Should You Put Pricing on Your Photography Website? | TOP STRATEGIES
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- Опубліковано 28 лип 2024
- Putting pricing on your photography website... MISTAKE or MUST? Let's explore the pros, cons and best strategies when it comes to what to include on the pricing page of your photography website!
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ABOUT THIS VIDEO
Should you include packages and pricing on the information page of your photography website? This is a good question! Get it wrong and people might not reach out and you lose bookings, BUT get it right it can lead to more of leads you want hitting your inbox!
But you may have noticed there's a lot of conflicting advice out there, so in this video I'll be breaking down 3 approaches & the best strategies to consider when making this important decision (as well as the pricing strategy I use as a wedding photographer and why!)
Have any questions related to photographer websites or pricing strategy? Drop them in the comments! :)
Music License Code: QA28-TRIZGYIZULC
0:00 Intro
0:23 Full Pricing: Pros
1:06 Full Pricing: Cons
2:42 No Pricing: Pros
3:20 No Pricing: Cons
5:08 Price Point: Pros
5:50 3 Price Point Strategies
6:05 Strategy #1: Average Package Price
6:47 Strategy #2: Starting Price
8:37 Strategy #3: Price Range
Music ID Code: G0ZFHD7WJFV2APCW
I like the idea of sharing your pricing because it allows you to show what You believe your value you is.
The right people will reach out and they will work with you. I’m looking for clients who believe in my work, believe what I say the value you of my work is and I think that’s always better then the guessing game.
It all depends on the person. But at least you know what clients you are getting by sharing your pricing right away (mainly for portraits)
With weddings though I’d say do a start price or make separate packages that isn’t listen on your website so you can talk to them more and get a personal connection
That one on one connection is vital, but if you're a photographer with a day job or even multiple non-photography jobs taking up your time and not making a call back to that potential client quick enough they'll most likely already talked to another photographer with more free time to speak on the phone. I tried it but could never reach back in time and I couldn't afford to hire a 3rd party to answer the call for me.
Hi Chelsea! I mainly specialize in couples and family portraits; and I currently have those packages fully listed out on my website. I’m planning to change my rates and packages for 2022, so I will be doing the “Starting at” strategy. Thank you for this video because it solidifies my decision to present my rates differently and land more bookings!!
Very helpful. Thank you
I'm curious - what kind of photography do you specialize in, and which is your favorite of these website pricing strategies?
Thank you sooo much for this! I was just about getting to this point on my photography website and this gave me a great idea for it!
In the past I've always put full pricing on my web site (Weddings, Portraits, Headshots) but I'm building a new website currently and looking for a different approach, the "starting price" would currently be my favorite as it eliminates the ones that can't/won't afford you right away.
Great marketing insights. I really enjoy your style of working and presenting. I’m not doing this for money; I’m making a portfolio of friends and family with the idea of making portraits for special occasions and maybe a little profit down the road. For my law practice, I provide a range or not to exceed number. I don’t use an average as I find that people don’t want to pay more than the only number they heard.
OMG Such great advice!! -- For many industries. There are several new freelance creatives I know who need to see this ASAP! >> GOLD, Chels, this is pure gold!!
Thankyou , you really are a great teacher , I appreciate your videos so much , they have been very helpful
Lots of love from a ) very new to the business Side )family and couples photographer from Australia 🇦🇺
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