As a fair asian, we wont even use this blush alone, this what we use as a transitional blush. We love to layer at least 3 different colored blushes to have a seamless diffused finish and this blush aint standing on its own. They LIED. The question is WHY. JUST WHY
To ragebaite they know us black women will outright say it don't work for us and it will cause a huge storm as people will go and try it like the youthforia foundation. It gets people talking about the brand and they don't care I it's bad. They also don't care about the backlash on the black creators who will (have) faces racism and disgusting comments. This white paint with a hint o purple has already caused Golloria to have to take time away and we love and need her content
@@alfiya119 not asian but i usually layer blushes in different intensities, asian influencers usually call them: expansion, base and point the expansion shade can also work as a base and it’s usually a lighter color. it also helps balance the point shade (ex: point blush is too orange? blue undertone base blush. point blush is too cool? orange or yellow undertone base.) they also can help balance your skin tone and that’s why we find green and blue blushes! not sure if dear peachie has a video explaining blush in detail, but if you’re interested in it, def check out!
Perfectly said!! As an Account Executive/Regional this was definitely addressed during quarterly meetings, sales conferences and trainings. As a former employee of a reputable L’Oréal division, I know they didn’t care nor have consideration. I would advocate that product launches aren’t suitable for deeper toners, I was always told France makes the decisions. 🤷🏾♀️ Stay on their necks & demand inclusion!! It’s not an oversight it’s intentional.
As a very pale white woman i cannot find a good colour of foundation on typical americano brand( Max Factor, Catrice , Maybelline, Tart, Too Faced)because all are orange, pink or green. All to warm. This blush is created for my skin tone. Very pale, very neutral almost blue. But lets be clear- this is not universal shade.
Exactly and it is nice that a blush is out there that works for your skin tone. They just should not have marketed it as being suitable for darker skin tones. It’s not that hard to do. They were just being devious.
Have you tried using a white mixer in a foundation that is too dark for you. I have used these for years . I could never find a color match. I mix my primer, white mixer, and foundation together and then use a brush or damp sponge. Sometimes I put a drop of oil (very little), just depends on the thickness of the foundation(, in my mix..)😊❤😊 Hope this works for you.
Calling that light shade "universal" is absurd. Retouching the photos of darker-skinned models to make it seem like it would work is so deceptive. They had so many chances to pause, to change course, to do something. The fact that they went full steam ahead on this is despicable.
PLEASE don't apologize for being a white woman who speaks up about this. As a brown genderqueer person, we need as many eyes and as many voices backing us up as we can get, especially on things like makeup and clothing that often go under the radar because they're "insignificant". I remember being a tween in the 2000s when you had to be thin, blonde, and pale to be pretty. I remember comforting my sister because she fried her beautiful natural 4c hair trying to get it glossy, straight, and light in color. I remember struggling with makeup and eventually giving up because I didn't have quality makeup that fit my skin. Don't be shy, talk about it! We're all here together and we deserve better.
@Bekindtopeople RIGHT!! I, though color corrector for sure. WHICH WOULD MAKE MORE SENSE.. I can't see this being a blush for anyone darker than a sheet of paper. Like LITERALLY.
Thank you for explaining this so well!!!THANK YOU for pointing out the LACK of transparency and systemic racism saying that an item is not universally inclusive.
thank you for calling this out. i’m white and even i think this stupidly marketed blush would look ashy on me. fine to make things that cater towards super fair-skinned people, but don’t market them as if they’ll work for anyone else.
It looks gorgeous on my fair cool toned skin...I really don't understand why they modeled it on deeper skin tones. It makes no sense! We all deserve products that work for our tone and undertone.
Thank you for talking about this and bringing attention to how many opportunities YSL had throughout the development process to make a change. It's easy to forget when we pick items off a shelf or website, but every product developed comes to exist through a series of choices made by people. Sometimes those choices need to be called into question and the people who made them need to be held accountable. We need transparency to understand if these are the choices we want to support with our wallets or not.
I came here from Robert Welsh’s video where he shouted you out (I was already subscribed to you though 😌)! Everything you said was phrased perfectly. In 2024, for a brand as big as YSL, there is virtually no chance that this product’s release treatment was anything other than intentional. Which is deeply disturbing.
To me, this also highlighted the division in the beauty community. A lot of people are very quick to say “well this product just isn’t for you” before admitting that YSL just did wrong by consumers with their marketing. It’s honestly disappointing, and unfortunately made me realize that there really isn’t a safe space for black women on the internet, even in the communities we actively contribute to regularly. Just look at what people did to Golloria for just being honest…it’s heartbreaking that she needed to step away from what she loves because people refused to hear that the beauty community needs to be a space that is inclusive.
I love this blush to use as a mixing shade to lighten & cool some warmer blushes as everything pulls so warm on me. As soon as I saw pictures of this blush I could see that it was obviously white based. I'm fair & I doubt it would look good on me on it's own, but as a mixing shade it's great.
I love you guys as always. 🖤🏳️🌈Thank you for calling out what is wrong! There sincerely needs to be more discussions on fixing this ish and in my honest opinion an apology from YSL? Time and time again I’m so disappointed in melanated queens being treated this way!! Stop the gaslighting brands!
YES!!! This video is exactly why we need you, Alexis! The way you explain and enumerate all the mistakes that YSL made on this disastrous launch 👩🏻🍳😘 There is NO other content creator who can explain it so concisely and expertly like you can. All bow down to Queen Alexis!
Found your shorts last year and rarely comment but your breakdown about this topic is amazing and highly informative to people who choose to be willfully ignorant. Way to many opportunities to have the product correctly marketed and yet they failed miserably
Goth girlie here 👋🏻 I’m on the absolute edge of the pale spectrum and I never find “regular “ foundations my shade, so could’ve seen myself using this shade as a concealer or foundation mixer, but YSL missed the mark on this so bad so I won’t even bother trying it… So disappointing 😒
there is a reason why I do not like very many luxury beauty brands, not just because they aren't cruelty free (which yes I know some are working towards it). But also because, they have this universal idea that "oh we have so much money and are worth so much that they will believe whatever we say and it won't matter if it is right or wrong" This idea bugs me for so many reasons, one being that only people with a lot of experience like @lipsticklesbians would really know how much truth the companyh is saying (obviously a lot more people with less experience would know in this case). And the second reason why I strongly dislike this idea is that, it really highlights how much some luxury brands and a lot of other brands will at times try to capitalize on the innocence of some people. your video is amazing by the way.
You are giving "mum is not angry but very disappointed in you" energy for YSL and I am here for it! As always beautifully and intelligently articulated!
(Came over from Robert Welsh's channel!) Great video and explanation. I'm so tired of the lies and misdirection. Also, why do brands try to push chalk as universal, when, generally speaking, if a color product works on dark skin it will work on lighter skin, only you use way less product? I'm pale but I still feel like the product development should start with the darkest skintones. I've never been disappointed by eyeshadows and blushes that work on black girls, but the reverse is simply not true.
One great product I've seen that is _actually_ universal is Maybelline's "Made For All" lipstick line. I'm a black woman who loves a good red lip, and I actually like their red lip color better than the red MAC, NARS, and MUFE lipsticks I have.
Thank you so much for explaining all of the steps that a product has to go through from idea to sales floor! They knew what they were doing, not only with this one but most of the blushes in this line.
This whole situation is ridiculous. Shame on YSL. Thank you for articulating it this way, though. That shade will only work for a pretty specific group of people, but the blush isn’t the problem. The marketing is the problem, and as you said, the fact that so many people let it happen is the problem. And the fact that they don’t care about people with deeper skin tones is the problem. I’ve seen a lot of commentary about how bad the blush is with people mocking the shade and talking about how no one would look good in it. It’s really difficult for people with fair, cool skin tones to find shades that work for us, so I hope we can advocate for inclusivity in shades and honesty in marketing without incentivizing brands to stop making the few shades that work for us cooler toned, fair skin people. We’re certainly not dealing with any of the racism on our end, but it’s disheartening to see so many people making fun of people with fair skin. Thank you for not doing that. And thank you for speaking up about this. I won’t support brands that don’t make a genuine effort for people with deeper skin tones, so I appreciate people who call things like this out. I saw the shade in the store and knew it was too light for me (I need more depth), so I never would have looked at the marketing for this without people calling this out. I appreciate all the work you do!
I don’t see how this can be a divisive topic. We can ALL SEE WITH OUR EYES that this is not a universal blush. They just didn’t expect us to notice. 🤦♀️
It’s absolutely ridiculous if they had at least marketed it as a southeast Asian light pastel blush, I could see it, but they didn’t. The marketing team failed the briefs failed and it’s been such a disappointment
I am a very very ghastly pale. So yes this blush does work for me, but where I did not agree was the way they marketed it to darker skins also, because let’s be real we all know this is not working on darker or even light skins tones. It literally is only working for us people who are ghastly pale and that’s it.
In looking at the YSL site, it seems odd that each of the 6 shades is shown on the same three women and that all three have medium or tan skin tones. No one with fair/light skin or dark skin is shown at all, and I don't see anything about the idea that every shade is supposed to work on every skin tone. It's hard to know from the photos, but it looks to me like some of those shades are specifically designed for deep skin tones (highly saturated and bright), to the point that I wouldn't be able to use them at all on my own light skin. Someone definitely messed up in terms of the models that were chosen for the photographs though.
Wow Christina, thank you so so much for the very thorough and thoughtful way you spoke about systemic racism within the beauty community. As a Latina, I’m grateful for people like you who speak up for diversity, equity, and inclusion in all aspects of our daily lives, but especially in the beauty community where a minority may walk in to a store to purchase blindly, and believe the packaging, and waste good money on a prestige beauty product that failed to meet the packaging promises. It’s so sad that we are still fighting to be included in this day and age.
The blush reminds me of growing up in the 80’s as a non-white girl. All the makeup was like this blush. I remember why I refused to wear makeup back then. I didn’t want to look like a clown 🤷🏻♀️🤦🏻♀️💀
Pretty much the same for me however I'm on the opposite end of the spectrum as I am really, really, really pale skinned. I struggle to find makeup to suit my extremely pale colour, tone AND skin type.
We all went to school in the 80’s looking like oompah loompahs,with orange faces and purple death lips,the only foundation seemed to be called ‘American tan’ and being pasty(sorry,pale)English girls the orange tan colour didn’t quite match!😅
I'm so glad that you did a video on racism in the beauty community. The seemingly never ending, continuous issue of boldfaced racism in the beauty community. You would think things would've improved by now, years after Fenty showed that it was profitable to offer makeup appropriate for deeper skin tones, but it hasn't. 😒
As a 64 y/o woman that loves make up and has used it since I was 18, I will say I am done with the make-up and skin care industry as a whole. I’m fed up with the tons of products coming out every year, each one claiming to be the ultimate solution to our woes and clearly misleading us. Lies, lies and nothing but lies at usually high prices. Good thing I decided to stick with drugstore products years ago (they do the job just as well as high end brands), so if something doesn’t work for me I can always give it away or toss without remorse or breaking the bank.
YSL and L'Oreal are trash. I don't need to give them any money because there are 5 million other beauty companies out there to choose from. Why do I have to support hate or negligence, whichever this is? Thank you for explaining the chain of decisions that led to this. It's both fascinating and horrifying.
You don't have to explain or defend your passion for this issue in the beauty industry to me. As a (pretty white passing) afro latina, I genuinely appreciate every ally we have in this space. WOC need white women like you to raise a fuss about this...because you know the corporations don't listen to WOC!
This should never have been marketed as universal! I got a sample of this in store and I absolutely love it for my extremely pale skin. I’m Norwegian and even considered lighter than average here. This shade is really brightening and fun as a blush for me, and I’ve paired it with the Armani blush in 53. I loved it so much I got a full size when it was on sale. Definitely not universal, but I adore it.
Robert Welsh sent me! I had no idea there were so many steps involved in creating makeup like this, it's absurd that so many products get all the way to the store shelf sometimes
To say that is a universal colour is insane. I am very pale and I know this colour would look pasty and chalky on my skin. I think the only people that could wear this would be those that have no natural pigments in their skin or have Albinoism.
The p.lousie blush I got that was from mikaylas wedding collection is so light it won't work on my skin tone and I have a light medium neutral skin. I'm a white person. It should show up on me, it kooks like ash on my cheek, I can only imagine how it looks on someone of color. Shameful.
So much Hot Scolding Tea! Everything that was unpacked NEEDED to be unpacked. It wasn't about being read to filth, it was a lesson in fairness and honesty. Consumers in till economy will have the power to chose.
Imagine freaking out this hard for abused seniors in retirement homes, or kids going hungry. But you picked totally optional blush for the upper upper upper class. Cool.
It's the _white base_ that ruins it for melanin girlies. I think. So, it's not the color so much as the base. I'm sure there's better language for what I'm trying to say.
It's a great blush for extremely pale ladies, they just messed up the marketing. It should only have been marketed toward the very pale skin tones not all skin tones. Some of the other blushes in the same line are much to dark for pale to light skin tones and will only suit deeper tones therefore it's not a racism thing in my opinion. It can't be "systemic racism" if much darker colours for deeper tones are included within the same line. The problem isn't the blush itself it's the language used to market it.
@@littlebobas9656it is racist because they used black models in their campaign to advertise this specific blush. They tried to say every blush in the whole line is for everyone when they knew they were lying.
I definitely agree that the way this is marketed to be inclusive is asinine. Could it be used as almost a color correcting blush to layer under other blushes that pull too warm?
@@laur83okay but once the problem is solved let’s also be able to recognize good products and allow people that want to to utilize them as they should be to do so
@laur83 yes, I agree the marketing claim is the issue, as I said in my original comment. I'm just curious as to the other ways to use it since the actual target audience capable of using it solely as a blush is so small.
@leahbsly I have something similar from maybe a Japanese brand? and I can use it as a blush in the winter, a highlighter in the summer and a mixer to cool down warm tone blushes but I'm a fair/cool.
I'm a very pale white person and when I saw this blush in store I thought it was genius - a cool toned pale blush for pale people! It's my favourite product, giving me a bright lilac glow on my cheeks. It wasn't until I looked at the other shades online I saw that this was marketed and photographed on darker skintones, the marketing choices are for sure insane here!
YSL brough a different range of colours, for every skin type and shade. Personally I find it racisist than since years, a lavender blush or powder were just not available. The lillac dors illuminate the light complexions. Not everybody wants to contour and bronze. It looks as dirt on lighter complextion. Thank you YSL. I am thrilled and surely buying it.
It’s a leadership problem. The top of L’Oréal doesn’t care about ethics. it doesn’t seem like the system of how the product comes to market is at fault considering there WERE so many opportunities to cancel or redo the marketing on this product. I would say the problem is the corporate culture. It doesn’t matter how many touch points there are if the people at the bottom are too uneducated, apathetic, or scared to speak up, and the people at the top are racist in their decision making. Not to mention the people in the MIDDLE who are responsible for getting the message to the people up top but might not want to risk their jobs. Every touch point is made up of human judgement calls unless they find a way to quantify inclusivity (which they might actually be able to do if they tried hard enough). So, to me this is a failure of LEADERSHIP. If leaders have no interest in making it an extremely clear priority to make inclusive products, their employees will not speak up at those touch points. There needs to be education, auditing, and accountability for inclusivity. They could create policies, like rules on percentages of shade ranges for blushes that could work for each skintone range. (E.g. at least 50% of the blush shades should work on deep skin). They could employ consultant makeup artists of colour (preferably black artists!) to test out and approve the shade ranges. They could create focus groups on shade ranges. They could mighty even be able to quantify the depth however many of their blushes need to have within the colour spectrum, although I’m not an expert. They would most likely need to keep relying on objective measures of approval for shades, but there are a million ways to make those actually effective and inclusive. They just didn’t.
i have say a lot of make up brands land in the category where they aren’t transparent about there make up! like coming from a caramel girl here! Maybelline and l’oréal isn’t universal.
So grateful for the way you delivered this convo ... its wild to me that this is 2024 and lack of inclusivity is still a major issue in so many industries including this one ... at the end of the day we are all just people we have the same needs and desires, we bleed the same blood ... so why not cater to everyone ... I just dont get it ... and why does it have to be such a big deal to include and serve women/people of color - brown and black people. That said it's for these kinds of reasons brands get boycotted ... Loreal and YSL et al ... get it together .... not acceptable!
I am really pale. I have been searching for a purple shade blush. Now this blush is all over but I can't afford to try it. I will just stick with using my purple lipstick on my cheeks.
Bravo !!!!! ❤❤❤❤❤❤❤ Now my request ... I'm 57, and I need a new foundation, but I'm just NOT happy with any I've found ... creases lines & wrinkles are killing me !!!!!!!!! 😂😂😂😂
Never choose a full cover foundation. It WILL emphasise our lines. I have heard good things about Shiseido, but have not tried them myself. Skin tint or similar products is also worth trying. I use the Lumene Instant glow fresh tint, bc it is suited for fair skin. But I really love it😊.
65 here. Keep in mind that as you age, less is more!! It's like trying to paint over a stucco versus a smooth wall. The fact that you are not happy with any foundation, so far, tells me that the problem is with your skin and/or application. Focus on skin care. Hydration is everything! Drink water, eat healthy and your skin will glow. You can mix bronzers and foundations with moisturizers to diffuse them. It helps them go on more smoothly over wrinkles. Avoid any makeup that has sparkles in it. They are often labeled as "glow" or "diamond" or "shimmer". They just highlight wrinkles! And don't forget a superfine setting powder to keep the foundation in place. Lately, I've been liking L'Oreal True Match. Keep to medium to light coverage. Hope this helps.
57 here with dry skin. I'm loving the Chanel Les Beiges Water Fresh-Tint and Armani Luminous Silk Perfect Glow Flawless Oil-Free Foundation. Hope this is helpful!
How are some of the World’s largest companies STILL OKAY with screwing over Melanated Skin Consumers⁉️ L'Oréal owns YSL. L’Oréal is a company, owned by Téthys SAS, owned by Ms Françoise Bettencourt Meyers.
Thank you, Alexis, for that explanation. I'm a black woman who's fairer than you and Christina, and I wouldn't have bought this blush, because I can see the white base in it.
You can look at it and know it's not going to work on my brown skin, but the marketing!!!! How much is this blush? £40 or more. The tip off game is strong with these lux brands.
They could have included this shade of blush for fair to light skintone, made deeper shades for medium to dark and deep skintones. That would have been even better.
They missed a fantastic opportunity to actually show that their shade range was diverse by showing the fairest coolest, lightest skinned person using that shade, and then showing the darkest person with the correct shade for their skin and the rainbow in between. YSL really screwed up here.
As a blusher,it’s a really weird colour,and if they were being honest,they would’ve said ’This is an ‘Asian trend moment’ inspired ‘fashion’ blusher,which doesn’t really work on anyone’.😅When I saw it,I just thought it was another lilac coloured product that’s having a moment now,inspired by Asian makeup.Even though I’m pale,I’d never buy anything that colour and I did wonder who was buying it,if some people were it was probably more out of interest,like a fluorescent yellow or something.(Although I do realise very pale people can get away with it as a blusher.)
I’m a fairly pale person and I don’t think that would work on me. Surely a massive company like this can bring out a bigger range of shades that will include multiple shades that will suit the skin tones fair, light, medium, dark and deep and the very minimum. 3 shades for each category for a huge company is not too much to ask. Especially one that would be charging a fortune for their products. I can empathise with this situation as it is only this year that I have actually gotten a foundation that matches my skin tone. For years companies didn’t make foundations pale enough for me. But since things began to change that has been solved yet poc are still waiting which makes me so angry. This is another reason to not buy ysl not that I could afford them anyway but I think I’ll boycott L’Oréal too. Every one needs todo this. Even if it doesn’t personally affect them. It’s the only way to teach companies, through their profits
I'm Greek and fair skinned but I would never call myself a "white" woman. In fact, my black friends don't even consider me "white" they consider me "ethnic".
Im extremely fair and I could only see this working as is on people like myself and old those with the right undertone. While I love it because a lot of stuff is to dark for me the gaslighting of those with darker skin is absolutely batshit like wtf ysl
Not all blushes work for all skin tones. I'm incredibly fair, and many blushes are too deep for me even though they look beautiful. I enjoy the different shades, so I feel like the fail was with the marketing.
and also when people are getting paid very high amounts of money, they could care less whether that blush would work on deeper or fairer skin tones. they just want their money
As a MAC NC20 goth who uses their powder blush in _Full Of Joy_ , it made me happy to see this shade in a creamy texture. I love how crazily it clashes with my pale 🫒 skin😅. But as soon as I saw the fckng faked photoshopped campaign photos, *I REFUSE TO BUY IT* . If we are treated as blind and stupid, my money is not for them. I' ll buy one of the C and J alternatives you showed. 🧛🏻♀️🖤
Maybe this will be the end of touching up the promo photos - I never trust any of the photos and I’m always surprised when I get a product and see it’s true color - plus so much changes the true color, like texture and density - last thing I remember being so off was a Dior shadow w the promo photos showing a vibrant mint color and UA-camrs literally seeing it in real life (not knowing about the promo photo) and calling it white- it looked like a very light white - so deceptive - imagine it! But I don’t even think they showed the product on any other models of varying skin tones - horrible
I have heard sooo maaaaaany complains of this product!!!! It doesn't show on any type of skin and YSL is such an expensive 🫰🏻🫰🏻🫰🏻 and very high end beauty company that You would expect onky perfect results - not 🚫🚫🚫 this one
Your looking at this from industry that really cares about their customer. They don't.. IT is the same the put out a release knowing there are bugs there motto First or quick to market. We'll fix it later. Makeup industry is no different. Process might be different but the goal is no different. This is why we need to use our common sense.
As a blush for all skin tones, this particular formula & shade is a complete flop! L’Oreal seriously failed the more melanin-toned, gorgeous women! This such a disappointing product.
As a fair asian, we wont even use this blush alone, this what we use as a transitional blush. We love to layer at least 3 different colored blushes to have a seamless diffused finish and this blush aint standing on its own. They LIED. The question is WHY. JUST WHY
To ragebaite they know us black women will outright say it don't work for us and it will cause a huge storm as people will go and try it like the youthforia foundation. It gets people talking about the brand and they don't care I it's bad. They also don't care about the backlash on the black creators who will (have) faces racism and disgusting comments. This white paint with a hint o purple has already caused Golloria to have to take time away and we love and need her content
@@deedeedussard JFC, attacking a consumer demographic just for hate buying?? A whole team needs to get fired. These people are disgusting.
Could you please explain the layering of 3 different blushes? The technique. How is it done ???
@@alfiya119 not asian but i usually layer blushes in different intensities, asian influencers usually call them: expansion, base and point
the expansion shade can also work as a base and it’s usually a lighter color. it also helps balance the point shade (ex: point blush is too orange? blue undertone base blush. point blush is too cool? orange or yellow undertone base.)
they also can help balance your skin tone and that’s why we find green and blue blushes!
not sure if dear peachie has a video explaining blush in detail, but if you’re interested in it, def check out!
Yah it’s more like a lightening product here. I think it’s similar to the blue blush in Asia
Perfectly said!!
As an Account Executive/Regional this was definitely addressed during quarterly meetings, sales conferences and trainings.
As a former employee of a reputable L’Oréal division, I know they didn’t care nor have consideration. I would advocate that product launches aren’t suitable for deeper toners, I was always told France makes the decisions. 🤷🏾♀️
Stay on their necks & demand inclusion!! It’s not an oversight it’s intentional.
They're letting their Nazi roots show.
French people aren't even light enough to use those colors. They're crazy
As a very pale white woman i cannot find a good colour of foundation on typical americano brand( Max Factor, Catrice , Maybelline, Tart, Too Faced)because all are orange, pink or green. All to warm. This blush is created for my skin tone. Very pale, very neutral almost blue. But lets be clear- this is not universal shade.
Exactly and it is nice that a blush is out there that works for your skin tone. They just should not have marketed it as being suitable for darker skin tones. It’s not that hard to do. They were just being devious.
Have you tried using a white mixer in a foundation that is too dark for you. I have used these for years . I could never find a color match. I mix my primer, white mixer, and foundation together and then use a brush or damp sponge. Sometimes I put a drop of oil (very little), just depends on the thickness of the foundation(, in my mix..)😊❤😊 Hope this works for you.
Tirtir 10c shell thank me later. Jcat porcelain
Calling that light shade "universal" is absurd. Retouching the photos of darker-skinned models to make it seem like it would work is so deceptive. They had so many chances to pause, to change course, to do something. The fact that they went full steam ahead on this is despicable.
It's not deceptive, it's fraud.
PLEASE don't apologize for being a white woman who speaks up about this. As a brown genderqueer person, we need as many eyes and as many voices backing us up as we can get, especially on things like makeup and clothing that often go under the radar because they're "insignificant".
I remember being a tween in the 2000s when you had to be thin, blonde, and pale to be pretty. I remember comforting my sister because she fried her beautiful natural 4c hair trying to get it glossy, straight, and light in color. I remember struggling with makeup and eventually giving up because I didn't have quality makeup that fit my skin. Don't be shy, talk about it! We're all here together and we deserve better.
They fumbled on this. I’m brown and I know this would make me look all kinds of crazy.
It almost looks like an under eye brightener for fair skin…
The pale blush is only for fair to very very pale skin (I follow an albino creator and it’s so pretty on her).
@@harleyrobb3034I hate that they didn’t market it like that though
I'm fair skin it makes me look all kind of crazy!
it wasn’t until midpoint through the video that I realized it’s a blush and not an under eye brighter
I know right!
@Bekindtopeople RIGHT!! I, though color corrector for sure. WHICH WOULD MAKE MORE SENSE.. I can't see this being a blush for anyone darker than a sheet of paper. Like LITERALLY.
@@ashleybeistline8581 yes looks too white to be a blush, more like a a neutralizer for sallow undertones. 🤷🏻♀️
Thank you for explaining this so well!!!THANK YOU for pointing out the LACK of transparency and systemic racism saying that an item is not universally inclusive.
thank you for calling this out. i’m white and even i think this stupidly marketed blush would look ashy on me. fine to make things that cater towards super fair-skinned people, but don’t market them as if they’ll work for anyone else.
It looks gorgeous on my fair cool toned skin...I really don't understand why they modeled it on deeper skin tones. It makes no sense! We all deserve products that work for our tone and undertone.
Thank you for talking about this and bringing attention to how many opportunities YSL had throughout the development process to make a change. It's easy to forget when we pick items off a shelf or website, but every product developed comes to exist through a series of choices made by people. Sometimes those choices need to be called into question and the people who made them need to be held accountable. We need transparency to understand if these are the choices we want to support with our wallets or not.
I came here from Robert Welsh’s video where he shouted you out (I was already subscribed to you though 😌)! Everything you said was phrased perfectly. In 2024, for a brand as big as YSL, there is virtually no chance that this product’s release treatment was anything other than intentional. Which is deeply disturbing.
To me, this also highlighted the division in the beauty community. A lot of people are very quick to say “well this product just isn’t for you” before admitting that YSL just did wrong by consumers with their marketing. It’s honestly disappointing, and unfortunately made me realize that there really isn’t a safe space for black women on the internet, even in the communities we actively contribute to regularly. Just look at what people did to Golloria for just being honest…it’s heartbreaking that she needed to step away from what she loves because people refused to hear that the beauty community needs to be a space that is inclusive.
I LOVE, LOVE, LOVE this blush on me! But I am very very pale. I can’t imagine it working on a skintone richer than mine, it has a lot of white base…
Like this would be great on super fair girlies
I’m fair and this color doesn’t work on me so you must be very fair.
I love this blush to use as a mixing shade to lighten & cool some warmer blushes as everything pulls so warm on me. As soon as I saw pictures of this blush I could see that it was obviously white based. I'm fair & I doubt it would look good on me on it's own, but as a mixing shade it's great.
It would be beautiful on verrrrrrrryyyyyyy light skin tones I’m a shade 3 in most foundations and it doesn’t work for me
Same with me! I adore this shade on me and it’s so unique in my collection.
I love you guys as always. 🖤🏳️🌈Thank you for calling out what is wrong! There sincerely needs to be more discussions on fixing this ish and in my honest opinion an apology from YSL? Time and time again I’m so disappointed in melanated queens being treated this way!! Stop the gaslighting brands!
YES!!! This video is exactly why we need you, Alexis! The way you explain and enumerate all the mistakes that YSL made on this disastrous launch 👩🏻🍳😘
There is NO other content creator who can explain it so concisely and expertly like you can. All bow down to Queen Alexis!
Found your shorts last year and rarely comment but your breakdown about this topic is amazing and highly informative to people who choose to be willfully ignorant. Way to many opportunities to have the product correctly marketed and yet they failed miserably
queen, u explained this so well......proud of u
Goth girlie here 👋🏻 I’m on the absolute edge of the pale spectrum and I never find “regular “ foundations my shade, so could’ve seen myself using this shade as a concealer or foundation mixer, but YSL missed the mark on this so bad so I won’t even bother trying it… So disappointing 😒
there is a reason why I do not like very many luxury beauty brands, not just because they aren't cruelty free (which yes I know some are working towards it). But also because, they have this universal idea that "oh we have so much money and are worth so much that they will believe whatever we say and it won't matter if it is right or wrong" This idea bugs me for so many reasons, one being that only people with a lot of experience like @lipsticklesbians would really know how much truth the companyh is saying (obviously a lot more people with less experience would know in this case). And the second reason why I strongly dislike this idea is that, it really highlights how much some luxury brands and a lot of other brands will at times try to capitalize on the innocence of some people.
your video is amazing by the way.
You are giving "mum is not angry but very disappointed in you" energy for YSL and I am here for it!
As always beautifully and intelligently articulated!
WOOT WOOT!! ALEXIS AND CHRISTINA FOR PRESIDENT!! ✌🏼❤️ I just love you ladies!! Very well said! As always!
It's such a pretty colour but it is very much a case of doing "one size fits all" marketing but centred around light skin
(Came over from Robert Welsh's channel!)
Great video and explanation. I'm so tired of the lies and misdirection. Also, why do brands try to push chalk as universal, when, generally speaking, if a color product works on dark skin it will work on lighter skin, only you use way less product? I'm pale but I still feel like the product development should start with the darkest skintones. I've never been disappointed by eyeshadows and blushes that work on black girls, but the reverse is simply not true.
One great product I've seen that is _actually_ universal is Maybelline's "Made For All" lipstick line. I'm a black woman who loves a good red lip, and I actually like their red lip color better than the red MAC, NARS, and MUFE lipsticks I have.
United we stand, divided we fall! Great call, great video Alexis!🫡WTF YSL/L’Oréal! 😠
Thank you so much for explaining all of the steps that a product has to go through from idea to sales floor! They knew what they were doing, not only with this one but most of the blushes in this line.
This whole situation is ridiculous. Shame on YSL. Thank you for articulating it this way, though. That shade will only work for a pretty specific group of people, but the blush isn’t the problem. The marketing is the problem, and as you said, the fact that so many people let it happen is the problem. And the fact that they don’t care about people with deeper skin tones is the problem. I’ve seen a lot of commentary about how bad the blush is with people mocking the shade and talking about how no one would look good in it. It’s really difficult for people with fair, cool skin tones to find shades that work for us, so I hope we can advocate for inclusivity in shades and honesty in marketing without incentivizing brands to stop making the few shades that work for us cooler toned, fair skin people. We’re certainly not dealing with any of the racism on our end, but it’s disheartening to see so many people making fun of people with fair skin. Thank you for not doing that. And thank you for speaking up about this. I won’t support brands that don’t make a genuine effort for people with deeper skin tones, so I appreciate people who call things like this out. I saw the shade in the store and knew it was too light for me (I need more depth), so I never would have looked at the marketing for this without people calling this out. I appreciate all the work you do!
From a purely practical standpoint, the thing I don’t understand is wouldn’t this have cost the retailers a fortune in returns?
I don’t see how this can be a divisive topic. We can ALL SEE WITH OUR EYES that this is not a universal blush. They just didn’t expect us to notice. 🤦♀️
It’s absolutely ridiculous if they had at least marketed it as a southeast Asian light pastel blush, I could see it, but they didn’t. The marketing team failed the briefs failed and it’s been such a disappointment
I am a very very ghastly pale. So yes this blush does work for me, but where I did not agree was the way they marketed it to darker skins also, because let’s be real we all know this is not working on darker or even light skins tones. It literally is only working for us people who are ghastly pale and that’s it.
Why do pale people talk about themselves like this? I’m darker skinned but the way people such as yourself put themselves down is upsetting.
In looking at the YSL site, it seems odd that each of the 6 shades is shown on the same three women and that all three have medium or tan skin tones. No one with fair/light skin or dark skin is shown at all, and I don't see anything about the idea that every shade is supposed to work on every skin tone. It's hard to know from the photos, but it looks to me like some of those shades are specifically designed for deep skin tones (highly saturated and bright), to the point that I wouldn't be able to use them at all on my own light skin. Someone definitely messed up in terms of the models that were chosen for the photographs though.
100% wholeheartedly agree! It's also interesting that there was a YSL ad on this very video. 🙄
Wow Christina, thank you so so much for the very thorough and thoughtful way you spoke about systemic racism within the beauty community. As a Latina, I’m grateful for people like you who speak up for diversity, equity, and inclusion in all aspects of our daily lives, but especially in the beauty community where a minority may walk in to a store to purchase blindly, and believe the packaging, and waste good money on a prestige beauty product that failed to meet the packaging promises.
It’s so sad that we are still fighting to be included in this day and age.
The blush reminds me of growing up in the 80’s as a non-white girl. All the makeup was like this blush. I remember why I refused to wear makeup back then. I didn’t want to look like a clown 🤷🏻♀️🤦🏻♀️💀
Pretty much the same for me however I'm on the opposite end of the spectrum as I am really, really, really pale skinned. I struggle to find makeup to suit my extremely pale colour, tone AND skin type.
Girl the mid 00s wasn’t much better 😢
We all went to school in the 80’s looking like oompah loompahs,with orange faces and purple death lips,the only foundation seemed to be called ‘American tan’ and being pasty(sorry,pale)English girls the orange tan colour didn’t quite match!😅
That was extremely informative and explained beautifully... thanks!
I'm so glad that you did a video on racism in the beauty community. The seemingly never ending, continuous issue of boldfaced racism in the beauty community. You would think things would've improved by now, years after Fenty showed that it was profitable to offer makeup appropriate for deeper skin tones, but it hasn't. 😒
Well said! I wish this had more views. Keep fighting the good fight 💪🏻
As a 64 y/o woman that loves make up and has used it since I was 18, I will say I am done with the make-up and skin care industry as a whole. I’m fed up with the tons of products coming out every year, each one claiming to be the ultimate solution to our woes and clearly misleading us. Lies, lies and nothing but lies at usually high prices. Good thing I decided to stick with drugstore products years ago (they do the job just as well as high end brands), so if something doesn’t work for me I can always give it away or toss without remorse or breaking the bank.
YSL and L'Oreal are trash. I don't need to give them any money because there are 5 million other beauty companies out there to choose from. Why do I have to support hate or negligence, whichever this is? Thank you for explaining the chain of decisions that led to this. It's both fascinating and horrifying.
You don't have to explain or defend your passion for this issue in the beauty industry to me. As a (pretty white passing) afro latina, I genuinely appreciate every ally we have in this space. WOC need white women like you to raise a fuss about this...because you know the corporations don't listen to WOC!
This should never have been marketed as universal! I got a sample of this in store and I absolutely love it for my extremely pale skin. I’m Norwegian and even considered lighter than average here. This shade is really brightening and fun as a blush for me, and I’ve paired it with the Armani blush in 53. I loved it so much I got a full size when it was on sale. Definitely not universal, but I adore it.
The problem with the product is the lies to said is universal
Robert Welsh sent me! I had no idea there were so many steps involved in creating makeup like this, it's absurd that so many products get all the way to the store shelf sometimes
I could listen to you forever ! This was EVERYTHING 👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾
I love how you get it . On all levels .
To say that is a universal colour is insane. I am very pale and I know this colour would look pasty and chalky on my skin. I think the only people that could wear this would be those that have no natural pigments in their skin or have Albinoism.
The p.lousie blush I got that was from mikaylas wedding collection is so light it won't work on my skin tone and I have a light medium neutral skin. I'm a white person. It should show up on me, it kooks like ash on my cheek, I can only imagine how it looks on someone of color. Shameful.
Girl don’t give those two any more of your hard earned cash. They are both vile ( and liars)
THIS IS SO FASCINATING!!!! 💜
So much Hot Scolding Tea! Everything that was unpacked NEEDED to be unpacked. It wasn't about being read to filth, it was a lesson in fairness and honesty. Consumers in till economy will have the power to chose.
Imagine freaking out this hard for abused seniors in retirement homes, or kids going hungry. But you picked totally optional blush for the upper upper upper class. Cool.
They could have made a purple.. that worked just as well on melanated skin and fair skin... Like.. WHY? WHY EVEN RELEASE THIS?!
It's the _white base_ that ruins it for melanin girlies. I think. So, it's not the color so much as the base. I'm sure there's better language for what I'm trying to say.
It's a great blush for extremely pale ladies, they just messed up the marketing. It should only have been marketed toward the very pale skin tones not all skin tones. Some of the other blushes in the same line are much to dark for pale to light skin tones and will only suit deeper tones therefore it's not a racism thing in my opinion. It can't be "systemic racism" if much darker colours for deeper tones are included within the same line. The problem isn't the blush itself it's the language used to market it.
@@littlebobas9656it is racist because they used black models in their campaign to advertise this specific blush. They tried to say every blush in the whole line is for everyone when they knew they were lying.
@@jacquannawilsonThat’s not racist, just dishonest.
Wow. Thank you for breaking it down
This video is soooo informative and fact based
I definitely agree that the way this is marketed to be inclusive is asinine. Could it be used as almost a color correcting blush to layer under other blushes that pull too warm?
maybe. but the fact it wasn’t marketed that way and marketed to deceive people of darker skin tones that it could work on them alone is the issue
@@laur83okay but once the problem is solved let’s also be able to recognize good products and allow people that want to to utilize them as they should be to do so
@laur83 yes, I agree the marketing claim is the issue, as I said in my original comment. I'm just curious as to the other ways to use it since the actual target audience capable of using it solely as a blush is so small.
@leahbsly I have something similar from maybe a Japanese brand? and I can use it as a blush in the winter, a highlighter in the summer and a mixer to cool down warm tone blushes but I'm a fair/cool.
@@trustingintuition A "blush" that costs $40 and you have to create alternate ways to use is not a good product.
Monica also spoke against this deceptive marketing.
I'm a very pale white person and when I saw this blush in store I thought it was genius - a cool toned pale blush for pale people! It's my favourite product, giving me a bright lilac glow on my cheeks. It wasn't until I looked at the other shades online I saw that this was marketed and photographed on darker skintones, the marketing choices are for sure insane here!
YSL brough a different range of colours, for every skin type and shade.
Personally I find it racisist than since years, a lavender blush or powder were just not available.
The lillac dors illuminate the light complexions.
Not everybody wants to contour and bronze. It looks as dirt on lighter complextion.
Thank you YSL.
I am thrilled and surely buying it.
Thank you! I learn so much from you!
Brilliantly said! Amen!
Don’t use the word Universally if it’s not.
So well said ❤
You are so smart, so well said ❤
This just makes me skeptical of all of YSL’s marketing. If this product was falsely advertised, what else might be?
It’s a leadership problem. The top of L’Oréal doesn’t care about ethics. it doesn’t seem like the system of how the product comes to market is at fault considering there WERE so many opportunities to cancel or redo the marketing on this product. I would say the problem is the corporate culture. It doesn’t matter how many touch points there are if the people at the bottom are too uneducated, apathetic, or scared to speak up, and the people at the top are racist in their decision making. Not to mention the people in the MIDDLE who are responsible for getting the message to the people up top but might not want to risk their jobs. Every touch point is made up of human judgement calls unless they find a way to quantify inclusivity (which they might actually be able to do if they tried hard enough). So, to me this is a failure of LEADERSHIP. If leaders have no interest in making it an extremely clear priority to make inclusive products, their employees will not speak up at those touch points. There needs to be education, auditing, and accountability for inclusivity. They could create policies, like rules on percentages of shade ranges for blushes that could work for each skintone range. (E.g. at least 50% of the blush shades should work on deep skin). They could employ consultant makeup artists of colour (preferably black artists!) to test out and approve the shade ranges. They could create focus groups on shade ranges. They could mighty even be able to quantify the depth however many of their blushes need to have within the colour spectrum, although I’m not an expert. They would most likely need to keep relying on objective measures of approval for shades, but there are a million ways to make those actually effective and inclusive. They just didn’t.
i have say a lot of make up brands land in the category where they aren’t transparent about there make up! like coming from a caramel girl here! Maybelline and l’oréal isn’t universal.
So grateful for the way you delivered this convo ... its wild to me that this is 2024 and lack of inclusivity is still a major issue in so many industries including this one ... at the end of the day we are all just people we have the same needs and desires, we bleed the same blood ... so why not cater to everyone ... I just dont get it ... and why does it have to be such a big deal to include and serve women/people of color - brown and black people. That said it's for these kinds of reasons brands get boycotted
... Loreal and YSL et al ... get it together .... not acceptable!
YSL offers shades for dark skin.
I am really pale. I have been searching for a purple shade blush. Now this blush is all over but I can't afford to try it. I will just stick with using my purple lipstick on my cheeks.
Bravo !!!!! ❤❤❤❤❤❤❤ Now my request ... I'm 57, and I need a new foundation, but I'm just NOT happy with any I've found ... creases lines & wrinkles are killing me !!!!!!!!! 😂😂😂😂
Never choose a full cover foundation. It WILL emphasise our lines. I have heard good things about Shiseido, but have not tried them myself. Skin tint or similar products is also worth trying. I use the Lumene Instant glow fresh tint, bc it is suited for fair skin. But I really love it😊.
65 here. Keep in mind that as you age, less is more!! It's like trying to paint over a stucco versus a smooth wall. The fact that you are not happy with any foundation, so far, tells me that the problem is with your skin and/or application. Focus on skin care. Hydration is everything! Drink water, eat healthy and your skin will glow. You can mix bronzers and foundations with moisturizers to diffuse them. It helps them go on more smoothly over wrinkles. Avoid any makeup that has sparkles in it. They are often labeled as "glow" or "diamond" or "shimmer". They just highlight wrinkles! And don't forget a superfine setting powder to keep the foundation in place. Lately, I've been liking L'Oreal True Match. Keep to medium to light coverage. Hope this helps.
57 here with dry skin. I'm loving the Chanel Les Beiges Water Fresh-Tint and Armani Luminous Silk Perfect Glow Flawless Oil-Free Foundation. Hope this is helpful!
@carriehicks1961 Thanks so much !! It does really help knowing what everybody else uses and what's worked and not work
@elaineracette6667 I'm struggling with skin care too ! What worked 6 months ago isn't working now ! Must be my late mid life crisis 😂
i’m pale as hell and this would probably even be too light for me. who can wear this??
How are some of the World’s largest companies STILL OKAY with screwing over Melanated Skin Consumers⁉️
L'Oréal owns YSL. L’Oréal is a company, owned by Téthys SAS, owned by Ms Françoise Bettencourt Meyers.
Thank you, Alexis, for that explanation. I'm a black woman who's fairer than you and Christina, and I wouldn't have bought this blush, because I can see the white base in it.
Well, this was eye-opening! Robert Welsh sent me here. Thank you for being an ally.
Thank you!
You can look at it and know it's not going to work on my brown skin, but the marketing!!!! How much is this blush? £40 or more. The tip off game is strong with these lux brands.
They could have included this shade of blush for fair to light skintone, made deeper shades for medium to dark and deep skintones. That would have been even better.
They missed a fantastic opportunity to actually show that their shade range was diverse by showing the fairest coolest, lightest skinned person using that shade, and then showing the darkest person with the correct shade for their skin and the rainbow in between. YSL really screwed up here.
They are using black women rage to promote their product. They knew it would cause a stir.
🙌 THANK YOU ❤️
As a blusher,it’s a really weird colour,and if they were being honest,they would’ve said ’This is an ‘Asian trend moment’ inspired ‘fashion’ blusher,which doesn’t really work on anyone’.😅When I saw it,I just thought it was another lilac coloured product that’s having a moment now,inspired by Asian makeup.Even though I’m pale,I’d never buy anything that colour and I did wonder who was buying it,if some people were it was probably more out of interest,like a fluorescent yellow or something.(Although I do realise very pale people can get away with it as a blusher.)
I love how in depth and honest your videos are. Nobody else can come close! Much love!
I’m a fairly pale person and I don’t think that would work on me. Surely a massive company like this can bring out a bigger range of shades that will include multiple shades that will suit the skin tones fair, light, medium, dark and deep and the very minimum. 3 shades for each category for a huge company is not too much to ask. Especially one that would be charging a fortune for their products. I can empathise with this situation as it is only this year that I have actually gotten a foundation that matches my skin tone. For years companies didn’t make foundations pale enough for me. But since things began to change that has been solved yet poc are still waiting which makes me so angry. This is another reason to not buy ysl not that I could afford them anyway but I think I’ll boycott L’Oréal too. Every one needs todo this. Even if it doesn’t personally affect them. It’s the only way to teach companies, through their profits
I'm Greek and fair skinned but I would never call myself a "white" woman. In fact, my black friends don't even consider me "white" they consider me "ethnic".
Your hair looks gorgeous 😍
Im extremely fair and I could only see this working as is on people like myself and old those with the right undertone. While I love it because a lot of stuff is to dark for me the gaslighting of those with darker skin is absolutely batshit like wtf ysl
Well said!!
Unless they're just doing outrage marketing, which is a thing...
Not all blushes work for all skin tones. I'm incredibly fair, and many blushes are too deep for me even though they look beautiful. I enjoy the different shades, so I feel like the fail was with the marketing.
and also when people are getting paid very high amounts of money, they could care less whether that blush would work on deeper or fairer skin tones. they just want their money
Get'um sis!
As a MAC NC20 goth who uses their powder blush in _Full Of Joy_ , it made me happy to see this shade in a creamy texture. I love how crazily it clashes with my pale 🫒 skin😅. But as soon as I saw the fckng faked photoshopped campaign photos, *I REFUSE TO BUY IT* . If we are treated as blind and stupid, my money is not for them. I' ll buy one of the C and J alternatives you showed.
🧛🏻♀️🖤
Great content.
I’m fair and I know just by looking at this that it would be whitish gray on me. This color will suit very few IF anyone. What were they thinking??!!
Maybe this will be the end of touching up the promo photos - I never trust any of the photos and I’m always surprised when I get a product and see it’s true color - plus so much changes the true color, like texture and density - last thing I remember being so off was a Dior shadow w the promo photos showing a vibrant mint color and UA-camrs literally seeing it in real life (not knowing about the promo photo) and calling it white- it looked like a very light white - so deceptive - imagine it! But I don’t even think they showed the product on any other models of varying skin tones - horrible
I have heard sooo maaaaaany complains of this product!!!! It doesn't show on any type of skin and YSL is such an expensive 🫰🏻🫰🏻🫰🏻 and very high end beauty company that You would expect onky perfect results - not 🚫🚫🚫 this one
This was fascinating
Ty
Appreciate this very much
Your looking at this from industry that really cares about their customer. They don't.. IT is the same the put out a release knowing there are bugs there motto First or quick to market. We'll fix it later. Makeup industry is no different. Process might be different but the goal is no different. This is why we need to use our common sense.
As a blush for all skin tones, this particular formula & shade is a complete flop! L’Oreal seriously failed the more melanin-toned, gorgeous women! This such a disappointing product.