Hollywood on strike: Justine Bateman on AI and the future of entertainment | 5 Things
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- Опубліковано 15 чер 2024
- AI technology has emerged as a sticking point for workers in the entertainment industry. Actor, writer, director, producer and computer scientist Justine Bateman joins us to share her take.
RELATED: AI is concerning scientists and tech leaders. Here's why. • AI is concerning scien...
AI technology has emerged as a sticking point for workers in the entertainment industry. Without any guardrails, writers and actors both say their work can essentially be used to train AI that can then put them out of a job. As an industry bellwether for AI's potential to displace huge numbers of workers, the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and Writers Guild (WGA) are both under contract renegotiations that are being closely watched by many outside of Hollywood. What's really at stake here? Actor, writer, director, producer and computer scientist Justine Bateman joins host Dana Taylor to share her take.
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#AI #Hollywood #Strike
Justine IS 100% right! AI is going to do away with a LOT of our everyday normals!
The Biden administration pushing all bad things for humanity. Satanist regime
I’m absolutely with writer and actors fundamentally. Humans aid in the things we complain about so much and it’s baffling to me. We love making decisions as a country that make 90% of people poorer and a select few extremely rich. This isn’t just about acting. People need to wake up
Wrong. You're just silly.
AI is a tool, and every firm is free to use it. These actors should learn to code
What's happening in Hollywood is a hint of what's coming across the planet in most industries. The threat is real.
People need to protest en masse in order to slow Ai down. Sadly, it's inevitable that Ai becomes commonplace, but to what degree depends on what humans do to oppose it.
Hollywood has the best chance at controlling the outcome due to the power that actors wield.
I also think it's important for people to play with Ai as they would any tool. It does have great benefit if you understand its role. It will make people less fearful of it.
Sadly, the genie is out of the bottle, and we've never come face to face with something smarter and more capable than humans. Ai without humans is useless, so think of it as your assistant, capable of doing the tedious tasks you hate doing.
Creativity and the human spirit are a long way from being replaced by Ai. That's at least 5 years away.
Sorry robots are never gonna replace us.They don't buy products,healthcare,homes etc.The economy would tank and we would all die or have Ubi.This AI bullshit has to stop!
really ? many experts a year ago said that computers would never be creative , now that they been awaken by the fact that we are already there , is just a matter of refining , i give it 3 years top , we will see whole movie production done by AI … computers and AI ( for that near future ) will not take replace those jobs , people that know how to use will … 5 years from now I can’t even predict what will be possible , perhaps ASI ( artificial super intelligence) will arrive , those are way smarter than any person so there is not telling what they will be capable to do
Wrong.
We don't need most of these 'actors'
@@robotron07 It's not really 'creative'. Most all of hollywood is cheap formula.
For those artists who enjoy writing stories, AI will take away that joy that comes from creating. What if AI evolves to even copy vloggers on youtube, the big and small channels? How would any of us who have ever vlogged on youtube or tiktok protect our image and voices?
I love this interview, S/O Justine Bateman. I've been saying this and I'm happy you are on my wave length! We need more thought leaders like you!
I remember in the 80's when Justine was a teen heartthrob, I would feel so badly for her little brother, Jason, living in her shadow. Now, mention Justine Bateman to millennials and GenZers, they'll likely say, _"Wait, is that Jason's sister?"_
Leader?
Does she even work in the industry ?
Lol, that's hilarious...!
She gave a very compelling argument for why politicians should take notice - because their jobs are also subject to replacement by AI. This should be repeated in the media ad nauseum.
Trust me, they would never allow that. They'd just write a bill and pass a law against it for forever.
Shit what about the underdogs losing their jobs, and who gave a dam.
Whos job losing turn is it now. Get some balls !
Oh Hi Ms. Bateman I Like Your Acting Work😃👍
This is the most comprehensive explanation yet of why AI will change everything in the arts. Thanks to both of you for taking the time to explain what is going on.
Wrong.
First, these aren't 'arts'. They're craft, at best.
And, AI is an effective tool to reduce cost and improve the pace of production
Wow I was thinking about moving to LA to pursue a career in screenwriting but my dad been telling me their on strike I agree I’m tired of seeing the same shit which is why I’m writing books I want them into a tv series I’ll get it together myself it seems like so much craziness is going on ✍🏾
LA is hell you don’t want to be in LA. It’s not what it used to be it’s absolutely a terrifying, toxic polluted place.
Justine is really great and she is nailing this stuff. But if an AI "views" your book, movie, music, it owe's you the same as a human who "view's" your material. If it produces something that is too much like your work, you can sue for copyright. AI is going to challenge the very foundations of what it means to be.
Very informative and interested. Thanks for sharing ☺️
This is the most understandable explanation so far
As long as there are shareholders, the focus will always be on profit from predictability. No risks or new IPs; all math.
I wish this were the case. Ex: Disney has shareholders, but lost 70% of its box office over the last 4 years, lost millions of Disney+ subscribers and lost 1 billion over the last year of movie releases. They took successful franchises and turned them into flops.
Good writing is profitable. But companies have decided to focus on ideology -- an ideology explicitly anti-capitalist -- to the detriment of the employees and country. Writers would have the support of everyone if they focused on good stories over inserting ideology into their product.
We have several examples of how focusing on what the customer wants would make money, but companies choose to focus on govt and global organizations' directives (explicit or not).
@@willdegra317yes, which is why Top Gun exploded worldwide. It's what people want. And Sound of Freedom is /was #1 at the box office.
3:17 whoooooooooaaaa my mind was just blown, 28 years in the industry and currently directing. Thanks for the heads up, looking at switching over to project management.
Justine so right on here! No wonder I always liked her!
Amazing interviewer, and very good interview
Replacing directors?? That is CRAZY!!
She brings up excellent points that I haven’t even thought of. That’s why we must listen to the pros.
13:26
You are absolutely right
It will decimate our biz and this town called Hollywood
Creatitivity cannot beat the random beauty of the human mind. I am an Actor and the daughter of writers! We must stand now!
It doesn't need to do that, all it needs is one creative and from that spark it can create a million varieties of that spark and that one creative can then pick and choose what sparks become the finest embers, this means that only one creative is needed instead of a hundred.
The only way to stop AI is state and federal legislation. Unions should put pressure on candidates & pols.
@@Chicago48 Are you going to ban planes, trains and automobiles in order to protect drovers?
Justine spoke some real truths.
Wrong
Justine Bateman at 10:27....."yes, break up social media as monopolies".....Trump wanted to do this.
So? It's still a good idea.
No social media firm is a monopoly
So now what ?
@@user-kg6hp2ib4q What do you mean "So".. ??
@@user-kg6hp2ib4q Yeah, it is a "good idea"....Trump and Conservatives called this a long time ago.
Thanks Justine well said ❤
Good for you, damn it, Justine!
Yes, I agree, time and place for tech and focus more on human creativity but 🤷♀️follow the 💰 trail.
Jeeze. Who's idea was it to use a fisheye lens on Ms. Taylor? The distortion is unreal!
Justin Bateman Rocks!
You know as I ponder this strike I realize that AI types of performers do not appeal to me. I do not animee because I prefer live action performers.
So, actual human beings interpreting roles and/or performing can never be replaced with one exception. Game show hosts- but not contestants - can be replaced with BOTS. Good grief those hosts talk too much ie the host of Masterminds🤯
And, someone’s likeness should not be used unless the model is compensated and he or she receives ongoing residuals.
I guess I now support the strike by both unions and do so by not patronizing sponsors of repeated programs.
Reply
Most actors and writers can afford to strike but what about all of the people make $15 - $20 an hr. They will suffer the most. They are not getting more money or better benefits
lower level actors may not even get a chance to return to the industry. If left up to CEOs, background is scanned once… and repurposed for the studio use
...Whatdayamean they cloned Selma Hayek 👀...without CONSENT !! or Pay..oh dearlord. What the f*uk is Hollywood doing ?
❤❤❤❤❤👍👍👍👍👍I LOVE this human! God tubes VS. AI !!! JB is a goddess!
What on earth is going on in the world??
This is disgusting behaviour and lacks integrity.
Praying for all the artists that are so gifted.
❤🙏
The pornography industry would follow soon. Ai is devastating.
Having limited knowledge on the matter your comment actually made me happy! Using Ai instead of children or adult slaves sounds so much better. Isn’t it?
What none of these Hollywood folks get is that literally nobody else cares about your impending obsolescence.Welcome to the rest of the world. The come down will be hard.
is Jason on same page as his sister?
He's a SAG-AFTRA actor, so yes.
Dam the host is AI...she is a bot!!
Take this post off the air too.
Some peeps afraid of free talking
This is scary.
It will move quickly
I like that they used AI to interview Justine. Clever
She's so smart
Stike as long as you 🌖 wants?
My dream is that a Disney AI robot goes out of control and destroys the entire city. Go Go Godzilla!
Is it me? The Interview appears to be AI-generated ☹
Nothing is real. We are in the matrix.
Yeah!
Good, More Indies will be made quicker.
I feel boring series, poor written stories destroyed content. Ai is better, ai doesnt get stoned before a wrtting session. College wrttting education didnt prepare you for the future. Grow up. The great writers are still writing. Great actors are great actors.
The industry is toast lets be honest. Get a ai certification 8 mo is $10k. Cal tech or mit and that way you can be the ai coordinators for Hollywood.
Yes, you have an AI generated thing on your face. What’s up with that? I don’t like this AI generated stuff to help and change your face. It doesn’t look right😮
A lot of people are actually glad about this. Hollywood has been putting out such woke trash for the last few years. Sane people and our children need a break.
I'm 100% there. I'm fed up - In many ways, I welcome this - maybe Hollywood has some lessons that can be learned in no other way. It's obvious THEY have not cared one bit about the garbage they masquerade as "entertainment" . About 2% of what comes out of hollywood has any merit, and most of the Actors/Actresses are vile.
@@tangomcphearson74 In any artistic endeavor, the majority of what's produced has always been sub-par. There's exponentially more content than ever, so there's more junk than ever. The idea that these companies--the ones that, in their wokeness, are trying to screw the creators--are "woke" is ridiculous. They're trying to make money, period--and they want everybody's money, not just Democrats'--so they're making product they think will sell. But when profit is the only priority, the quality of the product will suffer. And that's where we are.
@fretbuzz59 You misunderstood. I'm not speaking to the intent of the people who are making money in Hollywood. I'm just pointing out that because of all of the woke nonsense that they've been putting out; and all of the political lecturing the woketard celebrities do instead of graciously accepting their awards and thanking their lucky stars... many of us just don't give a f*ck about them.
@@fretbuzz59 They make garbage, then they hire according to oppression oympics chart and anybody who says hey this garbage is garbage gets called racist.
Juatine Bateman doesn't realize it but she just made a very strong pro-AI argument: the choice for the consumer is between AI making whatever show the consumer wants versus Hollywood deciding what entertainment is made (and more importantly, what is not made).
Yea, but all hollywood would have to do is use AI to decide what should be made, and then hire PEOPLE to go out and make it. Not just let the AI produce and do all the work using fake actors or copies of real actors.
You great movies still are made and the actors make it AI cannot it lacks the emotion and performance
@@paulaumentado1588 I don't think AI can produce better content than humans. The main appeal is that it will produce to fit the wants of the customers.
Just look at the recent Indiana Jones movie. That movie was designed specifically to make Indiana Jones look bad and to piss off Indiana Jones' fans. And it isn't unique as they've done the same with Luke Skywalker, James Bond, The Witcher, Star Trek, Dr. Who, Willow, Charmed, etc. And if you complain about any of the changes, the response is always "It wasn't made for you."
AI won't do that. It will make what you want and won't judge you for wanting it. THAT is why AI will be good for the audience.
@@Hedgehobbit it will give you what you want that is if given the material material that is now literally getting glazed
@paulaumentado1588 Given all the art that is public domain, plus all the art currently on the internet, plus every frame of every movie or tv show released on bluray or streaming, there is plenty of material to work with.
Glaze is like trying to save the Titanic with a band-aid.
Is it ironic but does this lady actually sound like an AI
Great interview I went to high school with both Justine and her husband both good people and she is so on top of it all. BUT interviewer please lookin the camera with your nose down all I see is your nose hiles! Distracting seriously
I like this interview. But I can understand the studio's point of view. I remember sitting through the beginning of Tar and sitting through 15 minutes of credits. Photographers, cinematographers, grip people, production assistants, a hundred producers. 15 minutes of screen after screen and I wondered "why does a movie need THAT many people to produce a movie." And you see the end credits of a movie and there are tons of people who get credit. I think the studios have a point. TOO MUCH cost. However, the actors and creatives should be given compensation if they are replaced by AI. If you start writing and a script and AI takes over, pay the writer. If you introduce a proposal and AI takes over, pay the writer for the proposal.
Its costs people to make a World. The moment we forget that is the moment we lose our humanity
Nice things cost money.
@@Laytown What's the problem?
@@classiclife7204Not necessarily.The best things are free.
@@Laytown Wrong. AI is a tool, that ANY firm is free to use.
It reduces costs, and improves the speed in which anything is made
The interviewer looks A.I. or is that just me...
I agree lol
Everything she is saying is correct from an emotional perspective and from a leverage perspective for the guilds. However, with the more technologically advanced AI systems and integrations into the internet I would argue that the feed of new ideas or content that she is referring to is completely incorrect. Every subculture ground swell comes from ideas and people discuss those at length on the Internet. This would allow for a far more accurate mirror to be held up to our society on a far more rapid basis. As to the actors likenesses, the actors have a hard choice similar to the music industry decades ago. Sell their likeness and make small residuals (think Spotify) or the AI will generate a similar looking actor or actress (think about the hundreds of look alikes on a typical casting couch ie need a Blonde, mid twenties with similar build to Riece Witherspoon) that they can promote for decades across multiple movies who will never age allowing for fan loyalty to remain. I personally grew up idolizing Sly and Schwarz and now they are old. Imagine never having to watch Rambo age. The studio doesn't need the actors likeness in the long run, they only need it during the transition period as they transition fans to pure fictional AI characters they can own in perpetuity who the fans will love after a few movies as long as the quality is there. This battle is lost as soon as the quality of production is presentable.
Ok can they shift the angle a bit? I am distracted looking directly into the interviewers nostrils
very dumb angling of the camera on her part
She’s not real 🤣
AI is not into making movies you didn’t ask me or have my permission to film me
It is strange how people who mocked dirt poor workers in the flyover states and told them to learn how to code are now demanding that people should support this strike, so I'll say this to the writers.
Learn to code.
And this is why writers lost any support they would've had. Instead of focusing on their job they focused on spreading propaganda. They did not want to write good stories, rather preach to people they hate due to some image they have in their minds. Society would be better off without leftist ideology.
Damn I can see through her nose into her brain 😨🫣
Mam....please back up from the camera. thats a little ridiculous. I shouldnt have the host looming over me like godzilla jesus.
Industries change. Don’t fight progress. AI isn’t going away.
Obviously inevitable it’s a part of many industries rn but don’t get human rights twisted
Yeah, let's just destabilize society completely. That will be interesting.
Define "progress."
So don't fight for your job? Bend over and take it?
No
So now it's illegal to learn from other people's work!?😅 That's what human history is based off of!
Special effects artists got replaced by computer animation, classic animation again got replaced by computer animation. For someone who has a degree in computer science I'm surprise she's taking the stance that she is. She should know better than anyone that by trying to stop AI you're stopping innovation. The writers and actors are not going to stop it they are they're going have to adapt or find new careers.
None of them got completely replaced visual effects artists still exists all these professions exists AI is still limited and with concern coming with stealing intellectual properties it's still controversy
Innovation yeah innovative for the coorperate entities making more money
@@paulaumentado1588 Just like millions of workers in the flyover states who got replaced by machines or their jobs were outsourced in order to increase profits and how did the writers of Hollywood react when that happened.
They mocked the people affected by this disaster.
@@jbagger331 yeah and Hollywood would suffer for it people love creativity all the machine provides is a mixed collage plagiarism in fact Hollywood only cares about money and they will pay for just like in 07
AI will kill us and destroy the economy moron.Are robots gonna buy healthcare,food,products?If all jobs are replaced by robots what will you do???Wake up!
No one is watching or wants to watch the crap all these writers are coming up with. So their argument about getting paid is invalid
It's more of the company doing it but someone needs to say something.
I do.Late night shows are great.
I find it hard to believe you don't enjoy watching a TV show or a movie occasionally.
Those shows require hours and hours of work to put on, people deserve to be justly compensated for their time and effort, otherwise it's not worth having an industry at all.
@@CourtFisk-fs6zf I’m an essential worker or that’s what they say. I work 72hrs a week. All my bills are paid and have nothing left over. And when I’m not working or sleeping, I’m outside doing stuff, so no I don’t watch tv or movies. If I do watch anything, it’s on UA-cam. So you can see I don’t care for services that aren’t necessarily important to day to day living. Especially if it’s a work agenda. FYI I’m a first generation latino. Parents were immigrants that came here with nothing
@soyascencio
Well, since you don't care about it, maybe you shouldn't be here wasting your precious time. Posting strong opinions About things that don't matter to you.
Live and let live.. Hopefully there's people standing for you when AI comes for your job.
Both these ladies could easily be replaced by ai for 100th the cost.
It's not the same thing.
@@user-kg6hp2ib4q You won't notice the difference and the AI won't do drugs, won't kill a joy boy in a fit of rage etc...
@@user-kg6hp2ib4q It's better
So, with your thinking, we would never have had legends... like James Dean or Marylin Monroe.
We have people starting relationships with their own phone instead of seeking companionship in the real world. All of this is not okay.
@@plurtwink We just replace the legends
Bill Gates and Elon become the Olympic lords, and there are tons of minor legends everywhere
We don’t need Hollywood actors to have legends
I'm a 3D Artist who's worked on movies & streaming shows. I DON'T support the writer's strike or the actors strike. Artists, sound engineers, producers, designers, stage crew, etc. get NOTHING from these strikes except being UNEMPLOYED due to the strikes. Don't be brainwashed by the unions, they are basically the mafia of my industry. These strikes are horrible for so many people but the greedy writers & actors don't care how many people's careers & livelihoods they ruin.
WTH?
@@shirleyharris1335I know. Comment was brutal to read
just replace them all with AI. actors aren't a necessary item in society.
😵😱😵😱😵😱😵😱😵😱😜🤪😜🤪😜🤪😜🤪🤣😂🤣😂🤣😂🤣😂👽👾👽👾👽👾👽👾👽👽🙉🙊🤐🦍🙈🦍🤐🙊🙉🙈🦍🤐🙊🙉🙈🦍🤐🙊
Hopefully, the strike will last forever.
It's called progress
No it's called killing people and the economy.Are robots gonna buy food,healthcare etc?What are you gonna do when a robot takes all the jobs???
You call it progress, until it's coming for your job...
Stand up for the rank-and-file, the writers. Not greedy assholes trying to use their likeness without compensation