AI in Ads: The Line Between Efficiency and Risk

Learn how AI-powered tools like Adv+ and Google’s pMAX campaigns can transform your e-commerce ads - and where you should proceed with caution. From predictive budgeting to personalized ads and smart automation, discover how to find the perfect balance between innovation and control in your ad strategies.
Speaker:
Liliana Chepil | Head of Performance - tribe47
🔵 This is a recording from the online event: E-Commerce Growth Meetup 06: When to Trust AI and When to Trust Yourself