Perfectly said!! As an Account Executive/Regional this was definitely addressed during quarterly meetings, sales conferences and trainings. As a former employee of a reputable L’Oréal division, I know they didn’t care nor have consideration. I would advocate that product launches aren’t suitable for deeper toners, I was always told France makes the decisions. 🤷🏾♀️ Stay on their necks & demand inclusion!! It’s not an oversight it’s intentional.
PLEASE don't apologize for being a white woman who speaks up about this. As a brown genderqueer person, we need as many eyes and as many voices backing us up as we can get, especially on things like makeup and clothing that often go under the radar because they're "insignificant". I remember being a tween in the 2000s when you had to be thin, blonde, and pale to be pretty. I remember comforting my sister because she fried her beautiful natural 4c hair trying to get it glossy, straight, and light in color. I remember struggling with makeup and eventually giving up because I didn't have quality makeup that fit my skin. Don't be shy, talk about it! We're all here together and we deserve better.
Thank you for explaining this so well!!!THANK YOU for pointing out the LACK of transparency and systemic racism saying that an item is not universally inclusive.
thank you for calling this out. i’m white and even i think this stupidly marketed blush would look ashy on me. fine to make things that cater towards super fair-skinned people, but don’t market them as if they’ll work for anyone else.
I love you guys as always. 🖤🏳️🌈Thank you for calling out what is wrong! There sincerely needs to be more discussions on fixing this ish and in my honest opinion an apology from YSL? Time and time again I’m so disappointed in melanated queens being treated this way!! Stop the gaslighting brands!
The blush reminds me of growing up in the 80’s as a non-white girl. All the makeup was like this blush. I remember why I refused to wear makeup back then. I didn’t want to look like a clown 🤷🏻♀️🤦🏻♀️💀
Pretty much the same for me however I'm on the opposite end of the spectrum as I am really, really, really pale skinned. I struggle to find makeup to suit my extremely pale colour, tone AND skin type.
This whole situation is ridiculous. Shame on YSL. Thank you for articulating it this way, though. That shade will only work for a pretty specific group of people, but the blush isn’t the problem. The marketing is the problem, and as you said, the fact that so many people let it happen is the problem. And the fact that they don’t care about people with deeper skin tones is the problem. I’ve seen a lot of commentary about how bad the blush is with people mocking the shade and talking about how no one would look good in it. It’s really difficult for people with fair, cool skin tones to find shades that work for us, so I hope we can advocate for inclusivity in shades and honesty in marketing without incentivizing brands to stop making the few shades that work for us cooler toned, fair skin people. We’re certainly not dealing with any of the racism on our end, but it’s disheartening to see so many people making fun of people with fair skin. Thank you for not doing that. And thank you for speaking up about this. I won’t support brands that don’t make a genuine effort for people with deeper skin tones, so I appreciate people who call things like this out. I saw the shade in the store and knew it was too light for me (I need more depth), so I never would have looked at the marketing for this without people calling this out. I appreciate all the work you do!
Thank you for talking about this and bringing attention to how many opportunities YSL had throughout the development process to make a change. It's easy to forget when we pick items off a shelf or website, but every product developed comes to exist through a series of choices made by people. Sometimes those choices need to be called into question and the people who made them need to be held accountable. We need transparency to understand if these are the choices we want to support with our wallets or not.
In looking at the YSL site, it seems odd that each of the 6 shades is shown on the same three women and that all three have medium or tan skin tones. No one with fair/light skin or dark skin is shown at all, and I don't see anything about the idea that every shade is supposed to work on every skin tone. It's hard to know from the photos, but it looks to me like some of those shades are specifically designed for deep skin tones (highly saturated and bright), to the point that I wouldn't be able to use them at all on my own light skin. Someone definitely messed up in terms of the models that were chosen for the photographs though.
One great product I've seen that is _actually_ universal is Maybelline's "Made For All" lipstick line. I'm a black woman who loves a good red lip, and I actually like their red lip color better than the red MAC, NARS, and MUFE lipsticks I have.
Bravo !!!!! ❤❤❤❤❤❤❤ Now my request ... I'm 57, and I need a new foundation, but I'm just NOT happy with any I've found ... creases lines & wrinkles are killing me !!!!!!!!! 😂😂😂😂
Never choose a full cover foundation. It WILL emphasise our lines. I have heard good things about Shiseido, but have not tried them myself. Skin tint or similar products is also worth trying. I use the Lumene Instant glow fresh tint, bc it is suited for fair skin. But I really love it😊.
65 here. Keep in mind that as you age, less is more!! It's like trying to paint over a stucco versus a smooth wall. The fact that you are not happy with any foundation, so far, tells me that the problem is with your skin and/or application. Focus on skin care. Hydration is everything! Drink water, eat healthy and your skin will glow. You can mix bronzers and foundations with moisturizers to diffuse them. It helps them go on more smoothly over wrinkles. Avoid any makeup that has sparkles in it. They are often labeled as "glow" or "diamond" or "shimmer". They just highlight wrinkles! And don't forget a superfine setting powder to keep the foundation in place. Lately, I've been liking L'Oreal True Match. Keep to medium to light coverage. Hope this helps.
57 here with dry skin. I'm loving the Chanel Les Beiges Water Fresh-Tint and Armani Luminous Silk Perfect Glow Flawless Oil-Free Foundation. Hope this is helpful!
I definitely agree that the way this is marketed to be inclusive is asinine. Could it be used as almost a color correcting blush to layer under other blushes that pull too warm?
@@laur83okay but once the problem is solved let’s also be able to recognize good products and allow people that want to to utilize them as they should be to do so
@laur83 yes, I agree the marketing claim is the issue, as I said in my original comment. I'm just curious as to the other ways to use it since the actual target audience capable of using it solely as a blush is so small.
@leahbsly I have something similar from maybe a Japanese brand? and I can use it as a blush in the winter, a highlighter in the summer and a mixer to cool down warm tone blushes but I'm a fair/cool.
It’s absolutely ridiculous if they had at least marketed it as a southeast Asian light pastel blush, I could see it, but they didn’t. The marketing team failed the briefs failed and it’s been such a disappointment
You don't have to explain or defend your passion for this issue in the beauty industry to me. As a (pretty white passing) afro latina, I genuinely appreciate every ally we have in this space. WOC need white women like you to raise a fuss about this...because you know the corporations don't listen to WOC!
So grateful for the way you delivered this convo ... its wild to me that this is 2024 and lack of inclusivity is still a major issue in so many industries including this one ... at the end of the day we are all just people we have the same needs and desires, we bleed the same blood ... so why not cater to everyone ... I just dont get it ... and why does it have to be such a big deal to include and serve women/people of color - brown and black people. That said it's for these kinds of reasons brands get boycotted ... Loreal and YSL et al ... get it together .... not acceptable!
Is it possible that people are afraid or don’t want to rock the boat of such a large brand which for everyone except the brand is essentially a CLIENT? Just wondering as this seems to happen in other sectors.
The p.lousie blush I got that was from mikaylas wedding collection is so light it won't work on my skin tone and I have a light medium neutral skin. I'm a white person. It should show up on me, it kooks like ash on my cheek, I can only imagine how it looks on someone of color. Shameful.
I fail to see how this perpetuates hate and racism. This had nothing to do with racism and everything to do with fradulent misrepresentation in order to get a quick buck.
As a fair skin woman; I can’t count the times, I have been gaslit into thinking, that a blush would work on my skin. This problem has existed for years, and only now, with a this blush, its a problem?!
Infuriating, the first blush that's not the usual clown pink for us fair people and everyone is in a uproar. For the last 10 yrs everyone has been screaming for inclusivity for darker skin and most of the market caters to medium tone skin as it is , us fair tones still get left out , I hope there will be more companies jumping on the bandwagon to make products for us fair tone skin the same as they have for darker skin tones.
Love you guys but you are only hitting one color of the lineup, not every color needs to meet every skin tone, hence why they do a range. The hotter pink one, worked well on my co-worker. I mean, Ami-Cole didn’t include lighter skin in their skin tint….. so can we talk about that?
As a fair asian, we wont even use this blush alone, this what we use as a transitional blush. We love to layer at least 3 different colored blushes to have a seamless diffused finish and this blush aint standing on its own. They LIED. The question is WHY. JUST WHY
To ragebaite they know us black women will outright say it don't work for us and it will cause a huge storm as people will go and try it like the youthforia foundation. It gets people talking about the brand and they don't care I it's bad. They also don't care about the backlash on the black creators who will (have) faces racism and disgusting comments. This white paint with a hint o purple has already caused Golloria to have to take time away and we love and need her content
@Bekindtopeople RIGHT!! I, though color corrector for sure. WHICH WOULD MAKE MORE SENSE.. I can't see this being a blush for anyone darker than a sheet of paper. Like LITERALLY.
YES!!! This video is exactly why we need you, Alexis! The way you explain and enumerate all the mistakes that YSL made on this disastrous launch 👩🏻🍳😘 There is NO other content creator who can explain it so concisely and expertly like you can. All bow down to Queen Alexis!
It's the _white base_ that ruins it for melanin girlies. I think. So, it's not the color so much as the base. I'm sure there's better language for what I'm trying to say.
It's a great blush for extremely pale ladies, they just messed up the marketing. It should only have been marketed toward the very pale skin tones not all skin tones. Some of the other blushes in the same line are much to dark for pale to light skin tones and will only suit deeper tones therefore it's not a racism thing in my opinion. It can't be "systemic racism" if much darker colours for deeper tones are included within the same line. The problem isn't the blush itself it's the language used to market it.
I'm so glad that you did a video on racism in the beauty community. The seemingly never ending, continuous issue of boldfaced racism in the beauty community. You would think things would've improved by now, years after Fenty showed that it was profitable to offer makeup appropriate for deeper skin tones, but it hasn't. 😒
Yeah this was a marketing fail. But you are virtue signaling HARD. The change that needs to happen is brands should stop tiptoeing around race and admit that it's okay to make products for fair skin tones instead of claim that they are universal.
It looks gorgeous on my fair cool toned skin...I really don't understand why they modeled it on deeper skin tones. It makes no sense! We all deserve products that work for our tone and undertone.
So much Hot Scolding Tea! Everything that was unpacked NEEDED to be unpacked. It wasn't about being read to filth, it was a lesson in fairness and honesty. Consumers in till economy will have the power to chose.
YSL and L'Oreal are trash. I don't need to give them any money because there are 5 million other beauty companies out there to choose from. Why do I have to support hate or negligence, whichever this is? Thank you for explaining the chain of decisions that led to this. It's both fascinating and horrifying.
i have say a lot of make up brands land in the category where they aren’t transparent about there make up! like coming from a caramel girl here! Maybelline and l’oréal isn’t universal.
To say that is a universal colour is insane. I am very pale and I know this colour would look pasty and chalky on my skin. I think the only people that could wear this would be those that have no natural pigments in their skin or have Albinoism.
ridiculous. Im gay and Im not a victim, nor margenalied. Not everything is racist, and certainly not blush. It was a mistake of course but stio looking for victim points at every corner.
Oh my and if they only advertised it for pale skin? Would they not be called racist and not inclusive? It only natural that some colors work on pale skin and some colors work on dark skin. It's the whole "a product must carter to everyone" that made this happen. I love that blush, i'm pale enough to pull it off. My mom can't use it she is already to warm toned. That all there is to it. Stop shouting racism to every company and such a weird advertisement won't happen again. There will be colors better suited for darker skin and there will be colors better suited for light skin.
I am really pale. I have been searching for a purple shade blush. Now this blush is all over but I can't afford to try it. I will just stick with using my purple lipstick on my cheeks.
I think making this about racism, DEI, and the fall of the beauty industry is a bit of overkill. It’s a blush. And they are correct - it universally works for no one.
I have heard sooo maaaaaany complains of this product!!!! It doesn't show on any type of skin and YSL is such an expensive 🫰🏻🫰🏻🫰🏻 and very high end beauty company that You would expect onky perfect results - not 🚫🚫🚫 this one
Calling that light shade "universal" is absurd. Retouching the photos of darker-skinned models to make it seem like it would work is so deceptive. They had so many chances to pause, to change course, to do something. The fact that they went full steam ahead on this is despicable.
YSL brough a different range of colours, for every skin type and shade. Personally I find it racisist than since years, a lavender blush or powder were just not available. The lillac dors illuminate the light complexions. Not everybody wants to contour and bronze. It looks as dirt on lighter complextion. Thank you YSL. I am thrilled and surely buying it.
As a very pale white woman i cannot find a good colour of foundation on typical americano brand( Max Factor, Catrice , Maybelline, Tart, Too Faced)because all are orange, pink or green. All to warm. This blush is created for my skin tone. Very pale, very neutral almost blue. But lets be clear- this is not universal shade.
I’m so glad other products besides foundation are being called out. When I was a kid going into the drugstore to get a lipstick, none looked good on me.none. It’s not only about foundation matches but all the other products too they don’t flatter our darker skin. So many products that are holy grails for lighter shades don’t work on us. What are our holy grails? I don’t even know but I remember buying other shades and they didn’t match bummer but js. Sucked more as a kid though.
You can look at it and know it's not going to work on my brown skin, but the marketing!!!! How much is this blush? £40 or more. The tip off game is strong with these lux brands.
Pink elephant- does ysl want to cater to their largest customer base? Yes. They want to make $$$$$, even at the expense of not attempting to be inclusive. It sets a space for other brands to capture that market share
Goth girlie here 👋🏻 I’m on the absolute edge of the pale spectrum and I never find “regular “ foundations my shade, so could’ve seen myself using this shade as a concealer or foundation mixer, but YSL missed the mark on this so bad so I won’t even bother trying it… So disappointing 😒
As a blush for all skin tones, this particular formula & shade is a complete flop! L’Oreal seriously failed the more melanin-toned, gorgeous women! This such a disappointing product.
Thank you, Alexis, for that explanation. I'm a black woman who's fairer than you and Christina, and I wouldn't have bought this blush, because I can see the white base in it.
I don’t see how this can be a divisive topic. We can ALL SEE WITH OUR EYES that this is not a universal blush. They just didn’t expect us to notice. 🤦♀️
Robert Welsh sent me! I had no idea there were so many steps involved in creating makeup like this, it's absurd that so many products get all the way to the store shelf sometimes
They could have included this shade of blush for fair to light skintone, made deeper shades for medium to dark and deep skintones. That would have been even better.
What's been annoying me about this whole situation is the influx of comments from people saying they are so pale they can't find any blush shades and this is the first time a company made a shade for them. I wear a "fair" shade in basically every foundation and nearly any blush shade works for me. Just apply less, it's not rocket science. IDK why some people feel the need to make things up and try to make everything about themselves. Even if you're pale as paper, you absolutely were NOT left out of the blush market before this casket ready shade showed up.
Well said, keep calling them out, and love your channel. Aside, I find your busy, patterned nails v distracting as you talk. Maybe that's my concentration level 🥴
Perfectly said!!
As an Account Executive/Regional this was definitely addressed during quarterly meetings, sales conferences and trainings.
As a former employee of a reputable L’Oréal division, I know they didn’t care nor have consideration. I would advocate that product launches aren’t suitable for deeper toners, I was always told France makes the decisions. 🤷🏾♀️
Stay on their necks & demand inclusion!! It’s not an oversight it’s intentional.
PLEASE don't apologize for being a white woman who speaks up about this. As a brown genderqueer person, we need as many eyes and as many voices backing us up as we can get, especially on things like makeup and clothing that often go under the radar because they're "insignificant".
I remember being a tween in the 2000s when you had to be thin, blonde, and pale to be pretty. I remember comforting my sister because she fried her beautiful natural 4c hair trying to get it glossy, straight, and light in color. I remember struggling with makeup and eventually giving up because I didn't have quality makeup that fit my skin. Don't be shy, talk about it! We're all here together and we deserve better.
Thank you for explaining this so well!!!THANK YOU for pointing out the LACK of transparency and systemic racism saying that an item is not universally inclusive.
thank you for calling this out. i’m white and even i think this stupidly marketed blush would look ashy on me. fine to make things that cater towards super fair-skinned people, but don’t market them as if they’ll work for anyone else.
I love you guys as always. 🖤🏳️🌈Thank you for calling out what is wrong! There sincerely needs to be more discussions on fixing this ish and in my honest opinion an apology from YSL? Time and time again I’m so disappointed in melanated queens being treated this way!! Stop the gaslighting brands!
I LOVE, LOVE, LOVE this blush on me! But I am very very pale. I can’t imagine it working on a skintone richer than mine, it has a lot of white base…
Like this would be great on super fair girlies
The blush reminds me of growing up in the 80’s as a non-white girl. All the makeup was like this blush. I remember why I refused to wear makeup back then. I didn’t want to look like a clown 🤷🏻♀️🤦🏻♀️💀
Pretty much the same for me however I'm on the opposite end of the spectrum as I am really, really, really pale skinned. I struggle to find makeup to suit my extremely pale colour, tone AND skin type.
This whole situation is ridiculous. Shame on YSL. Thank you for articulating it this way, though. That shade will only work for a pretty specific group of people, but the blush isn’t the problem. The marketing is the problem, and as you said, the fact that so many people let it happen is the problem. And the fact that they don’t care about people with deeper skin tones is the problem. I’ve seen a lot of commentary about how bad the blush is with people mocking the shade and talking about how no one would look good in it. It’s really difficult for people with fair, cool skin tones to find shades that work for us, so I hope we can advocate for inclusivity in shades and honesty in marketing without incentivizing brands to stop making the few shades that work for us cooler toned, fair skin people. We’re certainly not dealing with any of the racism on our end, but it’s disheartening to see so many people making fun of people with fair skin. Thank you for not doing that. And thank you for speaking up about this. I won’t support brands that don’t make a genuine effort for people with deeper skin tones, so I appreciate people who call things like this out. I saw the shade in the store and knew it was too light for me (I need more depth), so I never would have looked at the marketing for this without people calling this out. I appreciate all the work you do!
It's such a pretty colour but it is very much a case of doing "one size fits all" marketing but centred around light skin
Thank you for talking about this and bringing attention to how many opportunities YSL had throughout the development process to make a change. It's easy to forget when we pick items off a shelf or website, but every product developed comes to exist through a series of choices made by people. Sometimes those choices need to be called into question and the people who made them need to be held accountable. We need transparency to understand if these are the choices we want to support with our wallets or not.
In looking at the YSL site, it seems odd that each of the 6 shades is shown on the same three women and that all three have medium or tan skin tones. No one with fair/light skin or dark skin is shown at all, and I don't see anything about the idea that every shade is supposed to work on every skin tone. It's hard to know from the photos, but it looks to me like some of those shades are specifically designed for deep skin tones (highly saturated and bright), to the point that I wouldn't be able to use them at all on my own light skin. Someone definitely messed up in terms of the models that were chosen for the photographs though.
I love how in depth and honest your videos are. Nobody else can come close! Much love!
THIS IS SO FASCINATING!!!! 💜
One great product I've seen that is _actually_ universal is Maybelline's "Made For All" lipstick line. I'm a black woman who loves a good red lip, and I actually like their red lip color better than the red MAC, NARS, and MUFE lipsticks I have.
Thank you! I learn so much from you!
Bravo !!!!! ❤❤❤❤❤❤❤ Now my request ... I'm 57, and I need a new foundation, but I'm just NOT happy with any I've found ... creases lines & wrinkles are killing me !!!!!!!!! 😂😂😂😂
Never choose a full cover foundation. It WILL emphasise our lines. I have heard good things about Shiseido, but have not tried them myself. Skin tint or similar products is also worth trying. I use the Lumene Instant glow fresh tint, bc it is suited for fair skin. But I really love it😊.
65 here. Keep in mind that as you age, less is more!! It's like trying to paint over a stucco versus a smooth wall. The fact that you are not happy with any foundation, so far, tells me that the problem is with your skin and/or application. Focus on skin care. Hydration is everything! Drink water, eat healthy and your skin will glow. You can mix bronzers and foundations with moisturizers to diffuse them. It helps them go on more smoothly over wrinkles. Avoid any makeup that has sparkles in it. They are often labeled as "glow" or "diamond" or "shimmer". They just highlight wrinkles! And don't forget a superfine setting powder to keep the foundation in place. Lately, I've been liking L'Oreal True Match. Keep to medium to light coverage. Hope this helps.
57 here with dry skin. I'm loving the Chanel Les Beiges Water Fresh-Tint and Armani Luminous Silk Perfect Glow Flawless Oil-Free Foundation. Hope this is helpful!
@carriehicks1961 Thanks so much !! It does really help knowing what everybody else uses and what's worked and not work
@elaineracette6667 I'm struggling with skin care too ! What worked 6 months ago isn't working now ! Must be my late mid life crisis 😂
👏👏 Thank you👏👏🍒
The problem with the product is the lies to said is universal
I definitely agree that the way this is marketed to be inclusive is asinine. Could it be used as almost a color correcting blush to layer under other blushes that pull too warm?
maybe. but the fact it wasn’t marketed that way and marketed to deceive people of darker skin tones that it could work on them alone is the issue
@@laur83okay but once the problem is solved let’s also be able to recognize good products and allow people that want to to utilize them as they should be to do so
@laur83 yes, I agree the marketing claim is the issue, as I said in my original comment. I'm just curious as to the other ways to use it since the actual target audience capable of using it solely as a blush is so small.
@leahbsly I have something similar from maybe a Japanese brand? and I can use it as a blush in the winter, a highlighter in the summer and a mixer to cool down warm tone blushes but I'm a fair/cool.
@@trustingintuition A "blush" that costs $40 and you have to create alternate ways to use is not a good product.
It’s absolutely ridiculous if they had at least marketed it as a southeast Asian light pastel blush, I could see it, but they didn’t. The marketing team failed the briefs failed and it’s been such a disappointment
Unless they're just doing outrage marketing, which is a thing...
Saddly they probably think it is no big deal. 🙃
You don't have to explain or defend your passion for this issue in the beauty industry to me. As a (pretty white passing) afro latina, I genuinely appreciate every ally we have in this space. WOC need white women like you to raise a fuss about this...because you know the corporations don't listen to WOC!
So grateful for the way you delivered this convo ... its wild to me that this is 2024 and lack of inclusivity is still a major issue in so many industries including this one ... at the end of the day we are all just people we have the same needs and desires, we bleed the same blood ... so why not cater to everyone ... I just dont get it ... and why does it have to be such a big deal to include and serve women/people of color - brown and black people. That said it's for these kinds of reasons brands get boycotted
... Loreal and YSL et al ... get it together .... not acceptable!
I dont know what was they thinking?
I saw this works better for colour adjusting too orange and too dark foundation, but not for use as a blush
This was fascinating
Ty
Is it possible that people are afraid or don’t want to rock the boat of such a large brand which for everyone except the brand is essentially a CLIENT? Just wondering as this seems to happen in other sectors.
Omg so sad 😢 that’s one cosmetic company I won’t be buying from 😊thanks so much for sharing 😊
Wow what a great video
How and where do we conglomerate to let YSL know they done f-ed up?
The p.lousie blush I got that was from mikaylas wedding collection is so light it won't work on my skin tone and I have a light medium neutral skin. I'm a white person. It should show up on me, it kooks like ash on my cheek, I can only imagine how it looks on someone of color. Shameful.
Girl don’t give those two any more of your hard earned cash. They are both vile ( and liars)
Yeah, whyyy the white base and then market it this way? It literally make no sense
I'm white but olive toned and that'd look horrible on me. They shouldn't market it for everyone.
🙏🙏🙏🙏🙏✊️✊️✊️✊️ nonbinary person throwing their support in! Throw that mess of a formula in the trash! Where is the petition!?
It's about money. 😡
I fail to see how this perpetuates hate and racism. This had nothing to do with racism and everything to do with fradulent misrepresentation in order to get a quick buck.
As a fair skin woman; I can’t count the times, I have been gaslit into thinking, that a blush would work on my skin. This problem has existed for years, and only now, with a this blush, its a problem?!
Infuriating, the first blush that's not the usual clown pink for us fair people and everyone is in a uproar. For the last 10 yrs everyone has been screaming for inclusivity for darker skin and most of the market caters to medium tone skin as it is , us fair tones still get left out , I hope there will be more companies jumping on the bandwagon to make products for us fair tone skin the same as they have for darker skin tones.
I think it’s more likely it was about the Benjamins and not about racism
So that color isn't for darker tones. So what? Wear something else. There are dark colors I can't wear.
The issue is that they said it works on dark skin
Love you guys but you are only hitting one color of the lineup, not every color needs to meet every skin tone, hence why they do a range. The hotter pink one, worked well on my co-worker.
I mean, Ami-Cole didn’t include lighter skin in their skin tint….. so can we talk about that?
They fumbled on this. I’m brown and I know this would make me look all kinds of crazy.
It almost looks like an under eye brightener for fair skin…
The pale blush is only for fair to very very pale skin (I follow an albino creator and it’s so pretty on her).
As a fair asian, we wont even use this blush alone, this what we use as a transitional blush. We love to layer at least 3 different colored blushes to have a seamless diffused finish and this blush aint standing on its own. They LIED. The question is WHY. JUST WHY
To ragebaite they know us black women will outright say it don't work for us and it will cause a huge storm as people will go and try it like the youthforia foundation. It gets people talking about the brand and they don't care I it's bad. They also don't care about the backlash on the black creators who will (have) faces racism and disgusting comments. This white paint with a hint o purple has already caused Golloria to have to take time away and we love and need her content
@@deedeedussard JFC, attacking a consumer demographic just for hate buying?? A whole team needs to get fired. These people are disgusting.
Could you please explain the layering of 3 different blushes? The technique. How is it done ???
it wasn’t until midpoint through the video that I realized it’s a blush and not an under eye brighter
I know right!
@Bekindtopeople RIGHT!! I, though color corrector for sure. WHICH WOULD MAKE MORE SENSE.. I can't see this being a blush for anyone darker than a sheet of paper. Like LITERALLY.
@@ashleybeistline8581 yes looks too white to be a blush, more like a a neutralizer for sallow undertones. 🤷🏻♀️
United we stand, divided we fall! Great call, great video Alexis!🫡WTF YSL/L’Oréal! 😠
YES!!! This video is exactly why we need you, Alexis! The way you explain and enumerate all the mistakes that YSL made on this disastrous launch 👩🏻🍳😘
There is NO other content creator who can explain it so concisely and expertly like you can. All bow down to Queen Alexis!
They could have made a purple.. that worked just as well on melanated skin and fair skin... Like.. WHY? WHY EVEN RELEASE THIS?!
It's the _white base_ that ruins it for melanin girlies. I think. So, it's not the color so much as the base. I'm sure there's better language for what I'm trying to say.
It's a great blush for extremely pale ladies, they just messed up the marketing. It should only have been marketed toward the very pale skin tones not all skin tones. Some of the other blushes in the same line are much to dark for pale to light skin tones and will only suit deeper tones therefore it's not a racism thing in my opinion. It can't be "systemic racism" if much darker colours for deeper tones are included within the same line. The problem isn't the blush itself it's the language used to market it.
I'm so glad that you did a video on racism in the beauty community. The seemingly never ending, continuous issue of boldfaced racism in the beauty community. You would think things would've improved by now, years after Fenty showed that it was profitable to offer makeup appropriate for deeper skin tones, but it hasn't. 😒
100% wholeheartedly agree! It's also interesting that there was a YSL ad on this very video. 🙄
Yeah this was a marketing fail. But you are virtue signaling HARD.
The change that needs to happen is brands should stop tiptoeing around race and admit that it's okay to make products for fair skin tones instead of claim that they are universal.
Don’t use the word Universally if it’s not.
It looks gorgeous on my fair cool toned skin...I really don't understand why they modeled it on deeper skin tones. It makes no sense! We all deserve products that work for our tone and undertone.
So much Hot Scolding Tea! Everything that was unpacked NEEDED to be unpacked. It wasn't about being read to filth, it was a lesson in fairness and honesty. Consumers in till economy will have the power to chose.
Ehm.. there is diversity of skin color in Asia. I kindly remind you ❤
I could listen to you forever ! This was EVERYTHING 👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾
YSL and L'Oreal are trash. I don't need to give them any money because there are 5 million other beauty companies out there to choose from. Why do I have to support hate or negligence, whichever this is? Thank you for explaining the chain of decisions that led to this. It's both fascinating and horrifying.
i have say a lot of make up brands land in the category where they aren’t transparent about there make up! like coming from a caramel girl here! Maybelline and l’oréal isn’t universal.
🙌 THANK YOU ❤️
To say that is a universal colour is insane. I am very pale and I know this colour would look pasty and chalky on my skin. I think the only people that could wear this would be those that have no natural pigments in their skin or have Albinoism.
ridiculous. Im gay and Im not a victim, nor margenalied. Not everything is racist, and certainly not blush. It was a mistake of course but stio looking for victim points at every corner.
Oh my and if they only advertised it for pale skin? Would they not be called racist and not inclusive?
It only natural that some colors work on pale skin and some colors work on dark skin. It's the whole "a product must carter to everyone" that made this happen. I love that blush, i'm pale enough to pull it off. My mom can't use it she is already to warm toned. That all there is to it. Stop shouting racism to every company and such a weird advertisement won't happen again. There will be colors better suited for darker skin and there will be colors better suited for light skin.
i’m pale as hell and this would probably even be too light for me. who can wear this??
I am really pale. I have been searching for a purple shade blush. Now this blush is all over but I can't afford to try it. I will just stick with using my purple lipstick on my cheeks.
I think making this about racism, DEI, and the fall of the beauty industry is a bit of overkill. It’s a blush. And they are correct - it universally works for no one.
I have heard sooo maaaaaany complains of this product!!!! It doesn't show on any type of skin and YSL is such an expensive 🫰🏻🫰🏻🫰🏻 and very high end beauty company that You would expect onky perfect results - not 🚫🚫🚫 this one
Calling that light shade "universal" is absurd. Retouching the photos of darker-skinned models to make it seem like it would work is so deceptive. They had so many chances to pause, to change course, to do something. The fact that they went full steam ahead on this is despicable.
Well said! I wish this had more views. Keep fighting the good fight 💪🏻
Hooray for you to speak up against a big house of the beauty industry. They dropped the ball multiple times 😢
YSL brough a different range of colours, for every skin type and shade.
Personally I find it racisist than since years, a lavender blush or powder were just not available.
The lillac dors illuminate the light complexions.
Not everybody wants to contour and bronze. It looks as dirt on lighter complextion.
Thank you YSL.
I am thrilled and surely buying it.
As a very pale white woman i cannot find a good colour of foundation on typical americano brand( Max Factor, Catrice , Maybelline, Tart, Too Faced)because all are orange, pink or green. All to warm. This blush is created for my skin tone. Very pale, very neutral almost blue. But lets be clear- this is not universal shade.
I’m so glad other products besides foundation are being called out. When I was a kid going into the drugstore to get a lipstick, none looked good on me.none. It’s not only about foundation matches but all the other products too they don’t flatter our darker skin. So many products that are holy grails for lighter shades don’t work on us. What are our holy grails? I don’t even know but I remember buying other shades and they didn’t match bummer but js. Sucked more as a kid though.
You can look at it and know it's not going to work on my brown skin, but the marketing!!!! How much is this blush? £40 or more. The tip off game is strong with these lux brands.
Pink elephant- does ysl want to cater to their largest customer base? Yes. They want to make $$$$$, even at the expense of not attempting to be inclusive. It sets a space for other brands to capture that market share
Goth girlie here 👋🏻 I’m on the absolute edge of the pale spectrum and I never find “regular “ foundations my shade, so could’ve seen myself using this shade as a concealer or foundation mixer, but YSL missed the mark on this so bad so I won’t even bother trying it… So disappointing 😒
As a blush for all skin tones, this particular formula & shade is a complete flop! L’Oreal seriously failed the more melanin-toned, gorgeous women! This such a disappointing product.
Thank you, Alexis, for that explanation. I'm a black woman who's fairer than you and Christina, and I wouldn't have bought this blush, because I can see the white base in it.
I don’t see how this can be a divisive topic. We can ALL SEE WITH OUR EYES that this is not a universal blush. They just didn’t expect us to notice. 🤦♀️
Your hair looks gorgeous 😍
They didn’t speak up. Is this out of stupidity or arrogance?
Robert Welsh sent me! I had no idea there were so many steps involved in creating makeup like this, it's absurd that so many products get all the way to the store shelf sometimes
So well said ❤
They could have included this shade of blush for fair to light skintone, made deeper shades for medium to dark and deep skintones. That would have been even better.
This video is soooo informative and fact based
Robert Welsh sent me here.
Am the 666th like 😂
Thank you!
Thanks so speaking the quiet parts out loud.
I’m olive med toned and know that would look ashy af on me 😒
That would look so ashy on my skin tone nah no way I could wear that ever
Appreciate this very much
Amen, sistah!
😍🤩….💐💐💐..👏🏾🙏🏾👌🏾
Why is this about racism ? like its blush - maybe this color is aimed for Asian skin ???
If it doesn’t work for you move on and find something that does. It’s makeup it’s not that deep.
Please no wokeness it’s just unnecessary.
What's been annoying me about this whole situation is the influx of comments from people saying they are so pale they can't find any blush shades and this is the first time a company made a shade for them. I wear a "fair" shade in basically every foundation and nearly any blush shade works for me. Just apply less, it's not rocket science. IDK why some people feel the need to make things up and try to make everything about themselves. Even if you're pale as paper, you absolutely were NOT left out of the blush market before this casket ready shade showed up.
@@lauraluna337 what are you talking about? Applying less of a foundation shade that doesn’t match still won’t match.
@@NorthLakePark I'm talking about blushes. It seems like you're the one not following the conversation.
Thank you for saying something!!!
Thank you for calling them out. It is false advertising
Boycott YSL! They shouldn't lie to us!
Well said, keep calling them out, and love your channel. Aside, I find your busy, patterned nails v distracting as you talk. Maybe that's my concentration level 🥴