The Baby Blue Crew’s Protest | Brick Visual

As we continue to strengthen our presence within the media and entertainment sectors, we are constantly on the lookout for fresh avenues to explore in animation creation.
Driven by our desire for technical innovation, we ventured into uncharted territories. We came up with the idea to create a video centered around a collective of artists involved in producing graffiti illicitly, featuring scenes of nighttime escapades.
Our aim was to create an animation indistinguishable from genuine footage and build a guerilla marketing campaign around it. Initially, we posted the animation under an Instagram account that we built from scratch over months for our fictional artist collective featured in the animation - Baby Blue Crew, led by Rick B (@digital_art_is_dead). Later, we reposted it with Brick’s official social media accounts, concealing that it was our team behind the production.
We pushed our limits technologically with this project, and many thought upon the first impression that it was indeed real footage, not the result of CGI. Also, it started a discussion about the use of AI in the art industry, with some followers leaving comments under the posts.
To get the full picture of this unconventional project, the creative process and inspirations, head to our latest newsroom article: brickvisual.com/from-prank-to-production-unveiling-rick-bs-creative-crew/