How tech giant Siemens plans to beat Silicon Valley at its own game | DW News
Вставка
- Опубліковано 10 січ 2024
- Industrial stalwart Siemens has long been involved in digital tech but with his keynote address at CES, CEO Roland Busch is trying to send the signal that his company can work with, and compete against, America's major tech giants in fields like AI and the metaverse.
#ai #siemens #ces
For more news go to: www.dw.com/en/
Follow DW on social media:
►Facebook: / deutschewellenews
►Twitter: / dwnews
►Instagram: / dwnews
►Twitch: / dwnews_hangout
Für Videos in deutscher Sprache besuchen Sie: / dwdeutsch
he is also wearing jeans and leather jacket to look like a real tech CEO
Lol!
After that he goes and only eat Brezel 🥨 😂
This Outfit is typical US Hippie HighTech CEO….🫵🤣😎
A real GERMAN tech CEO. Few in the Valley would wear that leather jacket.
Like Jan Huang
Siemens used to own Infineon. I was an intern there in 2002. It was the fourth largest semiconductor company, but they spun it off into its own company.
Siemens is not a tech giant, it's an industrial giant
Maybe both soon
@@lieutenantundercover9329 siemens is on of the lamest companies out there with hardly any innovation , they wont stand a chance in rapidly changing tech space in silicon valley , remember siemens mobile
Definitely both. It's just not a B2C company and thus not widely known to the public. But it is mostly definitely a tech company.
What the heck its definitely both
true
34 Years with Siemens.
Such a great company to work for.
Innovation at its best and consistently adaptive.
Siemens is a tech company because the CEO dresses at work events like a teenager. QED
''Does this mean Siemens is now a tech company''.......Jezus, what kind of question is that,......"If my Grandmother had wheels she would have been a bike"
Well it seems that it’s a desperate attempt to rebrand themselves to not look like a grandmother. 😂 imagine kinda like a grandmother pretending to wear aerobics clothing from lululemon and using iPhone.
It’s a fair question, as they transition more and more to the physical/digital vs the turbines, etc.
Dude they have been part of the Smartgrid, smart city and next-gen facility security spaces for a long time.
They do great in the medical field. Like their MRI machines.
Сименс Шукерть😅. You guys are in the 19 th century
“…Automation for some time” ?? Siemens invented many parts of the automation industry and has done so for years
Yeah and a lot of garbage too
Big traditional companies tend to not be as fast and agile as small tech startups, due to several factors like culture and management. That is a big challenge to overcome, but I believe can be done.
They used to make cell phones and laptops and still a big player in industries digitalization and medical devices.
So yes Siemens is a tech company.
They're trying to be more software and services oriented company. Other companies are after the same thing in their modernization efforts
Yes, and they sold their mobile phone and other B2C parts of the company like GE
Their biggest advantage are their big pockets
Other than that the siemens culture is overencumbered with structure and rules and partially just due to its size has a slow reaction time.
Doesn't mean they have bad people, no there are excellent engineers at siemens i had on a tiny scale the pleasure working with. Still not really a company i would root for or expect to make big waves in the field of AI, but hey stranger things have happened.
Well you can still innovate a lot for example through project management
@@bbbbbAs-ix6hp ... a NDA keeps me from spilling the beans on exactly that topic even though it is a few years since then, lets just say ... doubtfull. That but also goes for other companies of that size and diverse portfolios. Maybe when A(G)I becomes reality and takes over companies project management will be ... what you imagined it should be. Till then the complexity of projects and the therefor partially even more complex software needed holds them back.
Then again, do we really want these huge faceless corporations to get rid of their training wheels? Siemens is not the biggest fish in the pond, most of that size and bigger apart from a few tech companies have struggled to innovate and gain equally momentum to startups. Partially they compensate by becoming investors in startups and grabing what they can from them. If startups loose their advantage completely ... the concentration of power we are heading towards will reach states that may not be healthy for anyone, but the owners and upper management class. Think Blade Runner Weyland-Yutani corporation 0_0
Big pockets like all these startups who make no profit for years and get billions of venture capital? Siemens proofed for decades that they generate value for their customers.
Why not? Siemens make the servos and motor drives that power robots/automation.
What they need to do is pivot towards making software, and they do have that in the form of automation software. They dominate that space.
Excellent! Glad for their involvement and innovation. Good for Europe
Step 1: Cut free employee cookies and coffee
Step 2: ?
Step 3: Profit & Innovation
SIEMENS is an innovation engine.
I recall when General Electric (GE) attempted to rebrand itself as a software company less than a decade ago. That spectacularly failed and accelerated the break up of the conglomerate. Companies can automate and innovate without trying to become Silicon Valley competitors. Staying in your lane yields its own dividends
Well they already broke up much of the conglomerate, didn't they?! Siemens Healthineers, Siemens Energy, Infineon and so on. They are also staying in their lane, by just advancing the products they are already selling. It is more like Tech has merged with their applications, so they are trying to utilize it, isn't it?
@@Victor-kf8cqYeap, especially in building automation and building management systems. They are definitely heading in the direction of making their software control pretty much anything you can think of for a building.
And when they do that, combine with AI, who is really capable enough to challenge Siemens ? Apple, Microsoft, ibm or google don’t have building management systems. Only computers and data servers. But what about hvac , lighting, power and more? How do you automate that easily? Siemens will undoubtedly have a big say in that.
Main difference between US tech companies and EU tech companies is the wording. EU: we will, we plan to do etc. US: we did.
People allways say sh1t like this. Idk why, there's plenty of "we will/we plan to do x" in Apple, meta, google, Tesla, Amazon, Microsoft, and even lesser known companies. And there's plenty of "we did" in european companies
The differences are the business culture, the avaibility of capital, the regulation, and the language landscape
the biggest difference is the huge us market. europe consists of many small countries with their own regulations, language and established companies. it is hard to be successful even with good products. @@joaquimbarbosa896
Build a 3 nm EUV lithography system
EU: we did
US: we will
Great reporting by DW! It’s still perplexing why a German industrial conglomerate is exhibiting in a consumer electronics show when they have already exited the consumer business since the day they have decided to sell it to Bosch. Will be great to understand what their true intentions is or if not they are better off showcasing their industrial technology at the next Hannover messe. Because nobody would be buying their industrial motors and turbines at a consumer tech show.
It is always good to have competition. I remember Siemens back then when they were producing mobile phones.
i worked in cibersecurity and we used a lot of siemens plc
In the modern world, for giants like Seimens, the only way to transform is by big acquisitions. There is just not enough time to reinvent. So, it is better to bring in someone who is already at the cutting edge in a certain domain.
They will become the next GE ;)
They have acquired a lot of software companies in recent times.
German companies could focus first on getting rid of their fax machines and start answering emails instead of using letters. Also democratize first wide coverage high-speed internet, otherwise no one will be able to access these products. All of this sounds just like CEO buzzwords to heap investments as always.
🤣 Same though, I don't know why Fax still exists, while there is sonething called e-mail, that every one can send and receive in the palm of their hands in an instant now aday.
Nonsense. As if German companies run on fax. Faxes are still in use in some bureaucracies in Germany but also in the US, but nobody personally used a fax in the last 20 years.
You are so right! Germany is 30 years behind! Everything starts at the government level.
@@ezydoesit993 Government?
You work there? I can say to you this is not true and you should not always believe what you hear/ read online lol
I love it when a company creates a wrapper around open ai gpt and suddenly they are an innovative tech giant. Then the CEO starts a rap battle using the trending tech jargon.
GenAI is not limited to NLP
Siemens main customer base is company (small, medium, large), for sw like PLM, or drive components, train, building and infrastructure elec components .... where their product portfolio is quite huge.
There are a few products where AI features implemented in the component or platform software could help the end user, but most of their based product (wo sw) need to remain robust, reliable and cost effective against competition...e.g power electronics sector ll be under lot of competition in the next decade.
Siemens already missmanaged their IT-Business (negative margin) and sold it to a large french tech company called Atos in 2010. Atos is now almost bankcrupt, thanks to an overleveraged M&A growth strategy, missmanagement and an organizational culture that is as agile as a cruise ship. European CEOs are simply not capable of building and maintaining disruptive business models.
Whoah slow down there Yank, let's think about this a bit, maybe we can have a meeting to discuss what committee will be in charge to select the work group who will assign the experts to the task force.
The conclusion is just a litle bit exagerated
Id argue its less the ceos and more the state regulation in those countries, making growth for disruptive tech impossible.
what is ASML then?
lol come on negative margins like that is a parameter. What about tesla?
99% invention
1% investing
Lets regulate this please
Yes, please make a smartphone OS like android or ios.
They are only saying that to attract investors
Love, how little the CEO visibly understood what he said about ze technik
This is what ABB said 5 years ago that their competition is google.
Actually AWS AI offer is pretty impressive
Why every CEO now dresses more casual and with leather jackets when they need to present a new product?
"Hey bro I'm just like you but a billionaire." - Cool Ceo
"Lol isn't it funny when the help grabs the wrong cut of steak from the butcher?" - Same CEO
Working with amazon means that they cant even handle the cloud.
You damn nailed it 🎉❤
every other human has that
Las Vegas for AI.
Its a monolithic tanker like VW all influenced by complex german bureaucracy. I can't see them turning into a boundary breaking tech / consumer product company any time soon.
Anybody that has seen the software on German cars knows that this isn't something to hold your breath for.
ai that designs itself... doesn't that sound like singularity
I don't how they will do it, not in Germany for sure, where industry it's not possible anymore
Complex systems like globally dispersed nanotech
Workers union should have a say as to what tech can be brought into the workspace because it destroys thousands of jobs. The rich minority is always looking for ways to get rich without paying for human labour.
Worker unions do not own a company! But they could quit and create their own if they do not want to work on the projects they are getting "PAID" for: Also the purpose of a publicly traded company is not to create jobs but rather return on investment for their shareholders
I have a Siemens Phone.
It's impossible for a startup to exist in Germany so they're making Siemens do AI. 😂😂😂
Balles Guts a the new gold
These guys seem to have forgotten that Siemens once provided the only computer capable of finding the Willy Wonka Golden Ticket. So - never rule these guys out!
siemens my as, they will always be a industrial company. For some reasons aurorean companies don't understand the consumer electronic market, or at least they can't adapt fast enough to it.
Just by changing your wardrobe will not make you tech giant like in Silicon Valley. You need many more things to change which is simply impossible by any German giants.
Alright, so Siemens going full "cool tech" mode with their presentations is basically hitting peak Silicon Valley wannabe vibes. It's like every bigwig now thinks slapping on a leather jacket and doing a flashy tech show is the golden ticket. But come on, seeing a German industrial big shot trying to be the next hip thing in tech, especially after watching the Nvidia guy's try-hard antics, is kinda cringey. It's like, stick to your roots, you know? Not every CEO needs to act like they're launching the next iPhone. Sometimes it feels more like a comedy sketch than a serious business presentation.
John of Us würde sich freuen, über humans out of the loop
In fact, industrial companies like Siemens are well conducive environment one could have to invent, innovate and apply advanced software solutions to real things, machinery that brings about great values.
Hehe Semens.
Edit: You can add all the AI you want, it doesn't help with Dinosaurs lead the company.
This is completely ridiculous. It sounds like they just want to jump on the bandwagon to calm down investors. What the ceo is talking about is low code platform it has been around for quite some time
What is a Tech company anyway? Facebook used to be a website and was called a massive tech company, meanwhile Siemens was making MRI machines, Electron Microscopes, Semiconductors and what not .... so what is the definition of a tech company?
I have worked with germans, some of them; really smart people, but too focus on the technical side, can't beat a chicken.
ridiculous question😞. What the definition of tech? Technology?! It's the other way around google, microsoft are far of from a tech company they're software companies.
Siemens announces that they will put "AI" stickers on everything 🤷♂️
Lol without Siemens the world would not have been the same. It’s a bit a IBM case.
They had phones before iPhone
Siemens will be left in the dust regarding Ai.
Considering semens was involved with my cities transit project. It was 7 years behind schedule due to signal problems.
come to kolkata india set up huge office
the last industrial player boasting about software and innovation is GE
If you mean there is `any` chance that at least one of German companies can compete with Silicon Valley tech giants or unicorn startups in the field AI, my answer is no. Winning a lottery jackpot is more realistic.
Siemens is based af
It’s not good enough to be intelligent. One must be artificially intelligent 🤣.
🫵🤣
Interesting.. right after killing its server business
I don't buy this isn't just another company jumping into the latest trendy bandwagon to increase their short term market value
Siemens and AI is as compatible as Sand Paper to Toilet Paper. Siemens struggles to this day to build simple data and mobile apps (in 2024) - but go ahead and try the “Siemens”-Way in that context 😂🍿
I predict that there will never be a AI even narrow AI that can remove the need for a specialist. Siemens basic thinking is there PLC platform is the world of software which it is not.
Likely the better model to iterate is not Alphabet, OpenAI or MS but TSMC even Tesla / SpaceX.
But to understand AI (a simple algorithm) you must go through the "mind education process" as a programmer (computer science, i.e. studies; it is not only about knowledge/programming skills) and additionally know other sciences and mainly philosophy as a meta-science for understanding other sciences ( and systemic thinking to combine them - otherwise "you kill a billion sparrows and the locusts will come" :D) and what is not science (but only information/opinion, which is crucial in the post-truth era). Otherwise you won't understand thoroughly/deeply enough (it means you don't understand - you can't be "half pregnant" :D).
And then you have a chance to understand the philosophy of AI (you have to understand the law and the philosophy of law and then... you have a chance ;)
Siemens famous for unfinished product release that get polished by early adopter use, it perfectly matches with AI is not ready now, but lets sell it already and try to make it better with the feedback we receive.
As someone who competed (&beaten) with Siemens core products for a decade and then had a total change of heart and switched career to AI in Bay Area .. the fact that DW has this audacious title to this story indicates a few things.
1. If DW independently picked this title: how poorly they understand AI. Makes me wonder about the future Germany since AI will impact entire countries.
2. If Siemens helped/sponsored this title: the CEO should fire the communications team and involved engineers for blatant & laughable lies. AI at Siemens had been a joke a decade ago, and so is now. If s/he really wants the company to make the much needed Gigantic progress, the first step would be to admit how far behind they are.
Very cool
why does every ceo try to emulate steve jobs's casual dress code for presentations. it's awful.
Hahaha let's see how it goes... Simens is so unprogressive, that it will be a nightmare working there to implement AI.
Used to work at Siemens, they have fundamental issues in Org, competence etc. Stuck in the 90's still, will have to do a huge amount of work to get the company to go along for the ride, products can be good, but no way they can compete with silicon valley the way they are currently structured. There is a reason I don't have SIE stock.
No. You are literally a German broadcast glazing a German company.
what about the American news papers, talking about their American companies. The Americans do it a lot more hahaha
Siemen Tec hha .saved by goverment
What they need is wearing Italian cut suits.. If you copy the Silicone Valley even in your attire, you will only be a “copy”..
Define tech, please. The you'll realize it's derived from technology, which is Siemens's turf. Tech is not software alone.
“Strategic”?
Very sketpical. Germany has been talking about digitization for the past decade, but much of the stuff done in the country is still through paper (they also seem to have an almost fetish for PDFs). Look at a German school's website and a Dutch school's website, there's no comparison. Its Germanic brethren are somehow way more advanced than it in this sort of stuff.
Siemens will very soon be history. MS is only getting to know what big a Market Industrial automation is, and how old the hardware and technology stack is.
Fix PSSE first!
Ai is getting rid of people....
this is way too far to happen, siemens has no clue in software
wow
Does Siemens Have the capabilities to get in this field? It is a mechanical company and how it could work in such field "Software Engineering" which is a part of Electrical Engineering! Does Siemens know any things about the Electricity, Electrical Engineering or the new Digital Technology? Please Confirm?
they do, Under the name of siemens are some smaller bussinesses such as Siemens energy and such where the focus is on innovation, new technology (hardware and software) and Energy (engines, renewable etc.)
Wow !! it seems you are working with them tell me more about siemens is it a good company to work with? are they respecting their employees especially the professional one?? Please Advise@@TheAtllas
"Do they know electrical engineering" bro Siemens is literally one of the pioneers of electrical engineering.
Wow!! really i'm shocked about siemens reality and how mechanical become an electrical compay. However, if it is as you said! it supposed to hiring a real smart electrical engineers, is not it? Please Confrim? @@r_mclovin
pioneering anything doesnt matter. Its all about what they are doing right now.@@r_mclovin
GErmany tech...dont expect them to implement quickly.
In another news, India plans to beat the west in Space exploration.
Hahaha… Siemens is like a 90 year old grandpa… it can’t beat 20 years old athletes in Silicon Valley 😂
Siemens 😅
I didn’t know that DW was a comedy channel.
😂 you could replace her with a piece of paper
Is Google still the same Google. So why can't a dinosaur replace them if they are leaving the door open?
The biggest problem of siemens is being a german company, Germany is 30 years behind because of its mentality and bureaucracy!
as a local i completly agree with you. Germany needs to step up its game in the digital field to stay relevant.
That's a dumb statement. The entire microchip manufacturing sector (similar to most other industries) relies on German companies for the industrial machines. Without those, you couldn't produce modern chips. And there are similar relationships across many industries. German companies are the backbone of our industrialised world. German companies just aren't as omnipresent on the consumer-facing side.
what a joke, copying silicone valley gimmick of AI hype while saying they want to beat them? lol, do people still think slapping AI on every product will make them special? everyone do that. also, the interviewee is not someone familiar with the industry given his answer is all generic.
❤❤❤
❤️❤️❤️❤️❤️❤️❤️❤️