify as a gender. Even ignoring cis queer people for a sec binary trans people exist and things like genderfluid are gender's. Tf
Funny how any work that women are "meant" to do was promptly overtaken by men once profit was involved.
@@MalMotorDedo outrage stuff works really well for viral marketing though - the group you annoy will (hopefully) do all the work for you, spreading the message and making it a talking point, possibly even getting it into the media
That's why a lot of marketing is based around progressive messaging - when people are mad enough to be burning their shoes and destroying their coffee machines on social media (which they already paid for, and there's a good chance they'll buy them again anyway) that's just great publicity, on top of improving the brand's image with people who support that messaging. We're taking a stand for what's right, no matter the cost!!
And there usually isn't a cost, because it's a carefully planned campaign with an end goal of making money, with plenty of past examples. The complainosphere loves saying "go woke go broke" because they want to believe their opinions are more important and their protests make a difference, but it ain't true - or these corporations wouldn't be doing it!
Loved how unawkward the ad part was. It’s so refreshing to see people talking about periods as if they’re normal (which they are). I’m seeing more and more of that in life and the media and genuinely feel it’s a really important step for dismantling sexism.
As someone who works in marketing, and has read a lot about it you hit the nail on the head. A lot of these companies will have employees that pitch these ideas with good intentions then when it gets to the higher up's table it gets warped beyond belief. These companies focus on how they can make you feel vs what they can actually do to help you or a social issue. The only real companies that use social justice as a brand are super small or are just starting up. The bigger the organization the less committed they actually are.
For more information on how they manipulate you I suggest checking out these books:
No Logo - Naomi Klein (it has a movie too)
CAPS LOCK: How Capitalism Took Hold of Graphic Design, and How to Escape from It - Ruben Pater
Influence: The Psychology of Persuasion - Robert B. Cialdini
This is Marketing - Seth Godin
Start with Why - Simon Sinek
These are a good start, and each shows behind the curtain how this industry works. It's insane how these companies try to align people's personal beliefs with their useless products. Keep an eye out, and learn more about how you get influenced every day.
Thanks so much for these recommendations!
@@someundeadtalent2016 No problem, and if anyone was wondering why I recommended these books I can list that out now.
No logo: It's a very dense overview of how companies have used branding and their economic influence to shape our culture and habits. Branding is a complicated subject, but it's a long-term strategy used to win over consumers, and understanding it is super important.
CAPS LOCK: It's a good book on how much design and intention are put into all of our everyday objects and how even the creators of those objects have suffered through capitalism. It also has some light at the end of the tunnel, and how we can separate the art/practice of design from it's tie to capitalism.
Influence: It goes over the dark psychology tactics people use to get you to agree to things or be manipulated. It's amazing how many people encounter them every day and just understanding how they will get you to buy.
This is Marketing: It's a great book about how companies are not just trying to sell to you but entertain you. The best ads are ones that the consumer doesn't recognize as ads. They want you to love their brands, and if it means creating entertainment they will do it. They want you to be captured by stories, not just normal ads.
Start with Why: It also has a ted talk, but it's a good book on how these companies try to trick everyone from their employees to their customers. They want to align their company with people's life purposes and create these cult-like followings. They want the reason "Why" you get up in the morning to be tied to them. It's a core idea that has shaped a lot of start-up branding over the past few years and tons of companies pay the author of this book to come in and even do workshops.
I hope this helped!
I'm studying communication design and will check these out! Thanks for sharing (especially caps lock)
@@kiuura if you’re going into more of graphic design role/ communications role I suggest.
Creative strategy and the business of design by Douglas Davis
Hey Whipple Squeeze this by Luke Sullivan and Sam Bennet
Don’t make me think by Steve Krug
Then my last piece of advice is getting any hubspot academy certifications. I recommend, the social media marketing, email marketing and the inbound marketing certificate. - these are free courses btw
@@Dedesormeaux thank you!
i don't remember the brand but i had pads that said "walk LIKE A GIRL" "win LIKE A GIRL" "breathe LIKE A GIRL" etc on every wrapper, it was weird. luckily I'm joining the cup community now, was happy to see you sponsoring lily cup 🤩
I talk about this at work but people (men) hyper focus on recognizing women to the point I just feel singled out and not part of the group. It makes it more awkward and uncomfortable even though they mean well. Idk why genders have to be the main focus in the business world. I'm perfectly fine being referred to in my group as guys lol
Yes exactly! I was just at work feeling fine not actively experiencing any sexism and then suddenly it needs to be pointed out that I am a Woman at Work! Just let me work like all the dudes get to, without having to think too hard about it.
Sadly corporations really can't help it. When deciding what to do the question of "How does this help us make money?" completely trumps every other possible concern. So if you want your company to do the right thing you better have a good argument as to why that is also the profitable thing. If everyone else is also a decent person they will give the more ethical options the benefit of the doubt but if doing the right thing means slightly less money, then everyone will be obligated to do the wrong thing, even if that is depressing to literally everyone in the office. So it is important that feminists and other progressives don't let corporations take control (though that is easier said than done).
The sweatshirt really epitomized how these ads make me feel.
I'll give burger king one thing whenever they shoot themselves in the foot they try to apologize... and they constantly respond to negative comments about their impossible whoppers on Instagram , but they keep saying tone deaf things
Corporations hashtagging support for social responsibility or anything approaching a message about anything that even smells vaguely ethical is so ironic I'm surprised it didn't find it's way into an Alanis Morrisette song (ah, 90s references, yum).
Anyway, I'm both amused and annoyed now so thanks to your good self and the blessed bovine.
As someone who’s male, the sponsorship made me realise how awful my school was a teaching the guys about female puberty.
they only focus on male sexual reproductive organs unfortunately 😂
I don’t get feminist advertising as much because my targeted ads assume that a woman in her 20s must be having babies.
Ive received fertility clinic ads since I was 16... Like, if they already harvest all my data, they could at least spam me with more topical ads ffs
@@killitwithfire5377 Digital ads are genuinely clueless lol
I shared this video with my Gender Studies class
Tell me your company doesn't hire women without telling me your company doesn't hire women
Yay! I smiled cause you’re here; I know squat about anything and love watching your videos to learn about all kinds of stuff I wouldn’t hear of otherwise and that always make me think about new ideas and perspectives. You’re awesome! Thank you for being you!! And the cow too!!!
I used to use the collapsible cup intimina makes (before I got the mirena and stopped having periods), it was sooooo good, I could just leave it in my bag in it's little case all month and I knew I'd never be caught out
and those ads 😂 throwback to the pink pens for women ads much, some of them were terrible and it's slightly horrifying that they're so recent
Corporate feminism is an oxymoron. Like rightwing/conservative feminist or, idk, carnivorous vegan?
I swear I thought that said 'canivorous vagina' and I was like idk that seems pretty logical to me
@@mori6434 that sounds so badass tho
@@goobertron9099 Well it's just the next logical step from vagina dentata, no?
@@mori6434 No shhh don't let the romance novel writers hear you they'll use it.
@@mori6434 vagina dentata 😍
I fell for an advertising campaign that had me believe there’s something called ‘Staple Free Staples’ which was a Punching Machine so I’m not smart by any stretch of the imagination.
Love this video 👏 it irritates me every time I come across ads for razors and they're like "your body, your hair, your choice .. blah blah" like they aren't profiting from the warped societal standards over women's body hair 🙄
TW: My friend worked at Burger King and one of the 40 year old mangers dated a 16 year old girl! Most of the hospitality jobs I’ve worked in have had massive issues with chiefs being over sexualise and commenting on my 17 year old body and thing to get me to date a 20 something year old.
As a copywriter I can't agree more, we had a campaign for mothers who worked hard in covid for the family and graphic team was like make it pink and my boss was like talk about how mothers worked hard in the kitchen, took care of the family and I was like bruh we using sexism to make women feel good?
As far as complaint numbers go, back in my radio days I remember being told that for everyone complaint you receive, you could assume there were a hundred more people offended but not motivated enough to make a formal complaint. What that number was based on, and whether it was remotely true, I don't know but for some reason that's stuck with me.
Also... BUTT MASK? That just... doesn't seem right. Unless you use it to hold your taco?
Last year I encountered a clear case of gender inclusive language gone wrong in a job advert by a fashion jewelry chain. They actually wrote "Looking for a female salesperson (m, f, d)". How silly can you be? Even in german you can express "salesperson" gender neutral.
I'm sure I remember an army/navy/ RAF advert in the last few years which played off the "a woman's place is" thing... showing women doing various jobs in the armed forces and it annoyed me at the time and still does when I remember it existed
This video reminds me of a Swedish initiative called "sälj grej med tjej" (pronounced something like "sely* grey mid shey" with English pronunciation of the letters, *consonant pronunciation of Y), which means "sell thing with gal", which was mocking the way advertisers always used women to sell things, both things aimed at women (kind of "look what you can be if you buy our thing") and things aimed at men (kind of "look at how women will like you if you buy our thing" or "look at this sexy lady, now buy our thing because we showed you sexy lady"). Though to sälja grej med tjej (selling thing with gal) is still a phenomenon in Sweden it got much better after that initiative.
Before they even make these ads their explicit goal is "How do we co-opt feminism to sell stuff". It's not surprising that the execution is this bad when the idea behind was already so awful.
I sure fell for the clothes marketing. Like I love socks and I bought some stating „feminism“ on them, which in retrospective feels kinda cringy since probably a woman somewhere made them for less than minimum wage in an unsafe factory, while men were earning the money. Theres probably better examples but that just came to my mind.
Hope Coconut the cow is okay in the snow. And that she realises she doesn't need bleaching, she's mootiful with or without spots. ❤️🐄
🙄 that Burger King one, I prefer my partner’s take. “Everyone belongs in the kitchen. That’s where the food is.”
As a male conservative, liberal, and born in a catholic family in, probably, the most catholic reagion of europe (but proud atheist, despite that). I still love your channel Tara!
OK, Im portuguese, so saying i'm rigth wing probably means that I'm further left than the Labour party in the UK. But anyway... Portugal obliterates the political compass.
And we also got recently our first government with more females than males... the problem is that our prime minister is a really bad prime minister, and he chose really bad people to be ministers, so, I wont praise that government... its a really bad government, but HEY! there is parity for the first time. Let's apreciate the little things.
It's great to see other voices under taras channel as well 😄 greetings from switzerland
How can you be conservative and liberal
@@Groggle7141 the portuguese political Spectrum is weird. My party is PSD (social democratic party). Wich is the most centrist party but normaly is leaning to the rigth. This party is, often aligned with its most important ally, CDS (christian democrats). A small party that was much bigger in the past and was eaten by 2 new parties (CHEGA- nationalists- and IL - the liberals). So PSD became the only party of the classic rigth. PSD often votes down or abstains iniciatives like euthanasia. the most important fact in the division of the portuguese parties is the economic division. PSD is a conservative party in the way it belives that public finances should be clean. Its weird.
So imagine, PSD belives that the state must be as big as we need it to be, and can pay for. Meanwille, the governing party is PS, wich defends that the state must be the major player in the economy and be as big as it can possibly get, raising taxes and pilling up debt.
So, both of our major parties belive in the big state, but PSD belives that the state is already to big and the taxes we are playing for it are starting to hurt people and enterprises.
So PSD acts as the "economically conservative". It belives on a production based economy, so, we must lower the expenditure of the state, stop pilling up debt and reduce the tax burden on people and enterprises, whille PS belives on a consumption based economy.
So, PSD is a party whose values Change a lot depending on the state of the country and public finances.
Do we have a margin? - tax and spend
There is no margin? - cut public expenditure.
Also, the way those 2 parties tax is diferent.
-PSD taxes salaries and cuts on the public administration in Times of crisis.
-PS taxes consumption and cuts public services in Times of crisis.
The type of taxation from PS is much more popular. It was called the "portuguese miracle" or "hidden austerity". The PSD-taxes are a Number you can see and complain about, while PS-taxes are hidden in the price of fluel and groceries.
So. I'm from the Liberal-wing of PSD. This means that Im and economic conservative that belives in a state that should be as big as it can be without beeing a burden to the country. This means, that sometimes I'm pro more social programs, but currently, I belive that we need to cut on public administration to reduce the tax burden. So, sometimes I'm pro-taxation and other anti-taxation.
I also belive in public private partnerships and their return on health and education (in Portugal we had a very successfull experienced with Public private partnerships on those sectors, but they were ended by the "geringonça" a government where PS aligned with the comunist and the Marxist parties)
Beeing on the liberal wing, that means that I want more rigths for the LGBTQ comunity, the decriminalization of euthanasia and the legalization of recreative cannabis.
So, if it helps explain:
I'm a defensor that the state must be flexible in its shape and size.
That taxation must be adapted to the needs of the country and simplified to atract Foreign investiment
That public companies bellong to the sectors where there is competition issues and gaps that the market can't solve (like raillways, rural busses, the post, Water companies, elétric companies and mining). But the state has no rigth to spend our money on TAP, for Instance (TAP is the portuguese national air carrier that turned a profit TWICE in its 40 years existance and already sucked more than 3-5% of GDP. 3% of GDP last year. This company recieved more than all the other companies combined during the Pandemic, more that the entire armed forces combined with the ministery of education. And its still One of the most expensive companies to fligh on in Portugal. )
So. To the state what the state is better for and to the privates what they can do better.
More rigthst to the people, decriminalization of euthanasia and legalization of Canabis for recreation.
So, Im a conservative, but Also a liberal.
I admit that in the UK,our sistem can look weird.
I think the ones that get me the most are fast Fashion brands doing the whole empowerment spiel. Like, yh Sure honey, sell me a T-Shirt with "Feminist" plastered all over it. I guess the women in your sweatshops without fire exits or ventilation Just need to girlboss their way Out of your starvation wages?
I really appreciate how self aware the way Tara segues to ads is. It gives me a vibe of "yeah capitalism has its problems but I gotta pay my bills". But I appreciate that she doesn't shy away from pointing out that incongurence like other left wing creators who just try to mask the awkward "capitalism bad, anyway buy this thing" segues with some random jokes. Not I judge any of the approaches, you make do how you make do in the system we have, that doesn't mean you can't change it. But I just want to say that the self aware transparency is appreciated.
The drop the taco advert is so funny like "this car brakes automatically, so you should be more assertive at work." Bananas, man.
For the longest time I read Tara's name as "Tara Mock-Nee"
Took me a disappointingly long time to discovery own derp there
I just saw a pragerU kids ad at the beginning on this. Day ruined
Yooo Intimina is great, I bought their Lily Compact cup and their Disk as my first and only cups, and they've both worked perfectly for me. This is probably the most genuine and useful ad I've seen in a while. Thanks Tara
bought the lily cup with ur link : ) it's good value and i've always wanted to try out a cup. let's see how it goes!
good luck💞 hope shipping doesent take so long lol
@@Miriam-pq4vx before my next period would be ideal :D hahaha
These shotglasses hit different.
@@nunyabidnis3815 LOL
omfg when i hear companies “apologising”, i can’t not think of that one south park episode… _we’re sorry 🌝_
advertisements generally don't have much effect on me, but there's this one that's just a chicken sandwich being unwrapped with no sound except for the crinkly paper, and every time i see it I really want a chicken sandwich. (ADHD-vertising)
also I love hearing your Irish "ar"s in the midst of your British accent so much!!
"Oh, babes, let's get you home" had me cracking up!
As an empowered woman I don't expect anyone to give me power or make me feel empowered. I am the power.
lmao!! Everyone in the UK knows when this was filmed because of the "holy moly" snow! British weather is mental rn!
Really out of context, but would love to hear from you on the immersed pdf filia out there with specially girls with all the barely legal corn and sexualization of teens and kids on teen dramas nd tiktok. A whole video maybe!!!!
Love your videos btw💛
There's currently a linkedin ad on tv about how Black ancestors (implying enslaved Black people) had an amazing work ethic that is somehow genetically inherited by modern Black people and we have to live up to the slavery work standards at our current jobs. It's so disgusting. So they do this for ethnic minorities too.
i live in a very conservative country in south east asia where--forget women empowerment--we're still in our "beauty is white" phase where we're made to see western and korean as the standard of beauty women should achieve, even though we're of an entirely different race altogether. there's even this skin care company that claims their product can give you "new born skin glow" 🤢 they really took anti-aging products and amp it up to 1000 and said "hey let's just infantalize women, surely there's no harm in spreading that idea 🥰".
i basically have zero expectations for big companies anyway, but when the insecurity they sell manages to seep into majority of women i encounter, who then proceed to project their insecurities on me, those are the times when i really hate it here
Oh god, as a Canadian the first time I ever learnt about skin whitener/ bleaching being common in alot of Asian countries ( and other countries as well) I was horrified. I can't believe that level of racism is so normalized there
That sounds so hard to deal with. I'm white, but I have Italian ancestry so I've always tanned easily. I never saw anything wrong with tanned skin growing up so I was so shocked to learn skin whitening products existed.
In America, before we learned that tanning without sunscreen causes skin cancer, having a tan was seen as trendy and healthy since it meant you spent a lot of time outside. My mom even used to sunbathe when she was a teenager, until one of her neighbors warned her about skin cancer and showed her her own scars.
Skin whitening products just sound like another half of a coin. Just another way to make skin look different, while completely disregarding health.
ooooh, did you ever check out the web show "target women" back in the day? this was like, 2007-2008 but there are playlists of it on youtube. it breaks down feminine advertising visual language and messaging brilliantly. apparently, the creator, sarah haskins, went on to write 2019's "booksmart."
i will say that i hate "feminist" advertising because it reduces a struggle for liberation down to attaining consumer power. i appreciate it when ads don't make me feel like less of a person, but i'm not giving out prizes for that.
I LOVED Target Women!!!
There's a handy Twitter bot account that retweets to any corporation tweeting on Women's Day with the gender pay gap in their company.
Based.
This is the earliest I’ve been to this channel. I’m very excited!
Same!
I know this wasn't the main point of thr video, but now I want a weather-themed-named bunny to sit in my garden and angrily judge me for planting things.
The timing between your videos and my mental break-down is perfect everytime thank u