How Nike Designs for an N.B.A. Athlete | In the Studio

Поділитися
Вставка
  • Опубліковано 30 січ 2025

КОМЕНТАРІ • 169

  • @spencerfuller8168
    @spencerfuller8168 7 років тому +323

    They've got this big, fancy research lab and still their NBA jerseys tear like tissue paper. Disappointing. Cool video though!

    • @RaymarFootball
      @RaymarFootball 7 років тому +25

      makes sense since they were trying to increase breathability and fluidity to be the most lightweight when being used to play

    • @Peter-sm4cx
      @Peter-sm4cx 7 років тому +4

      They’re designed to tear easily so if a player gets their finger caught in a jersey going up for a rebound or something they won’t break it but instead rip the jersey

    • @northstarmedia8508
      @northstarmedia8508 7 років тому +5

      Peter no it's not. They literally put out a statement saying they'll look into why they're ripping. Cuz they had no idea

    • @tsvetanayvanova3145
      @tsvetanayvanova3145 5 років тому +2

      Spencer Fuller Return it and get another one… It might be a bad fabric wrong why judge the entire company by one lousy

    • @jewchao2777
      @jewchao2777 3 роки тому

      You act like Apple never had flaws in their products, Google never had flaws in their browser and data, Ford never had flaws in their cars, etc.

  • @drfunk1986
    @drfunk1986 7 років тому +34

    I seriously miss the u-neck jerseys and the look of the embroidered logos/numbers on mesh.

  • @Giovrios
    @Giovrios 7 років тому +238

    They forgot durability

    • @aligboyakasha
      @aligboyakasha 7 років тому +16

      Less durability means they can sell more

    • @dacooooo
      @dacooooo 7 років тому +3

      I am using my nike shoes for 8 years now

    • @god-sd3zl
      @god-sd3zl 7 років тому +1

      King Bae once a week for 8 straight years yes

    • @anonnomas4755
      @anonnomas4755 7 років тому +2

      King Bae Their talking aboat the Nike NBA Uniforms witch are notorouis for ripping easily.

    • @brianzheng5884
      @brianzheng5884 6 років тому

      try it with the newer ones like Nike vapormax or Nike react.

  • @minerlord222
    @minerlord222 6 років тому +4

    Every video is so informative and shows that this ‘heat map technology’ lots of brands talk about is actually a real thing and not just a buzzword.

  • @collincampbell9920
    @collincampbell9920 7 років тому +45

    Steve Kerr is that you?

  • @foxtrotyankee6131
    @foxtrotyankee6131 7 років тому +8

    why is everyone complaining that the jerseys will rip, it doesn't bloody matter the players can just put another one on straight away, money is no object for NBA teams when they r dishing out millions on player contracts... these jerseys are designed with comfort and performance as the highest priority...

  • @user3781-z6y
    @user3781-z6y 7 років тому +16

    I got an adidas ad before this vid....Well done UA-cam

  • @DensDaPens
    @DensDaPens 7 років тому +9

    "Our process of designing a jersey is take a tissue paper, paint it with the NBA teams' color and have the players wear it in games." - Yep, that sounds about right.

  • @MrDangerousScience
    @MrDangerousScience 7 років тому +7

    Cool. New York Times made a 5 minute advert for nike.

  • @mackanarcon8460
    @mackanarcon8460 7 років тому +118

    Its actually scientifically designed to rip easily to provide more money in their banks as it is proven that once an item is torn apart you are more likely to buy a new one to replace it with.

    • @graysonallenforpresident7445
      @graysonallenforpresident7445 7 років тому +5

      mack anarcon they have a contract with the nba so the nba doesn’t have to pay for them.

    • @nachainananderson8746
      @nachainananderson8746 7 років тому +1

      graysonallenforpresident you forgot the fans lol

    • @scoobs5955
      @scoobs5955 7 років тому +4

      No actually. The Nike jerseys are the thinnest and most flexible jerseys ever in the NBA. NBA players argued that the old jerseys were to bulky. Ofcourse it will rip more, but it's for increased performance.

    • @alohatigers1199
      @alohatigers1199 4 роки тому

      @@scoobs5955
      So money. If it rips easy, buy another. It’s money.

    • @NoCluYT
      @NoCluYT 3 роки тому

      @@alohatigers1199 it’s only really gonna rip if you’re playing on the court and someone grabs onto it. Most people wear basketball jerseys casually so it’ll literally never rip.

  • @liquidpersuasion
    @liquidpersuasion 7 років тому +11

    05:17 "can't wait to see it [rip] on court."

  • @pizzamasterf5
    @pizzamasterf5 7 років тому +105

    They forgot to show u the Nike child labor camps

  • @cnnnpc4351
    @cnnnpc4351 7 років тому +183

    BBB>Nike

  • @sydguitar99
    @sydguitar99 7 років тому +156

    all this research but yet they can't make a Jersey that doesn't rip like tissue

    • @3101max
      @3101max 7 років тому +1

      well have u seen one rip in the last month? nah me neither, and i watch at least one game per night

    • @scoobs5955
      @scoobs5955 7 років тому +3

      Nike has made the thinnest, most flexible jerseys ever made in the NBA. So what if it rips once in a while? They have so many jerseys ready for the players. Plus, they use recycled water bottles in the jerseys. They are also doing it for a better environment

    • @djcleveland3763
      @djcleveland3763 7 років тому

      Sydell IKR

    • @alohatigers1199
      @alohatigers1199 4 роки тому

      @@scoobs5955
      They got it from Adidas

  • @goo6
    @goo6 7 років тому +246

    this is an ad

  • @jonneye
    @jonneye 6 років тому

    Great film

  • @komegranate6101
    @komegranate6101 7 років тому +6

    They fkd over the Laker gold, it's acidic throw up yellow now

  • @SourcingExpertBangladesh
    @SourcingExpertBangladesh 7 місяців тому

    Looks great. Go ahead.

  • @Mcftbldr
    @Mcftbldr 6 років тому +1

    I wanna be a Nike designer. But I am Korean and I don't know how to be, so I learning English for the communication for my 'future co-workers' who belong to Nike. I have so many images. I have many good colors to make suitable each other. I believe that someday I gonna be a Nike designer.

  • @angelmuniz5005
    @angelmuniz5005 7 років тому +24

    NIKE
    *spends countless time, money, research on developing nba jerseys
    *tears like paper in game

  • @carlosdiaz4511
    @carlosdiaz4511 7 років тому +62

    Y'all don't understand that the jerseys rip for a reason. Fingers used to get caught in the old jerseys, creating a risk of breaking that finger during high intensity gameplay. Now with these jerseys, fingers won't get caught. If I was a player I'd rather rip my jersey than break or sprain my finger

    • @Javier-ug2ki
      @Javier-ug2ki 7 років тому

      just in case!

    • @suns016
      @suns016 7 років тому +1

      Yassine Cherif mike miller years ago

    • @toeny
      @toeny 7 років тому +5

      How does one get injured due to a jersey

    • @herewego9939
      @herewego9939 7 років тому +7

      Quit trying to justify the lack of durability in the jerseys.

    • @jaidenelliott8239
      @jaidenelliott8239 7 років тому

      I agree

  • @aarond9563
    @aarond9563 7 років тому +263

    Adidas is over here with boost and Nike is over here with grass. Nuff said.

    • @elboogie4847
      @elboogie4847 7 років тому +21

      Aaron D u only can do so much with boost plus it bottoms out in time adidas need to innovate nike has so many options for comfort not just air

    • @aarond9563
      @aarond9563 7 років тому +16

      I'm sorry but I respectfully disagree. The only way it runs out fast is if you wear them everyday and that's really only on Ultraboost. That doesn't tend to happen on many other boost models. Also I don't know what is meant by "you can only do so much with boost" seeing that you can do pretty much anything but... Also it doesn't really matter that they have more options if they're all inferior ya know. But just some food for thought.

    • @DrEvil-xf1hj
      @DrEvil-xf1hj 7 років тому +4

      Yeah there is only so much you can do with Boost soon the market floods and it’s whatever Yeezy and Pharrell can keep them a float but Nike and Adidas each run the shoe industry every 5 years tbh Nike will be back nothin major

    • @cheesekimbap2996
      @cheesekimbap2996 7 років тому +6

      honestly boost cushioning is the most comfortable out there. But looks wise, nike shoes has killed 2017. The running shoe/athleisure trend has come and gone .boost shoes are becoming oversaturated

    • @mattyy2009
      @mattyy2009 7 років тому +1

      Aaron D its an innovation project, did you even listen to what he said lol it’s about looking to the future and playing with other materials they can use to make shoes more comfortable, they aren’t actually using grass in their shoes 🤦🏻‍♂️

  • @simiralentertainment6934
    @simiralentertainment6934 7 років тому +1

    Nike should evaluate his tasks on the basis of the views and wishes of regular customers of its products and make further some minor adjustments to the policy to address some changing fashion trends. Nike - that outfit is fly ...

  • @mattq6473
    @mattq6473 7 років тому +7

    Fix the Lakers' Jersey. Its purple and gold, and not purple and yellow.

  • @Jon-zu4mb
    @Jon-zu4mb 7 років тому +2

    I really do question their behind the scenes and processes after the NBA jerseys tore on several occasions.

  • @jdlee6230
    @jdlee6230 7 років тому +5

    They should research to strengthen their jerseys cause it easily rips

  • @richstarx
    @richstarx 3 роки тому +1

    i always find that the big companies do cool looking sneakers but they ruin it with ...odd colours and other stuff

  • @gustavofigueiredo1798
    @gustavofigueiredo1798 7 років тому +94

    They forgot to make the christmas jerseys!

  • @Rolixinho
    @Rolixinho 7 років тому +1

    You missed the part where they talk about how they decide to cut costs in spite of quality and durability.

  • @Log1cTech
    @Log1cTech 7 років тому +27

    So basically they figured out how to make the shirts cheaper..

  • @BlujayGFX
    @BlujayGFX 7 років тому +2

    0:24 Off-White Jordan 1s

  • @MeridianLights
    @MeridianLights 7 років тому

    Who shoes were the first guy wearing?

  • @danharvey2876
    @danharvey2876 7 років тому +15

    You know who else has a 37 inch vertical leap? The 2 time back to back blockbuster video game champion

  • @djcleveland3763
    @djcleveland3763 7 років тому

    Draw one for Andre Drummond plz

  • @shujiokishima
    @shujiokishima Рік тому

    I need to know the name of the music that starts at 0.56

  • @abelex
    @abelex 6 років тому

    where can I study more about shoes material?

  • @ShawneeUnion
    @ShawneeUnion 7 років тому +2

    Really cool to see all that diversity at the top of Nike design.

  • @toeny
    @toeny 7 років тому

    Tbh i like the look of the nike jerseys. They just needed to make actual design improvements

  • @weodo5579
    @weodo5579 7 років тому

    What’s the shoe at 1:01 ?

  • @tsaialex6601
    @tsaialex6601 6 років тому

    this is the guy who always put zoom unit bottom loaded

  • @SorinVBogdan
    @SorinVBogdan 7 років тому

    The uniforms and all the kit looks fantastic but it keeps ripping

  • @edwardjudemazo2242
    @edwardjudemazo2242 7 років тому +14

    ADIDAS! :)

  • @udaydhillon7766
    @udaydhillon7766 3 роки тому

    drips in the back

  • @drfunk1986
    @drfunk1986 7 років тому +4

    and then the jerseys ripped.

  • @jacobrussell6271
    @jacobrussell6271 7 років тому

    “When you see the smiles in the athletes faces that’s when we know we’re done.”
    *athletes look completely deadpan*

  • @wally2gen
    @wally2gen 6 років тому +1

    Bruh the Icon and Association jerseys are just the Adidas jerseys with a Nike logo on them

    • @JELKK11
      @JELKK11 6 років тому

      nike originally designed the lakers, pistons and mavericks uniforms that they use now back in 2000.

  • @kloukk
    @kloukk 4 роки тому

    Nike: brags 5 minutes about using data to imrove performance
    Also Nike: makes shoes and shirts whose greatest attribute is ripping apart

  • @hersv
    @hersv 7 років тому

    This is the science.

  • @zulfikaraji
    @zulfikaraji 6 років тому

    carol christian poell drip sneakers spotted!

  • @don38341
    @don38341 7 років тому

    NIKE 💜💜💜💜💜💜❤❤❤❤❤❤❤❤❤

  • @amosteo8068
    @amosteo8068 4 роки тому

    Fking amazing. Heads and shoulders above the rest, im talking to u addidas

  • @jonathanabram1081
    @jonathanabram1081 7 років тому

    Got all of those tech but their jerseys keep ripping why?

  • @tobe.moemeka
    @tobe.moemeka 7 років тому

    So these jerseys r gonna be perfect 4 ish Smith

  • @czz1236
    @czz1236 7 років тому

    Matthew Kerr gonna look like Liam Neeson in a decade or 2

  • @Rasavideo
    @Rasavideo 6 років тому

    Transparent with cool socks?

  • @m1chikatsu
    @m1chikatsu 7 років тому +2

    buuut you turned the lakers purple and gold into purple and banana

  • @Qwepzy
    @Qwepzy 7 років тому

    Why do all your elite club kits look the same? Chelsea, PSG, City identical away kits

  • @vernerikivela4061
    @vernerikivela4061 6 років тому

    Is matthew nurse steve kerr????

  • @saddamsyauqi6699
    @saddamsyauqi6699 7 років тому

    Virgil abloh off white jordan 0:35

  • @XBR4Da
    @XBR4Da 7 років тому

    Mad how Adidas has overtaken Nike

  • @thefgofan7675
    @thefgofan7675 5 років тому

    My future

  • @ahmerthehammer
    @ahmerthehammer 7 років тому +14

    sold. im buying me a pair of shoes now.

  • @whatafunnymemester2280
    @whatafunnymemester2280 6 років тому

    So the material they use to not cling to the body and ventilate is called tissue paper

  • @f0bdollar
    @f0bdollar 7 років тому

    Show us the science behind the making of the jerseys and how it rips easier than toilet paper.

  • @zefsam
    @zefsam 7 років тому +1

    Make a vid on how Nike uses sweatshops (slaves) to make their products and sell the by 100x the original price

  • @A1AFFECT
    @A1AFFECT 7 років тому

    Take in the VLOG pick ups I posted on this!!!🔥🔥

  • @nahumcheer6685
    @nahumcheer6685 7 років тому

    So much research but jerseys still tear.

  • @CNorriSpa
    @CNorriSpa 9 місяців тому

    Which one of the MLB players smiled and ruined it for the rest of them

  • @TheTarrMan
    @TheTarrMan 7 років тому

    This is a commercial for Nike.

  • @jackych3n
    @jackych3n 7 років тому

    And the jerseys rip game one...

  • @DinoWinoSaur
    @DinoWinoSaur 7 років тому +56

    Nike designed jerseys are seriously one of the worst changes the NBA has made. They rip easy and they look horrible. Finally I can put a face to the terrible design.

    • @carboy101
      @carboy101 7 років тому +24

      InternetExplorers
      They look great. They just rip way too easily.

    • @jakeroosenbloom
      @jakeroosenbloom 7 років тому +9

      Being ripped easily isn't something they worry about if you see the design making process. They have other priorities. They can just wear a new one if it rips anyway

    • @kaiserb8348
      @kaiserb8348 7 років тому +3

      Jake Roosenbloom that makes people not really wanna buy it lol nobody wants a cheapy made jersey. Id rather buy a fake one in that case

    • @patchmaderay3918
      @patchmaderay3918 7 років тому

      Kaiser B have yall seen jerseys rip lately

  • @Jackbellemore
    @Jackbellemore 7 років тому

    GIVE US CHRISTMAS JERSEYS

  • @moneyslang8104
    @moneyslang8104 6 років тому

    Aint really working well cuz the jerseys are hella easy to rip.

  • @charleswright3735
    @charleswright3735 7 років тому +1

    Unfortunately, I watched many of designers and technicians without any persons of color who they make the uniforms for. Hmmmm.....

  • @Dylann025
    @Dylann025 6 років тому

    Zion Williamson approves

  • @michaeltaller2795
    @michaeltaller2795 7 років тому

    So this is the guy who made those cheap jerseys...... GET HIM

  • @caiowrob
    @caiowrob 7 років тому

    Never Broke Again

  • @143jetblack
    @143jetblack 7 років тому

    N.B.A.? SO ODD WITH THOSE THOSE PERIODS IN IT

  • @killedward2882
    @killedward2882 7 років тому

    design team= a bunch of underpaid workers in a sweat shop

  • @thomasogrady8899
    @thomasogrady8899 2 роки тому

    So much hype. Such minimal results. It's too much talk.. never enough walk. All these talented designers yet they cannot replicate the popularity and the revolutionary designs of the colorful 1990's...

  • @estebanfortu1092
    @estebanfortu1092 7 років тому

    Nike research team end up with a tissue fabric

  • @IT-28
    @IT-28 7 років тому

    I love Nike for shoes, clothes etc but the jersey’s rip so easily sooooooo......

  • @jessealexander9852
    @jessealexander9852 7 років тому

    BBB can't match this

  • @landonnguyen8560
    @landonnguyen8560 7 років тому

    Tissue paper jerseys

  • @charliewade2188
    @charliewade2188 7 років тому

    Do you think big baller brand did this

  • @wanderlust5342
    @wanderlust5342 7 років тому

    But they rip like paper

  • @CuriousPug12
    @CuriousPug12 7 років тому

    My grandma can make a more tearproof shirt than these guys with all of those hi-tech stuff.

  • @__iamdeejay
    @__iamdeejay 7 років тому

    off white ones

  • @hutchworship
    @hutchworship 7 років тому

    They need to fire this guy Nike has gone downhill in quality and style

  • @kurtwagner350
    @kurtwagner350 7 років тому

    So these guys are the ones who ruined the Wolves, Cavs and Nuggets jerseys!

  • @Briscolone
    @Briscolone 7 років тому

    ... and then calls vietnam boyzzzz

  • @Sauczi
    @Sauczi 6 років тому

    They're jerseys are made of paper

  • @45Dre
    @45Dre 7 років тому +30

    I wish there was more athletes running this instead of these guys that never played pro

    • @carboy101
      @carboy101 7 років тому +2

      keepit nomatterwat
      You need to be an athlete to design. They do a great job.

    • @45Dre
      @45Dre 7 років тому

      Dr0pkidd they do, but I think they could be even better if they added some pro sports experience along with whatever they have now. Just a thought

    • @takyonarchive
      @takyonarchive 7 років тому +12

      did you not see in any part of the video where they are working and researching side by side with athletes?

    • @45Dre
      @45Dre 7 років тому +1

      I want more of the black athletes running this business. since that's mostly who it's catered too.

    • @SorinVBogdan
      @SorinVBogdan 7 років тому +10

      that's not how the world works though :)) should only fat people run Mcdonalds?

  • @Chaotic106
    @Chaotic106 7 років тому

    Too bad the jerseys rip

  • @conversacionesconmipadre
    @conversacionesconmipadre 6 років тому

    The guy is full of himself, those things are just shoes... nothing extraordinary about them. At all.

  • @DClean
    @DClean 7 років тому

    Jesus, give me a break, those jerseys look average at best, and afterr all the 'science and research' that went into developing them?

  • @Pablomache
    @Pablomache 7 років тому

    N.B.A. LOL

  • @heeroyuy809
    @heeroyuy809 7 років тому

    tbh i hate that new nike jersey the desing is weird and look cheap easy teared up😐

  • @johnathanmartinez9031
    @johnathanmartinez9031 Рік тому

    Sale Nike air sole

  • @jesusisreal2604
    @jesusisreal2604 3 роки тому

    Pray this prayer from the bottom of your heart out loud to be saved
    Dear Lord Jesus, I know that I am a sinner, and I ask for Your forgiveness. I believe You died for my sins and rose from the dead. I turn from my sins and invite You to come into my heart and life. I repent of my sins. I will worship you all the days of my life.I want to trust and follow You as my Lord and Savior.I receive it and Believe it in
    Jesus Powerful Name, AMEN.