Breaking Free from FOMO: How Makeup Brands Create Scarcity and Influence You

Feeling FOMO with every new makeup release? You're not alone! In this video, I break down how brands and influencers create a scarcity mindset, pushing us to think we need the latest product. Let’s talk marketing tricks, emotional spending, and how to reclaim control from the endless makeup hype.
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[@kavram7]

Appreciate you doing this video. We are all driven by our impulses such that we dont even think what we are getting into.

[@TraXs.]

I couldn't agree more and I love your delivery 😊

[@bansheemuse4794]

Thank you 😊

[@DownToTheGroundd]

This is a much needed video!!! Thank you for it!! I feel like all I need is PMG LABS, and not everything and I’m not buying any other brands. I’m putting my foot down!

[@the.makeup.analyst]

Glad I could help!

[@mahummubashar5401]

This was so enjoyable to listen to! I think you’d be AMAZING at more essay-type videos explaining the science and business logic involved in the makeup industry. Wonderful work 🩷🫶

[@the.makeup.analyst]

Thank you! I do plan on doing that more 😊

[@ericapoe]

Danessa Myricks also has very high price point now that the brand is more mainstream. I remember buying from the brand before it got to Sephora and I tell you the color fix pigments were $16 now they’re $26.. insane

[@the.makeup.analyst]

Interesting, I didn’t know what this brand was like before Sephora, never heard of them. When I saw the small colourfix tubes for the first time at Sephora I thought they were quite overpriced - still do.

[@_Char_M]

those mini perfume bottles lol how could anyone take themselves seriously promoting that while holding that microscopic bottle

[@nicoleboucher8029]

Hi ❤!! This was very well done and also entertaining.. it really is helpful to me, I’m really finding my favourite brands are releasing more and more and I was wondering why so much also the scarcity tactic is really being used by one brand I feel a lot this year

[@the.makeup.analyst]

Glad you found it helpful!

[@rharvey1227]

Your eyeshadow looks amazing in this video!

[@the.makeup.analyst]

Thanku thanku 🙏

[@rharvey1227]

Great video!

[@the.makeup.analyst]

Thanks for watching 😊

[@annmarievecaschilling3970]

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