Coffee with Martina Lauchengco, author of "Loved: How To Rethink Marketing for Tech Products"

In her new bestseller, "Loved: How To Rethink Marketing for Tech Products," Martina Lauchengco of Silicon Valley Product Group carries on the series of pivotal technology product management books that has helped thousands of Product professionals focus on what's important and deliver products with massive impact.
We'll sit down with Martina for a conversation about how she sees the world's top technology companies approaching product marketing in ways that deliver value and create passion among their customers.
We'll talk about
→ How Product Managers, Product Marketers and Sales Teams partner at best in class companies to connect their customers to their products
→ What types of people excel as Product Marketers, and who should think about taking on this role?
→ Discovering and rediscovering "Product/Market Fit"
Join us live for our virtual Product Coffee meetup each week on Wednesdays. Sign up for the Product Coffee newsletter at www.productcoff... for your invitation.
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Also thanks to bensounds.com for our theme music