"Getting rich isn't fun"
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- Опубліковано 23 січ 2024
- Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbitl in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
![Charlie Munger Changed My Life [8 Lessons]](/img/n.gif)
Been building for the last 2 years 100% on my own and crossed a few big landmarks. It took me a full year to realize that basically nothing matters except hard boring work. 10 hrs locked in every day really adds up. Appreciate your Hormozi!
Honestly, would you do it if the work was easy? The obstacle is the way. Keep at it brother!
How much money do you make per month?
Yep I phrase it this way: "Success often isn't glamorous." It's showing up every day, and just not quitting.
@@marceljank1 I'm not the OP, but I make $10k USD / month (coaching business/YT channel). Took me about 4 years of consistent building to get to this point - I've created 1500 pieces of free content across all my platforms (including a couple of books and video courses). It really is just showing up every day, over a long enough period of time that it all adds up.
Literally nobody gives a fuck
Everyone wants recurring revenue but no one wants recurring work 🔥
exactly
Same philosophy as "everybody wants to be a bodybuilder but nobody wants to lift some heavy ass weights!"
That part! 💯💯💯🔥🔥🔥
or you can do a hormozi and just get some steroids lol @@joonlee7884
"Wanna see nirvana but don't wanna die" - Frank Ocean
Alex, im a stay at home mom and I consume your and Leila’s content as if it was business school. You make it easy and digestible, that in itself, makes it entertaining, because I don’t have to rack my brain trying to make business/marketing concepts relatable to real life. You guys do that. Thank you for all you do!
Alex is beyond amazing. wealth is attainable, do this.
Making money is action, keeping money is behavior and Growing money is knowIedge.
Failure to take good actions on your finance, lncome will remain stable while expenditures rise. The rich acquire fortune cause they seek the aid of finance-pro(s) to achieve their goaIs.
I obtained massive growth in my finance (amount is confidentiaI) by varying into a lot with the aid of my finance pro. hereby making my financiaI goals a reaIity.
sear ch the name below, lf you care.
*Rebecca Martin Watson.*
DUUUUDE DR. K AND ALEX WOULD BE THE GREATEST CROSSOVER !
Make it happen!!!
DO IT PLS
yesssssssssss thissssssssss 🤩
Man I thought that there's gonna be crossover in this video, was on the edge of my seat no joke
FOR SURE
WE NEED HORMOZI AND DR K 🤝
fr
DO IT PLS
Thanks for the content Alex and team.
To entertain is to give what the “mob” wants.
Let the fans do the work for you, and you my humble friend. Supply.
Dude a Dr. K episode with Alex would be lit
Everyone wants recurring revenue? No! Everyone wants a Dr.K and Alex podcast!
Yes!
You never fail to share the harsh realities of running a biz… and yet it just gets me more pumped for pushing my own business to the next level 🙌🏼🙏🏼
Thank you Alex!
thank you for this my man, i'm really trying to pull my shit up and it all feels really chaotic at the moment so this video really reminded me i'm on the right track
social media at the moment feels like a really toxic place with lots of people trying to overshare a luxury life that they sometimes do not have, so you saying that wealth comes with boring stuff aswell was exactly what i was thinking
If it was fun, and if it was easy, everyone would be succesfull.
❤Thanks for the video. Sharing my summary note:
00:00 Success is not easy and often goes unnoticed. Embrace the difficulty and effort required for achieving success.
01:23 Entrepreneurship primarily involves communication with leaders, employees, vendors, and customers on a daily basis.
02:00 In business, valuable connections, influence, and introductions become more valuable than money at a certain point.
06:42 Growth is painful and involves becoming aware of deficiencies, filling gaps, and adapting to new challenges.
12:47 Prioritizing a mission to make real business education accessible for everyone over pursuing monetary success, the speaker aims to stand for something more than just financial gains.
13:15 Striving to make real business education accessible and entertaining for everyone, including stay-at-home moms, requires continuous improvement in clarity and entertainment value.
13:57 Highlighting the trade-off between growth and comfort, the speaker suggests that embracing discomfort is necessary for personal and professional development.
Great notes mate, thankyou.
🙏
Your videos keep getting REALER and REALER. It's like everything is getting boiled down to its component parts. Thank you for breaking it down on such a raw and relatable level. This is way more raw than most people get in person, even if you're lucky enough to have a social circle of entrepreneurs.
Hey Alex, I’m training right now to become a high ticket remote closer with someone you may know, Chris Campbell. Communication is definitely key to increasing your income! Keep up the good work! ❤
Seeing Dr K was a nice surprise! Great video, loved it
You and Dr. K in the same room is wild - would love to hear you both on the podcast. Feels like I've learned so much from both of you, and it'd especially be interesting to hear you two discuss your (I believe) conflicting views like perspective of admitting / identifying as a certain persona (e.g. the Alcoholics Anonymous intro point about saying "I'm ____ and I'm an alcoholic")
Thank you Hormozi. I think this video has forever changed my perception of entrepreneurship. It’s one thing for people to talk about the “boring day-to-day work” but to see it makes it less of an abstraction. I’ve been dealing with a lot on my journey. Thank you.
Would absolutely love to see a podcast with Alex and Dr. K!!!
woooooooot 😮😮😮😮😂😂
Great vid.
Congrats to the team.
And beautiful to appreciate more Leila’s work.
I’m gonna start checking her content more often.
Something around communication and formulas to say nice and not so nice things would be great.
I believe many entrepreneurs damage relationships because of wounds from being misunderstood and their overachieving mentality. That leads to unnecessary pain and loneliness.
Bringing a healthier relational and communicative approach would be super valuable.
Speaking for a friend😂
Gosh I feel this. I got used to quick short sales of having a store & decided to jump 100% into online services. The highs & lows are so more immense than when I started 8 years ago. They literally feel harder, deeper & they last longer.
“Until you win, effort always goes unnoticed, get used to it” Real AF
I'd love to see a series of:
"Alex Hormozi Meets a Psychologist"
I wonder what could be uncovered from delving into his true secret psychology.
If everyone has a public, private and secret life. I wonder what Alex's secret life is.
For example, every noticed that he has NEVER talked about his mother. Not once. He talks all the time about his troubled relationship with his father, but never his mother (or lack of her existence in his life.)
Dude, this is some of the best content from you yet. From the perspective of encouragement at a deep level. I say this, because most encouraging content is fluff, but this shows you the reality of entrepreneurship of both the wins, and the struggles to get them. Thank you.
Oh wow this spoke so much truth I LOVE IT - the reality behind the 'image' of what it takes to make money, run a business, that it takes deeper thought about what makes putting up with all the BS worth it. I resonated with your comment about having less friends as you get older, and I feel a lot of it is because you realise a lot of 'friends' were just a transactional relationship. Thanks for sharing Alex! Keep well everyone! 🙂
Better friend definition
- Genuinely roots for you
- Doesn't drag you down
- You genuinely enjoy spending time with them
I thought this episode was super entertaining. Nice work. I also 100% agree, if something has a difficult barrier, you should celebrate the hard things because it is what differentiates you and actually makes it easier for your once you overcome those barriers
An Alex Hormozi and Healthy Gamer podcast would be WILD
I agree
crazy crossover
Damn all that. I refuse to let Alex have better biceps than me. I'm coming for you.
so amazing video yes yes
Thank you for putting out such good content. I teach Personal Finance and Entrepreneurship to Juniors and Seniors in High School and your content is always one of my top recommendations.
Excited for another Hormozi episode 😅
Loving these vlog style videos. These videos are so entertaining and valuable, it’s crazy how much I can learn in an hour!
Alok and Alex have both helped me take so much action in my life to do hard stuff. I need to see them have a conversation. They're like on opposite ends of looking at the world but both give so much value to their audience and I'm grateful for their perspectives and what they do
I would love to see them have a convo
@@ErgBerg1998 he's the guy in Graham place, dr. K
Very inspirational and on earth. Also love how the episode has been structured / created (interview like)
If you’re reading this Alex, little psychological life hack, make your Laptop camera more eye level (doesn’t have to be completely). When it’s too low, youre communicating with the person from a dominant view point on their screen.
This can make you seem more intimidating subconsciously, you want to lower your self especially if you’re speaking to someone extremely important. Try place your laptop camera only slightly below eye level.
Man the quality of content has been leveling up like crazy. Mozination all the way baby! 💪🔥🔥🔥
Alex tells the truth about success! He is the only influencer who talks about the grind- the work- not just peacocking around with his cars, watches, or Ill gotten gains …
Thank you Alex! I love all your content, thank you for the value! It has a great meaning for me.
Another banger
Go Time!
Post more videos Alex!!! They are so valuble!
Alex, I am a stay at home mom that started my own business in 2021 and went from 0 to 200K (revenue) in one year. From what you said in your video, it seems that I am one that you reached so keep up the good work. :) You were the extra push I needed to think outside the box. Just wanted to share some positive feedback!
What your advice to me? What books/courses/videos should I learn from about wealth and business???
Real talk. It’s deff about doing meetings none stop…
BRO DR. K AND HORMOZI! 2 of my favorite people
Right now i'm going through a lot of pressure, disappointment, and kinda overwhelm. Currently 3 years in business, and is HARD AF (I mean REALLY HARD).
But I can only trust the process and as my boy Alex says, you can not lose if you never quit.
Stay Hard ✊🏿
Bro same. Three years come February and im worse off financially than when i started. Im almost completely broke flipping couches to pay bills and fund marketing for the businesses im doing.
Financially im worse off
But in terms of wisdom, knowledge and experience im so far ahead. You can do it bro!
@@itsjacobgandy LFG 💪
I understand you completely. It's been a year for me now. On paper, things are going great but man, I didn't realize how hard and lonely it is going to be.
Pleas do a pod with dr k!
I love this content please do more blogs like that I want to know what “the boring stuff is”
I love how this video has low amount of views. Really shows whos a wantrepreneur and whos an entrepreneur. I am neither as I am learning to be a salesmen but I love the videos Alex. Cannot wait to meet you one day!
Had me dying when he spoke into the mailbox, I love Alex and how he's just himself ❤😂
Beautiful! Great story telling ❤
Thank you. I needed that.
Yoo seeing Alex on a regular day and so chill is cool! 👊🏻
Great vide!
100%. But I love it.
I love how his philosophical view is so accurate to reality. Pain is the boundary of your comfort. Success lies beyond the confusion of uncomfortable situations.
I’m a SAHM who was in dental before having my youngest kids …. I listen regularly and just sent some of your vids to my eldest daughter’s BF who is entrepreneurially driven. So you are there trust.
Great insights on leveraging acquisitions for growth! For entrepreneurs looking to scale, remember that improving your customer lifetime value (LTV) can significantly increase your company's attractiveness to investors. Focus on strategies that enhance customer retention and upsell opportunities.
the dr k cameo appearance was tight. whens the collab?
I've considered Alex and Dr. K mentors of mine since I've met them both on the Iced Coffee Hour. The fact that they're combining them feels unreal.
Alex keeps proving that success is really simple. It's not easy, but it's really simple.
It depends on how you define success. If you want to colonize Mars and explore the solar system, it's very complex.
If your definition of success is just make a lot of money, then that's simple in comparison.
@@arunk2710success is simply tackling the problems in your life one by one. For 99.9% of people on earth the current problem is being broke.
suck it up and go go go!
Seeing Dr.K and Alex felt like those crazy cartoon crossover episodes back in the day where yould see timmy turner meet jimmy neutron lmao
Really needed that rn... thanks!
This was dope, I havnt been a fan of the show, but with it having little learning valuable points here and there makes it better.
The man, the myth, the Legend!
@AlexHormozi Looking a little tired chief! Stay on the grind 💪 Don't lose heart haha Thank you very much for another personal, non flashy video where you keep it real. And yeah, that's pretty much it. Just hoping the best for you and Leila. Just keep going. Don't let life slip you by 🔥 (Hope that helps spark something inside of you if possible)
That was my thought as well. Looked like he was bored.
REALNESS. Love it Alex.
Ingnorantly, lots of people most of the time think that the effort and success process is as fine and fun as the finer things that being successful yields
YOU ARE MY BIGGEST SOURCE OF INSPIRATION IN THE LAST 2 YEARS. THANK YOU. 💪
@10:32 is exactly what I needed to hear today Thank you Alex!
Pure info. Useful ❤
I’m a mom and I have sent your videos to my son . ❤
SAHM here I’ve been watching you’re videos & your delivery is effective with me!
Currently building my Child Care Business Empire & content to teach others to do the same. You were extremely impactful in my paradigm shift of realizing I can really become rich, wealthy & free doing what I love!!!
Thank you Alex for all that you do & share with us!!!!
Came to say the same girl but with my pet care business journey. Rock on momma!
Then you see teaching is more profitable than the actual business itself. Everyone will eventually become a teacher. No one is gonna do the hard part.
An episode with Dr. K would be insane
Come on bro
You continue to give me hope with the struggle called life! THANK YOU :)
I really appreciate the directness and honesty, thank you!
Thank you for this Alex
Dammit, now I want the Alex and Dr. K crossover episode.
the book on the lap as youre getting cut up is crazy. the grind never stops
this is one of my favorite videos!!! love the motivational style towards the end
Thanks for sharing!
Loving these type of videos ❤
These vlogs are starting to get so authentic its amazing to watch. Love it!
Everything looks perfect from far away...too right about that. Gotta get up close to see the details and that hurts because it's not as perfect as it seems...
🚀 Wow, this video is a goldmine of insights and raw truths about entrepreneurship! I love how it strips away the glamorous facade often associated with success and dives deep into the daily grind, the hustle, and the rollercoaster ride of growth. The part about the jagged nature of growth really hit home - it's so true that the closer you zoom in, the more you feel the knife's edge of the ups and downs.
What caught my attention is the emphasis on communication as a fundamental part of entrepreneurship. It's not just about private jets and fancy cars; it's about navigating through countless calls, meetings, and zooms. It's refreshing to see the behind-the-scenes reality.
Also, the insights about friendships and the unicorn best friend criteria were thought-provoking. The idea that friendships often happen by accident rather than design is something I hadn't really considered.
Lastly, the discussion on the price of comfort and growth is a powerful reminder that discomfort is often the gateway to progress. Would love to hear your thoughts on these points or if there's a specific part of the video that resonated with you!
Oh dang, I caught this early. 👀
Such a banger of an episode. Well done.
That hangbar moustache looking sick brother Leo😂❤ the real juicy ass moustache hahahhaha legend. Love you Alex, thank you for putting a great work out here 🦁 and thank you for showing up everyday.
Loved the behind the cameras with Graham, to talk Ice Coffee for hours 🤣🤣
When deep in the grind (working every day week after week for no income, which is just part of building a business up from zero) I always remind myself:
discomfort is the dragon that guards the gold...
Love 💕
What I have learned over the past 2 decades talking to thousands of millionaires at various levels is there are hundreds to thousands of ways to scale and make money. The real question you learn overtime is what KIND OF LIFE do you want to be living on a daily basis? That's the key to daily bliss, fulfillment, and happiness. One route I can go can make 1 billion over my lifetime the other 400 million but at WHAT COST? 2 billion, 20 billion, etc. doesn't mean sh*t once the clock starts running out. You can't get back those years. Personally I would not want the Homozi life but glad it works for him. You have starting families with kids and then have aging parents. The money you were so focused and chasing 24/7 becomes way more down on the stack. It's important but a smaller piece of the puzzle. These people working 10hr to 12 hr days once you get older in age from 20's to 30's to 40's and 50's you see life through a different filter of what matters.
that is more precious that money even, its called wisdom !
Where can i get that particular nose strip?
I actually was a big critic of Alex when I first discovered him. I now am a fan, and think his open mindedness and emphasis on learning skills is top notch
I know it
hey man. I want to start a storage business in my country South Africa. You got any pointers for me.
I like this Behind the closed door approach to this video.