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Fun with Research!
United States
Приєднався 12 лют 2020
Fun With Research! is a free resource for marketers. We're answering common questions about research, sharing great research partners and providing free resource downloads to help marketers become more comfortable with research and able to confidently talk to their employees, teams and clients about it.
Fun With Research! is created by Susan Baier of Audience Audit, Inc. Learn more at audienceaudit.com.
Fun With Research! is created by Susan Baier of Audience Audit, Inc. Learn more at audienceaudit.com.
Episode 46: What Should My Thought Leadership Research Be About?
Choosing the topic for your thought leadership research is a critical decision! On this episode I discuss the four key things to consider -- your philosophy or point of view, the hot topics your audience is discussing, attention-getting topics and those that will get you a full year of robust, helpful content for your ideal audience.
Переглядів: 8
Відео
Fun with Research! Episode 109 - Brand Voice, Thought Leadership's Secret Weapon
Переглядів 177 місяців тому
No matter how brilliant your ideas, your data, and your presentations are, you're missing out if you don't have a distinctive, identifiable brand voice that resonates with your ideal clients and prospects. In this episode Susan shares a great example.
Episode 108: 5 Little Words that will Rock Your Business
Переглядів 247 місяців тому
For your clients, for your prospects, for your thought leadership these 5 words can transform your business and your relationships.
Fun with Research 107: Why Niche is Critical for Agency Operations
Переглядів 177 місяців тому
Having a strong niche doesn't just transform your agency or consultancy new business efforts - it's incredibly powerful for operations as well. Thought leadership requires having a strong niche, and doing so streamlines your content development efforts, your marketing efforts, and more. Susan Baier from Audience Audit shares the research behind this critical element of thought leadership and ag...
Fun with Research 106: Why Niche is Critical for New Business
Переглядів 167 місяців тому
Agency owners and thought leaders need to have a strong, differentiating niche to transform their new business development efforts. Here is how a niche can help you gain new clients, keep existing ones, resonate with your target audiences and generate word of mouth so ideal clients come to you.
Fun with Research Episode 105: Why Research is So Effective for Thought Leadership
Переглядів 218 місяців тому
Research is a key element in differentiating your thought leadership from others.
Fun with Research Episode 104: 3 Reasons You're Not Creating Effective Thought Leadership
Переглядів 168 місяців тому
Research shows us three main reasons organizations and experts fail to follow through on building thought leadership, even when they know they should.
Fun with Research! Episode 103: Why Thought Leadership is so Critical for Agency Operations
Переглядів 79 місяців тому
The results of three different research studies conducted by Audience Audit reveal why thought leadership is so important for marketing agency operations from team recruiting and retention, to client loyalty and efficiencies insight the agency.
Fun with Research! Episode 102: Why Thought Leadership is so Critical for New Business
Переглядів 319 місяців тому
Results from three separate research studies conducted by Audience Audit demonstrate the importance of having a thought leadership reputation on new business development for marketing agencies and other experts.
Episode 101: Unbeatable Agency Strategy #3
Переглядів 149 місяців тому
In our research, one segment demonstrates a dramatically lower rate of client loss. Their focus on client loyalty and connection is something every agency can learn from.
Episode 100: Unbeatable Agency Strategy #2
Переглядів 169 місяців тому
Our research revealed two types of agencies that don't struggle like the rest of us. One of the strategies they're using to great effect is having a niche.
Episode 99: Unbeatable Agency Strategy #1
Переглядів 89 місяців тому
Our Agency Edge research found three strategies that the most resilient agencies are using to minimize challenges and maximize their success. Today, we talk about the first one agency marketing. Visit audienceaudit.com/agency-audit-research-series/ for more insights!
Episode 98: 3 Strategies to Make Your Agency Unbeatable
Переглядів 1810 місяців тому
Our Agency Audit research revealed three strategies any agency can use to make their agency unbeatable.
Episode 97: Thought Leaders and Loyalty Builders
Переглядів 510 місяців тому
Two segments of agency leaders are really getting it right. In our research, Thought Leaders and Loyalty Builders demonstrate the formula for successful agencies.
Episode 96: Cobbler's Kids
Переглядів 2010 місяців тому
Our Agency Audit research with marketing agency leaders found a number of different kinds of agencies, but the mindset most familiar to me is the Cobblers' Kids - preaching to our clients about their marketing but not following our own advice. Learn more about these agencies and why they're struggling.
Episode 95: Change Seekers and Staffing Strugglers
Переглядів 2610 місяців тому
Episode 95: Change Seekers and Staffing Strugglers
Episode 94: Agency Mindsets Differ, Characteristics Don't
Переглядів 1411 місяців тому
Episode 94: Agency Mindsets Differ, Characteristics Don't
Episode 93: Which Agencies Struggle Most?
Переглядів 5111 місяців тому
Episode 93: Which Agencies Struggle Most?
Episode 92: Agencies' Biggest Challenges
Переглядів 2011 місяців тому
Episode 92: Agencies' Biggest Challenges
Episode 91: 5 Agency Segments Based on Research - which one is your agency in?
Переглядів 911 місяців тому
Episode 91: 5 Agency Segments Based on Research - which one is your agency in?
Episode 90: Welcome to Season 2 of Fun with Research! New research, new insights, new fun!
Переглядів 3311 місяців тому
Episode 90: Welcome to Season 2 of Fun with Research! New research, new insights, new fun!
Episode 83 Make the Most of Your Thought Leadership Research
Переглядів 522 роки тому
Episode 83 Make the Most of Your Thought Leadership Research
Episode 84 Please PLEASE Test Your Surveys!
Переглядів 482 роки тому
Episode 84 Please PLEASE Test Your Surveys!
Episode 81 How to Talk to Clients About Pricing Research
Переглядів 412 роки тому
Episode 81 How to Talk to Clients About Pricing Research
Episode 82 Beat the Bots in Your Survey Results
Переглядів 1262 роки тому
Episode 82 Beat the Bots in Your Survey Results
Episode 80 Research Won't Make You Do Anything
Переглядів 132 роки тому
Episode 80 Research Won't Make You Do Anything
Episode 78 Starting Small with Thought Leadership Research
Переглядів 292 роки тому
Episode 78 Starting Small with Thought Leadership Research
Episode 77 Engaging Partners in Your Thought Leadership Research
Переглядів 202 роки тому
Episode 77 Engaging Partners in Your Thought Leadership Research
Episode 46: What Should My Thought Leadership Research Be About?
Переглядів 153 роки тому
Episode 46: What Should My Thought Leadership Research Be About?
I work for a medical insurance survey company that does telephone surveys. Some of the agents get at least 10 or 12 surveys completed in a day. I only get around 5 or 6 and it's like pulling teeth. I am wondering how the people who get almost two dozen surveys completed do it because I have clear speech and a friendly manner and I usually get flushed down the phone line or hung up on as a scammer. I have been doing this job for over a year. They have two sessions of 3 months each so it's at best 6 months employment. I used to do customer service which was a breeze compared to phone surveys. I even suggested that our company see if they could get CVS or Walgreens to give a 5% or 10% off coupon to those who completed a survey with us as a thank you for doing the survey and it would also bring more business into Walgreens and/or CVS but no one is listening to me.Fortunately we are paid hourly wages but it's nothing to crow about. If we were paid per completed survey most of us would starve. You are very talented and a good speaker. Could you address this telephone survey conundrum and give me a little heads up on how to be more successful. Thanks.
awesome! got some ideas, thanks!
Glad to hear it!
Susan, I totally agree choosing the topic for your thought leadership research is a critical decision. Too many underthink this or get frozen by overthinking it. What research will best serve your target niche?
Brand voice is real authenticity, coming from a non marketer.
As the saying goes, a jack-of-all-trades is a master of none. I've been feeling a bit lost lately, to be honest. My consulting business/agency has reached a point of inflection and I've struggled for some time now evaluating options and deciding on what's next. My biggest challenge right now is balancing the need for stability and predictability with my desire for growth. I've been wrestling with the decision of whether to expand into a new service area, pivot to a different niche, or simply optimize my current offerings. Your video's reminder resonated deeply with me Susan, thank you. Niche = standing out. Focusing on a niche clarifies and amplifies your expertise. And the clearer your expertise and niche, the easier it is to attract your ideal clients.
Sorry to hear you're struggling. I've definitely been in that place. But you're correct -- having a strong niche -- and MARKETING it -- makes you a specialist. Which can help a lot. And remember -- just because you're focusing on and promoting a niche doesn't mean you can't continue to do work outside the niche to pay the bills -- you just don't put that work on your home page. It took us 3 years from committing to a niche to get to the point where all the work we do is in that niche. But if you don't start, you'll never get there. Sending good vibes your way!
P R O M O S M
Check out the full research results here: audienceaudit.com/agency-audit-research-series/
To see the full results of the Agency Audit research, go here: audienceaudit.com/agency-audit-research-series/
To see the full Agency Audit research results, go here: audienceaudit.com/agency-audit-research-series/
Here's the tattoo! audienceaudit.com/wp-content/uploads/2023/09/55-25-20-tattoo-scaled.jpg
This was very informative, thank you
You're welcome! Glad to hear it. Let me know any questions you have!
Thanks, dear
Really loved this! Thanks for sharing.
Thanks for your explanation
I actually passed out a health and wellness survey at my daycare in order to collect data on what people enjoy to eat so that my company can recreate their favorite foods using Plant based ingredients. However I don't currently have a huge audience and I don't have a website yet...but I do have social medium platforms how do I get people to take it?
I'm sorry I didn't see your content earlier. I hope you've gotten an answer, but if not -- the best ways to get someone to answer a survey are: 1) Have the invitation delivered by someone they know (a person, an organization, etc.); 2) Make their response anonymous; 3) Tell them how long the survey will take to complete, and BE HONEST; 4) Tell them why completing it will help them, or help someone else; 4) Thank them for their time by offering a relevant incentive - either as a direct reward per respondent, a sweepstakes drawing for a more significant prize, or a $1 donation to their choice of two charities that will be relevant to them. I hope that helps! And thanks for your question!
Ma’am what kind of incentive one can offer to hospitality and tourism sector employees??
Great video and so clearly explained. Thank you for posting. I always find that the best videos are pushed down the UA-cam list. But the search, like here, is well worth the effort. Thanks again.
I've gone through several videos and I am really struggling to connect with Susan. Can any body refer me to other researchers
Hey there. Is there anything you can do once the bots have infested your survey?
Hey susan! you're a gosh dang star! keep it up <3
I'm an Asian, I worked in a BPO and my account is doing surveys, but americans really hate my accent 😢
me too and sometimes it makes me lazy to work from time to time
i hope that youre doing better
Doing live or phone surveys is very different than doing them online, that's for sure. Sorry I can't do anything about people who give you a rough time for your accent.
I Do want to talk to you! I’ll reach out by email! ❤️. Thank you for the great video. I didn’t even know I was about to launch a research project but your video made me realize I am!!
Hello Mam Just found you Channel I work For Nielsen Market Research, UAE Your videos are encouraging, Thanks
You're welcome!
This one really helped me, short video yet full of useful explanation. Thank You!
How to identify context of research in a published artical?
Not what I expected! That was nice.
Please post more videos . It was very helpful for my research.. Respect from Pakistan ma'am :)
Fantastic new video Susan. Super important for data equity. Not everyone has a computer at home :)
I like ways of bringing about organizational culture change without pointing out the change.
Yes! Great point Alan.
There are no shortcuts in good market research.
That's the truth!
LOVE this one :) Great job Susan.
Thanks so much!
You tell it like it is!
These are great questions! Really like your honesty and presentation!
Hey great work. Really appreciated. I think you guys need digital marketing support.
LOL you're not wrong about that
Great tips. Thank you Susan!
"... the short answer is 400." To the point!
You know me, Alan! :-D
Great song and hysterical dancing!!!
We love that you did RESEARCH on the RESEARCH. E says, "Sooooo meta!" Am looking forward to following along.
Thank you!
I love research ❤️❤️❤️. I’m so excited to watch! Thank you 😘
Thank YOU!