Optimise Google Ads Display Campaigns

Need to get MORE CONVERSIONS from your Google Display Campaigns? These are the optimisation actions you can take to improve the results of your Google Ads campaigns.
👉 Optimise your Google Ads Display campaigns the RIGHT way with my UPDATED Optimisation Checklist for Google Ads: www.definedigitalacademy.com/...
#googleadstutorial #googleads2024 #digitalmarketing

[@MasterBrain182]

You are always doing astonishing content Aaron 💯💯 Congratulations !

[@AaronYoungGoogleAds]

Thanks

[@nazhul]

I do not have the audiences which perform well as described in the audience segment list. I can not find them even manually of with search.
And Can I push single placements which perform good?

[@annabellahudson7516]

Thank you!

[@AaronYoungGoogleAds]

My pleasure

[@JordanStevensToronto]

Thanks Aaron for the videos. Always helpful. Quick question. For the split tests the way you've described, I often find that the two version don't serve equally (or at least close to equal). Can you expand on this and how that impacts the decision to turn something on or off?

[@ayeshajabeen6557]

The two versions don't serve equally that's the reason for making split tests and for your question, as he said you need to check on the CTR and CVR of that ad group, For the one that has good CTR (click-through rate) and good conversion rate you will keep that, and will close the other one, and will also repeat the procedure of copying the ad and making the copy of that ad for split test.

[@Nafirul-ads]

Unequal serving in split tests can happen due to various factors. It's crucial to monitor performance and consider statistical significance. Let's connect to delve deeper into your specific case and optimize your strategy.

[@ayeshajabeen6557]

Good one as always

[@AaronYoungGoogleAds]

Thanks again!

[@AiSteve3]

Love your vids! Can you make a video about using customer data list such as website visitors, clients/customers to build iut campaigns ? :)

[@AaronYoungGoogleAds]

Great suggestion!

[@ZachSemago]

I think this video would've been more informative by telling people at least how to start launching their GDN campaign. GDN is one of the most potent ways on the internet to light money on fire - tell us about how to not do that :) The optimization process of pre-filtering the garbage starts before the campaign is even launched.