Your Fear Of Standing Out Is Costing You Customers. Here's How To Conquer It.

Dive into a powerful discussion with Janine Allis and Matt Purcell as they talk straight about turning unique ideas into successful businesses. They'll tell you the hard truths about partnerships, standing out, and why being true to yourself is the best business strategy. With their practical advice and real-life examples, this conversation is perfect for anyone looking to make their mark without following the crowd. Get ready for a chat that's as real and down-to-earth as it gets, packed with tips you can use to start, grow, and run your business your way
🌟 What You'll Learn:
🚀 Blending authenticity with business strategy for groundbreaking success.
💡 The critical role of understanding your brand and its impact on pricing and sales.
🌱 Navigating the complex world of business partnerships and when to go it alone.
📈 Practical steps to expand your business from a home-based operation to 100 stores.
🤝 Selecting strategic partnerships and investments that align with your business vision.
🔍 Focusing on customer needs over competitor actions to carve out your niche.
📱 Leveraging social media effectively to connect with your audience and enhance your brand.
🌟 Embracing your unique path and the power of persistence in achieving entrepreneurial success.
✏️ In This Episode:
00:00 Success in business comes from being unconventional
04:00 Pricing models
07:12 Understanding your brand
11:42 Don't focus on being "better"
15:54 Effective social media marketing
20:18 The 90 challenge
24:04 Offer value...for FREE
27:55 Don't demand sex!
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🔍 About Matt Purcell:
Matt is Australia’s leading personal branding expert, a serial entrepreneur and founder of KYU Media and Social Kung Fu. Matt delivers branding and positioning strategy and outcomes for some of Australia’s most well-known brands and high-profile individuals. He works with some of Australia’s biggest brands and high-profile individuals on branding, business development and brand positioning online and using social media.
🌟 About Janine Allis:
Janine is among Australia’s most respected business women, having been presented through her business numerous domestic and international awards in digital marketing, retail, franchise and business. In 2015, business magazine BRW named her one of fifteen people that changed the way Australia does business in the last 35 years. Her vision is to “do retailing differently”, delivering a unique customer experience based on the “love life” philosophy.
🎓 The Business Academy Australia:
This exclusive Q&A session is brought to you by The Business Academy Australia, your go-to hub for high-quality business education. Whether you're a seasoned entrepreneur or just starting, the academy offers courses designed to equip you with the skills needed to thrive in today's competitive business environment.
Apply Here:
www.thebusinessacademy.com.au
thebusinessacademyaustralia
📆 Save the Date:
Mark your calendars for our next cohort, applications are now open on our website.
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