"Snap”N”peeL, an innovative “world-first” modification to the art of label making", Greg Zwajgenberg

PRODUCT RECALL
How many people go out for dinner, enjoy a nice bottle of wine and never bother to ask the waitress for a pen and paper. A few days later, they are unable to remember the name of the wine or even the Winemaker.
Using Snap”N”peeL the consumer can easily “snap” the label from the bottle and place it in a wine diary or on a message board at home for future reference.
How easy would it be if a consumer were able to “snap off” a bar-coded colour sample of their favourite paint and place it on a set of house plans, so in years to come a simple scan at the local paint store gave them a perfect match?
Or a world of pain is taken away with a simple logo reminder when a husband tries to remember his wife’s favourite perfume on her birthday….
#label #design #advertising #marketing #innovation #worldfirst