Introduction to the SWOT Analysis: The Art of Conducting a Situational Analysis

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  • Опубліковано 4 січ 2025

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  • @TheRightflip
    @TheRightflip 11 років тому +7

    These videos explain the topics of my school much better then my marketing teacher does. This helps a LOT.

    • @Alanisbusinessacademy
      @Alanisbusinessacademy  11 років тому +1

      That's good to hear. Well, not that your teacher can't communicate the material. That's bad to hear :)

  • @adwoakwartemaa8553
    @adwoakwartemaa8553 9 років тому +2

    Thanks for your help! through you i passed my introduction management course. God bless you! alanis business academy! ;)

    • @Alanisbusinessacademy
      @Alanisbusinessacademy  9 років тому

      +Adwoa Kwartemaa Congrats! Glad I could help.

    • @adwoakwartemaa8553
      @adwoakwartemaa8553 9 років тому

      +Alanis Business Academy i will be taking accounting for mangers in 2016 or 2017 .. hope you will be there to help me out. ;)

  • @vahyalakwaga5428
    @vahyalakwaga5428 6 років тому +1

    This is simple and straightforward. Many thanks.

  • @juliewiscon5570
    @juliewiscon5570 10 років тому +1

    Thanks...This video has been a great help. Even my college lecturer recommended ur links in class. The best ever :)

    • @Alanisbusinessacademy
      @Alanisbusinessacademy  10 років тому

      That's so cool! Which college do you attend?

    • @juliewiscon5570
      @juliewiscon5570 10 років тому

      I am currently attending Sunway University College, Kuala Lumpur, Malaysia.

    • @Alanisbusinessacademy
      @Alanisbusinessacademy  10 років тому

      Very cool Julie Wiscon Please be sure to communicate my thanks to your lecturer. Have a great rest of the semester.

    • @juliewiscon5570
      @juliewiscon5570 10 років тому

      Thank you!!!

  • @chocochipcookie1875
    @chocochipcookie1875 5 років тому

    Very well explained, I have more clarity now. Your presentation skills are so good that it helped me stay focused. Thanks a lot!

    • @kaceemmett6107
      @kaceemmett6107 3 роки тому

      I know im randomly asking but does anybody know a way to log back into an instagram account..?
      I was stupid forgot my password. I would love any help you can give me

  • @karabo2604
    @karabo2604 4 роки тому

    You made it easy to understand .. Big up to you.

  • @singgeek
    @singgeek 5 років тому

    Very nice overview! Thank you :)

  • @mjs351241
    @mjs351241 11 років тому +1

    Thanks! Very helpful to a someone new to marketing!

  • @JeriRebrebdirek
    @JeriRebrebdirek 11 років тому +3

    Core managerial competencies and learning organization concept... Mr Matt can we please have lectures on these two management topics? Thank you for your effortless work. I personal adore your effort sir

    • @Alanisbusinessacademy
      @Alanisbusinessacademy  11 років тому

      Thank you Jeri. I don't have plans to cover these concepts as part of our current management course, however I may in the future.

    • @JeriRebrebdirek
      @JeriRebrebdirek 11 років тому

      ok

  • @Alanisbusinessacademy
    @Alanisbusinessacademy  11 років тому +1

    You're welcome Calvin!

  • @josepespano1763
    @josepespano1763 6 років тому

    i hope there will be a presentation wherein swot analysis is being applied in a reseach...

  • @pokeygx1973
    @pokeygx1973 9 років тому +4

    what is the difference between SWOT and PESTLE? can they be used together, if yes, how?

    • @Alanisbusinessacademy
      @Alanisbusinessacademy  9 років тому +5

      Vlad Nanu They're somewhat different but often done simultaneously. A PESTLE analysis is really an analysis of the organization's external environment (i.e. political, economic, etc). When conducting that analysis we often use the SWOT framework to fully evaluate each environment. Hope that makes sense. Great question by the way.

  • @nadthapongocharoenkul7634
    @nadthapongocharoenkul7634 8 років тому +1

    I have been assigned for the assignment in Tesco company to define about the SWOT Analysis. When I written about the weakness for that company, is it going to be a bad thing or just the one they need to improve.

    • @Alanisbusinessacademy
      @Alanisbusinessacademy  8 років тому

      I really depends. All companies have weaknesses, but some can be more harmful than others. It really depends on the situation.

    • @nadthapongocharoenkul7634
      @nadthapongocharoenkul7634 8 років тому

      Could you please explain more about opportunities and threat for Tesco?

  • @The12thSeahorse
    @The12thSeahorse 5 років тому

    Have to admit...very insightful. Liked, how I was focused on the screen instead seeing a person talking (sometimes distracting).

  • @kasunrathnayake4733
    @kasunrathnayake4733 4 роки тому +1

    It was more important. thank you!

  • @philani4475
    @philani4475 5 років тому

    How do you turn weaknesses into strengths?

  • @Shestillbeleives
    @Shestillbeleives 11 років тому

    Very clear and in such a concise time - bravo
    I have a question though - As a student I have a SWOT analyses to conduct based on an extact of Armani's group diversification and its opening of a hotel in Dubai (already done) I still find it not that easy to conduct the swot - Is it necessary to make researches or should it be conducted only with the information provided by the article - hope my question is clear enough - thanks for your answer

    • @Alanisbusinessacademy
      @Alanisbusinessacademy  11 років тому +1

      This is a good question. Truthfully the strength of your analysis is dependent upon the strength of the information that you base it upon. So the more information that you can get the better the end result will be. The problem with basing your information on one article is you rely solely on the opinion of one person, which may affect the level of analysis that you incorporate. Sometimes bias can be present as well, and that can diminish the credibility of your claims. With that said, if you can't find additional information conduct the analysis on what you have. Hope this helps.

  • @Saif_theFox
    @Saif_theFox 10 років тому +1

    Could you possibly do Ansoffs Matrix? that would fit in nice with all the strategic analysis ur lecturing on :) btw love ur videos

    • @Alanisbusinessacademy
      @Alanisbusinessacademy  10 років тому

      You're right Saif, that does seem to be consistent with our other content. I'll look into that. Thank you for the suggestion! By the way, are you taking a strategic management course?

    • @Saif_theFox
      @Saif_theFox 10 років тому

      Strategic management,Strategic Analysis and strategic choice are the three chapters in my A 2 course so Kind off? :P but not really

    • @Alanisbusinessacademy
      @Alanisbusinessacademy  10 років тому +1

      That makes sense. I was starting to notice a bit of a trend in the videos you were watching. Good luck with your coursework.

  • @pottichinna32
    @pottichinna32 4 роки тому

    Can you explain about about cv sir

  • @ihabbashier5680
    @ihabbashier5680 8 років тому

    Hi, is it true that SWOT analysis is more usfull in the operational planning more than in the strategic planning?

    • @Alanisbusinessacademy
      @Alanisbusinessacademy  8 років тому

      I believe it's more useful for strategy planning, which of course affects operational planning. It's the job of executives to identify those trends and impact planning on an operational level.

  • @kotwanedj4008
    @kotwanedj4008 9 років тому

    Thanks! .... Great Stuff!

  • @doomdooma2492
    @doomdooma2492 10 років тому

    very good stuff

  • @abudhabimaori
    @abudhabimaori 11 років тому

    Great Stuff :)

  • @jiewoo6422
    @jiewoo6422 9 років тому

    how do i conduct a SWOT analysis on my university?

  • @ahmadmuseismail2350
    @ahmadmuseismail2350 10 років тому

    Thanks you for your excellent presentation , could you pleas help us a SPACE matrix strategy

  • @CalvinWongg
    @CalvinWongg 11 років тому

    Thank you so much! :D

  • @leo11266
    @leo11266 10 років тому +1

    thank u so much

  • @hatethegam384
    @hatethegam384 4 роки тому

    All this handwriting is very hard to read. Why couldn't this information have been typed?

  • @susanngan516
    @susanngan516 9 років тому

    amazon although has cost advantages the organisation has never make substantial profits in fact in a financial loss situation despite its cost advantage. I am the disadvantages of online is despatching of goods globally is the costs involved in despatching and time consuming compared to brick and mortar shop.
    I worked in university bookshop chain and we may have 6 operators working the tills but we can turnover alot more money in a short time then despatching books online which is very labour intensive and the use of packing materials instead of a bag for the customer. Also, customer come to shop and tend to buy more goods on display then online shop

    • @Alanisbusinessacademy
      @Alanisbusinessacademy  9 років тому

      Susan Ngan That's true that Amazon hasn't been profitable in some quarters, however comparing Amazon to a brick and mortar isn't an accurate comparison. The reason is that a traditional brick and mortar retailer simply offers physical goods. Amazon has a larger number of business models, including hardware which has high sunk costs and media which requires expensive licensing deals. So I wouldn't say it's a fair comparison.

    • @Learnloads
      @Learnloads 9 років тому

      +Alanis Business Academy Having read a book about Amazon - "the everything store" by Brad Stone recently, I would add that Amazon has also not made profits because the CEO takes a long run view and is more concerned with rapid growth to achieve market domination than profit. Also a restless diversification into more and more new markets through acquisition - not all of these acquisitions have worked out.

  • @nkululekomakhoba8464
    @nkululekomakhoba8464 5 років тому

    How do you turn weaknesses into strengths?