As the saying goes, a jack-of-all-trades is a master of none. I've been feeling a bit lost lately, to be honest. My consulting business/agency has reached a point of inflection and I've struggled for some time now evaluating options and deciding on what's next. My biggest challenge right now is balancing the need for stability and predictability with my desire for growth. I've been wrestling with the decision of whether to expand into a new service area, pivot to a different niche, or simply optimize my current offerings. Your video's reminder resonated deeply with me Susan, thank you. Niche = standing out. Focusing on a niche clarifies and amplifies your expertise. And the clearer your expertise and niche, the easier it is to attract your ideal clients.
Sorry to hear you're struggling. I've definitely been in that place. But you're correct -- having a strong niche -- and MARKETING it -- makes you a specialist. Which can help a lot. And remember -- just because you're focusing on and promoting a niche doesn't mean you can't continue to do work outside the niche to pay the bills -- you just don't put that work on your home page. It took us 3 years from committing to a niche to get to the point where all the work we do is in that niche. But if you don't start, you'll never get there. Sending good vibes your way!
As the saying goes, a jack-of-all-trades is a master of none. I've been feeling a bit lost lately, to be honest. My consulting business/agency has reached a point of inflection and I've struggled for some time now evaluating options and deciding on what's next. My biggest challenge right now is balancing the need for stability and predictability with my desire for growth. I've been wrestling with the decision of whether to expand into a new service area, pivot to a different niche, or simply optimize my current offerings.
Your video's reminder resonated deeply with me Susan, thank you. Niche = standing out. Focusing on a niche clarifies and amplifies your expertise. And the clearer your expertise and niche, the easier it is to attract your ideal clients.
Sorry to hear you're struggling. I've definitely been in that place. But you're correct -- having a strong niche -- and MARKETING it -- makes you a specialist. Which can help a lot. And remember -- just because you're focusing on and promoting a niche doesn't mean you can't continue to do work outside the niche to pay the bills -- you just don't put that work on your home page. It took us 3 years from committing to a niche to get to the point where all the work we do is in that niche. But if you don't start, you'll never get there. Sending good vibes your way!