Det här är en hyllning till Sverige när det är som kärvast. Ett tack till kylan, mörkret, blåsten och regnet. Därför att utan våra hårda svenska förhållanden hade vi aldrig gjort de bilar vi gör. Vem som helst kan bygga en bil som fungerar i solsken och vackert väder. Att utveckla bilar som tar dig dit du ska oavsett väder och väglag är en helt annan sak. #madebysweden
Det är troligen bara reklam som kan få kyla, mörker, blåst och regn att låta som något positivt.
Skulle ni inte kunna fixa lite bakgrundsbilder till mobil, surfplatta och dator med bilder av era bilar och Sveriges alla olika landskap? Skulle vara väldigt coolt!
Bor i USA men varje gång jag ser den här vackra filmen blir jag tårögd och vill flytta hem. Imponerande Volvo!
Samma här. Bor i Singapore och tittar på den här med jämna mellanrum och längtar hem.
@@SugarDindahouse Den är snygg, filmen. Undrar om någon är intresserad längre än så?
As a swedish worker, father of two, loving husband, lover of nature and loving of Sweden and the swedish people. I approve this message.
Som en utlandsboende svensk, inser jag plötsligt hur mycket jag älskar Sverige. Dess mångfald i alla dess former. Ett land bortom allt annat. Ett land jag saknar.
Instämmer! Jag bor, verkar och är lyckligt gift i Chiapas, Mexiko, men det här är vackert så det söker en, som det hette i det Småland jag växte upp i. Det betyder att det svartnar för ögonen.
Late answer, nio år har gått sin din kommentar...
Rest in peace, Börje Salming... 😢❤
So this is the most beautiful and terrific ad I've ever seen in my life. Everything is perfect and the beauty of Sweden is showed in the most appropriate way. Congratulations Volvo, I'm truly obsessed with this video.
+Angie So am I! I'm so hooked with it! The music, the view, everything....too perfect!
Iam obsessed with this video as well Sweeden is trully breathtaking so beautiful greetings from Mexico!
Det är fan sjukt. Jag gråter så mycket var gång jag tittar på denna. Jag ÄLSKAR Sverige.
This video literally made me cry. This is more than just an another ad; this is an absolutely stunning, beautiful piece of pure art. Bravo!
Thank You, Volvo!
Tähtilaivan kapteeni *Kiitos, Bangkok-Jomppa* ua-cam.com/video/9yIksXae9rE/v-deo.html
Tähtilaivan kapteeni *Terveisiä THAIMAASTA! Bangkok-Jomppa* ua-cam.com/video/rBVJnevFvk0/v-deo.html
I cried after seeing for the fist time! Not only the visuals but the words struck me so deep!
This is a tribute to Sweden when it is at its toughest. Thanks to the cold, the darkness, the wind and the rain. Because without our harsh Swedish conditions, we would never have made the cars we make. Anyone can build a car that works in sunshine and beautiful weather. Developing cars that take you where you are going, regardless of the weather and road conditions, is a completely different matter.
We dont have this conditions all year and this video is not showing sweden
No one longs for the the darkness or the cold, but it’s part of what made us who we are.
Probably one of the best commercial. Volvo for Life!
Every time I watch this ad, I can feel chills down my spine. I've spent 6 months in Sweden and they meant a lot for me, for reasons I won't bore you with. This is beautiful.
My son is 4 y.o. and he is watching the commercial every day...and asking dad when will come the winter to get out with our xc90. Sweden is a beautiful country but the winter is always hard... even here in Bulgaria. I never thought that I will drive a Volvo...but I think this is the most balanced car ever made!!!!
Alexander Dragolov *”VOLVO Made by SWEDEN” Merci infiniment Bangkok - Jomppa* *Kiitos, Bangkok-Jomppa* ua-cam.com/video/9yIksXae9rE/v-deo.html
Hey if it was'nt for Volvo then i would'nt have realised that swedish taste for design, the sense and sensibilties, are among the best in the world. These videos by Volvo give an insight into Swedish society and the country itself. It's the biggest exercise in the concept of 'Soft power', and i am hooked.....
This is how you make a commercial, SAS! Take a few notes from Volvo and be in awe.
Mattias Pettersson *Kiitos, Bangkok-Jomppa* ua-cam.com/video/9yIksXae9rE/v-deo.html
Few things after watching this video I felt; I want to learn Swedish because it’s a beautiful language, get a Volvo XC90 because it’s a beautiful car and drive through Sweden sightseeing because it’s a beautiful, amazing place on earth.
I keep coming back to this video after 4 years of finding it, and the emotions it evokes out of me is so fucking hard to describe, but it inspired me in so many ways. Good job Volvo, you won to ad game with this one for me.
By far the best car commercial that I have seen in many years. The level of emotion present for something like this is unprecedented. Sweden is a beautiful country that is worth fighting for. Please Sweden, hold on to your culture before it is too late.
The best car commercial of all times. 6 years went by, but nobody can go to the next step. Because there is no next step. It is perfect
An ode to you Volvo for encapsulating Sweden's natural beauty through your vehicles. Top form cinematography. Everything just falls into place. It is literally beyond words.
The most beautiful tv advertisement I seen :) Amazing !
Den här låten borde vi ta som vår nationalsång istället, det här kan vi verkligen identifiera oss med.
Om alla verkligen kunde verserna och ”smakat” på orden och tagit dem till sig i nationalsången så hade de inte velat byta ut den vi har. Vi har gärna sjungit tre verser stolta som furor❣️❣️❣️
Danne W *”VOLVO Made by SWEDEN” Merci infiniment Bangkok - Jomppa* *Kiitos, Bangkok-Jomppa* ua-cam.com/video/9yIksXae9rE/v-deo.html
Here comes my english translation:
________
A coastal tanker pushes through the drift ice in Kvarken
A training session at Ullevi in haze
The border station in Torneå, an old woman on a kicksled
Landsorts lighthouse where the snowstorm draws in
Dense snow on Mariaberget's slopes
Hot and sweaty at Statt in Härnösand
A trailer in snow smoke between Kiruna and beyond
Flickering lights in the port of Visby
That is when the great vemod draws in
And from the sea an icy, gray-cold wind roars
In Malmö, the fog is slit by the ferries sirens
On the other side of the strait, the world begins
A desolate Volvo fights in the headwind on the Tjörn bridge
The cinema in Pajala gives "The last journey"
The Lapplandspilen roars like a wild beast through the night
The homesteads turn off their lights
A storm-whipped Marstrand prays to its Pater Noster
Stockholmcity sways in its intoxication
That is when the great vemod draws in
And from the sea an icy, gray-cold wind roars
That is when the great vemod draws in
And from the sea an icy, gray-cold wind roars
________
There is no direct translation of the word "vemod" so I didnt translate that.
But I would desciribe it as a feeling of sadness, wistfullness and longing. There is an enlish expression called "Mono no aware" that is the most accurate.
"Ve" in "vemod" means woe or misery and "mod" means heart or fortitude
Is this a tv commercial? It's a cinematic masterpiece worthy of a film fest screening😍😍😍😍
it is! not only for tv though, also on youtube and other places using ads
@@dprhaechan2481 that was a rhetorical question...ofcourse I understand it is an advertisement ...what I meant was it is as good as a movie!!!!and many people have had a similar reaction!
AMAZING song and video (love the filming techniques). I'm in love!
You have Oskar Linnros to thank for the amazing song in this ad. He is one of swedens most amazing songwriters and composers, he has produced for alot of great swedish artist. Inclouding this song and many other pieces of art.
Im am here in sweden as a Exchange Student and they showed us this Video in a Course called international Marketing and ist certainly one of the best ads i have ever seen. The song and the picture capturing the hard swedish winter, which is still beatiful, perfectly. It wake up the emotions i really felling living here in sweden for a few months
Oskar Linnros did not write this song (Ted Ström did, 1984), but he did produce this version (with Amanda Bergman singing). The song is great, no wonder it has been recorded in so many versions Shrantellatessa, you'll get the hang of Swedish soon enough :-) Welcome here! if you want to get more of the lyrics to this song, perhaps you can google-translate it? www.musixmatch.com/lyrics/Ted-Ström-2/Vintersaga
Read up on the word "Vemod" its a very Swedish thing that this song depict so well^^
Ett audiovisuellt mästerverk! Fångar självaste sinnebilden av Sverige i modern tidlöshet.
Absolut jävla fantastisk video! Länge leve Sverige trots alla problem! Många är vi som älskar detta land! Blir tårögd när jag ser denna video.
Vi kommer lyckas att återställa Sverige igen, det kommer bli svårt men allt går när vi vill.
Vintersaga, nästa kapitel av Made by Sweden. En hyllning till Sverige när det är som kärvast. #madebysweden
I don't know most of the Swedish people but I hope to understand :-)
Filmen säger väl att alla svenskar borde köpa en Volvo XC90 för att åka därifrån.
A true masterpiece. Not even a commercial, it’s a beautiful cinematographic masterpiece that almost makes me cry everytime I watch it.
Måste säga att Volvo har den bästa svenska reklamen genom tiderna.
Man bli stolt över att vara svensk efter att ha kollat på denna reklamfilm!
What a beautiful country you have, Swedish people. I would gladly leave mine behind, except for my birth village and its surroundings for which I will always have a great and deep love... Keep it true and safe and be happy there! It's all I wish to and for you. And bravo to Volvo for making their advertisings the greatest I have ever seen to date.
Absolute 100% Sweden. Everything is just awesome with this video. Thank you for putting this together. Everything is perfect!!!!!
Per
Älskar det! Den personliga favoriten till låt som är en sådan kärleksförklaring till vårt land. Den blandade skara av folk som gör Sverige till vad det är idag. Bildspråket som passar det stora vemodet (men liiiite vackra o varma sommarbilder hade inte skadat ;) ).
Alltså, det är så politiskt korrekt att det blir tråkigt. Men snygg är den.
Tror de valde just januariklimatet till filmen för att medge att Volvobilar är formade av det kärva svenska vädret :P spelar ingen roll om det är -30C eller +25C, bilhelvetet kommer starta haha
Asså jag har denna på repeat. F&B säger jag bara. När man trodde dom inte kunde toppa The epic split löser dom denna. Hats off to you gents and ladies*
Zoran Maracic om du syftar på att Epic Split gjordes åt ett dotterbolag till Volvo är du väl ändå lite väl petig? ;-)
Joakim Olsson Volvo Lastvagnar / Volvo Personvagnar - olika fabriker samma ö.
Nu tar du lite i. Snygg visst. Spännande? Nja. Och det går inte att jämföra med Epic Split, det är två helt olika typer av reklamfilmer.
AB Volvo, som äger Volvo Lastvagnar AB, och Volvo Personvagnar AB har ingenting gemensamt, förutom varumärket. Olika firmor, olika ägare.
Jag har tittat på denna video så fruktansvärt mycket. Den är ofattbart fin. Jag älskar den.
still watching it in 2021...remembering times when I used to live in Sweden, when I experienced all kinds of weather, that make you only stronger..perfect depiction of a country that cares for nature and respects it.
This is so beautiful. Makes me proud to be Swedish!
So I genuinely dislike advertisements, but this one was terrific. I loved it. Trevligt!
Stunning cinematography.
Volvo for life! My dad drives XC60 and he loves it (me too). Such a comfortable and safe car, yet humble and not flashy. This brand perfectly represents all I admire about Sweden. Love from Krakow, Poland.
Lukas Czubak *”VOLVO Made by SWEDEN” Merci infiniment Bangkok - Jomppa* *Kiitos, Bangkok-Jomppa* ua-cam.com/video/9yIksXae9rE/v-deo.html
I left the US to live in Sweden... I LOVE THIS COUNTRY!! Its utopian.
How do you speak with them?
Did you learn Swedish ?
How is it, why it's utopian? Tell me more I wanna know :o !
I would like to go to Sweden.. Even tho it's a '' Kingdom '' ''outside'' Europe (I'm in north Europe)
Why would I go to Sweden ? To enjoy the fresh, freeze, cold, weather, I hate the sun, it burns me and my snow skin . Gotta put sunglasses everytime I go out.. SMH ) my eyes are Dark Ocean Blue(like Gordon Ramsey.. (Well a little more blue dark cause sometimes he wears contact lenses) ) and it burns them without sunglasses :c , my country weather didn't respect my genetic.. )
(I wanted to go to Canada.. Too far and they don't need me anyway... ) But not only....
Because here in my country, I'm just ''over'' graduated.. And bosses can't pay me lower than what my grade deserve to be payed... It's forbidden.. They can be sued, law is very hard on it.
Can't find jobs here... ( I'm a Network System Administrator specialist in Cybersecurity)
I would love to learn and speak the language, work for the country, bring my knowledge, give back what Sweden gives me. It could be easy for me..
I'm a European after all, got Nordic genetic and culture , not afraid of snow, and own a Volvo, love the Ghost band the Äkta Människor serie :'D
Is it a good argument to go to Sweden... To Work ?
Do you think they'll accept me to work there ?
Sweden is very difficult to get into. A Swede will never tell you what they actually think. It's a very closed society that can appear open to some but it's an illusion and I have never met anyone that truly learned the unspoken language in Sweden after moving here. Even people born here struggle with that, unless born into a Swedish family. This is coming from a Swede who has lived around the world. People can be nice but it's mostly for appearances, especially to newcomers.
dabeast / i cant agree i am polish who move to Sweden in 2015 my wife is swedish, i am having Two children, i learn language quite fast( i can also speak polish,german,english,russian) people always Were kind and open for me, ofc its some black sheeps (like everywhere) but overall i think swedish people are different but not worst....than others,i have a lot of friends here, true friends. Jag älskar Norrbotten men jag bor på Tjörn;) Heja Sverige!!!
@@sebbe5004 Hej Sebbe, my husband has moved with me to göteborg( I'm swedish), he is polish! I try to tell him things will get easier, any tips?
Marre8056 most important language if he cant speak yet, its making everything easier, i seperate myself from polish/english speaking people , and other think is that he supposed to stop think like polish(thats our biggest mistake) he need reset, and Chill, i am leaving on tjörn so its completely different, i dont like cities;) is he „new” in Sweden?
I don't understand the language of the song still I love to listen to it...love from India
This is such a love letter to our beautiful country and I love this rendition of this song!
A swedish friend showed me this video and I felt in love with it right away.The music,the pictures,the emotions..it just wonderful,best TVC I have ever seen..
I think the Volvo is the best on earth. These cars have a lot of soul, they are not like others they have their own charm and character. If you love a Volvo, it's for life. I wish all good and happiness. Greetings from Russia.
my god this clip was so good , i never wanted it to end, so beautiful ...
Still the best car ad of all time.
Den här har gått på repeat hela morgonen.
Fan i mig vackert!
7 years later and this masterpiece aged like wine
Den svenska vintern är grymt underskattad.... Så sjukt stämningsfull och relaterbar låt!
As a swedish speaker, I’m utterly confused by the “translated” lyrics.
However it’s still the best commercial I’ve ever seen.👍
English lyrics for those who do not speak Swedish. Ted Ström is the original artists who wrote and performed the song, the first time in 1984. But other artists have done better versions of it since then.
A coastal tanker stomping through the pack ice in the Quark,
a workout at Ullevi in haze.
Border station in Tornio an old woman on a kicksled,
Landsort lighthouse where the snow storm sweeps in.
Dense snow and sleet in the hills of Mariaberget,
hot and sweat at Statt in Härnösand.
A truck in the whirling snow between Kiruna and the distant,
flickering lights in Visby harbour.
It is then that the great melancholy rolls in
and from the sea blows an icy bleak wind.
In Malmö the mist is scratched by the ferries sirens,
and on the other side of the strait the world begins.
A lonely Volvo rips in the headwind on the Tjörn Bridge,
the cinema in Pajala gives "Deliverance".
Lapplandspilen bellows like a wild beast through the night,
the farms turns off their lights.
A storm-beaten Marstrand says its Pater Noster,
Stockholm City sways in drunkenness.
/ One refrain reprise and the third strophe is missing in the version sung by Amanda Bergman /
It is then that the great melancholy rolls in
and from the sea blows an icy bleak wind.
it is then that the great melancholy rolls in
and from the sea blows an icy bleak wind.
Daniel Larsson *TACK ”VOLVO Made by SWEDEN” Merci infiniment Bangkok - Jomppa* *Kiitos, Bangkok-Jomppa* ua-cam.com/video/9yIksXae9rE/v-deo.html
Dla mnie ta reklama to po prostu mistrzostwo świata! Muzyka genialna , obraz niesamowity, aż kupiłem volvo !
Absolutely love this song *_* Sweden: my home in future
I absolutely love this song ;) Good job.
Vill gärna säga att reklam inte biter på mig, men denna biter faktiskt ganska hårt. Bra jobbat alla som ligger bakom denna film!
Nu kommer tårarna igen, helvete vad vackert Sverige är.
Får fan rysningar av denna video! Bästa reklamen någonsin.
Man ryser när man ser på det här! Jag ser inte det här som en reklamfilm, jag ser det här som en hyllning till Sverige! Det här borde vara våran nationalsång istället för att den här kan vi identifiera oss med.
This commercial is epic! Makes me proud of my homeland everytime. An old song that has been masterly remade and scenary of our raw but beatiful and diversed nature. Kudos!
I seriously see this video every morning when i drink my morning coffee! :O
Wonderful pairing of the lyrics with the song and video!
Damn, that's pretty powerful...
Kanske den mest episka reklamen, någonsin.
Utmärkt marknadsföring! Också gillade sången! Bra jobbat grannar!
Jaakko Toivanen *”VOLVO Made by SWEDEN” Merci infiniment Bangkok - Jomppa* *Kiitos, Bangkok-Jomppa* ua-cam.com/video/9yIksXae9rE/v-deo.html
Why is this so good?! Every time! I want a Volvo now :D
Dansker her! Elsker den.
Awesome video, outstanding music, amazing and breathtaking views and nature!!! Guys, simply perfect!!!
Jag är totalt ointresserad av bilar, förlåt Volvo. Finns det dock NÅGON annan "reklam" i hela världen som man aktivt söker upp på internet och faktiskt kollar/lyssnar på? En fantastisk hyllning till vårat fina land. Tack för en mängd olika fina "reklamer", hälsa er marknadsavdelning att de verkligen gör ett otroligt bra jobb!
Rest in peace Börje Salming, Swedish national icon ❤️
I drive a 08 saab with 70,000 miles and it still works like I just go it. It's sad that Saab went under because Swedish cars are my favourite. When the time comes I'll be defiantly getting a Volvo.
+Ann Myers 08 lol. People here still drive Saab and Volvo cars from the 80s and 90s.
+Ann Myers
My older brother owns a S90, with more than 450k miles on it(736k kilometers) and it still runs like the 1st day he bought it. The car has no rust on it, and he drives it in all weather conditions. Before that car he owned a 760. I'm on GM just like you(i own a Opel) that is on 120k miles(almoust 200k kilometers) - and i'm satisfied with it, but i'm planning on buying the new XC70.
I don't know why, but I'm with tears on my eyes. That feel when I will never be swedish...
Anders Lindén Because I will never marry a swedish woman, I will never have blond/blue-eyes/pale-skin daughters, I will never fish in the iced lakes with my childs, I will never live with them in a house in the forest of scandinavia and I will never enjoy the cold of the winter of that very beautiful country...
This is amazing land... very closed but friendly people, city and village, nature and urbanistic lands... words from tourist. Excellent job, Volvo.
Jag älskar det! 🇸🇪
OMG this song...!!!
I’m obsessed watching this, the cars go really well within the commercial and also the wonderful shots taken by the cameraman. I really want to remake this commercial when I have a Volvo. Thank you Volvo and the people behind who filmed and edited this commercial 😍😍👏🏻👏🏻
Grymt bra klipp, blir ju allt lite stolt att arbeta på motorfabriken när jag ser detta :-)
Hauntingly beautiful. Can't get it out of my head...
Fantastisk reklamfilm
Nog den bästa reklamfilm jag någonsin sett faktiskt! Eloge till er på Volvo!
Vakraste och den bästa hyllning till Sverige, for shore!!! Sången är fenomenal! Tack! Tusen tack! Sveriges alternativa nationalsång!!! ;)
Beautiful song and the lyrics in Swedish.. I want to learn
I need to drive my Volvo after watching this.
2021 crew!
Återkommer alltid hit. Magisk video.
Den träffar rätt, liksom♥️
Sublime. I´m a Swede. My country is just as horrible and amazingly wonderful as depicted in this song. Goosebumps! It´s of course even better in Swedish.
Very Nordic, very Swedish in this exact form, yet you can find a similar sentiment in most cultures I believe. Brazil has it´s famous "saudade" and from Mexico you can hear it in the songs of Juan Gabriel, for example in "Amor eterno" or "Hasta que te conocí", master pieces where a double sentiment of gratefulness towards life and great pain are being intertwined and can´t be separated.
Vackraste reklamfilmen jag sett ever. Hatten av. Fortsätt så. :)
Helt fantastisk underbar video! Bra jobbat!
2021 and still watching this masterpiece
Best commercial I have ever seen and the music is awesome 👍🏻💕
Amazingly well done video. Truly inspiring and helpfull for a Swede to love his nation in all its beauty.
i think this is without a doubt the best advertisment ive seen...not only from volvo, but SO FAR!!
thx!!!!
Fortfarande den bästa reklamen jag sett, någonsin. Född 1984l
So melancholisch! Großartig...
Bra att Volvo driver på patriotismen i vårt kära kungarike :)
Inkludering och öppenhet, absolut, men Sverige har aldrig stått för kulturell mångfald fören det politiskt bestämdes att vi skulle göra det.
Busy collecting more songs about Volvos...even though my last one is gone, and can't afford another, yet. I'll never stop loving Volvos.
Världens bästa reklamfilm! Man får gåshud...
this is not a commercial... this is a cinematographic masterpiece.
yes
yes it is
Unfortunately not. This is a Swedish classic that is distorted for commercial purposes
@Leo Harding ??? Helt skum du, vad menar du med det " ok din mamma då hahahahahhaa "?
Absolutely true
Philippe Noorderhaven *Kiitos, Bangkok-Jomppa* ua-cam.com/video/9yIksXae9rE/v-deo.html