Content Marketing in 2025: Everything You Need to Know

Here are seven things you should focus on in 2025 that will make your content marketing (and your business) a huge success!
0:10 - 1. Be clear on what you want someone to do next
Every piece of content should have a call-to-action attached to it - a next clear step where they can do something else.
This doesn’t have to be selling. It can be consuming more content or attending a webinar.
1:40 - 2. You need face-to-face contact with your potential audience
It’s more important than ever that your audience sees your face. But what we’re really finding is working is hosting webinars where people get to know, like and trust you - they build that personal connection much more!
2:49 - 3. Establish a content-dumping ground
You need a place to voice your ideas. Somewhere you can post your thoughts quickly and in real time. This content is gold for repurposing and seeing what resonates.
4:34 - 4. Invest in your personal brand
Think about how to get featured on podcasts, stages, win awards, get featured in the media etc. Really work on your personal brand.
5:41 - 5. Adopt a testing mindset
Test everything. Don’t ponder for too long and try to make your content perfect, just start posting and testing ideas.
6:50 - 6. Refresh your content regularly
People get used to seeing the same form of content constantly, particularly on social media, so you need to refresh your content and how it’s presented regularly.
8:03 - 7. Embrace spontaneity
Some of our clients' best content is when they post spontaneously and create live content when they feel really passionate about something.

[@odysseystudio7093]

Great video! Thanks 🙌🏽

[@Jammydigital]

Thanks so much @odysseystudio7093 did you have a favourite point? 😊