The secrets to create bank brand love by Steve Anavi, cofounder at Qonto

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By by Steve Anavi ( / steveanavi , cofounder at Qonto (qonto.eu/en/)
You can find the slides here: www.slideshare...
At the early stages of your company, you should focus on talking to customers & building a product they like. What happens after that? 🤔
When you find Product-Market Fit, new challenges arise: raising funds, structuring a team, challenging & optimizing your business model… But ultimately, the first version of your product is not always the end goal. Beyond the product, new strategies come into play. Pretty quickly, you start envisioning new verticals or features to get you closer to your vision.
Qonto is our beloved bank for SMEs & freelancers. From day one their value proposal has been a no-brainer: simple UX, customization, reactivity, smooth financial management…
However, the new challenges they are facing now (after growing to a team of 150 people) is to create brand love. How they are dealing with that in a dusty industry where brand love is quite rare?