Kat Mañalac - How to Launch (Again and Again)
Вставка
- Опубліковано 28 лип 2024
- YC Partner Kat Mañalac presents on how startups should think about launching and why you should do it repeatedly.
Transcript and lecture slides here: www.ycombinator.com/library/6...
This lecture is part of YC's Startup School, a free online program and global community of founders. Register and join the community at www.startupschool.org/
Timestamps
00:00 Expect to launch more than once
1:14 Ways to launch
1:35 Why launch continuously?
2:32 Types of launch
3:50 Friends and family launch
5:05 Launching to strangers
6:28 Online communities
10:20 No jargon
11:30 "Request access" launch
12:52 Social media
15:35 New feature launch
17:02 Build your own community - Наука та технологія
I like how the screen shakes at 0:57 when she says destroy :D
That's why I came to the comments
hahaha
i loved that. Feels like you''re playing pokemon and it's super effective or something
@@baranabamugabane1611 me too lollll
Looks like someone tripped over the tripod at the perfect time. 😂
This lady is a beast, every video she's so on point with it.
I love her style of presentation. She did justice to the topic.... I am launching straight away. My partner and I have waited for too long to perfect our chatbot while the web platform already works perfectly.
Kat, this is great content. Thank you for the encouraging words and great ideas about launching
Chapters -
00:00:00 Kat Mañalac Introduction
00:00:13 Change the way you think about launching - No one will care about your launch
00:01:14 All the ways you can launch
00:01:39 Why you want to continuously launch?
00:02:32 Silent launch
00:03:53 Friends and Family launch
00:05:06 Launch to strangers
00:06:30 Online communities
00:09:23 What to do if you are not an active member of the community?
00:10:22 Biggest piece of advice not launching on online communities - Write like you talk
00:10:35 How to introduce your company in online communities?
00:11:34 Request for access launch
00:12:57 Social media and launching to bloggers
00:14:03 Note - Avoid paid marketing (pay-to-play)
00:14:42 Pre-order campaign for hardware/physical product
00:15:43 New feature/product-line launches
00:17:05 Note - Build your own community
00:18:49 Summary - Stop thinking about launching as this one moment in time
00:19:43 Q1 - Launch parties?
00:20:42 Q2 - If you have problems to solve and you need different ideas to solve it, how do you launch and make decisions?
00:22:08 Q3 - What type of companies are better suited to launch on Hacker News?
00:24:01 Q4 - About Reddit, what age range usually do you get?
00:24:59 Q5 - Launching with a landing page
I read it as "laugh again and again". Nevertheless, it would be good idea for YC to actually talk to solo startup founder failures and the emotional rollercoaster mess that they have been through.
"Be A MAN! TAKE IT LIKE A MAN!"
- that internet gambling millionaire that played a lot of DotA somethin like 10 years ago
I like how she is so passionate about what she's talking ❤️
Amazing! Thanks! I really like this new paradigm about launching
Awesome talk! This reminds of the Airbnb story where Brian has said that they also launched multiple times in their early days. 😂 This really changes my perspective, thanks.
I love Kat's energy and presentation style.
Contact
Thank you for the talk! really enlighten me about my next step!
Lugg's launch idea: so funny!!
Great delivery, Kat! Keep going!
Perfect timing. Many thanks!
Thank you for sharing this great video. The advice you shared will help me tons.
Great video. Had no idea about these different ways of launching. Just what I needed.
Very good advice, there's nothing special about the date of the launch, especially if it's a tech product. Pretty great that these resources are free.
Thanks! Very practical lecture!
Thank you so much. This is so helpful
Love her energy.
She is very good. I Loved the pressentation.
I learnt What to know about launching.
Think about launching as something you can continually do.
Types of launches to do while on start up school.
°silent launch
°friends/family launch
°strangers launch
°online communities.
Don't use marketing langage when talking to a community, be simple about it.
°Request for access(viral element)
°social media/bloggers
°pre order campaign
You should build your own community too
E.g having an email list.
Great talk. People need to stop using the word "launch" as a synonym for "The Big Bang".
AWESOME VIDEO!!!
i really enjoyed the video
She is wired in for sure, love her cadence and enthus....
Really great 🔥
enjoy it! Thanks!
That’s was great!!🔥🔥🔥
Great content!
This was helpful
what a storyteller!
Loved the idea of an "update email list"!
Me too.
Yeah it's just completely illegal unless you get written opt-ins from each of them. 🙄
This is great advice. Just sad it doesn't apply to local products outside the US... Well, for the most part, anyway.
Hey K I always liked rabbitholes!
thanks
1. No need months, just launch even no one cares.
2. Why launch continously?
- test market and see hiw user respond
Type of Launch.
1. Silent Launch
- need simple website with description, contact and CTA
2. F n Family Launch
3. Strangers
4. Online communities
5. No marketing languange
Just introduce company ( what are u building, for who, and why? )
6. Pre-order campaign
7. New feature/product
8. Build ur own community!!!
How would you address the fear founder may have that someone will still the idea? Is this something they should worry about?
I love the videos you guys post!
Well. I'm a writer and a founder. And I had undergone a devastating experience in 10th grade when my own friend snatched my answer sheet during mathematics exam to copy. BTW it was mass copying and my answer-sheet was roaming around the entire classroom. Having faced such experience it's hard for me to share my ideas and my stories or articles but now I do. I haven't overcome the fear fully but I do share my ideas and what I want. I trust the universe and it works out for me. Also, can you copy MJ Escher or lLeda of Leonardo Da Vinci. Never. Impossible. It's impossible to copy them.
Sadghuru can help you with that
Please, Y Combinator - install lavaliers or headsets on your speakers so we actually hear what these people are saying even when their gestures whirl microphones away from their mouths. :)
What does pitch mean ??
fast alunch to learn about user feedback and knowing whther you know that your user is right , knowing right about user
#BUS25F42 This question makes so much sense.
I keep hearing launch with a landing page and just spread the word, this is all good, but how do guard against or even know that someone won't see what you are working on and it's creating a buzz, then go ahead to build faster than you?
Is that all it takes?
building faster?
if someone can copy what you're building by seeing the landing page than your business probably bad anyways
nice.
Launch Launch Launch
#MGMT1328885 I get this! Useful, simple and easy to understand. Yay! 1006
I'm here because of a school project, but can't stop thinking if she's related to Coach Bamboo. The dimples and the surname huh!
Paul Urutia she is cute
Yes, they’re siblings po ☺️
@@edenlou4882 i see, thank you!
👏👏👏
#MGMT1328885 I get this! Useful, simple and easy to understand. Yay! 1038
Is it wrong to think that people that focus on design and aesthetics in the early stages are toxic?
I wonder if she's related to Bamboo Mañalac... The similarities are there :) Anyway, this content is helpful, thanks!
yes, they're siblings
michaelglenn13 wow
Amazing content but her resemblance with Bamboo is distracting for those who know Bamboo..✌️
She’s a female version of Bamboo :) 🤘🏼
0:37 - A lot of brutal truth here. 😂
wish i could launch, but FDA wouldnt like that ;p
Sounds like an excuse...
@@evanlightner You don't know the FDA.
@@kevinschmidt2210 fair enough..
@@evanlightner launch first, jail later
khouse, feel your pain. But most accelerators are cater to this so call blitz scaling B2C eCommerce audiences. It is hard for most people, organizations, accelerators to understand the unique challenges and the business model regulated industry is in. Good luck to whatever you are working on.
Wait I thought bookface was just a joke when I heard it the first time 🤣
Artivisual lol metoo
MGMT1328885 I get this! Useful, simple and easy to understand. Yay! 1018
Launching is a form of communication what you present.
We present our thoughts to one person.
Assesses the relevance-effect, contents, way of presentation, intents, structure etc...
Correct it, and represent to another person.
She looks sister to selena Gomez
😈🙃🤠👍🏾👍🏽👍🏼👍🏻👍
Cyka, Bylat! I need a bluepill to launch (again & again)! Too much squating and vodka!
hahahahahahahahahahahahahahahahahahahahahahah
This thick local dialect is irritating - but she knows her trade nevertheless😂 Thanks for the ideas
@rua.hkeem