How Will AI Shape The Future Of Photography? | Ask David Bergman

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  • Опубліковано 19 лип 2024
  • Today's question from Geet M. is, "What do you think about the future of photography with the advent of Al?"
    Go to www.AskDavidBergman.com to submit your own photo question, see David's gear list, and view the episode archive.
    00:00 Intro
    01:07 What is AI?
    02:24 AI vs Google
    02:50 AI in cameras
    03:18 Midjourney
    03:57 Photoshop generative fill
    05:42 AI is suitable for photographers
    06:56 AI as a disruptor
    09:11 Editorial Photography and AI
    09:36 What AI can't do that humans can
    10:50 Outro
    As Luke Combs' tour photographer since 2019, David Bergman has documented the historic rise of the reigning CMA Entertainer of the Year both on stage and off. But that's only the latest in Bergman's own storied 30+ year career. He spent nearly a decade traveling the world with Bon Jovi and has toured with other artists including Barenaked Ladies, Sarah McLachlan, and Gloria Estefan. As a sports photographer, he covered numerous Olympics, Super Bowls, and World Series games, and has 13 Sports Illustrated covers to his credit. He's also photographed eight US Presidents, the Queen of England, and Cuban dictator Fidel Castro. However, his proudest accomplishment is his work as a photo educator, where he has given back to the industry that has treated him so kindly. Through his unique "Shoot From the Pit" live concert workshops, Bergman has taught hundreds of aspiring music photographers in a real-world setting. His work as a Canon Explorer of Light, Adorama UA-cam host, and public speaker has also helped photographers around the world to advance their own photography skills.
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КОМЕНТАРІ • 57

  • @rogermanning4353
    @rogermanning4353 11 місяців тому +7

    Artists must adapt and evolve or be left behind. Photojournalism however will be under increased scrutiny. Outstanding commentary David. Cheers!

    • @fotogfitzfoto412
      @fotogfitzfoto412 11 місяців тому

      Amnesty International were forced by criticism to remove AI images they used to promote their reports on social media, including fake photos of Colombia’s 2021 protests.

  • @AStageForTheKingdom
    @AStageForTheKingdom 11 місяців тому +4

    The camera technology in phones and phone editing software (i.e. Google Photos) is already getting to a point where hiring a photographer is almost unnecessary in many cases. That is only going to get worse as AI improves and gets incorporated into camera phone technology. I imagine it won't be long before a phone camera can accurately simulate the look of a professional camera setup costing thousands of dollars. Portrait mode is already getting fairly close to recreating the look of a good portrait lens on an expensive camera. Phone cameras can also often manage to properly expose an image with tricky lighting/composition that would require focus stacking or similar tricks with a real camera. Depth of field is also something phones excel at. For example, with a real camera it's all too easy for a group photo to end up with some people being slightly or badly out of focus, but phones do a lot better at solving that. AI will only improve that.

    • @Isaypreach
      @Isaypreach 11 місяців тому

      I always wonder why phones was able to do that better than cameras and our cameras cost more than the phones and im not talking about the cheap phones. That part never made sense to me.

    • @JMissy205PAGE
      @JMissy205PAGE 11 місяців тому

      This is why I like shooting with my phone more than I do my camera.

  • @phoenixr6811
    @phoenixr6811 11 місяців тому +3

    This was a good take on AI. Auto Focus and Categorizing is a good thing and very helpful. But I always remember that not everyone will be comfortable or even want this technology so there always be that market😊

  • @barneylaurance1865
    @barneylaurance1865 11 місяців тому +2

    As a hobbyist I share photos online and hope for people to appreciate them - and maybe more so appreciate my skill judgement and effort I used to create them. I worry that that will become harder or impossible as AI generated imaging becomes more and more widespread.

    • @DavidBergmanPhoto
      @DavidBergmanPhoto 11 місяців тому

      Art will always be appreciated. It's not a zero-sum game that they have no room to like your work if they also like the AI stuff.

  • @peter.nicholson
    @peter.nicholson 11 місяців тому +2

    Great summary David, thanks for a balanced assessment of the current situation. Just started using some of the AI tools in Photoshop ('Remove Tool' in particular) and it performs better than all the other available Photoshop remove tools and is so quick...

  • @felixrodriguez782
    @felixrodriguez782 11 місяців тому +2

    The human mind is still the main key for creative express that can only be enhanced by A.I. not replaced because it took a human mind to create it .

  • @fotogfitzfoto412
    @fotogfitzfoto412 11 місяців тому +2

    One downside to the loss of the horse and buggy was that we now need to use artificial fertilisers to grow great rhubarb and beautiful roses. 😉

  • @blonko86
    @blonko86 11 місяців тому +4

    Great break down, David. Thanks for your honest thoughts. I'm only about two or three years into my photography journey and quite honestly, the AI stuff has me wondering about my photography in terms of creativity.

    • @AliasJimWirth
      @AliasJimWirth 11 місяців тому

      I am wondering what you mean about your creativity? I am sure no machine or computer, AI, etc., will replace my creativity. I may not get jobs if I am looking for them, but I am no less creative than I ever was. Just curious what you meant, is all, no judgement intended. I hope you will say. Thanks. p.s. I am not diminishing the concerns we rightly have about AI.

  • @alanplatt888
    @alanplatt888 11 місяців тому +2

    I think you have produced an excellent evaluation of AI the potential and a wake up call for those not wanting to be left in it's wake. Nice job.

  • @lissac67
    @lissac67 11 місяців тому +1

    As always, spot on, David. Thank you for your commentary.

  • @IAmR1ch
    @IAmR1ch 11 місяців тому +10

    I think it will destroy the industry. Look at what cell phones have done to the camera industry. Now, children will take a frontal, and a couple side images on their cell phone, feed it to AI and it will be able to put that person in any body, wardrobe, location, background. Why would you need a photographer. AI cannot create anything from scratch, the reason it is able to do what it does is because it stole millions of photos off the internet without the author permission. It then uses these images to formulate its database to make new images. If you take this database away. I cannot do anything by itself but creates images on the backs of photographers and other creatives. This should have been fixed by copyright laws but has not been done yet. But even if the databases are removed, AI developers will actually have to pay photographers and artists for their work, but then they will be able to use those images legally. So at best copyright will only slow AI down a bit. It will still destroy photography as we know it. The average person will be able to use a phone to scan their face and you will be able to create any picture you want. You won't need pro photographers because you already have their work, creativity in AI and all that is needed is a picture of your face. These images created by AI will be "good enough" so the average person will not need a photographer. Event photography to document an event (school soccer match. sporting events will still have some longevity, because AI cannot create things it does not know about..

    • @barneylaurance1865
      @barneylaurance1865 11 місяців тому

      Even event photography is at risk, seems like there's a reasonable chance people will switch to having people who are going to the event anyway for non-photography reasons take low quality smartphone photos and then have those used as input for an AI system that would generate images that look like professional photos. Or maybe people will stick a few ai-controlled CCTV style auto pan zoom tilt cameras to the walls and around the space to take the raw photos during an event. AI can generate 'photos' from different positions.

    • @thegougy
      @thegougy 11 місяців тому

      event photography like a sport event? Well, I estimate the opposite, what a Great Show it will be without human limitations

    • @indiegogogirl2662
      @indiegogogirl2662 11 місяців тому +1

      Exactly! Watch the SAG and writers strike in LA. They're more or less fighting for the same things we should be

    • @DavidBergmanPhoto
      @DavidBergmanPhoto 11 місяців тому +1

      Maybe photography as it exits today might not be viable. But it's up to us - the creatives - to continue to innovate and create new work. Cell phones have given amazing creative outlets to many people that didn't have the access before. I guess I'm just a "half glass full" kinda guy. :)

    • @IAmR1ch
      @IAmR1ch 11 місяців тому +1

      @@DavidBergmanPhoto I can only hope you are right. Unfortunately your optimism buys us very little and the reality of AI is doom and gloom for the average human. It will make the rich richer, but that is a given.

  • @PhotoTrekr
    @PhotoTrekr 11 місяців тому +2

    I spent my career working with computers and doing photography as a hobby. One day it occurred to me that someday there could be new Marilyn Monroe or Humphrey Bogart movies using CG. But, the worrisome part is unscrupulous politicians using CG and AI to create realistic looking scenarios that never existed in real life. We've already seen that this isn't even necessary for masses of people to believe something that isn't true. I do worry about the harm that AI could do in the future.

  • @HAHHAHAAHAHHAHAHAHAHAHA
    @HAHHAHAAHAHHAHAHAHAHAHA 11 місяців тому +1

    Been implementing in editing and now waiting on the Sony A6700 with that Ai improved eye autofocus

  • @InfectedChris
    @InfectedChris 11 місяців тому +1

    The Photoshop/LR AI stuff is ..."interesting" to say the least. But, AI can never replace my love of going out and spending time in nature just capturing the things I see. I am no pro and will likely stick to using the LR AI tools as a tool. NOT a replacement.

  • @melissadyess5835
    @melissadyess5835 11 місяців тому +1

    This was so interesting and helpful. I didnt even know photoshop had added those options.

  • @danbrowning2418
    @danbrowning2418 11 місяців тому +1

    Great essay!

  • @jameslong1540
    @jameslong1540 11 місяців тому

    Thoughts on -- R9 - RETRO OF THE F-1 with the Olympic Paris symbol and the winder grip -- that would be awesome!!!

  • @mortenjensen2457
    @mortenjensen2457 11 місяців тому +1

    Spot on

  • @bobbullethalf
    @bobbullethalf 4 місяці тому

    But how do you adapt to an image that has been texted to the machine?

  • @traderpete007
    @traderpete007 11 місяців тому

    Generative AI is going to give all content creators a run for the money, but it will also help photographers be more effective when trained to work in their style. Stable Diffusion by Stability AI that can create images based on just descriptions vs the tools we can see from companies like Topaz or Imagen

  • @ronyedin
    @ronyedin 11 місяців тому +1

    Photographers won’t be loosing their jobs to AI. They will be loosing them to people who knows how to use AI to their advantage. We need to keep evolving.

  • @HernandezMFotografia
    @HernandezMFotografia 11 місяців тому +2

    Key to integrating AI in your photography workflow is honesty and high ethical standards. Your customers must be aware that AI is used as a tool for refining the final product, not to trick them into believe that you create something that you didn't.

  • @tedcrosby9361
    @tedcrosby9361 8 місяців тому +1

    Photography is the recording of light either on film, or a digital sensor. AI generated images have nothing to do with photography. Digital is becoming more and more gimmicky, that’s why I’ve stayed with film, and darkroom. I am the intelligence !

  • @lavdoshgjuzaj4882
    @lavdoshgjuzaj4882 8 місяців тому

    Scary shit!

  • @dangilmore9724
    @dangilmore9724 11 місяців тому +1

    The issue i have with AI is twofold - the first IA generated "Deep Fake" images and footage being used to create deceptive content. The second issue is that when you cede your ability for any task to any automated process, you will eventually lose that particular ability. Asking an AI system to create an image is not art. It's laziness at best and leading people down the path to being slaves or tools of the technology itself. AI will be a matter being placed in a situation where the computer will tell you, "I'm sorry Dave, i can't do that." (See what i did there? 😉)

  • @jesusgjchuza6491
    @jesusgjchuza6491 11 місяців тому +1

    🤝🤝

  • @vonpotatostein
    @vonpotatostein 11 місяців тому

    My main issue with AI is how it has been trained, so far the only service that has been trained in an ethical way is the one from Adobe, authors of photos, illustrations, etc. gave persmission to adobe to feed their images into Firefly to train it.
    Midjourney, Stable Diffusion and Dall-E have have scraped and trained their Machine Learning sytems with what's available on the net without the consent or permission from the images' authors. (Elon Musk has already told he will do the same to Twitter/X users and he's not asking for their permission so XAI is going to be in the same bandwagon).
    And these services which have been trained in an unethical way poses a moral dilema for us photographers: Should we use Midjourney, Stable Diffusion, Dall-E, etc. which were trained on stolen art when we ourselves had, have and will defend the copyright of our images if they are stolen and used without our consent? That's a question each one of us will have to answer to ourselves.
    In my case I sincerily won't use Midjourney, Stable Diffusion, Dall-E or any other systema that has been trained on stolen photos.
    I'm perfectly OK on using Adobe's Firefly on their products since they have actually trained it ethically.
    Both Chat GPT and text to image systems aren't AI but Machine Learning there's an interesting small article in Google Cloud about the difference between AI and Machine Learning that's worth a read!

  • @b991228
    @b991228 11 місяців тому +1

    If former President G.W. Bush creates his hand made oil paintings in AI and he starts putting them on the market do I want to purchase his masterpieces? They may be better than anything that he can normally produce but are they truly his? In my personal opinion I’m going to hold out with AI till Rembrandt puts his works on the market.

    • @b991228
      @b991228 11 місяців тому

      When it comes with AI rest assured that the opinion in this comment is not striving for fair and balanced. 👎

    • @DavidBergmanPhoto
      @DavidBergmanPhoto 11 місяців тому

      If no one buys them, he would stop doing them. Or he'll just do them for fun. I don't think he needs the money....

  • @RickMahoney2013
    @RickMahoney2013 11 місяців тому +1

    What about realist like me who refuse to use A.I. there are still a lot of us out here.

    • @DavidBergmanPhoto
      @DavidBergmanPhoto 11 місяців тому +1

      There will be fewer as time goes by.

    • @RickMahoney2013
      @RickMahoney2013 11 місяців тому

      @@DavidBergmanPhoto You opinion not the person who is taking the photo , correct ?

  • @matthewberg5835
    @matthewberg5835 Місяць тому

    Ai will not destroy photograph or replace it
    Just like it will destroy or place many other jobs

  • @mihai.p.
    @mihai.p. 11 місяців тому +2

    At this rate, the AI will replace you too. What you're doing now will be possible to be done by AI.
    With deep fake, in the near future when everything will be more evolved, we won't be able to tell who's real and who's not in the videos.
    Some people I know use AI to generate descriptions of their also AI generated home designes(interior designs)!!! Imagine that!
    All you have to do, is to be good at describing things, but have zero designer skills!
    Nobody will have the desire to put the time and the energy to develop a particular skill when anybody can achieve it only by writing a few words.
    Yes, some will benefit from this AI but in the detriment of MANY.
    AI will affect video creators, game creators, photographers, interior designers, architects, programmers, singers, content writers, book writers, web designers, cloths designers and so on.
    Imagine you had to "exercise" 20+ years to become a good professional and suddenly AI takes that from you! Will you have the energy and more important the time to start over learning something else? What if that thing was the only thing you liked to do and you were good at?

    • @DavidBergmanPhoto
      @DavidBergmanPhoto 11 місяців тому

      It's coming whether we like it or not. We can choose to adapt and evolve, or not.

  • @macbaar6073
    @macbaar6073 11 місяців тому +2

    Ask AI… for photo tips?

    • @DavidBergmanPhoto
      @DavidBergmanPhoto 11 місяців тому

      Yea - it could happen. I've had a long career and am constantly growing as a photographer and businessperson. Hopefully this series continues for a long time, but I'll always be looking towards the future.

  • @matthewberg5835
    @matthewberg5835 Місяць тому

    Ai can’t create art sorry
    It copies art
    Ai can’t paint
    People are more likely to by human art than ai art
    Ai can’t make music it sounds horrible
    Also many companies have banned ai in art and music