HALDI RAAM BIGGER THAN McDonald? How did Haldiram Build a 24000cr business empire?| Case Study

Kahani shuru hoti hai 1937 mai, yaani ki azaadi se bhi pehle. Ek chota ladka jiska naam Ganga Bishan Agarwal tha, wo apni maasi ko bhujia banate hue dekhta tha. Yu toh is recipe mai besan ka aata istimal hota tha par Ganga ki maasi Moth ka aata use karti thi. Toh Ganga ne isi recipe ko apne papa ki dukan par use karna shura kiya aur bhujia bechne lag gaya. Hai toh ye baat kaafi purani, par Ganga tha market ka khiladi. Usse pata tha ki meri recipe kaafi nahi hai, branding aur marketing bhi zaroori hai. Aaj ke zamane mai toh brands celebrities ke advertisements se selling karte hain, par 1930s mai aisa kaise possible tha? Ganga ne ye bhi mumkin kar dikhaya. Usne socha kyu na mai apne sheher Bikaner ke mahraja dungar ka naam use karke bhujia bechu? Akhir wo celebrity se kam thodi hain. Ab mahraja bhujia ke adverisement toh karte nahi, Ganga ne apne brand ka naam hi mahraja Dungar ke naam par rakha aur isse Dungar Sev kehne lage. Is branding se khoob kamai hui. Jahan ek kilo bhujia pehle sirf 2 paise mai bika karta tha, wohi ek kilo 25 paise mai bikne laga. Yaani almost 12.5 times revenue.
I hope ye video aapko chi lagegi.
Jai Hind
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I have taken bhujia from haldiramji from his shop by his hands a hardworking personality in bikaner from 1968 to 1972 as I remember now haldiram became only brand name from nagpur not in bikaner but Bikaji still selling bhujia from bikaner and still the taste is excellent as directors take care for that

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Haldiram should release genuine products. Rather than adding acidity regulators like other commercial brands.

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haldiram products are delicious.

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