Join Me As I Hit the Trail With the Head of Jeep North America!
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- Опубліковано 4 кві 2023
- Come along for the ride as I hit the trail in Moab with Jim Morrison, the Head of Jeep North America! In this video, we had a blast talking all things automotive and Jeep, including his career, the latest trends and concepts in the industry, and the future of electric vs. gas-powered Jeeps. Along the way, we tackle some fun and challenging trails in Moab, showcasing the incredible off-road capabilities of Jeeps. Whether you're a Jeep enthusiast, an adventure seeker, or you just love stunning landscapes, I've got you covered in this episode. So buckle up and get ready for an unforgettable ride!
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This is really cool having Jim on your channel! I like the fact you are connected with the top guy at Jeep. He seems like he's a Jeep guy not just a marketing person. Great job!!! As long time Jeep owner and as somone who grew up on Jeep, great to see where they are going. My old man is an old AMC guy who was all in on Jeep.
WOW!!! the head of JEEP NA?! how far this channel has come, congrats and keep up the great work Brad and family. Happy for ya, and continued success! Brad, an "industry leader" :)! Cant wait for more content.
If Jeep wants sales, they should remake the XJ as original as possible with the new I6. There's a reason 3 million were sold and the model lasted from 1984 to 2014 (2002-2009 BDC) (2009-2014 BAW). The XJ is the only Jeep ever made with a model history as long and successful (Wrangler has had a plethora of iterations under one name). You make something as light and nimble as the XJ with the I6 Hurricanes power and torque, add in EV, which would do amazingly well with such a light Vehicle, and you've FINALLY got a worthy successor to the XJ legacy. (Sometimes two cents can get more than expected). And as always, fantastic video Brad!
a basic off roader,no independent rear axel ,for a smooth ride and leg room for the 3rd row luxury y car bits and a back to basic full size SJ Cherokee with the new inline I-6 new wagoneer pass no heritage look
I'm with you on this one! 👍Wish we could pick up an XJ but I waited too long, can't find a decent one now for a reasonable price. Super bummed😐 What was Jeep thinking with the KL model?! What a letdown... with that Kia body style and unreliable drivetrain🤦
After seeing this, I love my new Gladiator (22) more than ever. The big smile on trail says a lot, thanks Jim.👆 Top notch production once again, good job Brad.👆
Brad, another home run. The session with the boss was great.
I appreciate that!
I have a 2002 Wrangler with the 4.0 i6, it is mint, and it literally only has 43,000 original miles on it. My family has owned it since it was new and only ever used it as a weekend warrior here and there. Sometimes not driving it for 8 months at a time. It is built with all the bells and whistles and lift etc. They gave it to me last year. I will be sticking with this one until it can't go any further. No payment, minimal tech, easy to work on, and new ones are so expensive I REFUSE to purchase one. Ever.
Nice. I have an 84 CJ-7 with 47k miles. AMC 2.5 I4, 4-speed manual, base model with a radio and a heater. The paint is faded and it has a tiny bit of rust but it still runs great. We've owned it for half of the time it's been on this Earth and it was my first car. It only had 37k when we got it and had been parked for several years before we pulled it out of a garage. It then sat for a few more years before I got my driver's license and needed a car. It leaks various fluids and some things don't work but it's never outright broken down on me. I'm keeping it fairly stock with just minor mods for livability. I'll never sell it. It was a terrible daily driver so I got a more carlike car shortly after I started college but I keep my Jeep for cruises on nice days.
I own a 2kxj and I sure do love it. It's got 210k miles and currently waiting on ab4.7l stroker to be built, it's got a 5in lift and 33s plus a good bit of other stuffs I've done to it. You'd is v2 since I bought it almost two years ago and v3 will include one tons and everything to go with em. I've spent a ton of money but I love it. Absolutely love it
Incredible interview, what a great custodian Mr Morrison is
Awesome discussion! I'm really happy to hear his little bit on partaking in trail maintenance since so many of our trails and roads are being attacked for closure.
Brad, this was a great, great video with Jim. Thanks to both you, Jim and Jeep.
Great segment. Thanx Brad and Jim for our insight and perspective.
what a cool video Brad, Jim is a legit Jeep guy! Seems down to earth and passionate about the brand.
This is a very cool video! Who knew that 6 years ago when you started this channel that you'd be interviewing the Head of Jeep! Great talk. Can't wait to see what happened the rest of the week!!
Awww! You let him off easy with the JT power train question :) Hurricane!
Great interview Brad. I’ve been waiting for your EJS content.
Great video Brad. Awesome how far you’ve come with the channel. Even though I’m forever a gas burner and love being able to work on my own Jeep I still can understand Jeep’s business stance with electric and the future. Each generation is getting more and more away from doing things for themselves and paying someone else to do it.
Great interview. I've had two Jeeps, consecutively, over the past 30 years and enjoyed hearing some of the future plans.
I’m super excited for the 24 wrangler. I honestly just hope the pricing stays competitive because with the new Tacoma, Branco, Colorado and the potential return of the scout, this Offroad segment is on fire!!
That new Willys looking 🔥🔥🔥. Standard 33s, high clearance fender flares, and a rear locker? Plus that new infotainment system? I bet it would fit 35s from the factory with some wheel spacers.
I always like watching your video. Amazing video
Thank you for the interview. I'm impressed! Keep up the good work!
I never understood why the didn't make the 5.7L Hemi an engine option in the Wrangler when it is a very common option in other vehicles such as the Jeep Grand Cherokee. There definitely needs to be a more powerful engine option that is more affordable than the one in the 392. My issue with the 4Xe is that it is not practical for extended trips "off the grid".
The 5.7 was always the perfect match for the wrangler
As an owner of an R/T Charger, I love the 5.7 Hemi.
What about the 4xe makes it impractical for extended trips?
Easy. The chief of Wrangler development wanted the Wrangler to go out with a bang. The 5.7L would have been a compromise. 2024 will most likely be the last year for the 392 Hemi Wrangler. Get one while you can.
Brad, all i'm wanting is a two door gladiator. We need to heckle Jeep until they make one.
and a 6 ' box maybe shorter wheel base
Great video Brad. Thanks for sharing that video with Jim. Seems like a great person to lead Jeep.
Great interview. Thanks!
Great segment hanging out with the Lizard King! Certainly not the weirdest encounter ever with Jim Morrison in the desert, but still pretty cool.
Think you have the wrong Jim Morrison. This is the head of Jeep...not the guy from the Doors. 😂
@@TrailRecon Brad, I have to confess I was fully aware of that, but I'm just doing my job as a professional wiseacre. 😆
You have a great way with words, keep sharing your thoughts!
Looking forward to a bit more range with the 4xe. Until then I'm loving my JKU. Great interview. Thanks!
It is cool getting the perspective of someone actually driving the product for Jeep. I would imagine the most difficult thing for all manufacturers these days is dealing with the ever-increasing EPA regulations.
Great video content Brad! 🇨🇦
Excited about the future of the 4xe, I have a '16 JK, next Jeep will be some rendition of an electric. Glad to hear that they want to keep it a box. It's the one vehicle that is different than all the eggs out there.
Excited for the next one
great interview, Brad! Jeep appears to be in great hands.
Above average content. Jeep Owner 4 life. This content made me feel smart for the subscriptions I have. Awesome Job! Oohrah!!! Jeep 392 best jeep ever...
Brad, thanks for doing this video with Jim M. Head of Jeep. Looks like a great time at EJS!
I love the hesitation on the Gladiator powertrain question…this time it’s prolly just the “don’t want to say something outa school” thought…ask that same question 3yrs ago and they prolly didn’t legit know the direction they wanted to go! Great relaxed interview and look forward to seeing those concepts/2024 models!
What a great interview Brad.
Jim Morrison is a rock star
Indeed, both are in their own rights! 😊
I like this discussion and the format of it as while wheeling in the product they support with the community they involve. While I generally oppose electrification I'm glad to hear that Jeep holds heritage in high regard which hopefully means they also continue to innovate with gasoline engines.
Thank you! We were talking about where to do the interview so we could avoid the wind noise and inside a Jeep, on a trail, was the obvious choice. A few technical challenges with the GoPro, but it all worked out.
Love my 2018 JLUS S. Owned it since June 2018. Have a 2” lift, 35” KO2s LSD rear diff, and I can wheel it all day long on some pretty extreme trails staying cool with the A/C on. Next Wrangler will be a 4Xe with a full float rear end, and a Recon for the wife!
Bravo Zulu Brad. Interesting, insightful, and enjoyable interview.
Thanks so much for asking about the future of the Gladiator. Pretty disappointed with the answer though, from what he said I would expect maybe a mild-hybrid version of the current V6. Pretty lame. As more time goes by, I am thinking the 3.0L TT will not fit in the current platform. There isn't even a Wrangler-based prototype w/ the Hurricane at Moab to generate interest.
We missed you guys on the second half of the run today. It was great chatting with you at the trailhead. I’ll come by and say hi again if you’re at the vendor show.
I love Jeep. Great interview and video Brad. Many thanks.
I was really hoping you'd ask about a 2 door gladiator. There are a lot of us who would buy one.
Cool video. Lots of info. EJS....bucket list
Thank you! EJS and Moab are definitely something that should be experienced! EJS at least once...Moab as often as you can!
Jeep JK Shortcut, the best concept ever built!!! Wish it was in their future..
I loved the Quicksand something about that one that I loved...Might be that I was a Hot Rodder in my past lifetime and I loved the Hot Rodded look of it with the Injector Hats sticking out of the hood.....Then the Jeep 5quarter
Excellent interview!
A 2dr Gladiator with a small V8 sure would be nice.......
Great interview Brad!
Great interview!
INCREDIBLE video Brad. Jim, AWESOME interview and good example of leadership. Now the personal complaint lol. I understand the need to have a bigger screen (due to mall crawlers) in the 2024 jeep, BUT it took away from the design elements your Engineers incorporated when the JL rolled out in 2018. But can't complain too much, because as a YJ guy since 1995 (and still going strong) I couldn't believe how much the bar had been raised in the JL. Absolutely incredible Engineering and design. I plan to have my built JLUR (as seen on my little channel jeepNdirt) for at least 25 plus years as well so I guess we'll see what you come out with then. Lol.
So cool. My dream life
Great interview Brad
Would love to have heard that a 392 is coming in the future of the Gladiator.
They should offer the 5.7 and 6.4 in both Wrangler and Gladiator
Future of jeep should be quality control and reliability of their vehicles. Better parts and less plastic.
Future of jeep is to make a few real cool concepts for EJS next year too. But never produce any.
I would’ve liked to know if Jeep is looking into Hydrogen Fuel at all for the future I believe it’s a great alternative to electric 🤷🏼♂️. Great video Brad 🤙🏻
Awesome interview. I've always wondered about all the electronics. With all the obstacles, water being one of them. Electronics and water don't mix well. How, as more and more electronics are added, is Jeep protecting the electronic's from water.
Love the channel. It’s interesting that even though MOST car/4x4 culture that I have seen rejects electric vehicle as a permanent solution for a vehicle, it doesn’t stop manufacturers from pushing it on consumers. On one hand we see people pass on electric vehicles in favor of the 392 for example (a vehicle that is unanimously loved by all) but then we’re told by the head of Jeep that they’re listening to their customers but continue to push hybrid/electric agenda.. seems to be conflicting messages here.
He was pretty clear that they have to comply with government mandates re: emissions, which more or less forces them and other automakers into electrification. So in that case they have to try to balance what customers really want along with the constraints put in place by government.
@@jonathanh8174 yea he did say it was because of the government, but stopped there. I feel like if an industry is being taken over by the government and it’s regulations and that industries consumer base is against the changes, maybe there should be an effort to fight back? Seems like they’re just taking it on the chin and forcing customers to go along to get along.
But I guess that’s the choice you make when you take a bailout deal.
There is nothing like this brand. Proud owner.
I alway find it interesting to hear the Factory Rep talk about whats coming, what they think well sell, and what the gonna roll the dice with and see how it goes. But they never talk about price
While I'm completely opposed to electrification I really want to know that the manual transmission is going to continue forward.
Awesome
I’d love to have the opportunity to go to the Easter Jeep Safari one day!
Where do I buy that Jeep shirt Jim is wearing?! 😁 Another informative vid Brad.
I would love it if they increased the length of the Gladiator's truck box by just 1 foot, it would give so much more room and utility as a truck. Truck bed size is what has kept me from getting one.
I appreciate that we are going to electrification - but it’s not for me. It would have been nice to talk about the direction for those of us not even remotely interested in it. Really nothing provided of interest. But with that said Brad - we love your channel and the info provided.
Thanks for the video, Brad! I was hoping for some Doors music in the background. Jeep seems to be looking at marketing to buyers with more money (as are many of the other dealers). Looking at the retail sales (double digit declines) for Jeep (and Stellantis), it is obvious that they have overpriced their vehicles (including Wranglers). It would be nice to be able to afford a new Rubicon.....
Pricing is absurd.
I would like to see JEEP explore and hopefully implement a fully automatic air compressor system into the Wrangler for 2025 and beyond; one that uses dash board buttons to inflate and deflate the four tires with digital psi readings on the screen. Who wouldn't want it? Airing down and airing up is an absolute need for off-road trail riding. If JEEP can add this, it will be a game changer leaving the competition in their rear view mirror - and far back at that. It's already utilized in other larger vehicles. Space is the big issue. However, if it can be done, this, to me, would be an unparalleled upgrade feature.
My husband is watching this episode on his account right now and he said the new color should be called Electric Chicken.
I would've loved to ask Jim what drugs they did at Jeep HQ while conjuring up the Cherokee :D Other than that. He seems like a real cool dude. Enjoyed the episode.
Would like to see the hurricane 6 in the Gladiator. Like my jeep but really eyeing the ranger raptor
I still cannot get behind electric vehicles, Jeep or not. It's not the actual idea of an electric vehicle, its the lack of ability to work on it yourself, to modify it how you want, and no infrastructure. Until you can charge your EV as fast as filling with gas, it won't work for most of us. On top of that, they still cost far too much.
What percentage of Jeep owners do you think actually work on their own vehicles?
@@PossumWaffen probably close to 85%.
@@Colonel1Bravo I seriously doubt that. Im not talking about people with heavily modified jeeps, im talking about jeep owners in general. The majority of wranglers you see on the road probably have zero mods outside of tires and cosmetic items.
@@PossumWaffen well you may be right. Yet I still do not want an electric Jeep for many many reasons, nor any other electric vehicle. Especially since we are killing the Congolese children just to obtain cobalt and lithium through the means of slavery in an area that will never sustain the entire world just to gain the very small amount of natural resources available to do it. Think of exactly how many combustion engine machines are on the planet from jeeps, to pressure washers. What will be done with all of that? Recycling is not the answer. My wife standing 45 minutes to an 1hour to get a charge on a trip 400 miles from home is a safety issue. Better solutions will have to be determined and not just blindly buy in to a senseless idea that enriches the people pushing it while everyone else drinks the kool aid
@@Colonel1Bravoi agree. i think EV's are good for small cars in the city, thats about it.
My wife has a 4xe… It is HORRIBLE. We are a jeep family thru and thru. I’ve had 3 CJ5, CJ7, 2012 JKU (current). My wife has had 3 JK, JKU, JLU (4xe). The electric is awesome WHEN it works. Constant issue with “Refreshing” the oil. Been to dealership 2x for warranty. STILL NOT FIXED.
he seems excited about the ev's capability but did not mention once about the people that need charge in the middle of no where.
I just want to know if they'll ever do a 392 2dr.... growing up all the people I knew with CJs had v8s
Yeah, the government strong arming you to do it IS the problem. I've seen the 4XE operate in person. Maybe all that torque delivery is good on sandpaper like rock face. In dirt, even hardpacked dry dirt it tries to dig a hole to China. Had to switch to ICE to get up some not so extreme inclines. Range is the other problem. At least in an ICE vehicle I can carry jerrycans or I can bring fuel to the vehicle to keep it going.
Never doubt the government's ability to screw things up!
Get some of the bells and whistles on the BRONCO… Large LED Screen. CAMERAS… Redo the DASH.
When wheeling I still need to carry and use jerry cans. What do we do if our electric is running low?
You would carry a little gas generator (like a Honda) that takes either propane or gas. Can get a decent amount of miles from a couple gallons to get you to a charger.
There's a lot to be desired with the 4xe, 1st off the 24 mile range lol. in Electric mode the motor acts like a dual clutch which isn't smooth off idle e.i rock climbing
When are we going to put 35 spline in fr&rear axles seeing that electric motor is all Torque
Cool interview in a Jeep! He should have you on speed dial.
The future of Jeep? Driving 50 miles into the wilderness before running out of charge and stranding everyone!
Will there be 3 seater option for bigger families??
I really hope they add lane keep assist to the jeep wrangler
Dear Brad, I am Gianpaolo, an Italian guy very fond of Wrangler. I have had an Unlimited Rubicon 2.8 crd jk. A fantastic vehicle but the Milan administration - the city where i live - decided the diesel engines are no longer allowed. A big bummer ! The jl is type approved here in Europe with a 2.0 liters turbo gasoline engine and that makes no sense at all for such a heavy vehicle. So I bent on the unique real Off Road well balanced for weight, Power and torque with a gasoline engine, the new jimny that here in Europe Is type approved only as light truck because of CO2 emission (Crazy Europe !). The other Off Road vehicles are equipped with diesel engines but no way to use them here in Milan. Anyway going to the point I think that if you want to hit the dirt for long ranges you cannot use an Electric Wrangler. So let me Say that real long and hard Off Road Need ICE with good torque at low RPM. Each type of vehicle needs a specific technology and Electric Is not for Off Road unless you live in Europe where Electric Is now a religion. My compliment for your job with Trail recon. You are the best !
Super excited for the future with electric. As tech develops they are only going to get better and better. I love electric especially in terms of maintenance - no engine parts to deal with, no oil to change, no transmission to blow up. Instant power and torque. I love my YJ but electric vehicles are the future of cars for everyone. For a jeep I would prefer a plug in hybrid with 50mile range simply due to the charging infrastructure in remote places I visit. But for everywhere else I electric cars are great.
At least a "50 mile range" 😉
A little more range would sure help. Obviously everyone's daily commute is different, but I need a smidge more range to make the 4xe work for me.
Electric vehicles aren't the future for everyone. You get out into some remote parts of this country and there is no infrastructure. Even in developed areas, EVs are severely impacted by hot or cold weather. They can't tow very far or carry heavy payloads. You can't carry spare charge. Mandating EVs is not the answer. Don't force it on people who it doesn't work for. You admit that PHEV is the better solution because there's no infrastructure in many places.
Not my future. 😂 Speak for your damn self 🤡
No to electric jeeps.
Jim is making me nervous about the future of Jeep. It sounds like they wont be doing much for V8 options or 2 door options even though that's what is in demand. Electric options are okay but if they shift heavily towards electric, Jeep will see the biggest sales drop in such rapid time. With backlash from fans that will rival Budlight but not for the same reasons. The Scrambler concept needs to make production with a few minor changes making it more practical. A regular cab with a longer bed Gladiator is needed as well plus a 392 option. A retro Cherokee would be a hot seller too. Tim is not listening to the Jeep community. I also think Jeep should get into the ATV and side by side market as well. There are some nice concepts at this event and some are not far from being a realistic production option but we rarely see any make production.
I watched the NYC debut and then watched it 2 more times, he said 37" bead locks from the factory that must be only oh the Rubicon X 392......you can tell Jim Morrison but have to say this my brother-in-law was over the maintenance at the tech center (and me GM-UAW worker), when I was there it was about 80% complete, there were building the Dodge Ram in there, well we went into the design studios first was inferior and then exterior at that time JEEP had the square headlights well they had a round headlight fascia grille, but we got caught finally they were doing a commercial ad, I've had several Jeeps and have a "51 Willys/Jeep CJ3a, I would like to see a Gladiator 392 Ruibicon
Jeep wrangler 🦆✌🏼️
I wish the question was asked if the hurricane 3.0 would fit into a Jeep Wrangler?
Why won’t they give us the 4xe rubicon X on 35’s? Why limit the 4xe tire size?
Show us the hurricane!!!!!!
This! Great interview, but a noteworthy omission.
I’m going to say this if Jeep goes all electric how do we keep charged for multi day camping trips ? You can’t leave the trail to recharge 😮
Also, add basic car features like a locking hood and gas door. I can't believe basic these features are missing.
When was this filmed? He said a few more days until the 2024 details are known. When is that scheduled for?
Possible 2024 reveal this weekend.
Big, Huge question! Where is the J6 Concept from 2019 EJS? Money is burning a hole in my pocket. I’ll sell 3 of my vehicles to get that baby.
Me too. With a v8 and a manual❤
We want the hard top jeep with roof rack for roof top tents or gear.
What about the rumors that Stellantis is going to sell off or kill Jeep ?
👍👍
Can't wait for a fully electric wrangler. Would a good stepping stone be an electric drive train with a range extender gas engine.
That’s hilarious , jeep with a electric motor . Don’t know of any tree with a power out !
Yes many vehicles never see dirt .
Jeep with the Mall shopping option .