$7m Agency Shares BEST Lead Generation Strategy (Kristaps Brencans)

Kristaps Brencans founder and CEO of On The Map Marketing, a Miami-based SEO agency specializing in law firms.
We're bringing you the conversation where Chris discusses the agency's growth over 11 years, evolving from cold-calling to sophisticated SEO services. He highlights their $7 million revenue goal, the importance of understanding legal marketing nuances, and the shift towards video content and AI, specialization in niches, the role of mergers and acquisitions in agency growth and so much more!
If you would like to be a part of our monthly session at The Blueprint Training and gain access to the vault of resources that will get you a modern 7 figure agency, join us here: theblueprint.t...
KEY NOTES:
00:21 - Agency Background
03:24 - SEO Service Offerings
04:24 - Client Success Story
05:13 - Pricing Model Changes
06:20 - Focus on Law Firms
06:29 - SEO and PPC Services
08:19 - Latest LSA Update
09:29 - SEO Service Structure
11:46 - Contract Lengths
12:14 - Consultative Sales Approach
14:18 - Content Creation Process
18:41 - Team Structure and Hiring Strategy
23:59 - Lead Generation Strategies
25:02 - SEO Challenges and Penalties
27:54 - Referral and Outreach Methods
29:01 - Competitive Legal Marketing Landscape
34:30 - Acquisition Lifecycle Insights
35:14 - The Role of Google and UA-cam
36:43 - Impact of Reviews on Client Decisions
39:26 - Verticalization in Agency M&A
41:06 - Closing Remarks

[@techguyfun]

So much amazing content here. Gems on gems on gems.

[@theblueprinttraining]

thanks!

[@johnnyescondido7430]

Great video. Not sure if it was edited or just choppy. What podcast/names did Kristaps mention during the M&A section?

[@ARTushar1]

Ryan you are a gemstone for SEO . learned so much from you ! Thanks so much ! !

[@theblueprinttraining]

:)

[@MdMoksedul-ux6mh]

Thanks so much !!! very informative !

[@theblueprinttraining]

Glad it was helpful!