Hey Temi, thanks for watching and engaging with this! Also, you can just call me Stuart :D Let me give you an example that I used when I first started and another example of a recent Designlab grad that I helped get a job. (1) UX Veteran and overall impressive designer put TLC into his portfolio - austinknight.com/ (2) Yunwen (Yolanda) Ou is a career transitioner that successfully got a job after DesignLab - www.yunwenou.com/wepark Focus on the flow of how one thing leads to another (story). Good writing, site UX, and display of design craftmanship is table stakes. I can probably give you other examples or go deeper into any specific questions. Just ask :D
Let me even this out by giving you another example. Abe Friedman is a talented UX designer that I helped after he graduated from Bloc. He positioned himself in more complex, functional, enterprise-level work. You can also see how he walks the audience through his case study. abrahamfriedman.design/index.html
@@StuKim_DesignLead Thank you Stuart a great deal you did well by putting out an example for me However, I want to ask....should I create a website for my portfolio or it's optional
This video got recommended to me and I finally decided to watch it since I'm on the portfolio part of my bootcamp, and then I saw that you're a mentor there! That's so cool! I found the challenges and obstacles part really interesting, I never thought of including other stuff besides the design/usability. I struggle a lot with case studies because I get 50% of people telling me to describe every little detail and then the other 50% telling me to make it "scannable" and "aesthetically pleasing" and I never know which approach to go with. Anyways, this video was really helpful so thank you! :)
Thanks for watching and thanks to whoever recommended my video! And yeah, I totally empathize. I was torn between the two sets of advice too early on. It's not tactical advice but by thinking about it as a story might give you a better sense of what to keep and what to cut. Said another way... I typically document everything but I don't put everything in the case study. I decide what to keep by figuring out the few story lines I want to convey. Hope this helps and I'm really excited for your steps after bootcamp!!
Chapters 1:42 - What is the difference? 2:02 - What is the solution? 3:00 - What is the scope? 5:31 - What is the problem? 6:17 - What is the backstory? 8:21 - What were the challenges and obstacles? 9:45 - What was your approach? 11:09 - How did it end? 11:32 - What about a sequel? 12:45 - But wait! there's more
This was by far the most impactful video I've watched regarding the presentation of UX case studies. I bought your guide for $0, but once I've landed a job I want to buy it again for some $$$ just to thank you! Cheers!
This is genuinely super helpful. I've never done a bootcamp but I'm a game UI/UX designer and I find case studies to be a difficult aspect of my portfolio. They always seem far too long and I know that recruiters in my industry will not read all of that text, or scroll that far down the page. You showed some ideas on how to really streamline some of the information required. I'm feeling confident about my next portfolio redesign :)
Can't thank you enough for this Stuart, I'm crafting my first case study in my UX Bootcamp program and after viewing TONS of other students' work from my program and others I came away feeling like 9 out of every 10 that I saw were identical information with different graphics sprinkled on top. Most of the presentation was just that, presenting work without much storytelling or explanation regarding what decisions were important or why those decisions were made, or why they were believed to be important changes in the first place. I thought "Someone has got to feel the same about this, there's got to be a better way to do this." and here we are. You've helped me find a better way to study and present my project case. Thanks Stuart!
Thank you so much for your kind words and checking the video out! It seems like you're critically thinking your way through the process, I'd love to know if you have other questions and topics you're wrestling with! Perhaps I can help with a video on that topic! Hope you decide to stick around and share it with others who it might help!
@@StuKim_DesignLead I'm sure I'll develop a few as I work my way through it. I'll write them down and get back to you when it's complete, hopefully within the next few days! 👍
@@StuKim_DesignLead Hey Stuart! throughout the process I found myself asking: • "how much info is too much info?" • "What's an appropriate length for the case study?" • "What about putting the solution elsewhere? Should it be near the beginning if I had to redefine my problem and solution drastically during the process, or should I start with the mistaken problem and solution and follow the process chronologically?" I'm primarily pursuing User Research, but a lot of UR is numbers and walls of text. If my focus was UI I think it might be a lot easier to show plenty of that design technique. I did my best to include the information that is relevant to the specific role of UX that I'm interested in and will be applying for. Summarizing tons of words and numbers into concise, easily digestible, and visually appealing bites was a process in and of itself for me. However, I was operating under a few premises: 1.) Recruiters and Hiring Managers will not have the time or motivation to read through walls of text 2.) A case study is often the first and most important introduction to your capability, it should show your thinking process and your design ability (two birds, one stone) 3.) Nobody wants to scroll infinitely, treat it as a presentation - not a book or research paper Hope some of that gives you some inspiration for future videos 👍thanks for putting these out, I found this information very helpful! :D
LOVE/NEEDED THIS. Been struggling to do a case study for a hackathon I completed. I wasn't totally satisfied with the project and had a lot of issues come up.. in the end I think we did the best with what we had. Excited to try it out
I just want to say, you have no idea how helpful this video was for me! :D I was able to consider things I hadn’t even though of before and it gave me so many creative portfolio ideas. The story-telling aspect really does make a difference, and that’s not emphasized enough in boot camps. So thank you ;D
Thanks Stuart for providing so much value on this topic! I've just started the Google UX course and I've been binge watching videos on creating case studies so that I know what to expect (trying to break the mold and do things differently from the get-go!)
Thank you for making this video, working on my case studies now. Your perspective on what a case study should be is a breathe of fresh air. Thanks for the case study guide also.
Thanks for watching! Hope you decide to stick around. I'd love to know what types of questions/ content suggestions you have. Hoping to make the channel useful for folks like you. After I move to Seattle, I may open up slots again on ADPlist.org.
Awesome video and very helpful! I'm in the middle of redesigning my portfolio website and have picked up a lot of valuable tips from this. Thanks for sharing!
Great video Stuart. I accidently stumbled over the video, and it has provided me some really great tips in starting my first UX case study through Google UX course.
@@StuKim_DesignLead will do!! Quick question if we would it be okay I sent you a LinkedIn connect request? I am Working on my first case project and would love feedback from someone in the industry thank you.
@@adriannamartin5992 hey! Thanks for reaching out about this. If it's some consulting or mentorship sessions you're looking for, I'm working on a way for folks to engage with me that way and that would be my preferred way to work with you. I usually connect on LinkedIn with folks that I've talked to or met at least once so that when I need to reach out to help others via my network, It has a better chance of working out. Hope you understand. Let me know if you're interested in some mentoring sessions. If you're in a rush, I can even refer you to people I trust.
@@StuKim_DesignLead No worries!! I thought I’d at least ask. Thank you for replying so quickly and offering this confetti free. As free as the program your working on for mentorship’s sounds amazing. If there is an email list I would love to be on it. I am interested in mentorships but I’m not in a rush right now. Thanks again 😊
Hey! Thanks so much for watching the video and I appreciate that you decided to subscribe. I'll be interviewing an engineer about design and eng collab. If you have any questions you want me to ask... Leave a comment on the post in the community thread.
This is great. Question for you though. Could I use this template for my case study slide deck (Pitch) or should it all be on an actual case study that would be up on a portfolio website? Cause I thought it would be ok to show a teaser (most important parts of your case study) instead of the whole thing. What’s are your thoughts?
You raise a good question! This totally works for case study presentations. Frankly, this is how I do case presentations. You typically want to give it away upfront then show people how you got there. Also, thanks so much for watching the video! Hope the guide helps!
Hey! Thanks for watching and for the feedback/suggestion. That does seem like a video worth doing! I'll have to think about a good way to convey it because it could get long and messy. But I have developed a framework and a process that I've used the past few roles and seems to work across companies big and small!
good question. I believe you're wondering if the conclusion is just a repeat of the beginning. I imagine this can be confusing so let me try to use a completely different/random example. If a cooking show started by showing you a picture of the final dish, the conclusion might be a little recap of you putting the final touches and piecing together all the stuff you cooked. You might talk about the assumptions you had to make or the compromises you had to agree on. You might have noticed there is a slight problem with your solution but you decided to not redo it and release the feature anyway.... etc. Those are the helpful details that help the reader understand how you connected all the dots. Hope this helps!!
Hey! The template is a notion template so it should take you to the Notion site/app. I laid out instructions on how you can get notion in gumroad and I'm seeing others still downloading it. Try that and if that doesn't work, let me know and I can try to send it to you directly.
@@kartanan how? Please let me know too I tried in incognito , not able to The UA-cam link open to gumroad article Then I am stuck what to do, how to duplicate it in notion?
Hiii! what a helpfull video, thanks for sharing your experience and knowlege Stuart! 😎 Now I know how to write my case study but I have a question, I am a ux designer curious for the ux gaming world, but I I'm aimless, do you know any reference ux gaming designer to follow?? Thanks a lot ! 😁
Hey! honestly, I actually don't know any UXers in the gaming industry. Happy to keep my eyes peeled for you assuming your twitter or Linkedin is the same name. My first instinct was to find UX designers at EA Entertainment, Steam, etc.
I'm so sorry to hear that. Frankly that has been my biggest complaint to DesignLab. The market is so saturated that a key differentiator is a real-life commercial case study. It could be for a family/friend's business, volunteer work, freelance gigs, etc. My cold/tough advice to folks has been to hustle to try and get a commercial case study. The real-life problems that you can talk about via those projects will make your candidacy that much more trustworthy and believable.
"A commercial case study trumps mock case studies or class projects". Does this means having three well written conceptual case studies wouldn't matter if they were never shipped?
Hey Bisi! absolutely not. I've seen plenty of folks get hired with only mock case studies on their portfolio. The point I'm making is that a commercial case study is valuable and you should try to find ways to get a commercial case study into your portfolio. For example, my client project at General Assembly was the case study that hiring managers were most interested in but my mock case studies from the class also helped demo my design abilities.
Did you figure it out. I don't see an email that resembles your name. If you send me your email via DM, email, or LinkedIn I'll send you a direct link.
hi, so i did a couple of real world projects through my bootcamp working with companies. I find that they are non-linear in the way the apply the design process. How do I apply that to my case study?
That's great! It sounds like a lot went into the projects and it might be hard to string together something that feels cohesive. My initial suggestion is to first do a rough pass of the case study in outline form and try to list everything that happened. Then, I'd suggest attempting to find thematic patterns or quite literally thread the different sections of writing together. The goal is to see if you can craft a story. You'll have to decide what details and ideas to keep and what to throw away.
Typically three but to go a bit deeper... I'd recommend thinking about the main message or story you're trying to showcase with case study. Three of the same case studies may not be as helpful for the reader as three different types. For example and a place to start... - 1st case study might highlight your research skills - 2nd might showcase your visual and prototyping skills - 3rd might showcase your strategic and leadership skills
It should take you to the Notion website that I created. Try putting in $0 then your email afterwards. Try that and let me know. If it doesn't work, let me know and I can try to send it to you directly.
Hi Mr Kim
Can I get am example of a case study that looks like the way you explained
Thank you
Hey Temi, thanks for watching and engaging with this! Also, you can just call me Stuart :D
Let me give you an example that I used when I first started and another example of a recent Designlab grad that I helped get a job. (1) UX Veteran and overall impressive designer put TLC into his portfolio - austinknight.com/ (2) Yunwen (Yolanda) Ou is a career transitioner that successfully got a job after DesignLab - www.yunwenou.com/wepark
Focus on the flow of how one thing leads to another (story). Good writing, site UX, and display of design craftmanship is table stakes.
I can probably give you other examples or go deeper into any specific questions. Just ask :D
Let me even this out by giving you another example. Abe Friedman is a talented UX designer that I helped after he graduated from Bloc. He positioned himself in more complex, functional, enterprise-level work. You can also see how he walks the audience through his case study. abrahamfriedman.design/index.html
@@StuKim_DesignLead Thank you Stuart a great deal you did well by putting out an example for me
However, I want to ask....should I create a website for my portfolio or it's optional
@@temi7257 it doesn't have to be fancy or expensive but you need to have a shareable digital format for your portfolio. Typically a website.
@@StuKim_DesignLead Thank you🤍🕊️
This video got recommended to me and I finally decided to watch it since I'm on the portfolio part of my bootcamp, and then I saw that you're a mentor there! That's so cool! I found the challenges and obstacles part really interesting, I never thought of including other stuff besides the design/usability. I struggle a lot with case studies because I get 50% of people telling me to describe every little detail and then the other 50% telling me to make it "scannable" and "aesthetically pleasing" and I never know which approach to go with. Anyways, this video was really helpful so thank you! :)
Thanks for watching and thanks to whoever recommended my video!
And yeah, I totally empathize. I was torn between the two sets of advice too early on. It's not tactical advice but by thinking about it as a story might give you a better sense of what to keep and what to cut.
Said another way... I typically document everything but I don't put everything in the case study. I decide what to keep by figuring out the few story lines I want to convey. Hope this helps and I'm really excited for your steps after bootcamp!!
Chapters
1:42 - What is the difference?
2:02 - What is the solution?
3:00 - What is the scope?
5:31 - What is the problem?
6:17 - What is the backstory?
8:21 - What were the challenges and obstacles?
9:45 - What was your approach?
11:09 - How did it end?
11:32 - What about a sequel?
12:45 - But wait! there's more
This was by far the most impactful video I've watched regarding the presentation of UX case studies. I bought your guide for $0, but once I've landed a job I want to buy it again for some $$$ just to thank you! Cheers!
Wow! Thanks so much for the kind words! I'm so glad it was helpful.
I took a break but more to come!
This is genuinely super helpful. I've never done a bootcamp but I'm a game UI/UX designer and I find case studies to be a difficult aspect of my portfolio. They always seem far too long and I know that recruiters in my industry will not read all of that text, or scroll that far down the page. You showed some ideas on how to really streamline some of the information required. I'm feeling confident about my next portfolio redesign :)
Thanks so much for the kind words! So glad you found value in it!
Can't thank you enough for this Stuart, I'm crafting my first case study in my UX Bootcamp program and after viewing TONS of other students' work from my program and others I came away feeling like 9 out of every 10 that I saw were identical information with different graphics sprinkled on top. Most of the presentation was just that, presenting work without much storytelling or explanation regarding what decisions were important or why those decisions were made, or why they were believed to be important changes in the first place. I thought "Someone has got to feel the same about this, there's got to be a better way to do this." and here we are. You've helped me find a better way to study and present my project case. Thanks Stuart!
Thank you so much for your kind words and checking the video out!
It seems like you're critically thinking your way through the process, I'd love to know if you have other questions and topics you're wrestling with! Perhaps I can help with a video on that topic!
Hope you decide to stick around and share it with others who it might help!
@@StuKim_DesignLead I'm sure I'll develop a few as I work my way through it. I'll write them down and get back to you when it's complete, hopefully within the next few days! 👍
@@StuKim_DesignLead Hey Stuart!
throughout the process I found myself asking:
• "how much info is too much info?"
• "What's an appropriate length for the case study?"
• "What about putting the solution elsewhere? Should it be near the beginning if I had to redefine my problem and solution drastically during the process, or should I start with the mistaken problem and solution and follow the process chronologically?"
I'm primarily pursuing User Research, but a lot of UR is numbers and walls of text. If my focus was UI I think it might be a lot easier to show plenty of that design technique. I did my best to include the information that is relevant to the specific role of UX that I'm interested in and will be applying for. Summarizing tons of words and numbers into concise, easily digestible, and visually appealing bites was a process in and of itself for me. However, I was operating under a few premises:
1.) Recruiters and Hiring Managers will not have the time or motivation to read through walls of text
2.) A case study is often the first and most important introduction to your capability, it should show your thinking process and your design ability (two birds, one stone)
3.) Nobody wants to scroll infinitely, treat it as a presentation - not a book or research paper
Hope some of that gives you some inspiration for future videos 👍thanks for putting these out, I found this information very helpful! :D
@@masonguillory3790 thank you so much for this thoughtful feedback!
LOVE/NEEDED THIS. Been struggling to do a case study for a hackathon I completed. I wasn't totally satisfied with the project and had a lot of issues come up.. in the end I think we did the best with what we had. Excited to try it out
Thanks for the kind words! I'd be happy to know how it works for you. Feel free to reach out with questions about it via threads or twitter.
I just want to say, you have no idea how helpful this video was for me! :D
I was able to consider things I hadn’t even though of before and it gave me so many creative portfolio ideas. The story-telling aspect really does make a difference, and that’s not emphasized enough in boot camps. So thank you ;D
Thank you so much for watching!!
Thank you so much Stuart. I saw your video while making my first case study for my UX BootCamp project.
Thank you for this fantastic helpful video and UX case study guide.
After finishing this video, I will see the UX resume video.
Thanks Stuart for providing so much value on this topic! I've just started the Google UX course and I've been binge watching videos on creating case studies so that I know what to expect (trying to break the mold and do things differently from the get-go!)
Thanks for watching! Let me know if you have any questions.
This was so so helpful! Thank you so much for this guide and your wonderful explanation 😊
Thank you for making this video, working on my case studies now. Your perspective on what a case study should be is a breathe of fresh air. Thanks for the case study guide also.
Thanks so much for watching! Please share if you know anyone else who might find it helpful!
I’m saving this!!! Thank you
Luigi! Thanks for watching the video and I hope the guide helps! let me know if you have any questions!
Amazing video & resource! Thank you :)
I wish I had the opportunity to work with you during DL! Thanks for the helpful information!
Thanks for watching! Hope you decide to stick around.
I'd love to know what types of questions/ content suggestions you have. Hoping to make the channel useful for folks like you.
After I move to Seattle, I may open up slots again on ADPlist.org.
Awesome video and very helpful! I'm in the middle of redesigning my portfolio website and have picked up a lot of valuable tips from this. Thanks for sharing!
Wonderful! And thanks for watching! Hope you decide to stick around! Let me know if you have any questions or design things you're wondering about.
Awesome advice! I have jot down everything
Thank so much for watching it. Hope it helps and let me know it goes!!
Great video Stuart. I accidently stumbled over the video, and it has provided me some really great tips in starting my first UX case study through Google UX course.
Thanks for checking it out! Let me know how it works for you!
This was really helpful. Thank you!!
Thanks and glad!
I subscribed and downloaded the template thank you so much for this video!
Thanks for checking out the video! Let me know how the template works for you!
@@StuKim_DesignLead will do!! Quick question if we would it be okay I sent you a LinkedIn connect request? I am Working on my first case project and would love feedback from someone in the industry thank you.
@@adriannamartin5992 hey! Thanks for reaching out about this. If it's some consulting or mentorship sessions you're looking for, I'm working on a way for folks to engage with me that way and that would be my preferred way to work with you. I usually connect on LinkedIn with folks that I've talked to or met at least once so that when I need to reach out to help others via my network, It has a better chance of working out. Hope you understand. Let me know if you're interested in some mentoring sessions. If you're in a rush, I can even refer you to people I trust.
@@StuKim_DesignLead No worries!! I thought I’d at least ask. Thank you for replying so quickly and offering this confetti free. As free as the program your working on for mentorship’s sounds amazing. If there is an email list I would love to be on it. I am interested in mentorships but I’m not in a rush right now. Thanks again 😊
Hi. How do I download the template
This's so helpful. Thank you so much. Keep doing!
I am so glad! Thanks for watching and I hope the guide is handy!!
This was incredibly helpful! Very well presented and easy to follow. Thank you Stuart!
Thanks so much for watching!
Thank you for this video ! Keep doing and Yes I have subscribed to your channel.
Thanks for watching and for subscribing!
very helpful! Thank you!
Hey! Thanks so much for watching the video and I appreciate that you decided to subscribe.
I'll be interviewing an engineer about design and eng collab. If you have any questions you want me to ask... Leave a comment on the post in the community thread.
This is great. Question for you though. Could I use this template for my case study slide deck (Pitch) or should it all be on an actual case study that would be up on a portfolio website? Cause I thought it would be ok to show a teaser (most important parts of your case study) instead of the whole thing. What’s are your thoughts?
You raise a good question! This totally works for case study presentations. Frankly, this is how I do case presentations. You typically want to give it away upfront then show people how you got there.
Also, thanks so much for watching the video! Hope the guide helps!
thank you for content. Could you please give more examples?
I just subscribe, love ur content
Keep going upload more contents on the whole UX process please
Hey! Thanks for watching and for the feedback/suggestion. That does seem like a video worth doing! I'll have to think about a good way to convey it because it could get long and messy. But I have developed a framework and a process that I've used the past few roles and seems to work across companies big and small!
You are amazing ☺ thank you!
This was amazng. Thank you!
Thanks so much for watching! Let me know if you have any questions!
The idea of telling a backstory is great, but how do I incorporate it into a case study?
There isn't one way to do it but I often use section titles to convey a storyline.
Should I rewrite the solution (which was already presented in the previous section) in the conclusion/"How did it end" section?
good question. I believe you're wondering if the conclusion is just a repeat of the beginning. I imagine this can be confusing so let me try to use a completely different/random example.
If a cooking show started by showing you a picture of the final dish, the conclusion might be a little recap of you putting the final touches and piecing together all the stuff you cooked. You might talk about the assumptions you had to make or the compromises you had to agree on. You might have noticed there is a slight problem with your solution but you decided to not redo it and release the feature anyway.... etc. Those are the helpful details that help the reader understand how you connected all the dots.
Hope this helps!!
Great video, very helpful! but i cant access the guide for some reason
Hey! The template is a notion template so it should take you to the Notion site/app. I laid out instructions on how you can get notion in gumroad and I'm seeing others still downloading it.
Try that and if that doesn't work, let me know and I can try to send it to you directly.
@@StuKim_DesignLead figured it out! i had to use incognito, thanks :3
Wonderful!! Let me know if you have any questions and how it works for you!
@@kartanan how?
Please let me know too
I tried in incognito , not able to
The UA-cam link open to gumroad article
Then I am stuck what to do, how to duplicate it in notion?
Hiii! what a helpfull video, thanks for sharing your experience and knowlege Stuart! 😎
Now I know how to write my case study but I have a question, I am a ux designer curious for the ux gaming world, but I I'm aimless, do you know any reference ux gaming designer to follow?? Thanks a lot ! 😁
Hey! honestly, I actually don't know any UXers in the gaming industry. Happy to keep my eyes peeled for you assuming your twitter or Linkedin is the same name. My first instinct was to find UX designers at EA Entertainment, Steam, etc.
I got rejected from a job interview because they said that my case study from the Designlab bootcamp is not a real case study.😢
I'm so sorry to hear that. Frankly that has been my biggest complaint to DesignLab. The market is so saturated that a key differentiator is a real-life commercial case study. It could be for a family/friend's business, volunteer work, freelance gigs, etc.
My cold/tough advice to folks has been to hustle to try and get a commercial case study. The real-life problems that you can talk about via those projects will make your candidacy that much more trustworthy and believable.
"A commercial case study trumps mock case studies or class projects". Does this means having three well written conceptual case studies wouldn't matter if they were never shipped?
Hey Bisi! absolutely not. I've seen plenty of folks get hired with only mock case studies on their portfolio. The point I'm making is that a commercial case study is valuable and you should try to find ways to get a commercial case study into your portfolio. For example, my client project at General Assembly was the case study that hiring managers were most interested in but my mock case studies from the class also helped demo my design abilities.
@@StuKim_DesignLead Okay, got it.👍
I am not able to open this link through anyway in notion.
Can somebody help?
Did you figure it out. I don't see an email that resembles your name. If you send me your email via DM, email, or LinkedIn I'll send you a direct link.
@@StuKim_DesignLead ohkk sure
@@StuKim_DesignLead I sent the mail
Hope you consider it .
@@anukrititripathi152 received and sent. Hope it works!
hi, so i did a couple of real world projects through my bootcamp working with companies. I find that they are non-linear in the way the apply the design process. How do I apply that to my case study?
That's great! It sounds like a lot went into the projects and it might be hard to string together something that feels cohesive. My initial suggestion is to first do a rough pass of the case study in outline form and try to list everything that happened. Then, I'd suggest attempting to find thematic patterns or quite literally thread the different sections of writing together. The goal is to see if you can craft a story. You'll have to decide what details and ideas to keep and what to throw away.
@@StuKim_DesignLead Thank you! :D I'll try that out.
Really helpful… thanks 🥲
Thank you and really glad it helped!!
Hey Stuart 👋 How many case studies do you recommend for
Typically three but to go a bit deeper... I'd recommend thinking about the main message or story you're trying to showcase with case study. Three of the same case studies may not be as helpful for the reader as three different types. For example and a place to start...
- 1st case study might highlight your research skills
- 2nd might showcase your visual and prototyping skills
- 3rd might showcase your strategic and leadership skills
@@StuKim_DesignLead thanks!
This was so lovely.
Thank you for watching Alma!
Hi Stuart, unfortunately the link isn't working
It should take you to the Notion website that I created. Try putting in $0 then your email afterwards.
Try that and let me know. If it doesn't work, let me know and I can try to send it to you directly.
@@StuKim_DesignLead it worked! But I felt bad typing $0 :( Thank you
🙌💯✨
General assembly is $16800
Oh mYy it was around $11K several years ago so it makes sense but still... That's expensive.