From Farm to Market: Wainiha Country Market's Commitment to Kaua'i's Economy

Wainiha Country Market, situated on the picturesque North Shore of Kaua'i, Hawaii, serves as a vibrant fruit and vegetable store and a vital community hub. Beyond its role as a market, it has become a focal point for local agriculture and small businesses.
Joell Edwards, involved in the market's operations, speaks to its core mission: "What we really wanted to do is become a center for the community. I believe in food sovereignty for Kauai... and really making a more circular economy here." This ethos is reflected in their diverse offerings, including local beers, vegan cheese products, and unique items like Pono Pies.
The market showcases an array of local producers, underscoring its commitment to supporting Kaua'i's farmers and artisans. "We have three honey producers...Local artists are here...as far as beef, our eggs, our cheese, our local juices, honey, granola, bread, mochi, all the local produce, ice cream, even local ice cream," Joell details, highlighting the breadth of local partnerships.
The market's role in the community extends to employing local residents, fostering a sense of belonging and support for the local economy. Gabrielle Edwards and Rachel Paul, who work at the market, embody this community spirit. "It's super important for us to have local people be able to still live here and have a livable wage," Joell emphasizes, showcasing their commitment to supporting the local workforce.
Adjacent to the market, the Swell offers organic treats and shave ice. "We make our own syrups, all organic...It doesn't have artificial colors in it, right?" says Jacob, the owner, emphasizing their commitment to natural, quality ingredients.
The Haven, a new coffee shop, is another extension of the market's community ethos. "All of our coffee is going to be locally roasted on Kauai. It's single-source, small farm," shares Emmalani, highlighting their focus on local sourcing and quality.
Reflecting on the market's evolution, Joell credits the community's support: "It was the community's voice to make my decision...And I'm grateful every day to live here." This sentiment captures the essence of Wainiha Country Market - a place deeply rooted in community values and dedicated to showcasing the best of local produce and talent.
Wainiha Country Market stands as a beacon of local engagement and sustainability in Kaua'i. Through its support of local farmers, artists, and producers, and its commitment to offering a wide range of local products, the market has become more than just a store - it's a vibrant center of community life and a symbol of the island's dedication to nurturing its local economy and culture.

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Yay Joell and fam! So proud of you!

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🤤🤤🤤