Email marketing for artists! How to start and build an email list (MailChimp tutorial)
Вставка
- Опубліковано 13 чер 2024
- Sick and tired of the social media hustle? There's a better way. In my guide + workbook Calm Marketing, I show you how to effectively market your creative business, without overwhelm or burnout: www.louisestigell.com/product...
Get weekly emails from me about making a living on your art, without burning out or going insane: louisestigell.substack.com/
MENTIONED
MailChimp: www.mailchimp.com
HubSpot email marketing stats: blog.hubspot.com/marketing/em...
RELATED VIDEOS
Why I'm quitting Instagram (Yes, even as an artist): • Why I'm quitting Insta...
How to market yourself as an artist (WITHOUT Instagram): • How to market yourself...
A tour of my website & shop (+ tips for designing your own): • A tour of my artist we...
TIME STAMPS
00:00 - Intro
01:14 - Why artists and creatives should have an email list
02:21 - Bad vs. good email marketing
03:59 - Who email marketing is (not) for
05:16 - How to create an email strategy
07:38 - How to set up your list in MailChimp
12:16 - How to create opt-in forms/sign-up boxes for your email list on your website
15:08 - How to create a landing page for your email list
18:08 - How to create a welcome letter for new subscribers
20:01 - How to create an email template
23:20 - Showing you my real MailChimp account (stats, welcome letter, example email) + how I send emails
27:45 - How (and why) to create a welcome gift/lead magnet for new subscribers
30:25 - How to get people to sign up to your email list
ABOUT
Hi, I’m Louise: an artist, writer & creative solopreneur from Sweden. As a multi-passionate creative, I have spent my entire adult life avoiding traditional employment and instead making a living off of my art.
On this channel, I talk about everything I've learned along the way: About art making, creativity, mental health, and making a living as a creative. Dealing with perfectionism, fears, and overwhelm. Staying sane and productive among stress and distractions. And much more.
LEARN WITH ME
Pencil Sketching for Beginner Artists - A simple, stress-free roadmap to radically improve your sketching skills. In weeks, not years: www.louisestigell.com/pencil-...
Portrait Drawing for Beginners -
Learn how to draw any face you want, quickly, accurately, and in your own style: www.louisestigell.com/portrai...
Watercolor For Absolute Beginners - Learn the basics of watercolor in a playful, relaxing, and non-intimidating way: www.louisestigell.com/waterco...
Watercolor Birds - Learn all of my tips and tricks for painting birds in watercolor: www.louisestigell.com/waterco...
SHOP MY ART
Fine art prints: www.louisestigell.com/shop/fi...
Canvas prints: www.louisestigell.com/shop/ca...
Originals: www.louisestigell.com/portfolio
MUSIC
All music is from Epidemic Sound.
"Done is better than perfect" - I got a lot of value from this video and your personalized approach in explaining MailChimp, and this quote was a huge cherry on top. Very applicable to nearly all points of life. Thank you, kind soul!
I've been using mailchimp for almost 3 years and you taught me 1 major thing that just gave me hours of time freedom: creating an email template! What was I thinking! Now I just need to basically drag and drop every week. THANK YOU!!!
I am on the same boat, i prefer posting on a personal level. Posting multiple times a week is ok but it feels more work and less personal for me too. Aww i love these tips, so informative.
Oh my gosh you are amazing! Such a refreshing and calming voice. All the chaos of trying to figure this out was driving me crazy. Thank you. This made sense and was easy to listen to. Subscribed!
I've been on the fence about leaving social for some time now. As a 37 year old illustrator, it felt like I could be dumping a life line. However, lately social media has been making me incredibly unhappy, and with the advent of ai art on everyone's feed, I knew it was time to rethink my relationship with the internet, Been watching your content for a while now, but I really appreciate your work , and give people like me a potential path beyond the social media grind that initially seemed to be the only option. Cheers from Seattle! And a big thanks for giving people like me an alternative perspective to share our work.
I feel like instagram he same way of be soul destroying for artists.i commented on her other video that artists on instagram are drowning or getting drowned out by everyone's post/ reel the same Looking the same. The same audio with the same unengaging ways of posting. I think we need to think of ways of sharing that's engaging and
Stands out from others.
Hi! @enochvaughn I’ve been having similar thoughts. I’ve decided to officially let go of social media. As a musician promoting my music it almost feels counterintuitive to my goals. But I’m realizing that anything is possible. Just think about how artists and musicians promoted their art before social media even existed. Social media has clouded my focus and it truly is over saturated with the same type of content. I’m going old school and promoting my material the old fashioned way! Good luck to you with your artistic success!😊
@@lattipatterson Hey! Its hard to believe it has been almost a year since I left social media, but for me; it was the absolute best choice for my creativity, as well as my well being. I left feeling very defeated with the algorithm and aggressive advent of AI art plaguing the gaming industry of which I was pursuing a career in. However, now I feel I have found a deeper connection with my work and am far less stressed with the pressures of what the rest of the world is up to. I am very privileged that i currently live in a bigger city with a varied creative community (Seattle) that allows me to focus on networking and " word of mouth" to share my work. I wish you the best of luck on your journey! If Ive learned anything in the past year it is that life is happening around you constantly, and the best gift you can give yourself is to remove the distractions that prevent you from experiencing every bit of it. Have fun, and good luck!
This is the best "howTo" for beginners like me that I have found so far. Thank you for the clarity, suggestions and direction.
I really don't like giving over my email or joining subscriber email lists, I've probably only willingly and cheerfully done this a few times in my life, but im going to head over to your website and subscribe, because this video was SO helpful and your vibe is so calming and you have a genuine, giving way about you.
Im new to making my art website and figuring out how to do online marketing, and this video was just what I needed. thank you so much for this and I look forward to more of your posts and content :)
Like your simple, honest, relaxed way of explanation in contrast to those hyper UA-camrs who sometimes only overwhelm me than teaching anything valuable. Your style suits me much better. Thanks for sharing! 🙏 Love from India. ❤
Thanks Louise, I intentionally try to find less 'mainstream' channels. Its a refreshing change 😊
This is a brand new channel im about to kick off soon, so this was a preferct reminder to set up a mailing list now also.
Im not likely to actually sell product, but rather use it to offer additional value add (free) for viewers AND to keep control over subs so im not relying on social media to alert peolle when something new is released...the mailingblist can do that 👍
Thank you for such a clear and calm video tutorial! I looked at a couple of other tutorials on UA-cam, but they were a little too quick and loud for my taste 😄 They also weren't geared specifically for artists and crafters. I feel confident that I can set up an email list now 🙂
Fantastic ❤ So Inspiring. I was hesitant. Now i will start building my email list.
I have to say, for the past couple of years, on n off becuz I'm also a caregiver. I've been stuck on my ideal clients n email building. I've watched sooo many tutorials n taken many classes n not 1 class or tutorials has done what ur doing, going step by step n actually showing us!!!!! Now I think I can actually go BACK to mailchimp n successfully, I hope, move forward n possibly complete my email list, or close to it. Thank u so so much!!!
Ooh this is coming at a perfect time! So excited to watch this :)
Yaaaay, so happy to hear it! It's been several weeks in the making. 😅
Thankyou Louise for this very clear and informative tutorial. So much useful and practical information covering all the basic
points, but not in an overwhelming way for anyone like me who is just getting started in this area. Glad you appeared in my recommended!💙
Thank you sooooooo much for your content and for your friendly and thorough instructions! I’m going to rewatch this video for a couple of times. ❤
Loved the way you explained everything ❤️
WoW i was thinking that you will upload today or not and here you are.
Tadaaa! 🥳🖤
@@LouiseStigell 🖤
I'm so glad I found your channel! Thank you!
Hi Louise thanks for this and your other level-headed content for artists. So easy to get caught up in the insanity!
Thank you for this well-put-together video. The information was extremely useful, plus the music was really soothing. It really made for a nice informative, relaxing experience.
Thanks, great to see something aimed at Artists wanting to promote themselves and their art rather than fast moving online businesses. I love that you talk about the problems on MailChimp as well as the plus side. Off to check out how to do this in practice.
Thank you for the disclaimer! I always feel so pressured by all the advice from other artists. Since email marketing doesn’t resonate with me (yet), I really appreciated it. ❤️ Instant like from me.
YASS!!!! Finally someone that did a step by step walk through! TYSM!
Your videos are so informative! Thanks a lot for all the effort you put in it! ❤️❤️
Aww thanks a lot! 🖤
Thank you so much for sharing this, just what I really needed❤❤❤
Absolutely love your video and how you explain marketing. Refreshing :)
Thank you. This has been so informative. I really appreciate it.
Wow, the purpose of your channel is exactly what I want to do in French as a female singer. ❤ I’ll be looking forward to learn from your journey! 🥰
Love it. Felt inspired to check out your site about 4 days ago and found the email sign up right on your homepage and signed up :) I'm only on minute 10 of this new video, but it is perfect for where I'm at with my own endeavors. Thank you from Vermont.
Aww thank you! And welcome. 😊🖤
Your video is so relaxing and informative. thank you.
i'm 9 minutes in, this is so great! thank you so much 💕💕💕
Oh, that's great to hear! Thank you! 🙏🏻😊
This is so useful !!! thank you very much ! :)
This was so helpful thank you so much for all your content it really has helped and inspired me!
GREAT CONTENT!!! and stop calling yourself an introvert like its a bad thing.
You helped me so much! Thank you
your videos are very informative. thank you for sharing the details.
Very honest. Thank you for that
I am just finishing University (studying painting) and I want to have a mailing list ready for the degree show, this has been such a great help, thank you
I can do the heavy lifting of setting up email marketing system for you.
What a great approach to a thumbnail with color coding. It is a comment for the sake of comment, gonna enjoy watching the video first thing in the morning
Thank you! 🙏🏻 It was completely accidental, didn't realize it until I was editing. I should do this more purposefully in the future. 😂
Thanks!
I really love the invaluable content you have shared on your channel thanks, Louise and I've just signed up for your email list! I've only just realised that a blog is different from a newsletter from your description in this video, am I correct? I could never work out the difference between a blog and a newsletter and what each does!🤣 I'm a bit slow!
I absolutely LOVE the cool jazz background music you use.
Thank you this helps a lot 🌜🌞🌛
Very helpful
Thank you so much for this very useful post ! I'm french and I will have to look at it because I think it's the next step for me (hope it will have a way to have french language, or I will just try like that). Merci ☺️🙏
Thanks for sharing this. I am looking at a couple different services right now.
Thank you
Danke!
Thank you so much! 🖤
Yes I noticed your shirt color.
Great video Louise 😍 I recently started investing a lot of time into my newsletter, it's such a fun way of communicating with your audience!
Thank you. 🙏🏻🖤
And I know, I was excited to see that, and I'm really enjoying your letters. 😌
Oh how I struggle with this one! I HATE using email - checking emails - communicating through emails…ugh. Yet, I guess it is a skill I must master.
This was something I was thinking of doing. Thanks for tips and demo Louise! Now, I have questions for you: One, are blogs still effective to draw an audience for your art? Two: What if you don't want to do all the shipping and packaging of your art products (zines and artbooks, as an example), what can you do? Three: Would you know what art based job that is involved with making resources for people?
Thank you! 🙏🏻
Are blogs still effective? It depends, of course. But in general, I would say "not so much anymore". Because there's no built-in way to get seen and discovered and because there are soooo many blogs/websites out threre and increasingly difficult to rank in search. Writing, or creating text based content, is definitely not dead. But one might need to find ways to adapt or complement that with other activities in order to build an audience from scratch.
I don't like packaging and shipping either, which is why I don't focus on selling stuff that needs to be packaged and shipped. =D Instead, I create content around my art, such as videos, courses, digital products. There's also the option of selling prints and illustrations via sites like Society6 and RedBubble.
As for art-based jobs, it depends on what type of job, and what type of art you want. There's always illustration and graphic design. Or working as an animator or 3D-modeler or artist for a game company. Not sure what you mean by "making resources for people", but I guess those qualify. 😜
@@LouiseStigell I mean making resources for other people to use like downloadable content like worksheets or e-books? What job would that be like? Or what would it be called?
@@ViktoriaAntalart Hello. Well no. I'm thinking more of making resources to use in therapy mostly speech therapy because I'm studying speech language hearing sciences and fine arts to combine the two to make resources for speech therapists to use. I do apologize if that's not your expertise.
Thank you for this! I enjoyed your video and found it useful! I have a few questions. I've sold art on Etsy, my website, FB and UA-cam for many years now, and I have 1000s of emails of buyers of my artworks recorded in my account books. I also have a strong following on FB, Instagram, and Pinterest. But I've always avoided using email lists and now I'm thinking that I should make use of one. How would I make use of these emails to get them subscribed to my email list? I need their permission to subscribe them, correct? Thanks for your help.
Has anyone in this comment session (or you Louise!!) found an email mkt service that isn't dependent on showing your address? I understand that it is being done for spam reasons, but I'm really put off by this, nor I'd like to subscribe to a PO box just so I can send newsletters. I'm considering using my Patreon as a newsletter of sorts, but it isn't ideal as I'd have to ask people to have accounts and follow me there. It limits the audience from the start. Anyway, thank you for sharing this content! I met your channel through this + the marketing (without Instagram) vid and the advice is great. Cheers ✨
I completely understand, I ultimately had to go with getting a PO Box because I just didn't see any other way around the laws surrounding it. If you happen to know anyone with a business that would allow you to use their address that might work?
Hi !! Thanks for this video ! I have a question. Is it possible to automatize for free a welcome email in mailchimp ? I tried and IT seems not possible but maybe I'm doing something wrong. Thanks !
i been trying to do affiliate marketing and i was overwhelmed by everything and its like you have learn everything while put money into and working long hours same time studying. Im not big on showing my face to present my art that im afraid as well
Very helpful video! Do you lose the free account after 30 days? The info seems misleading as I chose the free account, but I see 30-day trial on the website. I already have a Shopify website, so do I need to create an email subscription and landing page in mailchimp?
Thanks for this. My question is: once you have it all set up, when did you start sending out emails. Did you wait until you had a certain number of subscribers?
Good question. 😊 I didn't really take my own advice here. I procrastinated until I had around 50 subs before I sent the first letter. It was a combination of being really busy with other things, and actually having some stage fright after not running an email list for several years. I guess there's no harm in gathering up a small crowd before you start sending, but it's also good to keep in mind that the longer you wait, the higher the likelihood that those early subscribers are going to forget who you are and get confused/irritated when you start sending. 😅
Can one have both an embed for one’s site and a landing page?
So does a landing page take place of sending emails
I can’t customize the imbedded code to look nice with my brand😭 I have Wix and have been wanting to switch to Squarespace and especially since I found out I can’t integrate Mailchimp with Wix without a paid subscription. Help!!
Complicated. What if I don't have a website and I just have social media? How do I set up a database for my email?
So Louise, how do I know who to email for the first time. How do I know who will be interested in my art ? Please let me know
Should I sell my art as NFT? Please help me with this.
Hmmm I'm also put off by the home address thing lol....why do they insist on that when you get freaky stalkers on the internet lol?
I know! I guess it keeps things more spam/fraud-free, which is good. But it is an issue for us one-person-businesses run from home. 😅
how do you collect emails? I didn't understand that part.
When people visit your website, you can have a tool for visitors to fill in their email address to subscribe to emails from you. If you've ever seen "subscribe to my newsletter" on a website, that's what that is. Pretty much all the website building platforms today include tools for integrating mailing lists into your website. So you don't so much collect people's emails yourself, you put a tool on your website for people to enter their email at their own leisure. Once they enter, they're automatically on your list for whenever you send out an email/newsletter through the service you're using. Hope that helps.
I'm confused, how do you start when your email list contains no one?
I keep meaning to make a newsletter, but honestly have no idea what I would put in it that I dont share everywhere else
I know, I've had the dilemma before too. But I don't think it necessarily has to be this exclusive thing either. It could also just be a place where you gather everything in one place for people, and maybe (if you sell products) offer early invites or discounts. A lot of people double post to their blog and the newsletter for example, or send shownotes for their podcast to their email list. It can be as easy as that.
😮😮😮😮😮
I don’t have a website so can I still create an email list?
Yes. You can do it.
I have such a hard time finding my ideal clients
Also just so people know. A PO Boxes can't be used on business documents as the business address. It's actually illegal. You have to use another service for the virtual business address that CAN be used on documents. Then, keep the PO box to receive packages and mail to the business.
It's just another money hoop we are made to jump through.
Hi Mason, not sure which country you're located in, but for the US at least our Federal Trade Commission (FTC) has a page about the CAN-SPAM Act. Nowhere in their does it state PO Boxes can't be used, and in fact the opposite seems to be true. Plus it's normal practice for businesses to have multiple addresses for coorespondence with customers and clients. Certainly on tax/finance documents you'd want to use your official registered business address.
@@lemonyandzesty I'm in the United States and they absolutely will not allow it for government associated documents like your taxes. You can try, but get ready for lots of problems.
That's from 40 years of experience. Not a paper for one subsection.
If only MailChimp wasn't garbage. It's always lost emails for me.
supposed to be simple? lost you before you started almost, don't think I will bother.
YOUR VOLUME TOO LOW CANNOT HEAR YOU 🙏