How CONNOR COYNE Built a Strong Personal Brand and Successful Merch Business

Connor Coyne is a Global Social Media Associate at New Balance. He’s a specialist in all things social media and content creation. He’s built a huge following on TikTok and transitioned that into a merch business called Lone Rider Ranch.
In this episode of Press Record with Kellan Reck, we discuss TikTok fame and the viral potential of the platform. We also break down working a full-time job while building a business on the side. We go on to discuss mental health, surrounding yourself with a strong support system, and so much more!
Find Connor Coyne online:
Connor Coyne on Instagram - / concoyne
Lone Rider Ranch - www.loneriderranch.com/
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Time Stamps:
Intro (00:00:00)
Introduction and Career Overview (00:00:35)
Kellan introduces Connor Coyne and discusses his career, social media expertise, and transition to a merch business.
Balancing Work and Passion Projects (00:01:13)
Connor talks about managing a 9 to 5 job at New Balance and pursuing side passion projects.
Starting Career and Transition to Content Creation (00:02:40)
Connor shares his journey from college graduation to landing an internship at Harvard Athletics and later transitioning to content creation.
Self-Taught Video Production and Career Progression (00:05:30)
Connor discusses his self-taught video production skills and how he turned a free filming experience at his college into a job.
Importance of Personal Brand and Niche Content (00:13:13)
The significance of personal branding and niche content in today's creator landscape, and the impact on audience engagement.
Finding Your Personal Brand (00:14:40)
Connor provides advice on discovering one's personal brand, emphasizing creating content based on genuine interests and passion.
Trying a Wide Spread of Content (00:15:07)
Connor discusses the value of experimenting with different types of content to determine what resonates with the audience.
Understanding TikTok's Algorithm (00:16:28)
Kellan and Connor talk about the nature of TikTok's algorithm and how it impacts the visibility and engagement of content.
Building a Personal Brand on TikTok (00:17:19)
Connor shares his experience in developing a personal brand on TikTok, focusing on Boston and coffee-related content.
Monetization and Brand Deals (00:20:06)
The conversation shifts to the monetization process on TikTok, including brand deals and partnerships.
Transitioning to Entrepreneurship (00:22:31)
Connor discusses the transition from content creation to starting his own business, Lone Rider Ranch.
Challenges of Starting a Business (00:24:29)
Connor shares the challenges and learning experiences of starting and running Lone Rider Ranch.
The Story Behind Lone Rider Ranch (00:27:47)
Connor explains the inspiration behind the brand and its connection to men's mental health.
Balancing Mental Health and Work (00:29:54)
The discussion delves into the importance of maintaining mental well-being while managing work, relationships, and entrepreneurship.
Opening up and finding balance (00:31:12)
Discussion about finding support, opening up, and balancing personal and professional life.
Advice for creators (00:32:03)
Encouragement for creators to try new things, overcome fear of failure, and build a strong personal brand.
Networking and mentorship (00:35:36)
Importance of networking, finding mentors, and building a supportive community in the digital space.
Support in the online space (00:37:49)
The value of finding support and encouragement from like-minded individuals in the online space.
Influence and inspiration (00:38:58)
The impact of personal brand development and the inspiration for others to pursue their passions.
Future plans and creative pursuits (00:40:11)
Connor Coyne's future plans, including scaling his business, exploring photography, and potential new ventures.
Closing and contact information (00:41:33)
Details about where to find Connor Coyne and his brand, Lone Rider, on social media and the web.

[@KellanReck]

Such a great conversation with Connor Coyne! Awesome guy with a ton of quality insight into the world of social media and merch sales!

[@luciccrew617]

Wow what are the chances. There’s a Connor Coyne that’s an ER doctor in Pittsfield!

[@KellanReck]

Wow really?!