🤣🤣🤣 the type of analogy that makes you laugh out loud and then stop to seriously think on…great point. I assume that these younger artists he’s talking about are already making bread for shows, features, or the deal they signed.
They out here paying a gordita price from a no name producer to turn around and gain the profits amount of owning a restaurant lol $10 turning into a $100,000 deal. Where do i sign up
As a amateur beatmaker that's coming from a small town of nine hundred people in Serbia, I feel privileged to even have people listen and rap on my beats. All thanks to the youtube type beat community!
50 cent said in his book that when he's looking for a beat, he'll listen to anyone, it doesn't matter where the beat came from. He also said how he thinks, just because you have a big name as a producer doesn't mean that he should automatically use it and that a lot of people have the idea that a big name producer should always be the first option on who to have do their production. Also, T-Pain said that when he got all of the famous producers (at that time) to work on his album, it was his biggest flop album and it made him depressed. Point being, maybe it's not about the budget, maybe Hit-boy isn't hitting the mark on what the Artist wants, maybe that 17 year old kid from Germany cooking beats in his room is what the artists ultimately want to use for their production.
I remember reading somewhere that 50 got the "I get money" from some internet page. He literally rapped over an MP3 as he couldn't locate the producer to get the stems from him.
The tpain album with big producers that flopped idk what album that is but stories like that happen all day in the music industry so many artists get big features but the album flops. I don't remember which cause you know they go with the wind
The bottom line, today’s listeners don’t care if the beat comes from an A list producer or from a beatstar lease for 50$, they just want to hear a good song. Not to mention paying 5 to 6 figures for a beat, in the streaming era, is probably not a smart business move.
And that's why there's no No. 1 hits coming from artists as of lately. Just shows how far artists wanna get in their career. Yeah some are "poppin' but at most they're a C list or B list artist.
I believe that the Grammys doesn't matter to new-age rappers. Hence the reason some artists don't wanna pay top dollar for beats done by Grammy award winning producers. They'd rather pay 100$ to 200$ for a beat made by someone from far distances of the world because it's a faster creative process for the writers. I've been in the studio with many artists and some don't have to patience to sit and enjoy the process of conducting something tailor made.
I was never in alchemist, but seing the videos on how he creates his beats is amazing, and artistic. Im Not knocking the producers who are less experienced, but the Taylor made process is amazing to watch
I agree! The name of the producer does not hold as much weight as it once did. I also believe saving $ in addition to speeding up the process (quickly pick up a couple $100-200 beats cut the vocals, mix be done and be able to put it out on social). It’s a microwaveable process where quantity supercedes quality. Also more opportunities to get something to catch on with a lesser known cheaper producer because you can afford multiple beats vs just 1 from a hit producer.
@djswoll Yuup. We innately do this consistently during our everyday regular lives. If it doesn't seem right we calculate the percentage of damage it might hold to whatever area in our lives and cut it out or find a better way to achieve the goal. #riskvsreward
I think this speaks to just how disposable most mainstream hip hop is. The barrier to entry is so low and anything is accepted so long as the artist who made the song can find a way to go viral, why would they take a hit-boy beat and pay they fees for him when all another artist is gonna do is make a type beat and get the same effects essentially. I'm a hip hop purist but it doesn't surprise me at all about the younger generation
I feel like it goes deeper to the effect of how accessible music making has become. I don’t even necessarily think it’s a matter of standards dropping. The entire industry and its expectations shifted. You’re definitely right, viral marketing has become the primary means. To me, it feels like aesthetics are so much more valuable than the talent or creativity. Branding your music has overshadowed the actual music. Companies are paying tik tok musicians to promote their bs. It’s the market that has changed, and it allows anyone with mediocre skill but an exceptional eye and ear for what impresses on people to dominate. The true innovators of music genre are secondary in the industry at this point because people are demanding the sensationalism music generates rather than fully desiring or demanding the music itself. This definitely is a unique period for producers. Not quite a golden age, but the possibilities are greater than ever before. Younger cats definitely have an advantage for the simple fact they come from the very demographic of people they market to, so it’s not as much of a leap for them to capture such an audience. But for sure, there definitely is a decline in the quality that is demanded and it’s a shame. We don’t appreciate music like we used to.
I hear you, but you are talking about people hes choosing to work with, there something to be said about that, maybe the grammy was a fluke and his ear isn't actually as good as he thinks. His claim would be relevant if he could show a beat of his next to a 'whack' youtube beat that people like more.
Hip Hop started with people who didn't have money creating a community, so entry was never high except with mainstream rap. It was about the culture, but now people associate the business side with what it is about. As a fan back before I was even interested in rapping I didn't know the name of a single producer besides Dr Dre. When I started rapping I knew a few that I commonly got beats from. As an artist I care about how th beat fits my mood more than who made it. I just don't see it as worth getting a beat I don't like just because someone has a big name. Also I think long-term is important. Even with a big name you can flop. If you flop with a cheaper beat you can keep getting up to try again, but if you spend all your money thinking you will blow up over a name and it flops then you are screwed. With music not being like a 9-5 is scary imo because no matter how well you do, that next paycheck may not be coming. You have to plan ahead calculating failure and whatever else into your plans and you can't spend money like payday is coming. I look at things like the money doesn't exist till it is in my account. It is better being in the room if you vibe, but there are moments where being alone works better. I want to shop for what I want rather than be confined to a producer's style. On the flip-side I have a producer I vibe with and love what we create, but I also like to create things with a different style sometimes and it is just my mood, but has nothing to do with the producer. Sometimes it is a nightmare finding what you want and when everything is about meeting it can be difficult with them being available or if they even will work with you. There was a gatekeepers system where even in the underground you had to have a reputation, but if you didn't know the right people you couldn't get a beat to try to build one. Getting beats on the internet was the best thing that happened to me. As good as meeting was it would have made me stagnant because being social is just not a strong point for me.
Greatly spoken. I think for me as an artist (who is almost 30). I wouldn’t want to get caught up too much on the business side to it. Yes it’s important but at the end of the day, I love the art, craft, culture and the messages/stories that are told through hip hop. I’ve always been more about relationships and vibing with a person, if we don’t really click or the vibe isn’t there, then I most likely won’t be able to create something genuine… if hit boy or whoever came to the studio and the vibe wasn’t right, like he comes through and just sits there and says, “here’s some beats, what do you want?” That would throw me off, because I rather have a conversation first and start to build a relationship then just be told, hey take this beat because I’m so and so and it’s going to cost you a 4th of your budget…. I’d rather just be in the studio alone or with a close friend at that point and you can just send the beats.
I like going on BeatStars because I like hearing all types of sounds . It almost makes it to where I can pull and get any type of sound at my fingertips. With one producer or person. They might not be able to master a certain sound I would want vs literally having 1000s of producers with original sounds and flavors at my fingertips .
This is what I tried to say lol but yessss I feel the same way. Love going through 20-30-40 beats and hearing all of these sounds and then try to incorporate my sound to it and see if it works and it only cost be 150$ if fall in love with it haha
The same thing can be said about artists before Hit Boy was ever on the scene. Artist back in the day had hire real musicians to play on albums. Now all Hit Boy has to do is make a beat on the computer and he has benefited greatly because of that. But notice how music that was recorded back in the day still stands up today.
Super outdated response. Electronic and computerized sound in music has been made since the late 70’s early 80’s, Beatmaking has been peaking since the 90’s. How many timeless classics have we had from 77-2023. Negates your whole point.
@@AGETheGawdYT he actually right you talking about the sound he was talking about the process even with dr. Dre, timbo, Kanye, and just blaze in the 90’s had real musicians lay over their beats which were beat machines and keyboards late 90’s early 2000’s is when computer programs started to come out for anybody to make a beat.
@@khard9000 Most 90`s rap from new york was samplebased in the 90`s. Not alot of musicians playing unless it was people with big budgets. The south and the west is another story. But there`s alot of sample based beats from the 90`s era. You seem a little out of touch if you think premier, pete rock and so on was using musicians most of the time. Just Blaze and Kanye was using samples most of the time. Might have been a baseline or two. And BTW the first sampler was made in 1969
The true downside of this new normal is creative… and we’re seeing it more and more everyday. Back in the day, producers, usually in collaboration with artists, created entirely new soundscapes and vibes. They would lock in and meld influences and visions together into something entirely new and unique. Replicating that creation is nearly impossible using UA-cam or Beatstars. How do you find a beat that doesn’t fit into a pre-existing genre or style? There’s no keyword search for something yet to be discovered. As a result of what I just explained, I almost guarantee (especially from my experience) that these artists are searching “*artist name* type beat” on UA-cam. This process basically reinforces the copy cat formula in which thousands of people mimic the style and notable production of other artists. The current landscape in music creation has resulted in an extremely stagnant sound. The same artists I’ve heard for the last decade are somehow still most of the popular names I hear… and it’s sad.
BRO!!!! You broke that down PERFECTLY. This is exactly what I’ve been tryna say. Everyone sounds like everyone. There is really no creativity to be different and establish your own sound anymore because you can just go with someone else’s sauce that you like instead of coming up with your own. This is why you can’t even really distinguish regional sounds anymore. It all has the same soundscape but with different accents sometimes. Mannie Fresh did the entire sound for Cash Money, Rza did the entire sound for the Wu, this is what separated them
Hit-boy just gotta accept that times has changed and get over it. I'll buy a house and 2 cars before I spend that same amount on one damn beat and a session from a famous producer.
This is gonna go to another level with AI generated beats. Once that really gets going it's hard to imagine hardly anyone paying big numbers for production.
I think it's important for producers of Hit boy generation and older is that you have to measure the cost effectiveness of what your charging and the results you are offering. When u sell a beat for several thousands or do a deal where half the budget is spent on production (just throwing scenarios around) ---- You must understand if the artist does not break even or become profitable thru the music you provide becoming a hit or songs with staying power, artists will turn to cheaper alternatives on the internet that Curtiss mentioned as technology continues to lower barriers of entry. (Btw I'm talking about mainstream) Your back catalog is not or going forward in the future going to be enough to determine or justify your prices unless the projects or placements u get become successful/profitable Just my perspective
I don’t do rap but since finishing uni and starting work i haven’t really been able to do sessions from scratch with producers. I listen to instrumentals, write songs around them, then decide to purchase the stems and go into track, mix, and master. But i try to find producers who make lots of beats that I like so i can build a relationship and collaborate on changing the beats around the song
I do understand where he is coming from. However, it's just a lot more competition. There are probably producers on the internet who can actually make better music then him. I know it's subjective but the internet has opened the field. New rappers might want something different in a cost effective way. Imagine if popular music studios started saying. "Man these young cats only wanna record at home. This studio produced 10 Grammy winning albums" I can release unlimited music from my home. One of those tracks could go viral because the landscape of music has changed so music.
Or if Blockbuster video is whining about Netflix. The game will change and as an entrepreneur, you're going to sink or swim. The over inflation on Trax is coming to an end.
Hitboy is a Legend but this makes me confident that I just started uploading to UA-cam consistently. I have definitely noticed a huge spike on my beatstars plays just off of UA-cam traffic. Hopefully that will transfer over to some sales 😂
Posting your beats on UA-cam doesn’t make your beats any less valuable then those from a Grammy Award Winning producer. Quality isn’t exclusive to one arena. UA-cam has allowed the competition to be heard and to compete. In fact , Grammy Award Winning records have originated from UA-cam itself. A Grammy means your talent has been recognized by a board that represents that platform , not that your music is in anyway superior to someone who isn’t nominated. Whether you get a beat from UA-cam , or the hottest producer out , you still have to make a hit. As someone once told me , it’s not the kitchen , it’s the cook. 👌
I would like to add that back in the 90s, sampling was way harder. You had physically go to a music store and purchase the whole album, just to use 10 seconds for the track. Now i comb through hundreds of samples in one day. The job of production has gotten easier and the free market has auto corrected the value of track making/ sampling/ producing.
I think its a good and bad thing honestly. Hip hop is easier than ever to get into and create a name for yourself. It is just harder I think to make that success last. But imagine all the crazy talent that can now emerge and have success off of a beatstars beat.
We’re so deep in the ‘jiggy’ era that hiphop has forgot it’s origins. Hiphop / rap came from the hood and had a message of rebellion. We traded the REAL for jewelry and the message went from “be better” to “get the money” Rich vs Poor Rebel vs Conform When we started wanting to be a part of the industry, that’s what made the artists & producers products of the industry. Sad to see.
i like how your tone is pretty objective. a lot of times i don't watch this kind of content because it's just people criticizing the way younger artists are doing things right now and the changes that have happened, which just makes us sound like old guys bitching
I have a love/hate relationship with where music is at right now. I like the freedom that artists have now but you have to worry about the over saturation.
Oversaturation isn't real man. There's over 7 billion people on earth and you only need 1000 real fans to make a living as an artist and much less if your selling beats. Oversaturaturation is just an excuse.
@@exileisland2675 Idk about this. There's definitely an over-saturation taking place because everyone feels like they can be a rapper and or a singer as long as buy a beat, mic and hire someone to mix and master the beat. There's so many ways to finalize the product of making music nowadays and make it sound quality than it was before and there's much music out there now.
@Jay only place oversaturated is the in crowd.. and even that's a figment of one's imagination.. because the wanna be's turn that crowd up at nauseum... hence pop culture on the grand stage... it's not oversaturated... u care too much... or maybe standing in the "in crowd line" and if u weren't blessed just for being... u may want to do your own thing... if you're tired.. there's a crowd just as tired... find them.
The Takeaway : Curtiss is absolutely right when it comes to these newer artists being more cost effective when it comes to budgeting dollars and risk assessment. They would rather spend money on something they clearly know is working for them than to rather gamble a HUGE chunk of their budget on basically name recognition, which doesn't have as much clout as it did, say 5-10 years ago. We're in a new era with new rules of engagement. Both figuratively and literally.
I think it's because nobody wants to share the limelight. Back in the olden times, you had to read credits if you wanted to know who produced a track. No name tags or any of that shit. An artist got by on his own merit. Then there was a shift and producers wanted to be just as, if not more famous, than the artists they produced. Then its was more about who produced the track than the actual artist. I guess things are coming full circle as artist seem to want all the attention on them again.
I think what isn’t bein’ talked about is the business side of it. Producers of his (Hit-Boy) caliber wants more than just a bag. He wants points, splits, etc. At the end of the day, it’s all bout the Benjamin’s.
I think you can't knock a way a smaller producer/Artist hustles. If I can get the same $190 pair of Jordans from China for $20 dollars same material, same make (and they are tested Real) over the $190 pair from America then I just might. That's exactly how this younger Generation of artist are thinking. Why pay $144,000 for a beat when you can get the same Quality for $144 exclusive. Because you can get industry level quality in fl studio.
I am an engineer and producer and run sessions daily. I’ve noticed it’s more of a thing where these artists are very quick and almost a little careless as far as the creative process goes. They just like to have access to an abundance of any type of beat they want at their finger tips on UA-cam. It’s all about production rate and how much music they’re making each session. Idk this is just all speculation from behind the boards
UA-cam beats have Insane quality, there just as much artists as Hit-Boy just Hit Boy on a next level success wise. My creative process is the same whether a beat is tailor made for me in the studio, or I’m searching through UA-cam beats, I fall In love wit it and write..
You said it in the end. It reminds me of when DJs were hosting mixtapes heavy. Back then I used to wonder why up and coming artists would go use a big chunk of their budget to get the hottest DJ, when the average consumer don't give a good got d*** about what DJ hosted it.
It's crazy how the industry is changing so much. I thought it was crazy 5-6 years ago when I heard ppl are selling beats online and even crazier when I started selling them online myself. But with all these different ways of thinking coming from younger artists, it's absolutely going to make some huge changes moving forward. I feel like people are used to "beatstars pricing" it's familiar to a lot of upcoming artists and no matter the age, people are becoming wiser with how they spend they're money and the value they get for what they pay. I think people who are willing to drop 100k (and some will disagree) on a beat are typically the same type of person who would sign a 2 million record deal, because it's 2 million dollars. Rather than seeing the bigger picture.
I love that anyone can get out there and sell their beats on beatstars. Building the base catalog to start a beatstars shop myself right now. At the same time, given a choice i’d MUCH rather create an album w/ a rapper where we’re bouncing ideas off of each other and creating a big picture piece. A lot of the best music ever comes from this. Nothing bored me more than mainstream rap albums in 2004ish when everyone had a ye beat, an Em beat, etc and their albums all sounded the same.
Also it’s like you can connect w young producers if you f w their yt beats get that connection together & even come up together it’s better the new way if you starting out as a artist def use UA-cam beats then once your blown up start working w big producers
I been saying since Nas co-signed Hitboy that he was craaaaaazy over rated. And i stand by that. And so do the young dudes choosing youtube over him. Hip hop need re-evaluate and clean up house. Paying for/ charging for features with artist you wouldn't otherwise rock with is also craaaaaaazy trash, and suspect, and quite frankly selling out the true culture.
I think that mindset is also why young artists don’t understand the value of beats in general. Even if you give a rapper a beat for “free” and ask for royalties on the back end, they feel like “I thought the beat was free”
Curtis you had made a video back in the day about that when the rapper plays UA-cam on their phone in the studio and tells producer to make a beat like this😅
This is such a great topic. My question is, since when have producers held any alligence to the artist? Almost every huge producer came from a rap group that they threw under the bus as soon as a recognized artist recognized their trax. From Kanye, Pharrell, Primo, 9th wonder etc, all had an original clique that they basically abandoned.
Thank you for this post I've felt this way for a long time too, its changed the whole chemistry between producer and artist. Artists should really lock in with a producer.
I mean with the bar for what it takes to get a Grammy being so low in hip hop, a Grammy doesn’t say much even about a producer’s skill or time in the game. Nowadays just gotta go viral enough.
It’s pretty much unlimited options. Artist are much more picky nowadays because it’s endless beats for them to listen to. Instead of focusing and writing to a beat, they’ll just keep going to the next, next, next beat.
I can see where Hit Boy coming from and taking as disrespectful, but at the same the rapper likes what they like. He said himself it’s a different era.
The situation is this. Younger people aren't as socially inclined in terms of wanting to work with people that they don't already know. The days of a manager just throwing some newbie in a room with a relatively big name, and that newbie caring are dead. Everything is being zeroed out so that no matter where you stand, you're just a regular person. A complete stranger at that. With that, the trend that DJ culture and Hip Hop started with sampling has just become broadly more streamlined as a practiced philosophy. Since people like Dr Dre and Kanye made being both the producer and forward facing vocalist more popular in the main stream, there's now two types of artists. The rapper who can already make his own beats, record her own sessions, and/or mix and master their own product in a basic sense. Then there's the rapper who can't do any of that, may or may not have a budget, but lives by the general spirit of sampling. Sampling is the result of defunded art programs, the inability to buy instruments and lessons. Now jump forward 50 years with massive leaps made in technological advancement. The spirit remains the same just in a new context, so imagine that you're the rapper who doesn't know how else to really start. "Hip Hop has become the new Rock, Funk, or Jazz.... MPC's ain't cheap.... Tables and a full DJ set up? That's potentially bands out of pocket. Buy a DAW, a mic, and/or an interface? The circumstances of hood living have not changed for a lot of us. For others it's only gotten worse. But to compensate, I can steal some shit from the internet like my predecessors did during that blackout ages ago. For abundantly less risk and vastly more of a reward even if I don't become super famous. In this day and age, I don't even need a studio, I can record my shit through Garage Band on my iPhone, or just make a free account on BandLab with the mic in my cheap-ass headphones." Just like in Hollywood, no one gives a shit about the movie star anymore unless they've been super famous to the point of being unavoidable. The Grammy(s) and status that a HitBoy has doesn't even factor in anymore unless they're someone like Kanye who is simultaneously a forward facing rapper and general celeb who's been famous for literally as long as these 19 and 20 year olds have been alive. HitBoy on the other hand is probably only really famous in the same context as a Robert Glasper or Kamasi Washington.... Outside of music nerds, they're still relatively underground in the respect of what fame means today. The average person probably couldn't name a HitBoy beat in the same way that they could a Pharrell or Timbo beat because fame for a producer is not the same anymore. So the expectation of people even in the 25-30 range being excited is kind of iffy. You definitely can't argue "quality" either because that's entirely subjective and dependent on what they personally like/want. In that regard, the old racket and standards are dying as the gates that were once strongly fortified and guarded are either being ignored in favor of just doing your own thing outside. Otherwise the gates have fallen into such disrepair that anyone can just walk through one of the holes in the wall on the side. So just like back in the day, you have to be homies for real with these cats in order for them to care about the idea of a jam session. You can't just play beats and expect them to just be eager to jump on board with a literal stranger. Which comes before you think about the price tag attached to a HitBoy beat and brings us full circle. This man is a stranger to them in every possible sense of the word, socially, fame, business, etc,. They do not know this man! lol
As a young rapper myself, I will say this type beats are cool if you want to exercise your lyrical stamina and work on your craft but for me personally, it got old because I would hear beats that weren’t exactly what I wanted to hear and needed and I’ve had a couple times where I wrote a song and I would hear that same beat a week later on someone else’s Instagram ad for they’re own music video so I decided to make beats myself and cut out the middleman. I definitely have a newfound respect for Producer’s because I am a writer first and that shit was definitely difficult to get a hold of and I’m still learning shit but if I had the opportunity to sit with alchemist man, I’d pay him money just to sit there and watch his process alone.
Hip hop has become so easy, like most rappers nowadays are just avg singers with makeshift lyrics and they think they’re doing something while its the producers who do the most work.
The problem with sitting in with a producer is that they might not be able to capture/make what you want as the artist. Going through UA-cam beats is easier and makes it accessible to get the beats that you want. There are big producers that already have beat packs, but an artist might not find what they like. UA-cam beats provide options. Times have changed and the internet has just provided small producers with opportunities and artists with choices. Let's embrace technology.
You can be well known, well established and be trash/ overrated. These producers are just mad that the underground is making better music and the technology is making it easier for people to compete with these so-called veterans.
alot of youtube producers are insanely talented. you have to sift through all the bullshit but there are literally hundreds of insanely talented producers making unique beats and instrumentals.
I mean this just means he has to tap in and adjust to them and really learn the sound they looking for. Grammy winning or not I think it’s just easier for them to show you what sound they want or can vibe to. Also they could easily just lock in or find the producer behind the UA-cam beats they are finding . Just my opinion on the matter
I agree, its pretty ludicrous to spend 100k on a beat if you aren't making *bank* already, but tbh as time has gone on, modern producers in hip-hop specifically have been conned into thinking their work isn't worth anything, that the rapper/singer is the only one contributing something and as such should have to the lion's share of profits and ownership. While i understand not spending some crazy numbers on beats, we collectively need to stand up and value our time, and by extension, ourselves much much more.
Honestly bro I hear you but this aint nothing new ...think wiz khaliza in the early 2010's Soundclick provided opportunities for a lot of up and coming artist back then and producers like Jhonny Juliano, Cardo on the Beat, the list goes on became more popular and went from being bedroom producers to making a name for them selves in the industry ....idk if this nigga hit-boy didn't come from that grind but it sounds like bitterness to me this like the second or third time I herd old boy say something like this ...if a youtube producer or Soundclick/beat stars producer has more beats that slap just as good as yours step ya game up ....why cry and say the market is saturated....I think some of yall producers want to be gatekeepers but that shit is over and it's for the better everything changes and evolves and competition always brings forth a good product from all parties involved
Interesting videos you been having Curtiss! I think part of it comes down to individuality and what artists and producers mesh well together. Someone’s sound who is already established and legendary like Hit boy’s maybe is tailored towards certain artists. For example, him and Nas recent work sounded like the chemistry was natural and Nas fit his production well. But Hit boy could have played them same beats for a younger generation artist w a diff sound, and he’s gonna skip them and go look up something on UA-cam. No matter your status and how legendary of a prod you are, I feel like when an artist goes through beats, it really comes down to what that spec artist is looking for. If ur super dope, and the artist passes on ur beats it can just really mean that type of prod isn’t for them
It's about what the artist vibes with. It's taking nothing away from an award winning producer but what they make may not resonate the same.. From a financial standpoint, why spend most of my budget on 1 producer for a beat.
the way i see it, the game is more "spread out" now, where u got more diversity but less like mainstream support, i think we now see that when u make hip hop so diverse u actually dont rly get enough focus on one particular group of artists for anyone to really break into "mainstream"
These big head producers are going to get humbled when technology knocks them completely on their asses. It's already happening. No one in the new generation is paying all that money for any beats these days.
Unless you're an incredibly talented musician every producer has access to the same sounds. Hit boys beats aren't that different from a talented youngster. It's the vocal comping and auto-tuning slash mixing and mastering you might want someone experienced.
No Cap! Whoever hops on my beats, knows they're getting something creatively original. To my own damn detriment! It's funny how i play songs and beats from 2013 that are completely relevant today, furthermore those same beats are wanted and sometimes bought by artists who think they're crazy. So is me being ahead of my time actually hindering my immediate success? Such is life family, lol.
Dudes wanna sound like they favorite rappers for cheap. They not trying lock in with someone and develop something because originality holds little weight today. Why put in effort when all you need it autotune and a $20 type beat.
but then again, everyone who thinks they're a producer makes their first 3 beats and want to charge $1k for exclusive rights because they just want a quick comeup for something they didn't put much effort into
I think it's more of an issue of pricing within the industry. everybody want to sell beats but dont understand that the younger generation dont really have 10g's to throw away on a beat for songs that might not blow up to the point where what you spent is worth it. They really just sound mad that people not fucking with them so much anymore and a record from hitboy doesnt matter now
mm low key these probably not feelin hitboys beats man they probly sound outdated to them and youtube just keeps up to date with the contemporary vibes but the thing that moves hiphop is SWAG and who got the most swag>?younger people do, just the way it is...dont hate on these kids they just not tryna fuck wit them old dudes
In all fairness Hit-Boy is using the SAME drum machines and software that UA-cam producers are using. Mega Producer Timbaland got on this trent 7 years ago. Timbaland is strictly seeking out UA-cam Producers because they are that good.
“The Great Reset” even the status that these celebrated individuals have attained is at a break even at this point in our lifetime. It’s fair game for everyone!!
Take a look at Hit-Boy's production discography, it's literally a who's who of the music industry, EVERYONE from the last decade is on there. If I was that 20 year old artist, I'd be asking, "If those multimillionaire's can't justify spending 20k on your services, how the hell can I?"
All these people saying new artists are just microwave, not caring about crafting a unique sound if they prefer UA-cam beats. As if this wasn't always the case for past generations. The reason certain producers are huge is because people want to pay them for a fast track to a successful career. An artist who has the money for and chooses a producer like Hit-Boy is trying to get the Hit-Boy sound, name recognition, etc. AKA a quick way to get popular. (Boocho Mcfly featuring Hit-Boy is a lot more clickable than Boocho Mcfly featuring unknown producer or a self made beat.) Also, Hit-Boy basically said in the clip that he plays a bunch of beats for these new artists and they choose UA-cam. He didn't say, "I made these beats specifically for these artists after sitting in the studio with them for weeks or months and building a musical relationship with them, and they turn around and choose UA-cam beats instead." So Hit-Boy has a bunch of beats premade, just like me and any other producer on the Internet. If an artist feels my beat more than a Hit-Boy beat, and writes a song specifically to my beat, is that artist wrong, and if you think so, should they force themselves to work with the Hit-Boy beat because he's way more known and popular than I am? How is that more real, less "microwave"? There's an old saying, that goes something like, "If there's a gold rush, sell shovels." Big name producers understand that concept fully. New artists are understanding it too, and choosing a different route.
Paying a famous producer to make you a beat when you work at taco bell is like hiring Michael bay to direct your youtube video.
great analogy.
🤣🤣🤣 the type of analogy that makes you laugh out loud and then stop to seriously think on…great point. I assume that these younger artists he’s talking about are already making bread for shows, features, or the deal they signed.
They out here paying a gordita price from a no name producer to turn around and gain the profits amount of owning a restaurant lol $10 turning into a $100,000 deal. Where do i sign up
@Curtiss King TV oh gotcha. if I had the money I'd do it lol. Tax write off.
@@exileisland2675 bingo 🎯
As a amateur beatmaker that's coming from a small town of nine hundred people in Serbia, I feel privileged to even have people listen and rap on my beats. All thanks to the youtube type beat community!
50 cent said in his book that when he's looking for a beat, he'll listen to anyone, it doesn't matter where the beat came from. He also said how he thinks, just because you have a big name as a producer doesn't mean that he should automatically use it and that a lot of people have the idea that a big name producer should always be the first option on who to have do their production. Also, T-Pain said that when he got all of the famous producers (at that time) to work on his album, it was his biggest flop album and it made him depressed. Point being, maybe it's not about the budget, maybe Hit-boy isn't hitting the mark on what the Artist wants, maybe that 17 year old kid from Germany cooking beats in his room is what the artists ultimately want to use for their production.
I remember reading somewhere that 50 got the "I get money" from some internet page. He literally rapped over an MP3 as he couldn't locate the producer to get the stems from him.
damn im 17, from Germany and upload Type Beats that people buy online.
The tpain album with big producers that flopped idk what album that is but stories like that happen all day in the music industry so many artists get big features but the album flops. I don't remember which cause you know they go with the wind
As I get older, I like 50 more and more.
@Action Potential23 tell that "The Alchemist", one of the best HipHop Producers ever. Also, love the casual racism going on here.
The bottom line, today’s listeners don’t care if the beat comes from an A list producer or from a beatstar lease for 50$, they just want to hear a good song. Not
to mention paying 5 to 6 figures for a beat, in the streaming era, is probably not a smart business move.
100 percent correct
Facts only
Bingo
And that's why there's no No. 1 hits coming from artists as of lately. Just shows how far artists wanna get in their career. Yeah some are "poppin' but at most they're a C list or B list artist.
💯% Big Facts.
Why pay $150,000 + for a mainstream producer’s beat when the upcoming artist can blowup on something much cheaper
👌
Snd help the unknown producer get known
right. you can find a dope beat for $150 lol
they love riding waves
Not to mention most unknown or underground producers make beats that are just as good, if not better than the top producers in the game
I believe that the Grammys doesn't matter to new-age rappers. Hence the reason some artists don't wanna pay top dollar for beats done by Grammy award winning producers. They'd rather pay 100$ to 200$ for a beat made by someone from far distances of the world because it's a faster creative process for the writers. I've been in the studio with many artists and some don't have to patience to sit and enjoy the process of conducting something tailor made.
I was never in alchemist, but seing the videos on how he creates his beats is amazing, and artistic. Im Not knocking the producers who are less experienced, but the Taylor made process is amazing to watch
They don’t even want to pay 100-200 dollars. Lol😂😂 shit crazy work
I agree! The name of the producer does not hold as much weight as it once did. I also believe saving $ in addition to speeding up the process (quickly pick up a couple $100-200 beats cut the vocals, mix be done and be able to put it out on social). It’s a microwaveable process where quantity supercedes quality. Also more opportunities to get something to catch on with a lesser known cheaper producer because you can afford multiple beats vs just 1 from a hit producer.
@djswoll Yuup. We innately do this consistently during our everyday regular lives. If it doesn't seem right we calculate the percentage of damage it might hold to whatever area in our lives and cut it out or find a better way to achieve the goal. #riskvsreward
@@makavelizu2922 absolutely! One time opportunity for a hit from a big name producer or multiple chances with the less expensive production.
I think this speaks to just how disposable most mainstream hip hop is. The barrier to entry is so low and anything is accepted so long as the artist who made the song can find a way to go viral, why would they take a hit-boy beat and pay they fees for him when all another artist is gonna do is make a type beat and get the same effects essentially.
I'm a hip hop purist but it doesn't surprise me at all about the younger generation
I feel like it goes deeper to the effect of how accessible music making has become. I don’t even necessarily think it’s a matter of standards dropping. The entire industry and its expectations shifted. You’re definitely right, viral marketing has become the primary means. To me, it feels like aesthetics are so much more valuable than the talent or creativity. Branding your music has overshadowed the actual music. Companies are paying tik tok musicians to promote their bs. It’s the market that has changed, and it allows anyone with mediocre skill but an exceptional eye and ear for what impresses on people to dominate. The true innovators of music genre are secondary in the industry at this point because people are demanding the sensationalism music generates rather than fully desiring or demanding the music itself. This definitely is a unique period for producers. Not quite a golden age, but the possibilities are greater than ever before. Younger cats definitely have an advantage for the simple fact they come from the very demographic of people they market to, so it’s not as much of a leap for them to capture such an audience. But for sure, there definitely is a decline in the quality that is demanded and it’s a shame. We don’t appreciate music like we used to.
@@aqueous5099 Let's not forget about the industry Record Labels paying for Bots, Fake views, likes and comments as a way of marketing.
@StylezWkd Ezactly?
I think only connected big budget artists can get his beats anyways
I hear you, but you are talking about people hes choosing to work with, there something to be said about that, maybe the grammy was a fluke and his ear isn't actually as good as he thinks. His claim would be relevant if he could show a beat of his next to a 'whack' youtube beat that people like more.
Hip Hop started with people who didn't have money creating a community, so entry was never high except with mainstream rap. It was about the culture, but now people associate the business side with what it is about. As a fan back before I was even interested in rapping I didn't know the name of a single producer besides Dr Dre. When I started rapping I knew a few that I commonly got beats from. As an artist I care about how th beat fits my mood more than who made it. I just don't see it as worth getting a beat I don't like just because someone has a big name. Also I think long-term is important. Even with a big name you can flop. If you flop with a cheaper beat you can keep getting up to try again, but if you spend all your money thinking you will blow up over a name and it flops then you are screwed. With music not being like a 9-5 is scary imo because no matter how well you do, that next paycheck may not be coming. You have to plan ahead calculating failure and whatever else into your plans and you can't spend money like payday is coming. I look at things like the money doesn't exist till it is in my account.
It is better being in the room if you vibe, but there are moments where being alone works better. I want to shop for what I want rather than be confined to a producer's style. On the flip-side I have a producer I vibe with and love what we create, but I also like to create things with a different style sometimes and it is just my mood, but has nothing to do with the producer. Sometimes it is a nightmare finding what you want and when everything is about meeting it can be difficult with them being available or if they even will work with you. There was a gatekeepers system where even in the underground you had to have a reputation, but if you didn't know the right people you couldn't get a beat to try to build one. Getting beats on the internet was the best thing that happened to me. As good as meeting was it would have made me stagnant because being social is just not a strong point for me.
Greatly spoken. I think for me as an artist (who is almost 30). I wouldn’t want to get caught up too much on the business side to it. Yes it’s important but at the end of the day, I love the art, craft, culture and the messages/stories that are told through hip hop. I’ve always been more about relationships and vibing with a person, if we don’t really click or the vibe isn’t there, then I most likely won’t be able to create something genuine… if hit boy or whoever came to the studio and the vibe wasn’t right, like he comes through and just sits there and says, “here’s some beats, what do you want?” That would throw me off, because I rather have a conversation first and start to build a relationship then just be told, hey take this beat because I’m so and so and it’s going to cost you a 4th of your budget…. I’d rather just be in the studio alone or with a close friend at that point and you can just send the beats.
Super interesting comment!
OnGod 💯 If y'all ever in the Chi 📱 hmu I love to work in any area of music and I want to build with more like-minded artists
I like going on BeatStars because I like hearing all types of sounds . It almost makes it to where I can pull and get any type of sound at my fingertips. With one producer or person. They might not be able to master a certain sound I would want vs literally having 1000s of producers with original sounds and flavors at my fingertips .
This is what I tried to say lol but yessss I feel the same way. Love going through 20-30-40 beats and hearing all of these sounds and then try to incorporate my sound to it and see if it works and it only cost be 150$ if fall in love with it haha
It’s easier to find a producer on BeatStars
The same thing can be said about artists before Hit Boy was ever on the scene. Artist back in the day had hire real musicians to play on albums. Now all Hit Boy has to do is make a beat on the computer and he has benefited greatly because of that. But notice how music that was recorded back in the day still stands up today.
Great point.
Very well said
Super outdated response. Electronic and computerized sound in music has been made since the late 70’s early 80’s, Beatmaking has been peaking since the 90’s. How many timeless classics have we had from 77-2023. Negates your whole point.
@@AGETheGawdYT he actually right you talking about the sound he was talking about the process even with dr. Dre, timbo, Kanye, and just blaze in the 90’s had real musicians lay over their beats which were beat machines and keyboards late 90’s early 2000’s is when computer programs started to come out for anybody to make a beat.
@@khard9000 Most 90`s rap from new york was samplebased in the 90`s. Not alot of musicians playing unless it was people with big budgets. The south and the west is another story. But there`s alot of sample based beats from the 90`s era. You seem a little out of touch if you think premier, pete rock and so on was using musicians most of the time. Just Blaze and Kanye was using samples most of the time. Might have been a baseline or two. And BTW the first sampler was made in 1969
The true downside of this new normal is creative… and we’re seeing it more and more everyday.
Back in the day, producers, usually in collaboration with artists, created entirely new soundscapes and vibes. They would lock in and meld influences and visions together into something entirely new and unique.
Replicating that creation is nearly impossible using UA-cam or Beatstars. How do you find a beat that doesn’t fit into a pre-existing genre or style? There’s no keyword search for something yet to be discovered.
As a result of what I just explained, I almost guarantee (especially from my experience) that these artists are searching “*artist name* type beat” on UA-cam. This process basically reinforces the copy cat formula in which thousands of people mimic the style and notable production of other artists. The current landscape in music creation has resulted in an extremely stagnant sound. The same artists I’ve heard for the last decade are somehow still most of the popular names I hear… and it’s sad.
BRO!!!! You broke that down PERFECTLY. This is exactly what I’ve been tryna say. Everyone sounds like everyone. There is really no creativity to be different and establish your own sound anymore because you can just go with someone else’s sauce that you like instead of coming up with your own. This is why you can’t even really distinguish regional sounds anymore. It all has the same soundscape but with different accents sometimes. Mannie Fresh did the entire sound for Cash Money, Rza did the entire sound for the Wu, this is what separated them
Dope comment!
Hit-boy just gotta accept that times has changed and get over it. I'll buy a house and 2 cars before I spend that same amount on one damn beat and a session from a famous producer.
And honestly when u can do that without dealing with producer egos and then trying to push u into a certain sound it’s great.
This is gonna go to another level with AI generated beats. Once that really gets going it's hard to imagine hardly anyone paying big numbers for production.
I think it's important for producers of Hit boy generation and older is that you have to measure the cost effectiveness of what your charging and the results you are offering.
When u sell a beat for several thousands or do a deal where half the budget is spent on production (just throwing scenarios around) ----
You must understand if the artist does not break even or become profitable thru the music you provide becoming a hit or songs with staying power, artists will turn to cheaper alternatives on the internet that Curtiss mentioned as technology continues to lower barriers of entry. (Btw I'm talking about mainstream)
Your back catalog is not or going forward in the future going to be enough to determine or justify your prices unless the projects or placements u get become successful/profitable
Just my perspective
Hence why many sold their catalogs.
Exactly. I would rather spend the money hit boy would charge on marketing a single than pay racks on a beat
great points!!!
Hitboy not making no $150k per track. Them prices is over nowadays.
I don’t do rap but since finishing uni and starting work i haven’t really been able to do sessions from scratch with producers. I listen to instrumentals, write songs around them, then decide to purchase the stems and go into track, mix, and master.
But i try to find producers who make lots of beats that I like so i can build a relationship and collaborate on changing the beats around the song
I do understand where he is coming from. However, it's just a lot more competition. There are probably producers on the internet who can actually make better music then him. I know it's subjective but the internet has opened the field. New rappers might want something different in a cost effective way. Imagine if popular music studios started saying. "Man these young cats only wanna record at home. This studio produced 10 Grammy winning albums" I can release unlimited music from my home. One of those tracks could go viral because the landscape of music has changed so music.
Or if Blockbuster video is whining about Netflix. The game will change and as an entrepreneur, you're going to sink or swim. The over inflation on Trax is coming to an end.
Hitboy is a Legend but this makes me confident that I just started uploading to UA-cam consistently. I have definitely noticed a huge spike on my beatstars plays just off of UA-cam traffic. Hopefully that will transfer over to some sales 😂
Posting your beats on UA-cam doesn’t make your beats any less valuable then those from a Grammy Award Winning producer. Quality isn’t exclusive to one arena. UA-cam has allowed the competition to be heard and to compete. In fact , Grammy Award Winning records have originated from UA-cam itself. A Grammy means your talent has been recognized by a board that represents that platform , not that your music is in anyway superior to someone who isn’t nominated. Whether you get a beat from UA-cam , or the hottest producer out , you still have to make a hit. As someone once told me , it’s not the kitchen , it’s the cook. 👌
BOOM! 🎯🎯 You nailed it my friend.
I would like to add that back in the 90s, sampling was way harder. You had physically go to a music store and purchase the whole album, just to use 10 seconds for the track. Now i comb through hundreds of samples in one day. The job of production has gotten easier and the free market has auto corrected the value of track making/ sampling/ producing.
I think its a good and bad thing honestly. Hip hop is easier than ever to get into and create a name for yourself. It is just harder I think to make that success last. But imagine all the crazy talent that can now emerge and have success off of a beatstars beat.
I watched this interview too and it shocked the hell out of me 😂
🤣 I had to run it back a few times fam
If you remind us you’re 38 one more time 😂😂😂😂😂😅
That’s my favorite line 🤣
@@CurtissKingTV haha salute brotha. You killin the game 💯💯✨
We’re so deep in the ‘jiggy’ era that hiphop has forgot it’s origins.
Hiphop / rap came from the hood and had a message of rebellion.
We traded the REAL for jewelry and the message went from “be better” to “get the money”
Rich vs Poor
Rebel vs Conform
When we started wanting to be a part of the industry, that’s what made the artists & producers products of the industry.
Sad to see.
i like how your tone is pretty objective. a lot of times i don't watch this kind of content because it's just people criticizing the way younger artists are doing things right now and the changes that have happened, which just makes us sound like old guys bitching
I have a love/hate relationship with where music is at right now. I like the freedom that artists have now but you have to worry about the over saturation.
Oversaturation isn't real man. There's over 7 billion people on earth and you only need 1000 real fans to make a living as an artist and much less if your selling beats. Oversaturaturation is just an excuse.
@@exileisland2675 Idk about this. There's definitely an over-saturation taking place because everyone feels like they can be a rapper and or a singer as long as buy a beat, mic and hire someone to mix and master the beat. There's so many ways to finalize the product of making music nowadays and make it sound quality than it was before and there's much music out there now.
@@MCMcThriller exactly.
@Jay only place oversaturated is the in crowd.. and even that's a figment of one's imagination.. because the wanna be's turn that crowd up at nauseum... hence pop culture on the grand stage... it's not oversaturated... u care too much... or maybe standing in the "in crowd line" and if u weren't blessed just for being... u may want to do your own thing... if you're tired.. there's a crowd just as tired... find them.
Na hit-boy is a hater... They not choosing UA-cam over YOU, They choosing better beats over YOUR beats 💯
The Takeaway : Curtiss is absolutely right when it comes to these newer artists being more cost effective when it comes to budgeting dollars and risk assessment. They would rather spend money on something they clearly know is working for them than to rather gamble a HUGE chunk of their budget on basically name recognition, which doesn't have as much clout as it did, say 5-10 years ago. We're in a new era with new rules of engagement. Both figuratively and literally.
I think it's because nobody wants to share the limelight. Back in the olden times, you had to read credits if you wanted to know who produced a track. No name tags or any of that shit. An artist got by on his own merit. Then there was a shift and producers wanted to be just as, if not more famous, than the artists they produced. Then its was more about who produced the track than the actual artist. I guess things are coming full circle as artist seem to want all the attention on them again.
Imagine the kid pulled up a metro boomin type beat 😂
I think what isn’t bein’ talked about is the business side of it. Producers of his (Hit-Boy) caliber wants more than just a bag. He wants points, splits, etc. At the end of the day, it’s all bout the Benjamin’s.
Salute from Mississippi Sno
it makes sense.... doesn't matter if you a grammy winning producer, does what you are giving me or trying to give me aligning with what I want to do
I think you can't knock a way a smaller producer/Artist hustles. If I can get the same $190 pair of Jordans from China for $20 dollars same material, same make
(and they are tested Real) over the $190 pair from America then I just might. That's exactly how this younger Generation of artist are thinking. Why pay $144,000 for a beat when you can get the same Quality for $144 exclusive. Because you can get industry level quality in fl studio.
THE BEAT ALONE WILL NOT GURANTEE SUCCESS…..unless hit boy is helping to push the record….it comes down to what the artist connects with the most
I am an engineer and producer and run sessions daily. I’ve noticed it’s more of a thing where these artists are very quick and almost a little careless as far as the creative process goes. They just like to have access to an abundance of any type of beat they want at their finger tips on UA-cam. It’s all about production rate and how much music they’re making each session. Idk this is just all speculation from behind the boards
Nah it’s accurate
UA-cam beats have Insane quality, there just as much artists as Hit-Boy just Hit Boy on a next level success wise. My creative process is the same whether a beat is tailor made for me in the studio, or I’m searching through UA-cam beats, I fall In love wit it and write..
I hear you! I do, I also think its a lack of education as well. I think some of what Hit was talking about was not recognizing opportunity as well.
"shiiii I done learned how to make my own beats cause of the my broke ass budget"
Hitboy has variety in his beats. These young artist only want trap beats and UA-cam is polluted with trap beats
It has more then trap beat UA-cam is like Google just type in the beat or sample type beat or any artist type beat and it will show
You said it in the end. It reminds me of when DJs were hosting mixtapes heavy. Back then I used to wonder why up and coming artists would go use a big chunk of their budget to get the hottest DJ, when the average consumer don't give a good got d*** about what DJ hosted it.
Right, paying them to scream over the top of perfectly good records, ruining the project in the process. That was a weird timeline lol
DJ WHOOOOO KID 🤣definitly ruined those classics
@@livingstone278 🤣🤣🤣
It's crazy how the industry is changing so much. I thought it was crazy 5-6 years ago when I heard ppl are selling beats online and even crazier when I started selling them online myself. But with all these different ways of thinking coming from younger artists, it's absolutely going to make some huge changes moving forward. I feel like people are used to "beatstars pricing" it's familiar to a lot of upcoming artists and no matter the age, people are becoming wiser with how they spend they're money and the value they get for what they pay. I think people who are willing to drop 100k (and some will disagree) on a beat are typically the same type of person who would sign a 2 million record deal, because it's 2 million dollars. Rather than seeing the bigger picture.
yup. ion even pay for beats. I just make my own.
I would like a more personal experience with a producer but that’s easier said than done. Type beats are just more accessible to everyone
I love that anyone can get out there and sell their beats on beatstars. Building the base catalog to start a beatstars shop myself right now. At the same time, given a choice i’d MUCH rather create an album w/ a rapper where we’re bouncing ideas off of each other and creating a big picture piece. A lot of the best music ever comes from this. Nothing bored me more than mainstream rap albums in 2004ish when everyone had a ye beat, an Em beat, etc and their albums all sounded the same.
Also it’s like you can connect w young producers if you f w their yt beats get that connection together & even come up together it’s better the new way if you starting out as a artist def use UA-cam beats then once your blown up start working w big producers
🔥🔥🔥
Beat at the end of this dope video is 🔥🔥🔥🔥
The kids are definitely cut differently. They are thrifty, and not going for the okey-doke
I been saying since Nas co-signed Hitboy that he was craaaaaazy over rated. And i stand by that. And so do the young dudes choosing youtube over him.
Hip hop need re-evaluate and clean up house.
Paying for/ charging for features with artist you wouldn't otherwise rock with is also craaaaaaazy trash, and suspect, and quite frankly selling out the true culture.
I think that mindset is also why young artists don’t understand the value of beats in general. Even if you give a rapper a beat for “free” and ask for royalties on the back end, they feel like “I thought the beat was free”
The value is of beats is basicly 20 to 100$ now. Its a giant leap of faith to pay someone 150k with no guarantees of recouping
Curtis you had made a video back in the day about that when the rapper plays UA-cam on their phone in the studio and tells producer to make a beat like this😅
🤣 and now look at where the game has gone
As an artist finding the right producer didn’t make my career it broke it.
This is such a great topic. My question is, since when have producers held any alligence to the artist? Almost every huge producer came from a rap group that they threw under the bus as soon as a recognized artist recognized their trax. From Kanye, Pharrell, Primo, 9th wonder etc, all had an original clique that they basically abandoned.
Sad but true …
Thank you for this post I've felt this way for a long time too, its changed the whole chemistry between producer and artist. Artists should really lock in with a producer.
🎯🙏🏽 thank you for watching fam
I mean with the bar for what it takes to get a Grammy being so low in hip hop, a Grammy doesn’t say much even about a producer’s skill or time in the game. Nowadays just gotta go viral enough.
youtube beats are fresher, you can find emerging genres that have more fashionable and youthful influence.
He is right..I am sooo picky on beats..and I'm an older artist
150k for one beat ? excuse me are we building a house or a beat XD no one absolutley fkin no one right in the head would lmfao i wouldnt
When you have a following and can just post your stuff on UA-cam you don’t need a Grammy producer to push your stuff
It’s pretty much unlimited options. Artist are much more picky nowadays because it’s endless beats for them to listen to. Instead of focusing and writing to a beat, they’ll just keep going to the next, next, next beat.
I can see where Hit Boy coming from and taking as disrespectful, but at the same the rapper likes what they like. He said himself it’s a different era.
UA-cam gives smaller producers a chance to connect with artists that want to make the same music as them
The situation is this. Younger people aren't as socially inclined in terms of wanting to work with people that they don't already know. The days of a manager just throwing some newbie in a room with a relatively big name, and that newbie caring are dead. Everything is being zeroed out so that no matter where you stand, you're just a regular person. A complete stranger at that. With that, the trend that DJ culture and Hip Hop started with sampling has just become broadly more streamlined as a practiced philosophy. Since people like Dr Dre and Kanye made being both the producer and forward facing vocalist more popular in the main stream, there's now two types of artists. The rapper who can already make his own beats, record her own sessions, and/or mix and master their own product in a basic sense. Then there's the rapper who can't do any of that, may or may not have a budget, but lives by the general spirit of sampling. Sampling is the result of defunded art programs, the inability to buy instruments and lessons. Now jump forward 50 years with massive leaps made in technological advancement. The spirit remains the same just in a new context, so imagine that you're the rapper who doesn't know how else to really start.
"Hip Hop has become the new Rock, Funk, or Jazz.... MPC's ain't cheap.... Tables and a full DJ set up? That's potentially bands out of pocket. Buy a DAW, a mic, and/or an interface? The circumstances of hood living have not changed for a lot of us. For others it's only gotten worse. But to compensate, I can steal some shit from the internet like my predecessors did during that blackout ages ago. For abundantly less risk and vastly more of a reward even if I don't become super famous. In this day and age, I don't even need a studio, I can record my shit through Garage Band on my iPhone, or just make a free account on BandLab with the mic in my cheap-ass headphones."
Just like in Hollywood, no one gives a shit about the movie star anymore unless they've been super famous to the point of being unavoidable. The Grammy(s) and status that a HitBoy has doesn't even factor in anymore unless they're someone like Kanye who is simultaneously a forward facing rapper and general celeb who's been famous for literally as long as these 19 and 20 year olds have been alive. HitBoy on the other hand is probably only really famous in the same context as a Robert Glasper or Kamasi Washington.... Outside of music nerds, they're still relatively underground in the respect of what fame means today. The average person probably couldn't name a HitBoy beat in the same way that they could a Pharrell or Timbo beat because fame for a producer is not the same anymore. So the expectation of people even in the 25-30 range being excited is kind of iffy. You definitely can't argue "quality" either because that's entirely subjective and dependent on what they personally like/want. In that regard, the old racket and standards are dying as the gates that were once strongly fortified and guarded are either being ignored in favor of just doing your own thing outside. Otherwise the gates have fallen into such disrepair that anyone can just walk through one of the holes in the wall on the side. So just like back in the day, you have to be homies for real with these cats in order for them to care about the idea of a jam session. You can't just play beats and expect them to just be eager to jump on board with a literal stranger. Which comes before you think about the price tag attached to a HitBoy beat and brings us full circle. This man is a stranger to them in every possible sense of the word, socially, fame, business, etc,. They do not know this man! lol
it's true,
bros love my beats
As a young rapper myself, I will say this type beats are cool if you want to exercise your lyrical stamina and work on your craft but for me personally, it got old because I would hear beats that weren’t exactly what I wanted to hear and needed and I’ve had a couple times where I wrote a song and I would hear that same beat a week later on someone else’s Instagram ad for they’re own music video so I decided to make beats myself and cut out the middleman. I definitely have a newfound respect for Producer’s because I am a writer first and that shit was definitely difficult to get a hold of and I’m still learning shit but if I had the opportunity to sit with alchemist man, I’d pay him money just to sit there and watch his process alone.
Hip hop has become so easy, like most rappers nowadays are just avg singers with makeshift lyrics and they think they’re doing something while its the producers who do the most work.
I wouldn’t care bout no hitboy beat unless he’s promoting it heavy. Plus he was mean as fuck to me so I’m good on that for that reason too 😂
The problem with sitting in with a producer is that they might not be able to capture/make what you want as the artist. Going through UA-cam beats is easier and makes it accessible to get the beats that you want. There are big producers that already have beat packs, but an artist might not find what they like. UA-cam beats provide options. Times have changed and the internet has just provided small producers with opportunities and artists with choices. Let's embrace technology.
A lot of new rappers just make songs at home anyways they don't even book the music studio as much anymore
You can be well known, well established and be trash/ overrated. These producers are just mad that the underground is making better music and the technology is making it easier for people to compete with these so-called veterans.
alot of youtube producers are insanely talented. you have to sift through all the bullshit but there are literally hundreds of insanely talented producers making unique beats and instrumentals.
"shiny object syndrome" nice lol
Interesting convo 🤔
I mean this just means he has to tap in and adjust to them and really learn the sound they looking for. Grammy winning or not I think it’s just easier for them to show you what sound they want or can vibe to. Also they could easily just lock in or find the producer behind the UA-cam beats they are finding . Just my opinion on the matter
Also with the youtube algorithm you can find good beats very easily because the views push the best ones to the top
I agree, its pretty ludicrous to spend 100k on a beat if you aren't making *bank* already, but tbh as time has gone on, modern producers in hip-hop specifically have been conned into thinking their work isn't worth anything, that the rapper/singer is the only one contributing something and as such should have to the lion's share of profits and ownership. While i understand not spending some crazy numbers on beats, we collectively need to stand up and value our time, and by extension, ourselves much much more.
Honestly bro I hear you but this aint nothing new ...think wiz khaliza in the early 2010's Soundclick provided opportunities for a lot of up and coming artist back then and producers like Jhonny Juliano, Cardo on the Beat, the list goes on became more popular and went from being bedroom producers to making a name for them selves in the industry ....idk if this nigga hit-boy didn't come from that grind but it sounds like bitterness to me this like the second or third time I herd old boy say something like this ...if a youtube producer or Soundclick/beat stars producer has more beats that slap just as good as yours step ya game up ....why cry and say the market is saturated....I think some of yall producers want to be gatekeepers but that shit is over and it's for the better everything changes and evolves and competition always brings forth a good product from all parties involved
Interesting videos you been having Curtiss! I think part of it comes down to individuality and what artists and producers mesh well together. Someone’s sound who is already established and legendary like Hit boy’s maybe is tailored towards certain artists. For example, him and Nas recent work sounded like the chemistry was natural and Nas fit his production well. But Hit boy could have played them same beats for a younger generation artist w a diff sound, and he’s gonna skip them and go look up something on UA-cam. No matter your status and how legendary of a prod you are, I feel like when an artist goes through beats, it really comes down to what that spec artist is looking for. If ur super dope, and the artist passes on ur beats it can just really mean that type of prod isn’t for them
Didn’t lil nas x get “old time road” off of UA-cam or Beat stars?
All your videos have been fire lately!!!
Great job. Hope all is well Curtiss, from Ralph 2birds 1stone👊🏾
Thank you bro! Appreciate you as always 🙏🏽🛠️
It's about what the artist vibes with. It's taking nothing away from an award winning producer but what they make may not resonate the same.. From a financial standpoint, why spend most of my budget on 1 producer for a beat.
the way i see it, the game is more "spread out" now, where u got more diversity but less like mainstream support, i think we now see that when u make hip hop so diverse u actually dont rly get enough focus on one particular group of artists for anyone to really break into "mainstream"
These big head producers are going to get humbled when technology knocks them completely on their asses. It's already happening. No one in the new generation is paying all that money for any beats these days.
Unless you're an incredibly talented musician every producer has access to the same sounds. Hit boys beats aren't that different from a talented youngster.
It's the vocal comping and auto-tuning slash mixing and mastering you might want someone experienced.
I don’t want to work with an artist I can’t actually sit next to and vibe. Especially in the come stage like we gotta create chemistry
In the streaming era we're in leasing beats has never made more sense
Artist dont need to lock in with a producer. Producers need to start curating their own projects and act as an "artist."
No Cap! Whoever hops on my beats, knows they're getting something creatively original. To my own damn detriment! It's funny how i play songs and beats from 2013 that are completely relevant today, furthermore those same beats are wanted and sometimes bought by artists who think they're crazy. So is me being ahead of my time actually hindering my immediate success? Such is life family, lol.
Them Grammies bout to become paper weights and door 🚪stops real quick .
Dudes wanna sound like they favorite rappers for cheap. They not trying lock in with someone and develop something because originality holds little weight today. Why put in effort when all you need it autotune and a $20 type beat.
but then again, everyone who thinks they're a producer makes their first 3 beats and want to charge $1k for exclusive rights because they just want a quick comeup for something they didn't put much effort into
These 19 & 20 yr olds make microwave music, It wont stand the test of time.
I think it's more of an issue of pricing within the industry. everybody want to sell beats but dont understand that the younger generation dont really have 10g's to throw away on a beat for songs that might not blow up to the point where what you spent is worth it. They really just sound mad that people not fucking with them so much anymore and a record from hitboy doesnt matter now
mm low key these probably not feelin hitboys beats man they probly sound outdated to them and youtube just keeps up to date with the contemporary vibes but the thing that moves hiphop is SWAG and who got the most swag>?younger people do, just the way it is...dont hate on these kids they just not tryna fuck wit them old dudes
In all fairness Hit-Boy is using the SAME drum machines and software that UA-cam producers are using.
Mega Producer Timbaland got on this trent 7 years ago. Timbaland is strictly seeking out UA-cam Producers because they are that good.
These young rappers are on drugs and want everything in an instant.
“The Great Reset” even the status that these celebrated individuals have attained is at a break even at this point in our lifetime. It’s fair game for everyone!!
Take a look at Hit-Boy's production discography, it's literally a who's who of the music industry, EVERYONE from the last decade is on there. If I was that 20 year old artist, I'd be asking, "If those multimillionaire's can't justify spending 20k on your services, how the hell can I?"
All these people saying new artists are just microwave, not caring about crafting a unique sound if they prefer UA-cam beats. As if this wasn't always the case for past generations.
The reason certain producers are huge is because people want to pay them for a fast track to a successful career.
An artist who has the money for and chooses a producer like Hit-Boy is trying to get the Hit-Boy sound, name recognition, etc. AKA a quick way to get popular. (Boocho Mcfly featuring Hit-Boy is a lot more clickable than Boocho Mcfly featuring unknown producer or a self made beat.)
Also, Hit-Boy basically said in the clip that he plays a bunch of beats for these new artists and they choose UA-cam.
He didn't say, "I made these beats specifically for these artists after sitting in the studio with them for weeks or months and building a musical relationship with them, and they turn around and choose UA-cam beats instead."
So Hit-Boy has a bunch of beats premade, just like me and any other producer on the Internet.
If an artist feels my beat more than a Hit-Boy beat, and writes a song specifically to my beat, is that artist wrong, and if you think so, should they force themselves to work with the Hit-Boy beat because he's way more known and popular than I am? How is that more real, less "microwave"?
There's an old saying, that goes something like, "If there's a gold rush, sell shovels." Big name producers understand that concept fully. New artists are understanding it too, and choosing a different route.