It’s hard to say because all the mobile games are conditioning us to watch at least 30s of ads per “extra action” , so it’s not a huge leap for somewhere like twitch to start to build in commercials. Personally, I sit through all of your unskippable ads or skippable ones under 30s. They just have to do it tactfully. But it’s twitch so it’s going to be an absolute nightmare.
It's funny, I did a speech for one of my summer classes today on online revenue and a point I touched on is how much lower ad rates are on live content compared to VOD content. This would have been a great resource because I had ZERO idea that the difference was that drastic. Idk how Twitch is gonna make their business work without tanking the viewing experience. They're in deep water.
@@dolphin4788 there's channels with 300k+ that barely hit 100k views per month... so yea, that used to hold true, but nowadays it's pretty easy to fall off the view train.
@@Alzorath even 100k views a month would make bank. I was profiting $100 per thousand views off selling watches on my other channel. Id only get 5k views a month though.
Each automated ad feels like an unexpected slap in the face. Missing key moments has already happened to me multiple times and it can be extremely frustrating. Glad to see streamers making more! But when the ad hits at the wrong time, it's a real bad viewer experience.
It's helped me to have my Ad Manager as a window in OBS, then I get notified when an ad is close to being played and I can either push it back a bit or play it a little bit earlier, whichever works out more convenient. Also by running ads manually it seems to push back the next automated one so when I'm in a good spot for an ad I just play one and then don't have to think about the automated one for a while.
When I opted into the 3 min/1 hr ad tier, I didn't realize they would be automated. (Should've read the fine print). Every stream after that, despite the fact that I manually ran ads, there would be ads playing during key gameplay moments. My veiwers got frustrated and a lot of the chats were complaining about the ads, which made me frustrated because there was literally nothing I could do. It killed the experience for both sides of the equation.
twitch doing everything in its power to make me leave the platform. legit no option to have no ads at all so its either i run these or suffer preroll ads. I love the platform, hate the management
I asked my stream the other day and played around with the auto ad system... if you set it to 2 mins every 40 mins it keeps the flow of stream going and gives you the 3min average per hour
1. Most ads on twitch (from my experience) still take up the entire video player...with the creators content being completely gone. Not over the chat like it was originally advertised to be once the changes took effect. 2. I'm surprised Twitch still doesn't have skippable ads. Even skipping at 7 seconds in, on a 15sec ad would be fine by me.
Although the ads have to be automated, as a streamer, you get notified when they're about to start and you can snooze them (not sure how long for) so that you don't have to worry about them interrupting a really cool moment. A minecraft speedrunning streamer I watch often snoozes the ads so that they don't fall during a run.
I pay for premium, and never get bothered with ads. and i get to feel good that i am not hosing creators by using an ad-blocker. I know how much work and money goes into any channel worth it's salt.
Bro wtf! I looked at your comment, then your channel, then searched by most popular, then realized that I got coconut malled by you lol. It then hit me and I remember your channel.
It would be great if Twitch gave streamers control over their advert breaks instead of pushing automated ones. We could simply take a planned 5 minute advert break every hour or a 15 minute advert break every 3 hours. This way we can plan around it and it encourages the streamer to take a healthy break too.
If it helps, I will automatically run an advert when I take a break even with the automated ads setup and then according to my ad manager it pushes back the next automated one by the amount of time that pre-roll ads are disabled for. So I think this kind of thing is possible.
3:38 So, slight correction to this. The ad runs do not have to be automated but you run the risk of missing your goals. And streamers CAN manually choose when to run AT LEAST 1.5 minutes of ads (so you run 1.5 minutes every 30 minutes) BUT even though many plugins exist to let you run ads, from your Stream Deck for example, you can only see the timer for when an automated ad is about to start using the Twitch Stream Manager from their website. As far as I can tell, there are no plugins that exist that let you see when an automated ad is about to hit. But I do use the Twitch Stream Manager anyway, and I have the alert (which is a yellow highlight on the timer) set to alert me when an ad is about to start within 20 minutes. This way I can manually run an ad while the game is searching for a new PVP lobby, and as long as that ad run is at least 1.5 minutes, running the break increases the automated ad timer by 30 minutes.
Correct me if I'm wrong, but you're assuming his previous month w/ 56 hours streamed already had 3 ads playing per hour. If you controlled for this my bad, but it wasn't mentioned in the video, and obviously how much $ he gets paid per hour/RPM of ads is going to be determined by how many ads he plays, hence the new offering scheme w/ 3 options. In april 2021 I averaged 602 viewers, streamed for 204h 50m, and only made $194 in ad revenue. I didn't press the play ad button a single time, and went out of my way to disable as many automated ads as possible. Do what you will with that info, just wanted to add some interesting info of my own experiences w/ twitch ads.
I think it has been said that you should click the play ad button every once in a while, not for ad revenue, but because manually playing ads makes twitch not play ads for new viewers that just clicked into your stream
@@neonoir__ Yeah I've started to click it when I take a piss which is fairly regularly, but I've never had anybody complain about ads in my chat so I don't think they were as pervasive back when I streamed a lot.
Worth mentioning - you just need to be using ads manager to qualify for the 55% rate, this means you can schedule your ads during your hour whenever you want and use that time to take a break. I was thinking about upping it to 3 for the 55% rate but I stream to 30 people at best, so I I'm not sure it's worth it. I've been running 2 mins an hour and using that break time for a while now so my regular viewers are worth it, but 3 mins is a real slog just to get rid of pre-roll. I'll flip a coin when August comes around to decide xD
I would say it's worth it with the amount of viewers you have. I asked around a lot and most don't mind 3 minutes of ads an hour, especially if it means no preroll ads.
So: I've been running the 2-mins of auto-ads ever since Twitch gave us the ability to remove pre-roll by doing so. It's caused some funkiness from my viewers, such as people rage-subscribing, or missing key moments, but on my stream people have gotten used to it. For me moving up to three minutes will be largely the same as things are now (about 24avg, and Im only affilliate). Personally I hate having ads at all and would outright remove them if I could (on Twitch, YT ads are way more manageable)
Ads don't belong on streams, they can potentially ruin the viewer experience if they come up at a bad time. The amount of potential new viewers lost to bouncing on prerolls or when an ad hits during an action moment is worse than the little bit extra ad revenue for the majority of streamers imo. I'd love to see more data on the bounce rates with all these forced ads.
I remember them saying they were going to add picture in picture of the stream while ads run within the next year. This was about 4 years ago. Still not here. Ads wouldn't be so bad if they at least did that. Their implementation of some things is just so anti-viewer.
Is it really outside the control of the streamer, though? I've had this offering myself, and they do ask you to enable automatized ads. HOWEVER, every time you play an ad by hand, the automatized ones get pushed back by the proportional amount of time your manual ad would've covered in hours. For example, you turn automatic ads to enter the deal, but then you play a 90s ad by hand, the automated ads will be paused for half an hour. If you play all 3 minutes right away, automatized ads will be paused for a full hour. I also got the options to have either 1' or 2' of ads per hour, it didn't have to be 3 (you can see nutty got something similar at 4:50). For me the revenue difference between 1 and 3 minutes was minuscule, so I choose 1m but I still play around 2' of ads per hour. My viewers do not seem to mind, as I always state that it helps out and it's a way for non-subs to support us further. Viewership hasn't taken much of a hit at all.
You can actually push back your ad if it’s about to fall during an epic moment, also, my partnered Twitch channel was offered $750 for 60 hours (6mins an hour, around Nuttys size). I haven’t seen any dip in viewership. Given that my typical ad revenue prior was about $30 a month, I’m not upset at that.
I love that your middle add popped up right in the middle of the point you were making, lol. I’m new to UA-cam and content creating so I’m not sure if that was purposeful, but it definitely proves your point about those clutch gaming moments you talked about! 😂😂
How long Twitch has taken to put ads in the forefront of focus in any sense has me not too surprised by what they've elected to do. Their ad delivery system has always been subpar and since there is basically no one using the platform to watch VOD content incentivising live ads seems like the exact thing they would do. If they had built ads into the experience in a more natural way from the start like UA-cam did I could see this looking a whole lot better for them and the viewers in the current day. I hope they keep taking steps forwards with ads because correcting course with them is super important.
you can pick when it does it with the ads manager. I have mine set to do it on the hour every hour, and my bot warns chat about it, with 15 minute updates on when the next ad break is gonna happen, then just before it happens, I switch over to my concession break panel. and encourage everyone to stretch, go potty, get snacks and touch grass.
As an affiliate on Twitch I'm still confused when it comes to ads in general - since there is no actual FAQ on what pre roll, disabling preroll, subbing for no ads, etc. I honestly am interested in earning some money during my streams (the most I have ever earned since affiliate has been 7$ and since you have to earn at least 100$ to get a payout - I'm learning how to achieve that amount) and I recall a blogpost awhile back regarding a flat rate given out per month/certain hours streamed with ads being turned on, but was quickly taken down. 55% to run ads during a stream isn't all that much, but not being able to control when they happen should be a huge red flag for any streamer.
I recognize that the pay they're willing to give me isn't an INSANE amount ($101 3min/hr 46 hrs) but on the other hand, it does sort of motivate me to make sure I stream a certain amount of hours a month to make sure I get that guaranteed ad revenue and more time live will ideally also lead to more subs / growth.
I knew I'd been watching this channel too long when three seconds of blurred Fuslie made me think "That recording booth could use some three point lighting and a coloured-light backdrop".
This is so informative and seriously helped me plan accordingly for the future. I stream to basically no viewers most of the time but the info is good when the viewers potentially come by to know when it’s feasible to one day stream/content create full time. Thanks for the hard work. I truly appreciate it.
My model is to run these ads inbetween games on Halo. sometimes the matches go longer than 15 minutes and I have to hit the snooze button. We have more control than people realize.
$7.10 CRM/RPM on youtube?! that's pretty good! I also thought twitch's CPM was $3.50 before the 55% thing? I am kinda annoyed as well about the shift to 3min minimum ads per hour. definitely considering switching much of my content to youtube and keep twitch for some of my live music content for now.
All ads are skippable. If you have the setting turned on for personalized ads and when an ad plays you click the little i with the circle around it for "Why this ad?" you can click "stop seeing this ad" for any reason and then close the popup window and the video starts to play.
Obviously different for everyone, but as someone close to the 500 viewership average, the ad incentive offer in June was LIFE CHANGING money for me and my ability to continue as a FT creator. My offer for July is not as significant, but still significant to a point where it will make up a majority of my July income. And has essentially doubled my Twitch income to go along with my steady YT income already.
Rare to say this: Booming audio. Sounds like "microphone on a desk getting boom up through the mic stand" sort of thing... great video, just weird to have one of your videos with less than 110% audio.
I don't have turbo, and I haven't gotten a twitch ad going on 3 years now, it's pretty crazy idk why. Not an ad blocker thing bc I don't get them in the phone app either
Thanks for doing the math for us! I agree that it might be worth it to play three minutes of ads during our breaks, etc., but three minutes of poorly timed ads for a small amount of money is only gonna hurt the growth of small streamers such as myself so I will continue to play ads only during breaks.
people really need to look into the ad manager, the streamer can control when the ad's come on. The solution I have done is I run 3 minutes of ad's every hour starting after the first 5 minutes (which is my setup time anyway) of stream, and will adjust my break schedule to accommodate this, so my viewers are not missing content due to ad's. It really is not as bad as people are making this out to be, issue is Twitch did let content creator know about the ad manager (though in fairness it is right under the switch to turn automated ads on).
They say like 3 mins of ads per hour but the last few weeks, I've been getting 10+ mins of ads. Last night I watched Summit for 2 hours and had almost 30 mins of ads. And I'm even getting ads for people I'm subbed to.
I also wanna remind some people that this is just Ad revenue he talks about. Not including subs, sponsors, etc. which you could profit from. I love that you're talking about this news for Twitch. It helps a ton to be able to continuously and consistently understand things that are going on. Plus you made it easy to understand, thank you Harris lol.
3 RPM??? Do you not add mid rolls in your videos? Mine is about 3.50 when I post a video under 8 minutes. But anything above that my RPM is anywhere from 6-8 dollars If I add one or two mid rolls. I suggest you manually add mid rolls to your videos also, dont let youtube do it automatically
My vids are family friendly, but I play mobile games mostly, I guess it depends on the games. But I did some research I the past, browsing forums and Reddit, and $1 rpm seemed average from gaming channels
As a small stream on twitch atm I average around 10-20 viewers I feel like for others that are in the same boat, if you want to grow a community removing as much adds possible will help viewers engagement with the channel & your self 3 minutes is a hefty time to wait & can ruin the experience & people will just up & leave especially at lower numbers .
Especially if you can't time the ads around natural breaks in your content. Even when I would run ads manually, they would still auto play during key moments. Before the change, I would run enough ads to shut off ads for 30 minutes during my intro screen and my natural breaks. After the change, I was still getting automated ads in bad places before the 30 minutes was up, never saw the option to skip incoming ads, and was really pissing off my veiwers with how disruptive the ads were.
Hey Harris, i just wanted to let you know that you've been a really great help to figure out things about the Content creation business. I have been watching your videos to get all those informations in my brains over and over again for weeks non stop. I always wanted to try it out but never really had the gut to over come my fears, but I have found my motivation and want to fully commit into this after I have saved enough cash to have something In my pocket before going full time. While grinding for that cash, I want to learn all the cuttings, editings, networking and other useful skills that you've mentioned and focus on atleast 1 thing In which I can be above everyone else. If it doesnt work out atleast used my chance to pursue it and would still take valuable lessons from it to apply into others things that i would encounter in the future.
Favorite channel for updates on the streaming world. Thank you for doing the math so I don’t have to! Im New to streaming and I was starting on UA-cam, but now finding myself on Twitch because my friends are on Twitch 🙃. I’m exploring the post stream editing options Twitch supplies, which are neat. I do want to stream on UA-cam but it seems complicated to grow an audience as a fresh face to the platform. I’m planning on establishing myself on Twitch and then rolling over to UA-cam. Hopefully it works.
The positives is the increase in pay, but more importantly getting rid of pre rolls. More new viewers tend to stick around when they arnt hit with an add the moment the come in. On the other hand I’ve been playing around with the ad scheduler (with my viewer help) to find the perfect balance of the 3 mins. The biggest problem is the ads happen during boss fights and other good content, even just chatting, I had to repeat a whole bunch of stuff for my unsubs because I didn’t know I was talking during an ad
Recently switched from twitch to youtube, Havent had too much growth yet but i do see ALOT more potential for growth over twitch. UA-cam looks to be and might continue to be the better overall platform
My biggest worry when streaming on Twitch is that UA-cam are just going to do an update to add a live section with better browsing features and then overnight it's over for Twitch...
I think that the automated ads would be ok if you as a viewer had the chance to skip de ad (like UA-cam). It has happened before there was this Dokomi concert and right in the midde of an important song we got hit by a 30 seconds automated ad.
Ads are getting out of control, i got three 30 second ads in a row on Twitch, and on UA-cam im getting more and more unskipeble adds that last longer than 20 seconds
The room/table echo is real - Also Twitch needs to make ads less intrusive to the viewer experience. Making it around the border, for instance, would be so much better... It's like they go out of their way to make viewers leave (or use ad block) to combat their terrible decision making.
As a Twitch partner, my highest offer is $187 to run 3 minutes of ads per hour. My 3-month average is 119 viewers. However, I have to stream 175 hours to achieve it. I do stream a lot of hours, but I think this offer is absolutely ridiculous for 3 minutes of ads per hour that HAVE to be automated.
Keep in mind this amount is prorated, so you can stream less than those hours, you just won't receive the full amount. So if you stream half those hours, you should receive half that amount. You can keep up with the amount earned in your total ad revenue.
You don't need to stream 175 hours. By opting in, you guarantee yourself that rate for the first 175 hours. If you stream less, you get a prorated amount. If you stream more, any additional hours are paid at the fixed CPM rate Twitch currently uses. When the new revenue split model rolls out, there won't be any tiers. They'll just straight up pay you 55% for however many hours you stream (but only if you opt into 3 min ads/hour).
On UA-cam, RPM also varies based in content. A gaming channel has significantly lower RPM versus say a Real Estate channel. Whether it's because gaming or over saturated or because real estate audiences tend to have more income, who knows.
Ive actually had to teach people how to go into their twitch settings and turn off automated ads, because theyre not worth it. Now one thing that is better with the automated system is how you can split it up, so its not a block of 7-8 ads back to back (3 minutes at once) but you can split it up like every 10 minutes play 30 seconds or such. BUT i still feel its better to have pre-rolls only, and not punish the people who sit there and watch your stream for hours, just so that people dont get prerolls when they come in.
Thank you very much for another amazing video. I just started my streaming career (this is my private google account) 4month ago and got my affiliate after 2 weeks. The thing is I’ve been making like 1$-2$ add revenue. It means I’ll get idk 5$-10$ per month in the expense of losing some viewers. Twitch is making streaming on Twitch so difficult. 50% on subs and 40%ish on bits is just disgusting. It is really killing us small and new streamers. That’s really horrible what they do. I hope either they rework everything and make the platform streamer friendly or just completely bankrupted so we all be pushed to switch to UA-cam.
No way. I am not in control of the adds. And folks are stuck watching 6 to 8 ads every hours during my play time. I tried it and after feedback from viewers I disabled the 3min/hour thing and went with the minimum amount of ads.
This is so unfortunate to see. Let me give a little insight on how this wouldn't work for me. So on Twitch I stream my Speedruns, I tend to do RPG runs such as Paper Mario, and I have quite a few points in the run where I can run 2 minute long ads in multiple spots a stream. I stream roughly around 8 hours a day for 4-5 days a week. This would be GREAT for me if I could do manual ads, because as a Speedrunner I don't really want people missing crucial parts of my run. Granted, its all recorded, and it wouldn't interfere with the validity of it. But if I have perfect spots that won't interrupt my gameplay for my viewers, I'd like to capitalize on that. But I can't.
For me, streaming is strictly supplemental - it's income for tasks that I need to do already for my channels, and that I'm fine with doing live in front of audiences... so I doubt I'll turn on the 3 minute ads every hour - not because I hate money (I would love extra money, as things are tight still), but rather because it's more a place for my communities to engage with the process, and the ads would interrupt that.
Knew I wasn't going crazy noticing how many streams lately just blast ads in the middle of a goddamn important discussion or gameplay moment. Really killing the vibe of some of the few streamers I still check out on the platform and it's killing my desire to visit streams more.
I run 3 mins of ads per hour, split into 2 1.5m slots every 30 mins. I'm only a very small stream and get around $5-7 per month from ads, and I have been running them for about a few months, will be interested to see how this turns out in August when they say it kicks in.
I couldn't believe it when I got an ad break on twitch yesterday and at the top right it said 1 of 7 ads.....1 OF 7 ADS! I clicked away and never came back.
I will run 3 min ads on my channel. It is a bit much yes, but i can use that money to feed back into stream and make it a better experience. Crazy the comparison though that YT you can have a 5 sec ad and still get 55% ad rev split. For twitch this is a step in the right direction but will need continue fine tuning
This all might apply for the USA, but middle europe is entirely different. I have an average of 150 viewers and top 5 variety channel in my country. For July I got an offer to stream 157 hours, hourly 3 minutes of ads for 194 USD. And for August the offer changed dramatically: Twitch wants me to stream 153 hours with FOUR minutes of ads an hour - but only for 24 (twenty-four) USD revenue. This is unacceptable. I immediately wrote to partner support and they told me "In this specific case, we had a forecasting precision issue for May*, causing us to make offers that were higher than expected. The offer you are seeing this month are more in line with what they should expect going forward." Thank you twitch, its not like its so easy to be a fulltime streamer here.
Reminder that Twitch kinda forces you to run the 3 minutes of ads per hour anyway. That's the only way you ensure viewers do not get a 30 sec non-skippable Pre-Roll add when they open your stream - which makes a lot of people just click to another channel ...
Since Twitch have forced unskippable ads at the start of a stream (when entering a ongoing stream), I have almost stopped watching live streams on Twitch.
For someone who is a very inconsistent streamer due to health issues... on twitch I did run the automated ads which with little viewership made nothing so its only helping the bigger streamers get bigger but not enough to help the little guys because even if I did get a viewer in from somewhere if an ad plays 9/10 times they will just switch off my stream... they need to do more, a lot more!
It's so double: on one hand it's great that ad income is gonna be a lot higher now, esp as a small streamer and subs/bit fluctuate a lot month to month so even $30 really helps out. But it still doesn't feel enough to have my viewers put up with all these ads I can't control, I feel like it will hurt potential growth too as a 10 viewer Andy. It's a step in the right direction but Twitch really needs to do more to stay ahead of youtube..
It does give the streamer a heads up before the ads play. Or at least it does at the moment. So if you can you could be like "hey ads are about to play so lets take a break!"
It's super awkward because there's a huge gulf in requirements between monetizing on YT vs on Twitch. It feels like YT is rewarding people for achieving that milestone. Because Twitch has a lower entry bar (eg I qualify) they pay less because there's more people to pay. I'd also like to see the breakdown of viewer investment too - % of earnings from bits and subs on Twitch vs superchats etc on YT. But which system is better? Pfft, who knows.
This is the automated ad system at it's worst. For anyone who doesn't already know, there is a time delay you can implement for when the automated ads start but it has no real minimum so you can enable pre-roll and then just set the next add to start a minute after. Also, If you offset this delay too far it's harder to fit the 55% rev share conditions in each hour without completely ruining the stream for un-subbed viewers so you have to choose between happy viewers or happier bank account. UPDATE: I just double checked. You can set 8, 3 minute ads per hour with only a 1 minute start delay and pre-rolls enabled... That's potentially 30 minutes of ads per hour... why is this even an option??
Do streamers across the board have the same options? I.E. I will join a stream and it has 2-3 pre-rolled ad's and I will just leave before the first ad has finished. But other streams the ad's only show up when the person takes break and decides to roll an ad or 2 while they are gone.
Are the streambeats originals songs also fine to use while streaming Also I dont seem to understand how or why people get those 3 options for ads on twitch, can anyone explain?
ok, as a Twitch affiliate, with the new 3 minutes of AD's over 60 minutes, as 1 minute 30 seconds is the MINIMUM I have to run! With 438 followers and 20 subs (subs do NOT see AD's) I have gone from 1.52 per month in AD revenue to 57.00 in AD revenue! I stream about 130 to 150 hours per month and those hours where the same either way!! Oh, and I am averaging 10 viewers per hour!! My stream tells me when an AD is playing and I stop talking till the AD is over, I also do a 1 minute AD when I go use the restroom or get a drink to cut down on AD's going during the good stuff!! :) :)
So after you done live streaming, that video will stay there for few days right? Will you get money from that video before it disappears? Like people come and watch the video which is not live.
There is one noticeable difference, at least that I've seen. I know that adblock has worked on YT, but it doesn't work on Twitch's ads. So i wonder if that would factor into it
I plan to run this on my channel and then get it over with as quickly as possible. The 55% is only for the first 175 for me. So, I plan to crank out those hours in the first two weeks, get the payout, and then be done with the program. It goes back to normal afterwards and I hate forcing people to watch ads. I offered my stream more hours of content in exchange for ads for the first 2 weeks and people seemed okay with it. I am disappointed in ad revenue in general with Twitch and I wish they would offer streamers more in general. Otherwise, I will continue to be ad free.
Also. At least YT adds are different. On Twitch i sware that I’ve been getting the same add everyday for over a month now. Maybe its my region. But i have only been getting Disney+ adds for their launch there in South Africa. They launched on the 18th May and I’m getting there launch add everyday on whoever I’m not subbed to… it 100% makes me watch less Twitch Streams.
i honestly really hate ads unless i'm playing something where i got time between games like IRacing or Valorant, even then i only really like running ads like when i'm broadcasting iracing because of the format used in the streaming process to make it seem more like something you would see on fox sports or nbc. In conclusion ii dont like the 3 mins of automated ads for the 55% if i cant control when i run my ads i dont want them.
I don't care regardless about adds on twitch, I use a web extension and boom - no adds - offset - 30 more second delay, but I hardly ever interact other than occasional, lol and saying yep/no/maybe. The chat feed is always live - the video delay is the counter affect to skip adds
Unskippable ads and being unable to control when they play makes me want to quit being a Twitch affiliate. It hurts small streamers by making potential viewers show up and then leave when all they see is an unskippable 3 minute ad
I know I am pretty much a small content creator but I have been on UA-cam since 2014 and I started enjoying streaming in 2020, streamed way more in 2021 and with the money I made from Twitch, I managed to buy a dedicated streaming PC where in the past I had to save up and buy PC parts I needed/ wanted, it was not ad revenue only though To this date, I made nothing with UA-cam UA-cam live streaming for people who does content creation full time makes sense to me, but not to the smaller guys... UA-cam, like it or not, is terrible when it comes to streaming at the moment No cheer bits, no channel points redemption, no extension panels, no hosts and the raids is kind of messy at the moment and same goes for memberships... Although being able to stream at 4K 60FPS on UA-cam is really cool Twitch has many flaws, but as a smaller content creator, its just way more appealing to stream to Twitch then to stream/ upload videos to UA-cam
I stream in 4K60 pretty much all the time on here when I feel like doing a stream, its pretty cool! Although I'm trying to do 4K HDR livestreams(I have Mirillis Action, as that supports HDR livestreaming) that would be nifty to do!
@@ZAFuzzy I do know it does 1440p, but also interesting enough that Twitch primarily uses HLS as its stream protocol, whereas UA-cam has RTMP and HLS(OBS Studio has a "UA-cam-HLS" option in the streaming services drop down menu when choosing where you stream)which is really swell! I think if UA-cam can at least get emoji support as well as some other features that Twitch has, maybe more people will consider at least trying YT out! I myself have been here since 2006, and truthfully didn't care a whole lot about livestreaming as I prefer edited stuffs, only in 2020 did I take a look at it. Its ok, but it wasn't world changing I guess, its cool to do!
@@SkakinBaconMedia Yeah, streaming on UA-cam the quality is amazing! UA-cam is just behind with viewer interaction unfortunately, they'll probably get there one day
I turned on the 3min per hr last week or so, and I feel like my viewership kind of went down, I also heard from one of my viewers being surprised that the ad was 3mins long! I'm not sure if I'll be keeping the ads anymore, I'd rather have them enjoy ad free content and support me some other way
The automated ads is one of the things I dislike most about streaming on Twitch, even if we don't take into consideration the revenue amount, it's just annoying to have the ads hit in the middle of a really funny moment and watch chat just start yelling DAMN ADS! It's ESPECIALLY annoying because twitch has a feature you can turn on that's supposed to give you a 5 minute warning mark when the ads are about to auto run so you can organise your own ads to turn off the pre-rolls so no one misses anything, UNFORTUNATELY it simply doesn't work, at all, it just doesn't work, I have it turned on and I don't get any warning other than chat yelling "damn ads!" when they hit, it's really stupid
honestly I don't mind the new ad stuff (as a streamer) but i DO wish they let us control when it happens. Scheduled ads are so much better than automated.
twitch makes it really hard to want to stream there i don’t stream much but when i do i alwsys do UA-cam - higher engagement, and it also adds it as a video + views on my channel
If I could I would negate ad revenue on prerolls. I feel like when a big raid comes in there's a delay of interaction and I'd like to interact with those people new to the stream to engage potential new viewers immediately instead of asking chat if they're past the ad. Then I can properly thank the raid and new people appropriately with a song or something to keep them interested in the content.
this means UA-cam is payed over 2x Twitch is for ads, since your 55% share is over double Nutty's 55%, when adjusted for the same ad-length and viewer count. why? Because UA-cam is a bigger platform? has a better ads system? ...?
You've made a massive mistake in your math. you've counted the amount of avg viewers your friend had, but you didn't take into account how many of his viewers were subscribers since most channels have ads for subs turned off on twitch (it is like that by default) So that 0.88$ rpm he got was actually much higher, it would be double for example if half of his viewers were a subscriber that month And the same apply for the 3.667$ cpm if half of his viewers were subscribers, that makes it a 7.334$ cpm, literally in the same range as the CPM you have on youtube. And that's ignoring the fact that your friend does gaming content and you do tech/news like content which usually has a higher cpm on youtube than gaming so this might also translate to twitch ads or at least to what twitch sell their ads slots to advertisers. You also compare Live content ads, to vod content ads, when it's 2 different forms of content and ofc the ads rates are gonna massively vary.
Precisely. This is factual and changes the outcome entirely - if subscribers aren’t counted as viewers when ads are ran, regardless of whether they see the ads. Do we know that for certain?
Ads are sometimes intrusive, but small streamers can earn more from ads than twitch subscriptions. I moderate a channel that has an average of 20 viewers and the amount of transmission exceeds 150 hours and that way it is possible to receive more than 60 dollars just with ads
I stream part time and only 2 days a week around my full time day job. For the few hours I stream and to the viewership I have 3 min ads feels like a lot so I will not be doing that on my channel. I set mine to 30 secs every hour which is the lowest I could do.
3 CHOICES: are you willing to sit through 3m of ads per hour, pay for Twitch Turbo, or start watching on UA-cam?
UA-cam. 10000%
UA-cam… Easy
Thanks for the videos
It’s hard to say because all the mobile games are conditioning us to watch at least 30s of ads per “extra action” , so it’s not a huge leap for somewhere like twitch to start to build in commercials. Personally, I sit through all of your unskippable ads or skippable ones under 30s. They just have to do it tactfully.
But it’s twitch so it’s going to be an absolute nightmare.
UA-cam but this is bias to be asking here :)
💚
It's funny, I did a speech for one of my summer classes today on online revenue and a point I touched on is how much lower ad rates are on live content compared to VOD content. This would have been a great resource because I had ZERO idea that the difference was that drastic. Idk how Twitch is gonna make their business work without tanking the viewing experience. They're in deep water.
why you take summer classes? dont you make bank with 100k subs
@@dolphin4788 subs don't have an impact on your ad rates - views do.
@@Alzorath yeah but having 100k subs pretty much means he's getting views
@@dolphin4788 there's channels with 300k+ that barely hit 100k views per month... so yea, that used to hold true, but nowadays it's pretty easy to fall off the view train.
@@Alzorath even 100k views a month would make bank. I was profiting $100 per thousand views off selling watches on my other channel. Id only get 5k views a month though.
Each automated ad feels like an unexpected slap in the face. Missing key moments has already happened to me multiple times and it can be extremely frustrating. Glad to see streamers making more! But when the ad hits at the wrong time, it's a real bad viewer experience.
It's helped me to have my Ad Manager as a window in OBS, then I get notified when an ad is close to being played and I can either push it back a bit or play it a little bit earlier, whichever works out more convenient. Also by running ads manually it seems to push back the next automated one so when I'm in a good spot for an ad I just play one and then don't have to think about the automated one for a while.
Yep and it's so annoying
When I opted into the 3 min/1 hr ad tier, I didn't realize they would be automated. (Should've read the fine print). Every stream after that, despite the fact that I manually ran ads, there would be ads playing during key gameplay moments. My veiwers got frustrated and a lot of the chats were complaining about the ads, which made me frustrated because there was literally nothing I could do. It killed the experience for both sides of the equation.
twitch doing everything in its power to make me leave the platform.
legit no option to have no ads at all so its either i run these or suffer preroll ads. I love the platform, hate the management
FBGG or UA-cam looks like the better places to go now
Roblox UA-camr has entered the chat
I asked my stream the other day and played around with the auto ad system...
if you set it to 2 mins every 40 mins it keeps the flow of stream going and gives you the 3min average per hour
1. Most ads on twitch (from my experience) still take up the entire video player...with the creators content being completely gone. Not over the chat like it was originally advertised to be once the changes took effect.
2. I'm surprised Twitch still doesn't have skippable ads. Even skipping at 7 seconds in, on a 15sec ad would be fine by me.
Although the ads have to be automated, as a streamer, you get notified when they're about to start and you can snooze them (not sure how long for) so that you don't have to worry about them interrupting a really cool moment. A minecraft speedrunning streamer I watch often snoozes the ads so that they don't fall during a run.
I'm just getting started and this was very helpful to know about. Thanks!
I pay for premium, and never get bothered with ads. and i get to feel good that i am not hosing creators by using an ad-blocker. I know how much work and money goes into any channel worth it's salt.
Took your advice couple years ago, make a UA-cam channel and grow that! Ad revenue is great from YT and gets better! Thanks for all the advice!
Bro wtf! I looked at your comment, then your channel, then searched by most popular, then realized that I got coconut malled by you lol. It then hit me and I remember your channel.
@@Cħkn haha youre welcome! Thanks for checking out the channel buddy :)
It would be great if Twitch gave streamers control over their advert breaks instead of pushing automated ones.
We could simply take a planned 5 minute advert break every hour or a 15 minute advert break every 3 hours. This way we can plan around it and it encourages the streamer to take a healthy break too.
if that was the case I would get on that, but nope not enabling the ads on my channel. only the minimum.
EEUHM....You CAN do that as a streamer ...
@@jellemees But not to get the 55% ad Revenue split since that requires the ads to be fully automated.
If it helps, I will automatically run an advert when I take a break even with the automated ads setup and then according to my ad manager it pushes back the next automated one by the amount of time that pre-roll ads are disabled for. So I think this kind of thing is possible.
15 minutes of straight ads is gonna kill your viewership, aint no way im sitting through that hell
3:38 So, slight correction to this. The ad runs do not have to be automated but you run the risk of missing your goals. And streamers CAN manually choose when to run AT LEAST 1.5 minutes of ads (so you run 1.5 minutes every 30 minutes) BUT even though many plugins exist to let you run ads, from your Stream Deck for example, you can only see the timer for when an automated ad is about to start using the Twitch Stream Manager from their website. As far as I can tell, there are no plugins that exist that let you see when an automated ad is about to hit. But I do use the Twitch Stream Manager anyway, and I have the alert (which is a yellow highlight on the timer) set to alert me when an ad is about to start within 20 minutes. This way I can manually run an ad while the game is searching for a new PVP lobby, and as long as that ad run is at least 1.5 minutes, running the break increases the automated ad timer by 30 minutes.
Correct me if I'm wrong, but you're assuming his previous month w/ 56 hours streamed already had 3 ads playing per hour. If you controlled for this my bad, but it wasn't mentioned in the video, and obviously how much $ he gets paid per hour/RPM of ads is going to be determined by how many ads he plays, hence the new offering scheme w/ 3 options.
In april 2021 I averaged 602 viewers, streamed for 204h 50m, and only made $194 in ad revenue. I didn't press the play ad button a single time, and went out of my way to disable as many automated ads as possible. Do what you will with that info, just wanted to add some interesting info of my own experiences w/ twitch ads.
I think it has been said that you should click the play ad button every once in a while, not for ad revenue, but because manually playing ads makes twitch not play ads for new viewers that just clicked into your stream
@@neonoir__ Yeah I've started to click it when I take a piss which is fairly regularly, but I've never had anybody complain about ads in my chat so I don't think they were as pervasive back when I streamed a lot.
He did stream with 3 min ads/hour
Source: Me
@@nuttylmao good to know
Can confirm that's the real Nutty. I had to question it for a second because there was no checkmark.
Worth mentioning - you just need to be using ads manager to qualify for the 55% rate, this means you can schedule your ads during your hour whenever you want and use that time to take a break.
I was thinking about upping it to 3 for the 55% rate but I stream to 30 people at best, so I I'm not sure it's worth it. I've been running 2 mins an hour and using that break time for a while now so my regular viewers are worth it, but 3 mins is a real slog just to get rid of pre-roll. I'll flip a coin when August comes around to decide xD
I would say it's worth it with the amount of viewers you have. I asked around a lot and most don't mind 3 minutes of ads an hour, especially if it means no preroll ads.
So: I've been running the 2-mins of auto-ads ever since Twitch gave us the ability to remove pre-roll by doing so. It's caused some funkiness from my viewers, such as people rage-subscribing, or missing key moments, but on my stream people have gotten used to it. For me moving up to three minutes will be largely the same as things are now (about 24avg, and Im only affilliate). Personally I hate having ads at all and would outright remove them if I could (on Twitch, YT ads are way more manageable)
Ads don't belong on streams, they can potentially ruin the viewer experience if they come up at a bad time. The amount of potential new viewers lost to bouncing on prerolls or when an ad hits during an action moment is worse than the little bit extra ad revenue for the majority of streamers imo. I'd love to see more data on the bounce rates with all these forced ads.
I remember them saying they were going to add picture in picture of the stream while ads run within the next year. This was about 4 years ago. Still not here. Ads wouldn't be so bad if they at least did that. Their implementation of some things is just so anti-viewer.
Is it really outside the control of the streamer, though? I've had this offering myself, and they do ask you to enable automatized ads. HOWEVER, every time you play an ad by hand, the automatized ones get pushed back by the proportional amount of time your manual ad would've covered in hours. For example, you turn automatic ads to enter the deal, but then you play a 90s ad by hand, the automated ads will be paused for half an hour. If you play all 3 minutes right away, automatized ads will be paused for a full hour.
I also got the options to have either 1' or 2' of ads per hour, it didn't have to be 3 (you can see nutty got something similar at 4:50). For me the revenue difference between 1 and 3 minutes was minuscule, so I choose 1m but I still play around 2' of ads per hour. My viewers do not seem to mind, as I always state that it helps out and it's a way for non-subs to support us further. Viewership hasn't taken much of a hit at all.
what is your average viewers? nutty seems to be around the 120-150 average viewers.
You can actually push back your ad if it’s about to fall during an epic moment, also, my partnered Twitch channel was offered $750 for 60 hours (6mins an hour, around Nuttys size). I haven’t seen any dip in viewership. Given that my typical ad revenue prior was about $30 a month, I’m not upset at that.
I love that your middle add popped up right in the middle of the point you were making, lol. I’m new to UA-cam and content creating so I’m not sure if that was purposeful, but it definitely proves your point about those clutch gaming moments you talked about! 😂😂
How long Twitch has taken to put ads in the forefront of focus in any sense has me not too surprised by what they've elected to do. Their ad delivery system has always been subpar and since there is basically no one using the platform to watch VOD content incentivising live ads seems like the exact thing they would do. If they had built ads into the experience in a more natural way from the start like UA-cam did I could see this looking a whole lot better for them and the viewers in the current day. I hope they keep taking steps forwards with ads because correcting course with them is super important.
you can pick when it does it with the ads manager. I have mine set to do it on the hour every hour, and my bot warns chat about it, with 15 minute updates on when the next ad break is gonna happen, then just before it happens, I switch over to my concession break panel. and encourage everyone to stretch, go potty, get snacks and touch grass.
As an affiliate on Twitch I'm still confused when it comes to ads in general - since there is no actual FAQ on what pre roll, disabling preroll, subbing for no ads, etc. I honestly am interested in earning some money during my streams (the most I have ever earned since affiliate has been 7$ and since you have to earn at least 100$ to get a payout - I'm learning how to achieve that amount) and I recall a blogpost awhile back regarding a flat rate given out per month/certain hours streamed with ads being turned on, but was quickly taken down.
55% to run ads during a stream isn't all that much, but not being able to control when they happen should be a huge red flag for any streamer.
I recognize that the pay they're willing to give me isn't an INSANE amount ($101 3min/hr 46 hrs) but on the other hand, it does sort of motivate me to make sure I stream a certain amount of hours a month to make sure I get that guaranteed ad revenue and more time live will ideally also lead to more subs / growth.
I knew I'd been watching this channel too long when three seconds of blurred Fuslie made me think "That recording booth could use some three point lighting and a coloured-light backdrop".
This is so informative and seriously helped me plan accordingly for the future. I stream to basically no viewers most of the time but the info is good when the viewers potentially come by to know when it’s feasible to one day stream/content create full time. Thanks for the hard work. I truly appreciate it.
My model is to run these ads inbetween games on Halo. sometimes the matches go longer than 15 minutes and I have to hit the snooze button. We have more control than people realize.
$7.10 CRM/RPM on youtube?! that's pretty good! I also thought twitch's CPM was $3.50 before the 55% thing?
I am kinda annoyed as well about the shift to 3min minimum ads per hour. definitely considering switching much of my content to youtube and keep twitch for some of my live music content for now.
All ads are skippable. If you have the setting turned on for personalized ads and when an ad plays you click the little i with the circle around it for "Why this ad?" you can click "stop seeing this ad" for any reason and then close the popup window and the video starts to play.
Obviously different for everyone, but as someone close to the 500 viewership average, the ad incentive offer in June was LIFE CHANGING money for me and my ability to continue as a FT creator. My offer for July is not as significant, but still significant to a point where it will make up a majority of my July income. And has essentially doubled my Twitch income to go along with my steady YT income already.
Rare to say this: Booming audio. Sounds like "microphone on a desk getting boom up through the mic stand" sort of thing... great video, just weird to have one of your videos with less than 110% audio.
100h is SO much time especially for IRL/Outdoor streamers
I've only run ads when my stream craps out or need a washroom break.
Just finished watching your last video, now I'm 6 mins early to this haha, always enjoy your vids , one of the few honest and clear people out there
I don't have turbo, and I haven't gotten a twitch ad going on 3 years now, it's pretty crazy idk why. Not an ad blocker thing bc I don't get them in the phone app either
Thanks for doing the math for us! I agree that it might be worth it to play three minutes of ads during our breaks, etc., but three minutes of poorly timed ads for a small amount of money is only gonna hurt the growth of small streamers such as myself so I will continue to play ads only during breaks.
people really need to look into the ad manager, the streamer can control when the ad's come on. The solution I have done is I run 3 minutes of ad's every hour starting after the first 5 minutes (which is my setup time anyway) of stream, and will adjust my break schedule to accommodate this, so my viewers are not missing content due to ad's. It really is not as bad as people are making this out to be, issue is Twitch did let content creator know about the ad manager (though in fairness it is right under the switch to turn automated ads on).
They say like 3 mins of ads per hour but the last few weeks, I've been getting 10+ mins of ads. Last night I watched Summit for 2 hours and had almost 30 mins of ads. And I'm even getting ads for people I'm subbed to.
I also wanna remind some people that this is just Ad revenue he talks about. Not including subs, sponsors, etc. which you could profit from.
I love that you're talking about this news for Twitch. It helps a ton to be able to continuously and consistently understand things that are going on. Plus you made it easy to understand, thank you Harris lol.
Gaming channels don't get such high RPM... $3 RPM for gaming? That's SUPER good, almost double what I get...
Is there any swearing on your channel? Different people have confirmed you can double your cpm if you don't swear and have family friendly videos
3 RPM??? Do you not add mid rolls in your videos? Mine is about 3.50 when I post a video under 8 minutes. But anything above that my RPM is anywhere from 6-8 dollars If I add one or two mid rolls. I suggest you manually add mid rolls to your videos also, dont let youtube do it automatically
My vids are family friendly, but I play mobile games mostly, I guess it depends on the games. But I did some research I the past, browsing forums and Reddit, and $1 rpm seemed average from gaming channels
It depends from a country too. In my country RPMs are very low (1$ RPM is normal).
You play Mortal Kombat that's why, it may be mobile but youtube is still not a big fan
As a small stream on twitch atm I average around 10-20 viewers I feel like for others that are in the same boat, if you want to grow a community removing as much adds possible will help viewers engagement with the channel & your self 3 minutes is a hefty time to wait & can ruin the experience & people will just up & leave especially at lower numbers .
Especially if you can't time the ads around natural breaks in your content. Even when I would run ads manually, they would still auto play during key moments. Before the change, I would run enough ads to shut off ads for 30 minutes during my intro screen and my natural breaks. After the change, I was still getting automated ads in bad places before the 30 minutes was up, never saw the option to skip incoming ads, and was really pissing off my veiwers with how disruptive the ads were.
Hey Harris, i just wanted to let you know that you've been a really great help to figure out things about the Content creation business. I have been watching your videos to get all those informations in my brains over and over again for weeks non stop. I always wanted to try it out but never really had the gut to over come my fears, but I have found my motivation and want to fully commit into this after I have saved enough cash to have something In my pocket before going full time. While grinding for that cash, I want to learn all the cuttings, editings, networking and other useful skills that you've mentioned and focus on atleast 1 thing In which I can be above everyone else. If it doesnt work out atleast used my chance to pursue it and would still take valuable lessons from it to apply into others things that i would encounter in the future.
Twitch: "Here Have 3-6 Random Ads". Because Yeah... I leave streams when ads pop, it's why I turn mone off when I stream on YT.
Favorite channel for updates on the streaming world. Thank you for doing the math so I don’t have to! Im New to streaming and I was starting on UA-cam, but now finding myself on Twitch because my friends are on Twitch 🙃. I’m exploring the post stream editing options Twitch supplies, which are neat. I do want to stream on UA-cam but it seems complicated to grow an audience as a fresh face to the platform. I’m planning on establishing myself on Twitch and then rolling over to UA-cam. Hopefully it works.
The positives is the increase in pay, but more importantly getting rid of pre rolls. More new viewers tend to stick around when they arnt hit with an add the moment the come in. On the other hand I’ve been playing around with the ad scheduler (with my viewer help) to find the perfect balance of the 3 mins. The biggest problem is the ads happen during boss fights and other good content, even just chatting, I had to repeat a whole bunch of stuff for my unsubs because I didn’t know I was talking during an ad
Recently switched from twitch to youtube, Havent had too much growth yet but i do see ALOT more potential for growth over twitch. UA-cam looks to be and might continue to be the better overall platform
My biggest worry when streaming on Twitch is that UA-cam are just going to do an update to add a live section with better browsing features and then overnight it's over for Twitch...
I think that the automated ads would be ok if you as a viewer had the chance to skip de ad (like UA-cam). It has happened before there was this Dokomi concert and right in the midde of an important song we got hit by a 30 seconds automated ad.
Ads are getting out of control, i got three 30 second ads in a row on Twitch, and on UA-cam im getting more and more unskipeble adds that last longer than 20 seconds
The room/table echo is real - Also Twitch needs to make ads less intrusive to the viewer experience. Making it around the border, for instance, would be so much better... It's like they go out of their way to make viewers leave (or use ad block) to combat their terrible decision making.
Here in Brazil my youtube channel has an RPM of R$ 5.20 which in the current conversion gives US$ 1.00 😒
As a Twitch partner, my highest offer is $187 to run 3 minutes of ads per hour.
My 3-month average is 119 viewers.
However, I have to stream 175 hours to achieve it. I do stream a lot of hours, but I think this offer is absolutely ridiculous for 3 minutes of ads per hour that HAVE to be automated.
Keep in mind this amount is prorated, so you can stream less than those hours, you just won't receive the full amount. So if you stream half those hours, you should receive half that amount. You can keep up with the amount earned in your total ad revenue.
You don't need to stream 175 hours. By opting in, you guarantee yourself that rate for the first 175 hours. If you stream less, you get a prorated amount. If you stream more, any additional hours are paid at the fixed CPM rate Twitch currently uses.
When the new revenue split model rolls out, there won't be any tiers. They'll just straight up pay you 55% for however many hours you stream (but only if you opt into 3 min ads/hour).
I have 1.1k subs on YT and non on twitch where do I start streaming
On UA-cam, RPM also varies based in content. A gaming channel has significantly lower RPM versus say a Real Estate channel. Whether it's because gaming or over saturated or because real estate audiences tend to have more income, who knows.
May the algorithm gods bless your channel.
Ive actually had to teach people how to go into their twitch settings and turn off automated ads, because theyre not worth it. Now one thing that is better with the automated system is how you can split it up, so its not a block of 7-8 ads back to back (3 minutes at once) but you can split it up like every 10 minutes play 30 seconds or such.
BUT i still feel its better to have pre-rolls only, and not punish the people who sit there and watch your stream for hours, just so that people dont get prerolls when they come in.
I'm so glad I started to stream on UA-cam, Thanks Harris
Thank you very much for another amazing video. I just started my streaming career (this is my private google account) 4month ago and got my affiliate after 2 weeks. The thing is I’ve been making like 1$-2$ add revenue. It means I’ll get idk 5$-10$ per month in the expense of losing some viewers. Twitch is making streaming on Twitch so difficult. 50% on subs and 40%ish on bits is just disgusting. It is really killing us small and new streamers. That’s really horrible what they do.
I hope either they rework everything and make the platform streamer friendly or just completely bankrupted so we all be pushed to switch to UA-cam.
No way. I am not in control of the adds. And folks are stuck watching 6 to 8 ads every hours during my play time. I tried it and after feedback from viewers I disabled the 3min/hour thing and went with the minimum amount of ads.
This is so unfortunate to see.
Let me give a little insight on how this wouldn't work for me.
So on Twitch I stream my Speedruns, I tend to do RPG runs such as Paper Mario, and I have quite a few points in the run where I can run 2 minute long ads in multiple spots a stream. I stream roughly around 8 hours a day for 4-5 days a week. This would be GREAT for me if I could do manual ads, because as a Speedrunner I don't really want people missing crucial parts of my run. Granted, its all recorded, and it wouldn't interfere with the validity of it. But if I have perfect spots that won't interrupt my gameplay for my viewers, I'd like to capitalize on that. But I can't.
For me, streaming is strictly supplemental - it's income for tasks that I need to do already for my channels, and that I'm fine with doing live in front of audiences... so I doubt I'll turn on the 3 minute ads every hour - not because I hate money (I would love extra money, as things are tight still), but rather because it's more a place for my communities to engage with the process, and the ads would interrupt that.
Knew I wasn't going crazy noticing how many streams lately just blast ads in the middle of a goddamn important discussion or gameplay moment. Really killing the vibe of some of the few streamers I still check out on the platform and it's killing my desire to visit streams more.
I run 3 mins of ads per hour, split into 2 1.5m slots every 30 mins. I'm only a very small stream and get around $5-7 per month from ads, and I have been running them for about a few months, will be interested to see how this turns out in August when they say it kicks in.
I couldn't believe it when I got an ad break on twitch yesterday and at the top right it said 1 of 7 ads.....1 OF 7 ADS! I clicked away and never came back.
I came to watch someone for the first time and to my shock, I was waiting on 1 out of 10 ads 🤣🤣🤣🤣
I will run 3 min ads on my channel. It is a bit much yes, but i can use that money to feed back into stream and make it a better experience. Crazy the comparison though that YT you can have a 5 sec ad and still get 55% ad rev split. For twitch this is a step in the right direction but will need continue fine tuning
This all might apply for the USA, but middle europe is entirely different. I have an average of 150 viewers and top 5 variety channel in my country. For July I got an offer to stream 157 hours, hourly 3 minutes of ads for 194 USD. And for August the offer changed dramatically: Twitch wants me to stream 153 hours with FOUR minutes of ads an hour - but only for 24 (twenty-four) USD revenue. This is unacceptable. I immediately wrote to partner support and they told me "In this specific case, we had a forecasting precision issue for May*, causing us to make offers that were higher than expected. The offer you are seeing this month are more in line with what they should expect going forward."
Thank you twitch, its not like its so easy to be a fulltime streamer here.
Reminder that Twitch kinda forces you to run the 3 minutes of ads per hour anyway.
That's the only way you ensure viewers do not get a 30 sec non-skippable Pre-Roll add when they open your stream - which makes a lot of people just click to another channel ...
3:55
"LOOK GARY THERE I AM"
I'm impressed with the amount of customization there is with youtube ads during a stream.
Since Twitch have forced unskippable ads at the start of a stream (when entering a ongoing stream), I have almost stopped watching live streams on Twitch.
For someone who is a very inconsistent streamer due to health issues... on twitch I did run the automated ads which with little viewership made nothing so its only helping the bigger streamers get bigger but not enough to help the little guys because even if I did get a viewer in from somewhere if an ad plays 9/10 times they will just switch off my stream... they need to do more, a lot more!
It's so double: on one hand it's great that ad income is gonna be a lot higher now, esp as a small streamer and subs/bit fluctuate a lot month to month so even $30 really helps out. But it still doesn't feel enough to have my viewers put up with all these ads I can't control, I feel like it will hurt potential growth too as a 10 viewer Andy. It's a step in the right direction but Twitch really needs to do more to stay ahead of youtube..
It does give the streamer a heads up before the ads play. Or at least it does at the moment. So if you can you could be like "hey ads are about to play so lets take a break!"
It's super awkward because there's a huge gulf in requirements between monetizing on YT vs on Twitch. It feels like YT is rewarding people for achieving that milestone. Because Twitch has a lower entry bar (eg I qualify) they pay less because there's more people to pay.
I'd also like to see the breakdown of viewer investment too - % of earnings from bits and subs on Twitch vs superchats etc on YT.
But which system is better? Pfft, who knows.
This is the automated ad system at it's worst. For anyone who doesn't already know, there is a time delay you can implement for when the automated ads start but it has no real minimum so you can enable pre-roll and then just set the next add to start a minute after. Also, If you offset this delay too far it's harder to fit the 55% rev share conditions in each hour without completely ruining the stream for un-subbed viewers so you have to choose between happy viewers or happier bank account.
UPDATE: I just double checked. You can set 8, 3 minute ads per hour with only a 1 minute start delay and pre-rolls enabled... That's potentially 30 minutes of ads per hour... why is this even an option??
What I see after this on every stream on Twitch: “AD 1 of 5 (0:30)”
Do streamers across the board have the same options? I.E. I will join a stream and it has 2-3 pre-rolled ad's and I will just leave before the first ad has finished. But other streams the ad's only show up when the person takes break and decides to roll an ad or 2 while they are gone.
Are the streambeats originals songs also fine to use while streaming
Also I dont seem to understand how or why people get those 3 options for ads on twitch, can anyone explain?
ok, as a Twitch affiliate, with the new 3 minutes of AD's over 60 minutes, as 1 minute 30 seconds is the MINIMUM I have to run! With 438 followers and 20 subs (subs do NOT see AD's) I have gone from 1.52 per month in AD revenue to 57.00 in AD revenue! I stream about 130 to 150 hours per month and those hours where the same either way!! Oh, and I am averaging 10 viewers per hour!! My stream tells me when an AD is playing and I stop talking till the AD is over, I also do a 1 minute AD when I go use the restroom or get a drink to cut down on AD's going during the good stuff!! :) :)
So after you done live streaming, that video will stay there for few days right? Will you get money from that video before it disappears? Like people come and watch the video which is not live.
There is one noticeable difference, at least that I've seen. I know that adblock has worked on YT, but it doesn't work on Twitch's ads. So i wonder if that would factor into it
funny timing for this video, i watched 4, 45 second ads on a stream today before i even got to watch a single second of the stream...
I plan to run this on my channel and then get it over with as quickly as possible. The 55% is only for the first 175 for me. So, I plan to crank out those hours in the first two weeks, get the payout, and then be done with the program. It goes back to normal afterwards and I hate forcing people to watch ads. I offered my stream more hours of content in exchange for ads for the first 2 weeks and people seemed okay with it. I am disappointed in ad revenue in general with Twitch and I wish they would offer streamers more in general. Otherwise, I will continue to be ad free.
Also. At least YT adds are different. On Twitch i sware that I’ve been getting the same add everyday for over a month now. Maybe its my region. But i have only been getting Disney+ adds for their launch there in South Africa. They launched on the 18th May and I’m getting there launch add everyday on whoever I’m not subbed to… it 100% makes me watch less Twitch Streams.
I’ve been on twitch for almost one year. One time twitch hit me with 6 ads at once. I had to exit the video I was watching just to get 2 ads instead.
i honestly really hate ads unless i'm playing something where i got time between games like IRacing or Valorant, even then i only really like running ads like when i'm broadcasting iracing because of the format used in the streaming process to make it seem more like something you would see on fox sports or nbc. In conclusion ii dont like the 3 mins of automated ads for the 55% if i cant control when i run my ads i dont want them.
went with your advice and went to you tube over a year ago...haven't looked back
I don't care regardless about adds on twitch, I use a web extension and boom - no adds - offset - 30 more second delay, but I hardly ever interact other than occasional, lol and saying yep/no/maybe. The chat feed is always live - the video delay is the counter affect to skip adds
Unskippable ads and being unable to control when they play makes me want to quit being a Twitch affiliate. It hurts small streamers by making potential viewers show up and then leave when all they see is an unskippable 3 minute ad
I know I am pretty much a small content creator but I have been on UA-cam since 2014 and I started enjoying streaming in 2020, streamed way more in 2021 and with the money I made from Twitch, I managed to buy a dedicated streaming PC where in the past I had to save up and buy PC parts I needed/ wanted, it was not ad revenue only though
To this date, I made nothing with UA-cam
UA-cam live streaming for people who does content creation full time makes sense to me, but not to the smaller guys... UA-cam, like it or not, is terrible when it comes to streaming at the moment
No cheer bits, no channel points redemption, no extension panels, no hosts and the raids is kind of messy at the moment and same goes for memberships... Although being able to stream at 4K 60FPS on UA-cam is really cool
Twitch has many flaws, but as a smaller content creator, its just way more appealing to stream to Twitch then to stream/ upload videos to UA-cam
I stream in 4K60 pretty much all the time on here when I feel like doing a stream, its pretty cool! Although I'm trying to do 4K HDR livestreams(I have Mirillis Action, as that supports HDR livestreaming) that would be nifty to do!
@@SkakinBaconMedia That's awesome, I wish Twitch would give us the option to stream at 4K, having options is nice
@@ZAFuzzy I do know it does 1440p, but also interesting enough that Twitch primarily uses HLS as its stream protocol, whereas UA-cam has RTMP and HLS(OBS Studio has a "UA-cam-HLS" option in the streaming services drop down menu when choosing where you stream)which is really swell! I think if UA-cam can at least get emoji support as well as some other features that Twitch has, maybe more people will consider at least trying YT out! I myself have been here since 2006, and truthfully didn't care a whole lot about livestreaming as I prefer edited stuffs, only in 2020 did I take a look at it. Its ok, but it wasn't world changing I guess, its cool to do!
@@SkakinBaconMedia Yeah, streaming on UA-cam the quality is amazing! UA-cam is just behind with viewer interaction unfortunately, they'll probably get there one day
I turned on the 3min per hr last week or so, and I feel like my viewership kind of went down, I also heard from one of my viewers being surprised that the ad was 3mins long! I'm not sure if I'll be keeping the ads anymore, I'd rather have them enjoy ad free content and support me some other way
The automated ads is one of the things I dislike most about streaming on Twitch, even if we don't take into consideration the revenue amount, it's just annoying to have the ads hit in the middle of a really funny moment and watch chat just start yelling DAMN ADS!
It's ESPECIALLY annoying because twitch has a feature you can turn on that's supposed to give you a 5 minute warning mark when the ads are about to auto run so you can organise your own ads to turn off the pre-rolls so no one misses anything, UNFORTUNATELY it simply doesn't work, at all, it just doesn't work, I have it turned on and I don't get any warning other than chat yelling "damn ads!" when they hit, it's really stupid
If everyone gets ads the same time I’d do it but like, What if you miss something hilarious
honestly I don't mind the new ad stuff (as a streamer) but i DO wish they let us control when it happens. Scheduled ads are so much better than automated.
twitch makes it really hard to want to stream there
i don’t stream much but when i do i alwsys do UA-cam - higher engagement, and it also adds it as a video + views on my channel
Glad Twitch is moving in a better direction. Been running 3 min/hr ads since i started. So 3x increase in Ad revenue is a plus
Do twich ads account on niche and channel type? Or all the ads on twitch basically the same?
As a small streamer this actually makes a big difference $50 dollars a month for someone like me helps alot with upgrading my stream
If I could I would negate ad revenue on prerolls. I feel like when a big raid comes in there's a delay of interaction and I'd like to interact with those people new to the stream to engage potential new viewers immediately instead of asking chat if they're past the ad. Then I can properly thank the raid and new people appropriately with a song or something to keep them interested in the content.
11:09 damn he caught me red handed
this means UA-cam is payed over 2x Twitch is for ads, since your 55% share is over double Nutty's 55%, when adjusted for the same ad-length and viewer count. why? Because UA-cam is a bigger platform? has a better ads system? ...?
You've made a massive mistake in your math.
you've counted the amount of avg viewers your friend had, but you didn't take into account how many of his viewers were subscribers since most channels have ads for subs turned off on twitch (it is like that by default)
So that 0.88$ rpm he got was actually much higher, it would be double for example if half of his viewers were a subscriber that month
And the same apply for the 3.667$ cpm
if half of his viewers were subscribers, that makes it a 7.334$ cpm, literally in the same range as the CPM you have on youtube.
And that's ignoring the fact that your friend does gaming content and you do tech/news like content which usually has a higher cpm on youtube than gaming so this might also translate to twitch ads or at least to what twitch sell their ads slots to advertisers.
You also compare Live content ads, to vod content ads, when it's 2 different forms of content and ofc the ads rates are gonna massively vary.
Precisely. This is factual and changes the outcome entirely - if subscribers aren’t counted as viewers when ads are ran, regardless of whether they see the ads. Do we know that for certain?
I agree, I think the manually timed ads would be better.
Ads are sometimes intrusive, but small streamers can earn more from ads than twitch subscriptions. I moderate a channel that has an average of 20 viewers and the amount of transmission exceeds 150 hours and that way it is possible to receive more than 60 dollars just with ads
I stream part time and only 2 days a week around my full time day job. For the few hours I stream and to the viewership I have 3 min ads feels like a lot so I will not be doing that on my channel. I set mine to 30 secs every hour which is the lowest I could do.