The Narrative Positioning Expert: The Best Product Doesn't Win. The Best Story Does.

Joe Daniels is the founder of Spiel Agency. He believes the best product doesn't win. The best story does.
In this conversation we discuss:
The power of narrative positioning in marketing and the impact of storytelling on brand perception.
The concept of villains in marketing and the importance of storytelling in B2B marketing.
Roxy Music, not thinking wealthy enough, Buying London
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