Social Media: Effective Strategies to promote your brand, by HEC prof. Kristine De Valck
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- Опубліковано 10 жов 2024
- Nowadays, most companies use social media for communication and marketing strategies. Whilst the social media phenomenon continues around us, Kristine de Valck, HEC Paris Associate Professor in marketing emphasizes the importance in understanding the particular culture of the various platforms (Twitter, Facebook, Pinterest, Reddit and the like) to be able to choose which ones are most suitable for your objectives.
In this video, she develops how companies can engage communities via social media and how we can actually measure the ROI in social media practices.
Kristine de Valck joined HEC Paris in 2004. Her research focuses on virtual communities of consumption, consumer tribes, the role of Web 2.0 in co-creation, marketing and market research.
Learn more about Kristine de Valck's research: www.nxtbook.fr/...
My key learning from this video: One way to categorize your social media objectives is to ask if you are seeking: [1] awareness, [2] consideration, [3] preference, [4] action, or [5] loyalty. #UA-camMBA
#socialmedia HEC Paris Insight #10 feat. HEC Prof Kristine de Valk
Great advice!
Interview also given through sign language
Me gustaría saber contarlo así, pero como ya lo cuenta él, lo comparto
i know im asking randomly but does any of you know a way to get back into an instagram account..?
I somehow lost the password. I appreciate any tips you can offer me
social media needs to be targeted in a right manner.
She seems nice. But overall she remains very vague about her teachings. She gives no example.
The subject is trendy. She almost appears to me as clueless on the topic as the next person.
Unwillingly, the only example she's showing of how to make profit out of social media, is the way she's making a living out of it. (I'm nasty :P)
Her long presentation left me in a comforting fog, for me and her.