How Red Bull Earns Billions Selling... Nothing.

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  • Опубліковано 16 лис 2024

КОМЕНТАРІ • 102

  • @KestrelTown
    @KestrelTown 9 місяців тому +146

    AlphaTauri is not only an F1 Team, it’s a high fashion brand. Red Bull has even got into the fashion business.

    • @felixsmdt
      @felixsmdt 9 місяців тому +35

      Also, AlphaTauri (the F1 Team) is now Visa CashApp RB, possibly the worst Team name ever

    • @javieryeo4032
      @javieryeo4032 9 місяців тому +10

      @@felixsmdtI think TLDR saw that and figured it was too nonsensical to say that, thank god they say AlphaTauri and not the new name 😂

    • @tuna5618
      @tuna5618 9 місяців тому

      F1 has 2 of the worst team names ever now with VCARB and Stake F1 Team Kick Sauber or whatever they're called.@@felixsmdt

    • @fumblezappermalaysia
      @fumblezappermalaysia 9 місяців тому +2

      It's just a glorified billboard now😭😂

    • @NewsGuyFred
      @NewsGuyFred 7 місяців тому

      Red Bull might be the most impressive company right now in terms of succeeding very well in many different markets

  • @Rose.Of.Hizaki
    @Rose.Of.Hizaki 9 місяців тому +60

    Something that is also left out is they also a big sponsor of the recovery, restoration and maintenance of old WARBIRDS - basically any fighter planes or bombers that were flown in WWII. RB would have had a hand in their restoration and getting them restored and flight worthy as well as participating in big airshows which they'll also sponsor.
    They have their own flight team called 'The Flying Bulls'

    • @SoulDuckling126
      @SoulDuckling126 9 місяців тому +5

      Yeah, keeping piece of history alive while doing marketing clever af.

    • @Rose.Of.Hizaki
      @Rose.Of.Hizaki 9 місяців тому +2

      @@SoulDuckling126 Ive read comments about how they hate that a lot of the planes they use are often tagged with the RB bull logo or painted in RB colours. Like a P-38 or P-51 with the bull logo on it. Its not really period correct but there is no way these planes would exist in the condition they are in and fly air shows without RB's help.

    • @bravoyab9634
      @bravoyab9634 Місяць тому

      As a big fan of history, this made me like Redbull a whole lot more

  • @dustinabigan2776
    @dustinabigan2776 9 місяців тому +49

    It's hard to imagine how all Red Bull built up until now started with just selling energy drinks. You know they're really swimming in cash when they got two teams in F1, a motorsport that's notoriously expensive to enter and compete in, alongside an entire race track in Austria. The main Red Bull team, partially thanks to a budget cap, made a profit in 2022. So the team basically pays for itself thanks to prize money and sponsors now all while still having the Red Bull marketing tied to it.

    • @Theoryofcatsndogs
      @Theoryofcatsndogs 9 місяців тому

      A single F1 tire worth more than a few thousand RB and they can still able to make money while most other teams are in red for years is pretty amazing.

  • @memofromessex
    @memofromessex 9 місяців тому +78

    "Reducing sweetness?" - Was it syrup before?

    • @PurestBollocks
      @PurestBollocks 9 місяців тому +36

      Yes. The Thai version it is based on is very syrupy and sweet. It feels more like a sugar overload than a caffeine hit

  • @michaelschollbauer8865
    @michaelschollbauer8865 8 місяців тому +4

    dont forget about drinking in the austrian disco - the most standard drink there is vodka bull since i can imagine - im 36 by now

  • @jirehtheprovider
    @jirehtheprovider 9 місяців тому +4

    Even Esports got the Red Bull sponsorships. I had seen a good lot of Video game tourneys be played with Red Bull.
    Some small, some big. But even video gamers are part of Red Bull at this point.

  • @MaxiTB
    @MaxiTB 9 місяців тому +37

    It's so funny to think back to the 90s especially the end of it, when RedBull became a thing world wide and for Austrians it was something completely normal you get literally everywhere - in fact more often than Coca Cola. And yeah, lots of people think Red Bull makes drinks while it was always Rauch doing the production and RedBull itself is a marketing company.
    Didi died a view years back, so now the company is BTW completely owned by it's Asian owners, but the HQ in Fuschl Am See is still kicking in Salzburg (pun intended) and seems to do find after a bit of an uncertainty how the company could even exist with it's former show runner gone.

    • @anal8394
      @anal8394 9 місяців тому

      Since the founding of Red Bull (even though this is actually the European/western arm of Kratingdaeng), Didi is by no means a majority shareholder, there is a share agreement that the yoovidhya family owns 51% (founder Kratingdaeng holds 49%, 2% for his successors), Didi was given the mandate to promote this product so that a drink that is actually for low-wage workers becomes a modern drink, By shifting the target to vulnerable young people, this energy drink trend has exploded and can make a profit to the point that it can replace banned cigarette sponsors

    • @BobbyGeneric145
      @BobbyGeneric145 7 місяців тому

      Incorrect. Thai owners have 51%

  • @Kylekashi
    @Kylekashi 9 місяців тому +4

    Red bull also hosts gaming events. For example I remember them doing a really cool event for Elden Ring before it's launch

  • @fatboyslim458
    @fatboyslim458 9 місяців тому +28

    Red Bulls 2nd F1 team has been renamed to 'Visa Cash App RB' slipps of the tongue

  • @michaelantonius321
    @michaelantonius321 9 місяців тому +22

    You know the brand is that powerful when in the highest racing sport (Formula 1) in the world, not only it able to dominate above not 1, not 2, but at least 3 car manufacture (Mercedes, Ferrari, McLaren), but to be able to produce the most dominant season of Formula 1 this decade, it's impressive.
    Simply, simply lovely.

  • @superkooper6594
    @superkooper6594 9 місяців тому +7

    Whenever I hear “Red Bull” I always think of the F1 team first, hard not too when they’ve dominated the sport for almost 4 years

  • @jdj8168
    @jdj8168 9 місяців тому +2

    I thoroughly love the way red bull have positioned their brand.

  • @tuna5618
    @tuna5618 9 місяців тому +6

    I associate Red Bull more with F1 and other extreme sports (motorsports and whatnot as well) than the actual drink.

  • @altaccount648
    @altaccount648 9 місяців тому +15

    Redbull shows that you don't need a good product to reach a massive audience.

    • @jzk2020
      @jzk2020 9 місяців тому +1

      Right. But excellent marketing is a must.

  • @shashanktrivedi27
    @shashanktrivedi27 9 місяців тому +5

    Mateschitz was marketing genius.

  • @getnohappy
    @getnohappy 9 місяців тому +7

    Wait, Red Bull is less sweet than the original? Did each box of the original come with a free pancreas?

  • @standodge7687
    @standodge7687 8 місяців тому +1

    I liked redbull, the company I work for used to haul it, I miss the OSD and other freebies, redbull let us keep it because they didn't want to pay to ship it back

  • @Wasnt-1
    @Wasnt-1 9 місяців тому +1

    and it's amazing to find that red bull isn't just using those teams for marketing they're also generating profits from it as the owner
    then those money can then be invested into further marketing campaigns which would help them reduce the expenses from their main business revenue

  • @NewsGuyFred
    @NewsGuyFred 7 місяців тому +1

    Red Bull might be the most impressive company right now in terms of succeeding very well in many different markets

  • @shadowshots9393
    @shadowshots9393 9 місяців тому +3

    hold on, that's why it was called kratingdeng and not redbull in my ads ?
    it was originaly called kratingdreng and not redbull !!!!!!

  • @mrd3127
    @mrd3127 9 місяців тому +1

    you forgot about air power, a cooperation between red bull and the austrian miliatry 😊

  • @zebbiezebra3055
    @zebbiezebra3055 9 місяців тому +8

    Austrian Grand Prix. it's the Austrian Grand Prix, it was only the Styrian Grand Prix in 2020 and 2021, when the track held 2 races, in response to Calendar limitations caused by covid.

  • @mediaspam9696
    @mediaspam9696 9 місяців тому +2

    how is this not sponsored by red bull???

  • @vuk2140
    @vuk2140 9 місяців тому +1

    I dont drink alcohol nor sodas, but live for Red bull. 😍

  • @scorpiovenator_4736
    @scorpiovenator_4736 7 місяців тому +1

    Red Bull gives you wings

  • @NewsGuyFred
    @NewsGuyFred 7 місяців тому +1

    5:25 “14 million YT subscribers. Slightly more than TLDR”. Yeah, TLDR is at 14 million give or take 14 million

  • @drincogni
    @drincogni 9 місяців тому +1

    I wonder if this video will mention the numerous amount of death caused by too many redbulls which happened between 2005 to 2012

  • @perfanta4214
    @perfanta4214 9 місяців тому +1

    As they still differ today, to me Thai RedBull is soooo much better tasting and effective while the „adapted“ version is just disgusting.

  • @jzk2020
    @jzk2020 9 місяців тому +2

    I really like how red bull promotes itself. Shit product, but world class marketing strategy.

  • @emanuelekunkler7789
    @emanuelekunkler7789 9 місяців тому +1

    amazing if the drink didn't taste so bad like it's crazy

  • @CrocodileWhispers
    @CrocodileWhispers 9 місяців тому +2

    Jagerbombs always bring me back

  • @olamsoevik
    @olamsoevik 9 місяців тому +2

    The Kardashian of the business world.

  • @BobbyGeneric145
    @BobbyGeneric145 7 місяців тому +1

    Sadly I think a LOT of this stuff will end sinde Dietrich passed away.

  • @rg6427
    @rg6427 9 місяців тому +1

    This feels like an ad… also the title makes no sense they sell an energy drink

  • @davidroddini1512
    @davidroddini1512 9 місяців тому +1

    They made the drink less sweet to appeal to westerners? That doesn't sound right... put the extra sweetness back!

  • @jaspermooren5883
    @jaspermooren5883 9 місяців тому +6

    I still don't understand how so many people drink Red Bull, it by far the most disgusting drink I've ever had, outside of maybe Monster, which is basically the same thing.

  • @scottauger4295
    @scottauger4295 9 місяців тому +1

    I did know how successful Red bill was or is

  • @supalupallama
    @supalupallama 9 місяців тому +1

    the titel is awfully simililar to this one " How Red Bull makes money selling nothing - Company Forensics"

  • @joshuahillerup4290
    @joshuahillerup4290 9 місяців тому +11

    Did anyone else expect this video to be saying that Redbull technically isn't a drink?

    • @vijaz5559
      @vijaz5559 9 місяців тому

      Nuh uh

    • @KanLuxiang
      @KanLuxiang 9 місяців тому +3

      I was also confused how they were "selling nothing"

  • @dancecommando
    @dancecommando 9 місяців тому +1

    They also sponsored the escape room world championships, the more you know

  • @Alpha1Epsilon2
    @Alpha1Epsilon2 9 місяців тому +1

    Soccer team*

  • @mrTimelessTales
    @mrTimelessTales 9 місяців тому +2

    Make a video on Formula 1

  • @MrTruehoustonian
    @MrTruehoustonian 9 місяців тому +3

    I dont drink caffeine so never tried any energy drinks "Im sweet enough" in my Bricktop voice, and your telling me redbull was a one channel extreme content version of UA-cam before UA-cam existed plus all the other stuff they do.

  • @Kris_96
    @Kris_96 9 місяців тому +1

    NOT THE RED BULL ON THE TABLE!

  • @fivetimesyo
    @fivetimesyo 8 місяців тому +1

    They worship at the altar of Adrian Newey.

  • @carvajalricardoaz
    @carvajalricardoaz 9 місяців тому

    I really hate click-bite, definitely not expecting it from this channel

    • @mazibukomail
      @mazibukomail 9 місяців тому +1

      Yea and this vid is also cribbed from one I've seen before

  • @R1chardH
    @R1chardH 9 місяців тому

    This isn't the first time I've seen this video, almost word for word.

    • @bruhngl
      @bruhngl 9 місяців тому

      What do you mean?

  • @zackingthe
    @zackingthe 9 місяців тому

    Redbull has slightly more followers than tauri? Who's that? Anyone 5:29

  • @ethan_c223
    @ethan_c223 9 місяців тому

    Does well funding put ins war machine too

  • @RAYDEEY17
    @RAYDEEY17 9 місяців тому

    This is the definition of capitalism

  • @harryallen1175
    @harryallen1175 9 місяців тому +1

    I dont really get it as it tastes terrible.

    • @bruhngl
      @bruhngl 9 місяців тому

      People don't drink it for the taste

    • @jaspermooren5883
      @jaspermooren5883 9 місяців тому

      @@bruhngl Then why else? It's also insanely unhealthy.

    • @bruhngl
      @bruhngl 9 місяців тому

      @@jaspermooren5883 it's an energy drink, people drink it for energy 🤦‍♂️

    • @jaspermooren5883
      @jaspermooren5883 9 місяців тому

      @@bruhngl I've only ever experienced the opposite. There's a reason all these athletes that are sponsored by Red Bull are never drinking it themselves. It gives you maybe 5 minutes of energy to make you completely crash afterwards. Drinking Red Bull gives you a worse 'after dinner dip' than any dinner I've had. But maybe that's not true for everyone.

    • @bruhngl
      @bruhngl 9 місяців тому

      @@jaspermooren5883 that's probably just a symptom of adhd. Caffeine works for most people.

  • @mino1
    @mino1 9 місяців тому

    Nebula life time subscription is a scam
    I got scammed

  • @11Gotama11
    @11Gotama11 8 місяців тому +1

    Coca-Cola isnt a strategic partner of rb. Thats bs

  • @hhgttg69
    @hhgttg69 9 місяців тому

    never bought a can of the crap

  • @afterburnerfox
    @afterburnerfox 9 місяців тому

    Great f1 team but the drink tastes like piss

  • @NoahgotLEGO
    @NoahgotLEGO 9 місяців тому

    Great video. As an American, the pronunciation of “consumer” had me cringing.

    • @davidjennings2179
      @davidjennings2179 9 місяців тому

      Cringing because other countries and pronunciations exist?

  • @goncaloaraujo6644
    @goncaloaraujo6644 9 місяців тому

    it tastes so bad tho. Monster is so much better

  • @explodingwolfgaming8024
    @explodingwolfgaming8024 9 місяців тому

    Commenting 4 algorithm

  • @michaelheckmann3791
    @michaelheckmann3791 9 місяців тому +1

    Not a single word on Mateschitz right wing shenanigans. This smells a lot like sponsored content, disappointing.

    • @anal8394
      @anal8394 9 місяців тому

      You can use the Kratingdaeng issue about the son of one of the founders of Kratingdaeng

  • @theswiv
    @theswiv 9 місяців тому +4

    Can't stand Red Bull. Drink or brand.
    Christian Horner from F1 very much turns me off any firm that sponsors them too

    • @otavongryf1379
      @otavongryf1379 9 місяців тому +1

      Let me guess, lulu fanboy

    • @theswiv
      @theswiv 9 місяців тому

      @otavongryf1379 nope, I am generally a neutral in all sports. I just don't like the way Red Bull does F1,from the time they entered the sport.

  • @cristospo
    @cristospo 9 місяців тому

    This video is a copy paste from Slidebean with no credit whatsoever. You even stole the same title!

    • @bruhngl
      @bruhngl 9 місяців тому +2

      It's literally just a video on the same topic with a similar title. Have you even seen both videos? They are quite different.

  • @vinicius_teodoro
    @vinicius_teodoro 9 місяців тому

    Red Bull is such a millennial drink, if I see you drinking it I just know you're over 30 and sad

    • @jaspermooren5883
      @jaspermooren5883 9 місяців тому +1

      I always thought it was most popular with teenagers. Most of the time you see people drinking energy drinks, they are teens. At least here in the Netherlands, maybe it's different in other countries.

  • @Dubiman42
    @Dubiman42 9 місяців тому +3

    VISA CASHH RB 🏎️

    • @Dwh-h
      @Dwh-h 9 місяців тому +1

      The worst f1 name in history