why are there so many makeup collabs?

[@mfchimichanga]

Madison single handedly brought Barbie back to relevance and they didn't even give her a shout out smh

[@olivianichols4660]

i was literally thinking about this, like barbie movie wouldn’t be happening without her

[@MashPotatoDoubleDula]

SAY IT LOUDER FOR THE PEOPLE AT THE BACKKK🗣🗣

[@Blakiedoo]

ok but like unironically kinda the truth😭😭 i feel like that original barbie tutorial made young adults like barbie again

[@juliehatfalvi7636]

“i love something that’s not something that looks like something else” THE BEST LINE AND WOrd combination ever, i also totally agree and how do we get those honey pot thinggss

[@attractinggood]

OMG there actually is a Jane Austen collab, it's still selling on vampyre cometics, a palette book thing

[@taylqrsw1fe]

Hi Maddison, just wanted to say thank you for being such an amazing, funny and beautiful person😊 I could listen to your voice for hours because I love the southern accent so much (im british btw) 🩷

[@ColleenOfTheLame]

My local Ulta has the high end stuff on the left, drug store stuff on the right! I'm kind of surprised they don't have a universal layout.

[@lunaloona9410]

Waiting for the Madison x Maybelline pallet

[@abbrakadabraalakazam]

Generalizing: egirls seem to love both makeup and videogames lol (ime) The collab between makeup and video games makes tons of sense to me.

[@uhohitspriscilla]

Maddison needs her own collection I’d buy all of it

[@niloofarsafary]

I have been LOVING these new, video essay type uploads lately! It feels just like listening to that friend, who knows everything, telling you about a new fact she learnt recently=)

[@alafolieee]

the missing plug-in in the middle of the video... camp!!

[@elizabethgriffin6719]

Glad I'm not the only one who treated Lip Smackers as a little snack 😂

[@lilacfantasy4]

Madison, girly! Are you gonna review the Barbie movie? Also, I want to see you react to more Barbie movies. I've watched the Princess and the Pauper reaction you did more times than I would like to admit

[@alexa-xo]

missing plugin ⚠️

[@leedlelee6124]

I don’t even wear makeup (only just chapstick if I’m being honest lmao) but I was willing to buy the Naruto collab when I heard about it 😂 How dare they hit me where it hurts…the anime collabs!

[@nightelf4860]

Always refreshingly positive Maddison 🌟

[@rachelthescrub]

Maddison!! I posted a video trying 2016 spoon makeup hacks yesterday! We are in the same wavelength!!!

[@hb2547]

Maddison I love you! And you should be more popular than you are! Also you are a GENUIS! Lol

[@11_224-w]

I understand not wanting to use things that are new and pretty, but lifes too short too not use your purchases and enjoy them. Ive had items for years and am using them now, and its a lot of fun.

[@Bronkodile]

That Matrix shirt is sick

[@colbykush]

hi maddison!!!! love you. been with you for 9 years. fun idea, go to the stores around you like belks sears macys etc and give them a reference photo of make up and get your make up done and see how good they do compared to the picture!!! have an amazing day

[@sumaragoy5219]

i also love watermelon smell, and i agree if someones face smelled like that it would attract me😂

[@CMLink]

My fave collab was the 2012 Essence/Twilight Saga:Breaking Dawn Pt 2- it had lip glosses, gold & glitter liquid liners, eyeshadow glitter, blush and even a gold lipstick/top coat named ‘A Piece of Forever’ If they redid it on the movie’s 15th anniversary I bet they would come up with some amazing new ideas for packaging etc. 🍎✨🚓🌲🩸🦁🐑📕🖤⚾️☔️🎹🩺

[@DawnStar.]

Colourpop is doing a twilight collection! It’s coming out soon!

[@lenanelson9146]

i bought the elmo headband and i use it everyday when i wash my face or do my makeup i love it so much😭💗

[@kaitlynleeanna425]

You and your dirty blender make my life.

[@M1SS_LENA]

I don’t know if any brand did this, but Bratz dolls make up collaboration, I need it

[@jenniferreally4724]

maddison pleaaase do another full face of colourpop review!! i would love to see you try one of their collab collections

[@sarahc1540]

Glamlite also does a ton of collabs and did Barbie, Scooby Doo, and a ton of random ones like Frosted Flakes.

[@pollyjeanz]

💖💖💖💖💗💗💖💖💖💖💖💖💖💖💗💗💗💗💗💗

[@sgtgramps1836]

To answer the title, it’s just a marketing strategy

[@cherished_girl_7]

"I can smell it through the screen."🍉😂

[@matthewwhittington-jk9ep]

They are a lot to choose.

[@olivia539]

Hi Madison love your videos, I stopped shopping at Ulta since they were promoting the God is woman perfume by Ariana grande.

[@iemmasoprano321]

As a kid i had Hershey lipsmaker lmao

[@adorable_assassin]

I don't comment very often but just couldn't hold my tongue, wouldn't it be so freaking cute if the beauty blender for Madisons suggestion of a baseball pallet was a peanut or something cute that you snack on at the games

[@kamcrea]

Color pop gets me everytime

[@unknown_7148]

You're really pretty

[@capydream]

this is so girlypop

[@hayzmcdonald5134]

OH MY GOD I FOUND YOU AGAIN

[@thegray5730]

I feel a baseball team make-up collab could be cool...unless it's the Red's.

[@momo_iro335]

mac x sims was the most crushing disappointment I've ever experienced

[@yourivygrowss]

I honestly can’t believe you didn’t include the essence twilight one 💔💔

[@erinlefevre1]

I got the Harry Potter and colourpop collaboration for me and the high-school musical one for my oldest kiddo

[@erinlizzie09]

I LIVE in the Avitar lip gloss.

[@aimee-hyj]

i love this new video style !!

[@strwbrrysam]

im a guy what am i doing here

[@colbykush]

watching

[@PinkFloydrulez]

vibing

[@BABYSNAKEASSMASTER420]

I bought the Sesame Street Temporary tatoos. They are cool. I can look like a Sound Cloud Rapper with Super Grover, Big Bird, and Elmo on My Face. Cool!