Benjamin Atkinson, Director of Innovation at CNA Insurance.

🌟 Sneak Peek! This week on the Innovation Storytellers Show, I’m joined by Benjamin Atkinson, Director of Innovation at CNA Insurance. 🌟
Watch this clip where Ben takes us behind the scenes of CNA’s innovation strategy, focusing on a concept they’ve borrowed from Eureka Ranch called "death threats." This powerful approach involves inviting structured problem solvers to challenge new ideas by identifying potential pitfalls early on, which helps refine and solidify innovations before they go to market. 🚀
Ben explains the dual benefits of this method: it harnesses the critical insights of skeptics who care deeply about the system and transforms potential objections into testable hypotheses to strengthen the idea. This method isn’t just about finding flaws; it’s about evolving a concept to its most viable form.
🔍Curious to learn more about how CNA turns innovative concepts into actionable, profitable strategies while managing risk? Tune in for a deep dive into the tools and tactics that drive real innovation at one of the leading insurance companies.
🎧 Listen to the full episode: Innovation Storytellers - CNA Insurance
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