Why Americans Are Obsessed With Peanut Butter
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- Опубліковано 1 тра 2024
- Since its commercial success in the early 1900s, peanut butter has become a mainstay in American pantries. It is mainly due to its affordability, convenience and taste. Its per-capita consumption in the U.S. far surpasses that of other countries, though its popularity is rising in countries like Mexico, China and Canada. Three brands hold the majority market share: Jif, Skippy and Peter Pan, and total revenue for spreadable peanut butter surpassed $2 billion dollars in 2022. The J.M. Smucker Company, which owns Jif, the number one peanut butter seller, also has big plans for its frozen PB&J sandwiches, Uncrustables. Peanut butter holds a 90% household penetration rate in the U.S. and has built a permanent legacy in all its forms. The spread is likely not going away anytime soon and will only continue to grow as it reaches newer audiences domestically and abroad.
Chapters:
00:00 - Introduction
01:52 - Nuts for nut butter
04:14 - Battle of the brands
09:32 - Legacy
Produced, Shot and Edited by: Natalie Rice
Additional Camera: Charlotte Morabito
Animation: Christina Locopo, Alexander Wood, Jason Reginato
Senior Managing Producer: Tala Hadavi
Additional Footage: The National Archives holdings, The Library of Congress, The New York Public Library Digital Collections, The J.M Smucker Company, Getty Images
Additional Sourcing: Creamy and Crunchy: An Informal History of Peanut Butter, the All-American Food, Hormel Foods Co, The J.M Smucker Company, NIQ,, Hormel Foods Corp., The American Peanut Council
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Why Americans Are Obsessed With Peanut Butter
All my life, having peanut butter was just like having milk. You don’t always use it everyday, but as soon as or before it runs out you buy a new one to replace it so it’s always available
i'm disappointed that no one talked about peanut butter's shelf stability.
雷锋同志万岁！
wasn't it invented by a black guy? the irony
agreed. Peanut butter was always a handy item. When there was nothing you could always have peanut butter and it was cheap and nutritious. I hope it still is the case.
Lies again? Lazy Students Skipped Training
Cheap, delicious, relatively shelf-stable, and versatile. What more could we ask of it?
It's also pretty nutritious. As a marathon runner, nothing fuels me up quite as easily and effectively as a PB&J on wheat.
On bagels, I would put peanut butter and cream cheese on top of the bagel. I would smooth the peanut butter and cream cheese together. It was very good. I haven't had it in awhile though. Would recommend trying it.
The natural PB is also healthy
@@1mlb704 I usually eat something with oatmeal and peanut butter in the morning. Keeps me going for at least 7 hours without feeling hungry, really impressive how "fuel efficient" complex carbs and protein can be
Nutritional content is also very high
"In 2022 with US exported 30 million pounds of peanut butter to Canada, to put that into perspective, that's also 30 million 16 oz jars of peanut butter"
Thanks for the helpful conversion
You know how dumb some of us Mericans can be.. lol
LOL I caught that too.
A pint's a pound the world around.
That's nearly 1 jar for every Canadian.
i have no idea what 16 oz is tho
Just Peanut Butter itself can be delicious itself without any bread
Yup. In fact, excuse while I grab my creamy Jif and a spoon.
Its like eating thick glue
So says my index finger :)
dogs will eat it up!
@@hypercane2023 Have you ever eaten thick glue? I haven't and can't make that comparison.🙂
JIF and Skippy have been able to keep the market cost steady partially because they preplaced peanut butter with palm oil, hydrogenated oils, and sugar.
Never liked the taste of peanut butter until I tried natural peanut butter. It's all that junk that was making it taste gross to me, though ironically most people feel the opposite. Like the fake cheese in mac & cheese, it's what people grew up with and love.
@@Andy-Mesa THANK YOU. No surprise the vid didn't even mention natural peanut butter, focusing on the big brands. Clearly CNBC focuses on consumer ignorance; I feel bad for anyone that doesn't have access to a grocery store with it. I live in Texas, and a lot of HEBs have machines with fresh peanuts you can ground peanut butter yourself from.
Never going back to brands like JIF or Skippy after that which are loaded with sugar.
sad
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Nothing can stop me from loving peanut butter. It's cheap, nutritious, and so yummy. Sometimes all I want is a spoonful of peanut butter!
Nutritious my ass😂 has added sugar and oils. If u want nutrients, buy 100% peanut butter not cheap alternatives
Nutritious haha that's a good one!
As an old guy, I find it hard to believe that there's a market for "pre-made" peanut butter and jelly sandwiches...it only takes a minute to make a pb&j sandwich (and you get to control the quality/quantity of the 2 ingredients and the type of bread).
it's cheap and convenient. 80 cents a sandwich.
I like English muffins. Lots of holes to contain extra PB&J.
I'm with you brother
I'm 29 and I agree with you. It has to be the easiest thing in the world to make. I also like loading up on both peanut butter and jelly, the Uncrustables have more conservative amounts of filling
Fun hack my Dad taught me:
If you’re packing a pb and j for a lunch, put a light layer of butter on each slice of bread. That keeps it from soaking through
Also, extra crunchy is the best!
I used to lived in Florida. Peanut butter is a household staple. They are also a life saver during hurricane season. If you have no power for 2 weeks and everything in the fridge went bad, peanut butter keeps you alive. I'm an adult now and I never run out of peanut butter. I have at least 3 jars minimum. Peanut butter is just as necessary as toilet paper.
I don't generally consider buying peanut butter unless a hurricane is about to hit, or I'm very short on money, and good luck finding peanut butter and bread if you're a last minute shopper before a hurricane hits.
That is an explanation i , as a german, can follow. I mean tast wise it is Hardy and sweet but I never understood why so much in america is flavored pb.
Three jars minimum????
What's wrong with you?
The only nutritional value that peanut butter provides is protein; the rest is what the human body doesn't need, such as saturated fats and sugar.
Everything in moderation.
Man, your ass must be gigantic.
I always forget that peanut butter is seen as american everywhere else
A lot of countries use peanut sauce. I didn’t know, but you can just take peanut butter and fry it into a sauce.
@@TheBooban add it to Chili... bomb
I don't think it is seen like that in the UK, PB&J definitely, but not normal peanut butter, everyone has it around I think
Peanut sauce is great too - just put it on white rice, it's basically equivalent to peanut butter on white bread.
we use peanuts a lot in southeast asia cuisine. i use peanut butter as a shortcut for satay peanut gravy, pad thai
Peanut butter is like Vegemite. Locals love it, but if you come from another country, you can't understand why people would eat it without being forced to.
Nah, from what I have heard about Vegemite, peanut butter has to taste better.
I like Vegemite too. My grandmother gave it to me growing up as well as PB and Fluff. But, my favorite as an adult is PB and maple syrup.
Aussies love Vegamite, way more than peanut butter. I tried it as an American, it'll never replace my Skippy
@@sirliner8035missing the point of his comment.
Vegemite and peanut butter sandwich is the best
Peanut butter with chocolate has to be the snack food in heaven.😊
And I thought I was the only one :)
Yes and I mix it with banana and maple syrup too!
And oat
So is peanut butter and cream cheese mixed together
@@bluedarkness7125hmmm never had that combo. sounds delicious
My daughter went to a college with a large number of very wealthy Chinese transfer students. They would mock her for being 'poor' and low class for eating peanut butter as a snack- they see it as pig food. They didn't know she spoke Chinese...😄
Then they went home and ate more gutter oil.
@@davidb2206 - it's just cultural, my Grandfather thought Chinese food looked like hog slop.
I would have looked straight in the eyes as I ate my peanut butter whilst making pig snorts😂😂😂😂
Oh well. For a long time Europeans thought potatoes were only suitable as hog feed. The Romans and later the English saw oats as only suitable for horses. Things change.
The arrogance of those Han racists is unbounded (unlike the feet of their women, until recently). They come from a land of mass-million starvation.
Well first of all it’s a way cheaper protein than meat, but also the taste is crazy good
Cheaper yes but it lacks sufficient quantity of certain amino acids to make all of that protein as effective as meat. Peanut butter is a complete protein but it should not be your primary protein source.
There's another problem too in that peanut butter has added oils and sugars and even the natural oils in peanut butter itself are not the healthiest plant based oils.
Peanut butter is a better fat than protein
@@giglioflex dude half of country India is vegetarian ( no eggs) and people are healthy and don't know about protein sources should be only meat.
Whatever you know probably they don't know and Whatever they know probably you don't know.
@giglioflex Consuming peanut butter with a grain, such as bread, you're consuming all nine essential amino acids you need for the day.
With that said, peanut butter supplies essential nutrients such as dietary fiber, vitamins and minerals. Peanut butter also contains healthy fats, such as monounsaturated and polyunsaturated fats, which your body needs to stay healthy.
Compared to meat.
the problem is that it doesn’t have enough protein that you need and the amino acid bioavailability is low compared to meat. So by far it is an inferior protein compared to meat. And also there is the concern of aflatoxins. So you shouldn’t over consume to decrease your risk of developing damage and cancer. You all need to do your research
We go to our local health food store, get some organic peanuts and put them through the grinder - fabulous. No chemicals, no sugar, no filler - just peanuts!
No flavour 🤪
That sounds dry, gritty, tasteless and awful.
waters a chemical, oxygens a chemical..
@@timothyyoung8345we have peanut butter in New Zealand called ‘pics’. It’s just peanuts and salt… nothing else, and it’s better than any other brand with all the added crap.
@@efeddwdw9782 You're missing one major chemical that's called common sense.
Everyone should try the natural peanut butter that requires stirring. Once stirred, it stays mixed in your refrigerator. Hydrogenation leads to trans fats, even if the labels shows zero trans fats per serving. Sometimes the serving size is too small to be realistic.
why in the world would I put peanut butter in the refrigerator? that would make it difficult to spread.
@@JenJHaydenWhen natural peanut butter is mixed, it remains smooth and spreadable, even from the fridge. (It's refrigerated to keep from going rancid once opened.)
@@JenJHayden it prevents the separation of oils. If you don’t put it in the fridge, then you will just need to stir it more often.
@@aureliaglenn2220 I have never had peanut butter remain spreadable in the fridge. Peanut butter also isn’t going rancid at room temperature, the only point of refrigeration is to prevent oil separation
A few stores in my city have machines where you can grind your own peanut butter - it is 100% peanuts and can stay in the pantry for over a month without much stirring needed. I can never go back to pre-made peanut butter - the tastes are just worlds apart
I buy 1 ingredient peanut butter at my local food market. It's so much better than the mass producted stuff that's loaded with extra sugar, salt, and oils.
Peanut butter is a minimum of 3 ingredients even in its purest form, otherwise you'd have uhm.... Smashed beans and oil? (yeah, peanuts are legumes, beans essentially and not nuts) That's what unfinished peanut butter is, it's becomes butter when you add the rest of the ingredients, lol.
Once you get used to the taste of real peanut butter, the Jif stuff tastes like sugar vomit
@@ThatsRNG1 ingredient peanut butter is just peanuts. Grab some peanuts put them in a food grinder and it’ll become creamy eventually once the oils from the peanuts seep out.
The great thing about peanut butter sandwiches is that they don't need refrigeration. Crunchy is the best! 😊
I am from England, and eat peanut butter every day on my breakfast toast. I also regularly have PB&J. I'm considered to be odd 😊
It’s staple
Here especially as kids
Yeah every stoners comfort food,peanut butter and jelly on toast! 👌😁
I was brought up in the UK as well and I love love love peanut butter and peanut butter and jam sandwiches. For me, it’s got to be crunchy peanut butter and strawbery jam. The bread I’m not so bothered about I think toasted is best though.
I prefer creamy peanut butter, and my wife prefers chunky. I always tease her by suggesting they forgot to finish grinding her peanut butter.
Very funny
Check out comedian Greg Warren. He has a whole bit on peanut butter. He says when he worked for a peanut butter company, he tried to persuade them to discount chunky since it takes less work :)
Your wife is correct. Creamy peanut butter is for small children.
Peanut butter with bananas, food from heaven 😋
I freeze bananas and make banana, peanut butter and vanilla yogurt smoothies. Heavenly.
There are peanut butter, banana, dark chocolate Clif Energy Bars. Totally the best flavor!
I'm from Russia and I buy peanut butter from time to time. I love adding it to cottage cheese, making muffins, pancakes, cheesecakes with it, recently got used to making sauces for meat and spaghetti. My mother, who is practically unfamiliar with this product, does not understand me at all.
Бро, именно. Я люблю употреблять ореховые пасты из-за их полезности/питательности, но арахисовая паста определенно самая доступная из всех по своей цене. И вкус - ну балдёж, хотя впервой она мне вообще не понравилась. Со всеми своими плюсами она уже стала моей любимой, ем ее почти каждый день. Но только если она без сахара, конечно.
If I was on a desert island and could only have one food item shipped in- it would be peanut butter. ❤
I would choose a large can of food, so I could eat the food, and travel away in the can
Wooden pallet of bananas. Than build a raft
I was hoping this video would highlight how increased peanut consumption can help fight climate change. Animal agriculture is a huge contributor to CO2 emissions. Peanut Butter is one of the few healthy and sustainable staples of the Standard American Diet that we need to export around the world. Peanuts are technically legumes (along with beans, chickpeas, lentils, etc.) and can be a vital alternative to meat and other animal products in people's diets. I eat peanut butter toast with bananas 3 times per week and know I'm not only eating healthier but also playing an important role in combatting the biggest existential crisis of our time in global warming.
And peanut farming was introduced to the American South to partially replace cotton farming. Boll Weevil insects were destroying the cotton crops and peanut farming was a very successful endeavor. That probably reduced pesticide use. There are efforts ( Plumpy) to use banana and peanuts in Africa to feed kids dying from dehydrating diarrheal diseases. Protein plus potassium.
With banana slices on a sandwich.
It is very tasty!
I'm definitely still obsessed with Peanut Butter. It's definitely a staple that I always need to have in my cupboards. When I run out of a jar, I will immediately replace it. I also just like plain peanuts. I have bags of salted and honey roasted in my pantry all the time. I haven't been able to get into other nut butters nearly as much.
I hear ya. There's a reason peanut butter was invented first. Almond butter is alright, but peanut is already perfect.
我也是
@@Dayvit78- I do like Nuttzo - that's a wonderful blend of several nuts and seeds. Actually I get a lot of individual nut and seed butters also (almond butter is ok but there are tons more to try). I have multiple food allergies and although peanut butter is one of my very safe foods - no sense tempting fate so I alternate with other tasty nut and seed butters.
I have also been known to just spread some dairy or equivalent butter on bread and embed roasted nuts and/or seeds in it....
For me, both are disgusting. Way too sweet.
Crunchy PB is best as a topping, in sandwich, or great by itself.
Smooth PB is best for dipping and smoothies.
I grew up eating PB sandwiches (since I didn’t like jelly until I was in high school). Peanut butter is a staple food of my childhood and a necessity in my adulthood.
Whenever I go camping or on vacation, I bring a loaf of bread and a jar of Skippy.
not liking jelly is crazy
@@orionguevera It is and was. I had my first grape jelly Uncrustable when I was 13. I’m now 23 and at work I’m guilty of packing a PB&J for lunch every day.
Now I’m craving a PB&J 🤤
I tried Skippy in Busan and I'm not american and get obsessed. It's just great - sugar, protein, parts of nuts, fat - it's good in a terms of taste, consistency and even have something handful for body. I love it❤
I start eat local brand of peanut butter and happy every time I buy it😅 Only problem it's difficult to stop before it's all over.
My favorite coffee now is peanut butter raf😊
It's the sugar. Once I start, I'm an addict. Even by the spoonful. Sadly, I can't buy it because I will eat it. And with Boysenberry home made jam, this is the best dish possible!
I am from Malaysia, and here, many of us love peanut butter, to the point even coming out with local brands.
Pad Thai includes peanuts, but that is from Thailand, I believe. Do you have recipes that include peanut butter, or do you eat it like we do in the west?
Peanut butter is so easy to make, excellent idea to just make it locally. If you can get the peanuts, that's all you need. Any blending device, fancy or primitive, can go from there.
Peanuts are a big part of some traditional African diets, so it's not just Americans who are peanut crazy.
My mom was choosy and she chose Skippy peanut butter. I still use Skippy to this day and I'll occasionally buy the crunchy version for a change of pace.
I tried Jif, and both Jif and Skippy has a great peanut butter smell, but Jif seems much too sweet to me. Skippy has the right amount of sweetness to pair with jam or jelly.
I like jif because it is most sweetest! I love it.
As long as you're not recommending Peter Pan, you're good.
Yeah same with my family. Skippy is the to go. Although at my babysitters house as a kid I would have Jiff at her house. It was the chunky with the nuts. I preferred it more creamy and smooth. I actually wouldn't mind trying the Peter Pan peanut butter though
@@Dayvit78 Not sure if they changed something but since covid I cannot stand JIF. Never tried skippy, but I will gladly buy Peter Pan any day before JIF now.
Does the dollar store sell "Skimpy" peanut butter?
My latest obsession is Ramen with peanut butter, once it melts and mixed in it's a wonderful peanut sauce.
Unfortunately, you can't find ramen noodles with clean (acceptable) ingredients in the U.S.
@@davidb2206- Try Lotus Foods. They even have ramen made from millet and rice rather than wheat. They are readily available online, don't know which real space stores carry it but you can always special order anything your local store has a distributor for.
This is exactly how i use PB. For noodles. In salty dishes.
It never came to my mind to eat it as a bread spreading.
(It‘s very clear that i am not American. 😉)
It’s actually a Chinese dish.
That time I had to switch to PB2 because the peanut butter... it had control over me. I'm happy to report that our relationship has healed and is much more equitable now.
PB2 is an interesting product! Very few ingredients other than powdered defatted peanuts. I use it instead of protein powder. Much cheaper, and healthier than whey protein powders.
One of the world’s biggest mysteries to me is how Europeans are obsessed with Nutella but refuse to eat peanut butter. They’re such similar foods and peanut butter is even better imo, plus it’s healthier with a good bit less sugar and more protein.
It baffles me how Europeans love Nutella when the ingredients is just full of sugar
I am french and I have seen a lot of american movies or series with characters craving for peanut butter. So i decided to try and bought some Skippy. Well, the taste isn't bad but i definitely can't eat more than two coffee spoons on some bread before feeling nauseous. Too sweet for my taste.
I prefer Nutella or nutella-like products in their european version, although Nutella is full of palm oil... Keep in mind that many products in the US have more sugar than their european version, like bread for example.
We eat peanut butter, you can easily find it in every store, but most people here prefer and are used to chocolatey things. Just as it said in the video, americans are used to it since chilhood for generations now, in europe it's a fairly new thing compared to the usa. I personally like both, but I find peanut butter dry and can't really eat much of it even in a sandwich. And I would argue that america is obsessed with nutella just as much as the rest of the world
@kasia3275 that's why you have to have a glass of milk (or milk alternative) to wash it down.
See the first 'Got Milk' ad for reference 🙃
@@boardcertifiable I don't drink any kind of milk, I don't like the taste, so there is that haha
I'm 65 and been eating peanut butter my whole life in fact I eat way more than I should as a kid my father was a teacher in a poor California school district and from time to time he would get government surplus food and the peanut butter came in the large #10 can probably equal to a gallon but you had to stir it but we a lot of sandwiches and cookies.........
I worked at a camp that received government commodities for sponsoring disadvantaged children. We had no control over what they sent or how much. One year we received a huge delivery of #10 cans of peanut butter on the last week of the camping season. Although it would probably have been perfectly good for use the following year, we had to go by the expiration date, so……some of us less well off staffers got a delicious souvenir to take home!
To be fair, I’m single; live alone; how much am I really going to eat? I bought loaves of the cheapest white bread, jars of the cheapest grape jelly, and brought it to my school along with the #10 tin. Many students did not eat lunch or breakfast, too poor to afford it, so with donated bread and jam, at least everyone could have a filling sandwich and start the day energized and refueled at midday break. This was before everyone seemed to have allergies. Miss May’s PB&J’s became a time honored tradition long after I left, restocked by donations.
Not only cheap and delicious, it’s quite a solid nutritional tool. Heard a lot of “guilty pleasure”…but it’s not really. For a collegiate athlete like myself, peanut butter is almost like a tool, providing good protein and good fats the body needs to recover and build on a college budget.
As an immigrant to the US 25 years ago and an athlete when I needed a snack before practice it was a tablespoon of Jif extra crunchy. Now I get it in bulk from Costco and when it was recalled I almost had a meltdown. I tried an almond butter mix that is still in my fridge months later. Nothing gets me ready for my daily workout like my tablespoon of Jif peanut butter extra crunchy, creamy is for losers!
Haha respect. I love creamy but you want the experience of eating real crunchy peanuts, which I think is healthy in a way. It's all about balance, and as far as food is concerned, crunchy is the more balanced option in comparison to smooth and to all other food. Crunchy has real peanut pieces as well as smooth peanut butter, the best of both worlds, and this diversity of textures is more natural and representative of all healthy raw food. Peace.
I’m definitely on Team Jif like you are, although I prefer their Natural Creamy version, which is part of my favorite fuel source for either during or after a workout on my Rollerblade Macroblade 110 3WD inline skates. Two layers of Jif Natural Creamy Peanut Butter holding a layer of Aunt Sue’s Raw and Unfiltered Wildflower Honey on a slice of Private Selection Wide-Pan 100% Whole Wheat Bread, slices of a Chiquita banana on top of the second layer of peanut butter, and Smucker’s Natural Concord Grape Jelly on another slice of Private Selection Wide-Pan 100% Whole Wheat Bread. Put them together, serve the rest of the banana as a side item, get a drink of your choice, and enjoy! You’re in for a real treat when you try this combo for a sandwich.
@@FlashoftheBlades- I can't eat a lot of wheat and so I often take a banana and spread it with a full serving of peanut butter and then optionally add some dried fruit or granola/any cereal or some hemp seeds (which are tiny but delicious) or any other nuts or seeds. Grab a spoon or fork and enjoy.
And they didn’t talk a single word about Palm oil in it.
Or the ton of sugar in it.. That's why I make my own
@@busybody1474 what kind of monster buys penaut butter with sugar?!
@@randomcrashingfacility31 I don't know, maybe a couple hundred million Americans every week?? Are you trying to make some kind of a point here? Read the labels
maybe hes not from the us, chill down forest@@busybody1474
Gotta say, it's easy to understand the obesity and poor health epidemic in the U.S. when you consider cookies like "Uncrustables" are considered a "sandwich".
Those are cookies.
I was hoping someone would say that in the comments so I wouldn't have to be the one to do it this time.😅
You say that as if Europe is not obese 😂 I’ve spent years there as an adult .. what’s it like living in delusion
Anyone ever take mixed nuts or peanuts, throw them in a nutribullet, and add some honey to it?
Great way to a homemade peanut butter/nut butter!
Slather some on some Dave’s power seed bread, strawberry preserves, and maybe some banana slices and you have a pretty delicious sandwich in a pinch!
Although I do get a jar of crunchy JIF from time to time. Paired with sliced apples it’s my go-to snack.
CNBC: Why are Americans obsessed with peanut butter
Me: Because it’s f*cking delicious
100% correct!!
I go for the generic organic with just peanuts and salt as ingredients
It's all good! I support all varieties of peanut butter.
Skippy was incredibly smart in that they have a type of peanut butter for everyone. You want all natural organic? They have that! You want crunchy? Smooth? It's super smart for their company - heinz does the same and it helps keep customers with their brand
Enjoy it. I won't take any away from you. 😜
I buy pre measured little PB cups because otherwise I genuinely have a pretty wicked addiction to peanut butter and possess no self control 😂
ok
1) Sounds pretty wasteful on extra packaging. (I'm sure you don't give a 💩, just pointing it out.)
2) What if you just ate multiple cups? 😆
Well just once I ended ate all of two jars of peanut butter cream. I was too full to eat anything for two days. I only have chocolate milk.
Have you ever tried the peanut butter cups from Trader Joes? They are the BEST. At least I think so. I like them better then Reese's. The Trader Joe's ones come in both milk chocolate or dark chocolate. So take your pick. You will most likely love them too.
@@boohere2I went through a phase of ordering those from Amazon as we don’t have a TJ where I live.
The dark chocolate, pb cups are so good and addictive!
We're obsessed with peanut butter because it is SO good, especially when made with just good peanuts and optionally salt.
It goes with practically anything, sweet or savory. I like a peanut butter sandwich made with any of the following:
Pickles! (Sweet or dill)
Loads of good tasting greens (so many that you have to do the luggage closing tricks to close the sandwich)
Shredded or cut carrots and chopped onions
Broccoli slaw with chopped onions
Cabbage leaves
Cheese and maybe greens and onion
If no bread is handy, just spread the PB on cabbage leaves or big lettuce leaves or carrots or anything or nothing!
I've been eating "peanut butter, jelly & banana" sandwiches at almost every breakfast sitting for the past 10 years. Keeps me full til Noon or later. Sprinkle in some cinnamon or toss in a few walnut pieces for some added flavor or crunch.
I‘ll definitely make that! Greetings from Europe!
Watching this while eating my PB&J sandwich 😅
Jelly
I am an american living in the netherlands and when I first moved here they didn't sell american peanut butter. I thought I was going to lose it! 😵 So I tried a popular brand but lord it was awful! 😵💫 but I finally found one and it's amazeing! It's the lidl brand crunchy peanut butter 😋 20 years later the netherlands has all the american brands but now it's too late because my heart belongs to the lidl brand crunchy peanut butter! ❤😍
Haha yes Lidl really has a good peanut butter!!
Ask your American friends to bring you peanut butter when they visit!
Do you mean Lidl, the discounter market?
Peanut sauce can make great sauce for dippings: 1. Bbq Meat & Seafood Dipping Sauce. Dried chilli flakes soak soft (de-seeded) and blender with garlic, shallots, lemon grass, stir fried in cooking oil, add shrimp paste (a little), add peanut sauce and seasoning: Light soy sauce, sugar, oyster sauce to taste. 2. Malaysian Rojak Sauce (Fruit Dipping Sauce) : Shrimp Paste, Sugar, Calamansi Juice boiled cook. The sauce upon use on crunchy fruits (half raw mangoes, Japanese Cucumber, some other hard crunchy fruits of Malaysian soil, I can remember their name, prawn crackers, blanc water spinach and peanut powder). Mix well, the fruit salad and sauce is delicious
I use peanut butter to make sesame noodles (google receipes). I also add shredded cucumber and coriander. Delicious! It's healthy and inexpensive.
Here in Brazil, a small jar of peanut butter is more expensive than 1 kg of fresh meat, or 1 kg of fish, or 2.5 kg of chicken, or 40 eggs.
While this may be true, there's almost no waste with peanut butter, nothing to discard, etc.
Americans, you know, I also love peanut butter, because it's really tasty, not expensive and just wonderful! Thanks for your big contribution for our happy life 😊
Now I want a PB&J sandwich.
Can you imagine that the average consumption of peanut butter in Europe is less than one tablespoon per year... I can since I am European. But we like the regular, roasted peanuts.
So, I have been wondering, since peanuts are native to South America and have been cultivated for almost 8000 years in that region, why isn't peanut butter not a thing in the peanut home region?
Probably because there just wasn't a perceived need, they included peanuts in meals on other ways and didn't feel a need to grind it finely. Guess the same is true for African cultures that traditionally use a lot of peanuts. It took quite a while in the US for peanut butter to catch on also, and we are big on sandwiches (which call out for something spreadable). The old principle of if it ain't broke, don't fix it.
So glad it was invented before I was born, though. How would I ever have gotten through childhood, adolescence, college, and grad school without it? Or life in general?
In India we also have flavours in it too.
Meaning different flavour peanut butter.
Ah yes, Curry flavor 😂
As a broke college student peanut butter is an easy, cheap, and filling ingredients to add to my oat meal and sandwiches. It’s also great with fruit.
It's so interesting to me - as non american, I remember trying peanut butter once and thereby having had enough for month. It's just so .. heavy
That's why jelly, honey, or marshmallow fluff is introduced to combat the heavy and dry profile of peanut butter. Add in some milk and you got yourself a dense, filling snack.
I tried it once and didn't like that much at all, it is just peanuts paste
Americans love heavy stodge
Try this peanut butter sandwich recipe
Peanut butter
Mayonnaise
Pickles
Sautéed onions
All on toasted bread. It’s actually really good. Instead of the sweet combo with jelly, this version is savory. The acidity from the pickles helps to cut the richness of mayo and peanut butter. Sautéed onions for the hint of sweetness and extra flavor. It’s my go to sandwich.
Toast with peanut butter, sambal oelek and cucumber slices is also good
Also peanut butter is good sometimes with a small amount of butter. My brother preferred it with mayo, though.
If you like it with onions, try mixing chopped onions and chopped/shredded carrots with the peanut butter. I have always loved peanut butter and pickle sandwiches, though. Onions do go well with peanut butter with other veg additions also.
Natural PB is the way to go, and not the palm oil “natural”. Just peanuts and maybe salt. I wish there was more variety, like a real dark roast peanut butter or lightly salted versions. Teddie or Smuckers is my go to, occasionally I splurge for the Santa Cruz dark roast (it’s good but not super dark imo).
I like Teddie unsalted. The best dark roast pb I've found is Trader Joes. It's so strongly flavored that I know a lot of people who don't like it. I think it uses different peanuts, maybe the red-skinned kind, than most brands. I like that Teddie is a small old company that only sells nut products. I grew up near the pb factory. Spag's, a store in Worcester, Massachusetts used to have a nut grinding machine from Teddie that shoppers could use to fill a cup with fresh peanut butter in the 70's.
Watching this made me hungry for peanut butter 😋
I love it. I love peanut paste even more (dakatine or others) : 95% or more peanut and no sugar. Good to spread and cook with, plus each bite feels like just a handful of peanut with long lasting taste lol
Interesting that none of these brands are that big in Canada.
Kraft Peanut Butter (that’s the name - just ‘Kraft’) has 70% off the market.
Which is weird because Kraft PB is all but impossible to find in the states. I don’t know whether Kraft once sold it in the US but then dropped out when General Foods and Procter & Gamble outmaneuvered them in the market or they weee just late to the party and never got any traction.
I’m with Ashton…creamy only.
Surprised nothing was said regarding the health concerns, as it has potentially significant market implications.
I eat healthy unprocessed foods but peanut butter is the one exception. I just love it.
Try the natural version. You gotta mix in the oil because it separates but it's much healthier.
Some stores have the machine right there where it grounds the whole nuts to butter with the use of a lever. It was pretty cool to use, but hella expensive lol.
@@ebonyr.b.1216 Not sure where you live, but if your city has a WinCo, you can get peanut butter from one of those machines for $1.78-2.28ish, which is cheaper (and tastes better) than pretty much anything else out there :)
I think Hannaford grocery stores have the machines
to this day, peanut butter is still a notable part of US military rations
I had a peanut butter sandwich today. 😋
Also, PB&J, PB&Marshmallow fluff, peanut butter on crackers. All favorite snacks.
I never could get into fluff. The only thing I use marshmallows for is roasting + s'mores.
Lol, sometimes it feels like I have an unhealthy addiction for PB. Don't need the bread, just a spoon and I can do some damage to a jar on the daily, but I try not to over do it. It just hits that snacking spot for me though.
I'm right there with you! 🥄😄
Mix it with some stevia, and it’s just like a Reese’s without the chocolate. Yum.
I was gorging that way last night and wondering how many Americans do this.😊 It's like eating beans or vegetables cold from the can with a spoon. ( See "Pepper" the video by Butthole Surfers to see Erik Estrada eating peas from a can and trying to feed others). I'm finding that I'm not unusual for doing this. Why dirty a dish?
Everyone deserves their own jar😂. My favorite food. ..no sugar added Skippy.
Never thought about being obsessed with it, but it’s got several things going for it. It’s cheap enough that even the poorest people can have it. It’s shelf stable, so it can stay in the cupboard indefinitely. It’s versatile enough to eat with sweet or savory. And it can be served without cooking, so a sandwich is one of the first meals most American children learn to make.
The industry loves it even more. Fat and salt then add something sugary and you got the holy trinnity of processed foods. Add to that the plastic wrapping that its delivered in and i would assume hardly ever gets recycled and sure enough you get yourself a typical american lifestyle product.
I used to adore eating peanut butter when I was growing up, but I have cut it off recently due to its high sugar content
Try peanut butter powder! I love it
Sugar-free Skippy is really good. It's just Skippy minus the sugar... they didn't screw it up by adding artificial sweetener.
Peanut butter is just peanuts ground to a paste. Are you talking about Reese’s or something?
I get the stuff without added sugar. It's not too hard to find
Normal peanut butter doesn't have high sugar content.
Tip instead of dipping apples in Carmel try a blob of peanut butter!😅🙉😳 Disclaimer:I'm not responsible for fudge mouth,Carmel dribble,carpet stains,burnt fingers or anyone's decision to try it. Or zombie apocalypse if it triggers one...
I have always been told that every tasty thing is bad for health. Well I can say confidently peanut butter is not the case.
So basically we're obsessed with peanut butter because we love it. 😂 Gotcha!
I haven't eaten PB for a while. I am going to grab some now.
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PB&J sandwich is great protein and carb energy food while on a long distance bike ride or a long hike. Fast, easy, good and filling. It's commonly served at organized ride and hike rest stops. I don't understand why it's not popular outside the US.
European here. I‘ll remember your tip for the next hike. Never thought about that option. Always brought bread and some dried sausage with me. Need a vegan snack for a change.
affordable, a good source of protein(perfect snack with its mix of protein and fat), tasty, versatile, doesn’t spoil quickly whats not to like
I literally had oatmeal with peanut butter today
I’m obsessed with it because it’s damn good!
peanut butter can be transformed into a chinese noodle sauce similar to sesame sauce iust by adding vinegar, soy sauce, some chilli sauce and sesame oil.
So what does it mean? Peanut butter can be used as a sauce base in chinese cuisine.
I am a sourcing manager and one of the ingredients I buy is peanut butter, and trust me, we buy more and more every year!
For us in Europe, it's Nutella. I still remember how disappointed I was when I tasted peanut butter for the first time - it tastes salty and not so sweet! 😅 But I got used to it eventually, though I can only eat it with apples or by itself...
Me too! I hate peanut butter 😂
True, i was so disappointed and it lasted until this video, which inspired me to look at it again with new eyes.
Your comment helped me, too. Sharing the same experience, the same disappointment. 😅 Also the name was so misleading. But now i know.
Peanut butter is just so versatile. I have several nut allergies thank goodness peanuts aren't one of them. Peter Pan is my favorite Skippy a close second. PB is the secret ingredient in my homemade granola bars. We love pb bread and our family's favorite Xmas cookie is pb with a chocolate star. I put it in my hot cereal like Malto meal. A delicious accent to celery and apples. Uncrustables I cannot eat, they use hazelnut with pb and I'm allergic to hazelnuts.
Do all of the flavors include hazel nuts?
I also love a spoonful in my Malto Meal. Add a bit of chocolate, even better!
Peanut butter with sambal oelek and cucumber on toast is good!
Or classic Peanutbutter and jam
Also
Peanut butter with Hagelslag is a great combination on toast/sandwhich /cracker/rice cakes etc
Hagelslag is a dutch food, its a special kind of chocolate sprinkles made to put on bread/crackers
And i wouldnt use peanutbutter with added sugar and crap
Interesting suggestions. I‘ll give them a try.
Invented in Canada, popular in Canada, US, UK, The Netherlands and Germany. I grew up with it and that was completely normal in The Netherlands. There are many brands and flavors. But we don't put a ton of sugar into it like in the US. Mixing with the cuisine of the former colony of Indonesia you can now find Satay drenched in peanut butter sauce everywhere. And we'll have it on top of fries as well. It would have reflected well on CNBC if they'd have made this report a tad less US centric. It's most definitely not solely a US-thing like the report suggests.
I did a 3-month post-covid trip across Europe last year and I had a very difficult time finding peanut butter.
More than 5 years ago no but nowadays at last in big supermarkt stores we have it.
Plenty of peanubutter in the Netherlands
Nutella is our drug
Toasted bread + crunchy PB + boysenberry preserves. 🤙
Wow, I can't believe i haven't heard of Jif before this video even growing up in the Philippines with lots of American products in shelves.
A 40 oz. bottle of Jif is $9 where I live. Great Value is just as good and a little over $3 for the same size. I like Jif and would pay a small premium for it, but their prices are crazy right now.
I tried recently for the first time as a European a PBJ sandwich (with real jam though, no sugar) and I'm obsessed. Super tasty!
I was literally eating an English Muffin with Peanutbutter when this popped up 🤣😂
Exactly
Yep, creepy, isn't it?
The first time I had peanut butter was when my aunt who lives in the US bought a skippy for me. My 6 year old self had my mind blown.
It’s crazy to think Skippy was bought for $700 million dollars considering Ohtani just signed with the Dodgers for the same price
I can eat it out of the jar by itself.
Love me some peanut butter!! 😊
I watched this video while eating a peanut butter and jelly sandwich. Smart Balance peanut butter is my favorite brand.
Even men's best friend love peanut butter as a snack, just make sure it doesn't contain Xylitol (sugar sub).
Id pack it for my kids for school, but schools dont allow peanut butter in lunches due to prevelance of nut allergies 😢
WOW Butter (roasted soybeans) and Sunbutter (sunflower seeds) always had stickers under the label kids could put on their lunch boxes/bags to make sure no teacher grabbed their non-peanut sandwich ....
There now are loads of butters made from other seeds and nuts as well. Peanut allergy is the big serious one, it can be and has been fatal in schools before bans were instituted. Tree nut and sesame seed allergies are becoming more common, but they usually aren't the huge problem that peanut allergy can be. Even carrying an epi pen is no guarantee that a bad reaction can be stopped in time. So glad that none of my food allergies are life threatening and peanuts are safe for me.
I always check the ingredients before buying peanut butter. The best peanut butter contains only 2 ingredients: roasted peanuts and salt.
or just roasted peanuts without the salt
@@naturalnashuan- and both types taste good to me. People can always add salt if they must, but I've never felt the need when eating the unsalted type.
mmm yumm growing up in Malaysia I love PB&J too on a white bread. Now I put PB into my oats and stir in some honey too. Love peanut butter!
I make peanut butter and sesame oil noodles and banana, peanut butter and yogurt shakes. Yummy. I practically live with these two meals. I can't live without peanut butter.
Ooh, I eat like you. My base foods are pb, bananas, tomatoes, beans, oats, and milk