Lecture 40 RFM and Market Basket Analysis

This is a copy of the course developed and delivered by me under the NPTEL initiative. The course is available at SWAYAM platform in every January. The old archive of the course is available in NPTEL platform for free. This is just a copy of the same course under CC-BY-NC-SA license.
The relevant files are available here:
drive.google.c...
Full playlist: • Marketing Analytics
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