Matera, an Italian city carved out of rock. Traveling in Italy 2024. Is it worth planning a trip?

Campervan trips with Toscaner - Italy 2024 - part 01.
After arriving from Greece by ferry to Bari, Italy, I immediately headed towards the very intriguing city of Matera, located in the south of Italy in the Basilicata region.
Visit this city with me, and I will reveal whether it is worth planning every trip and whether it will always pay off.