How To Market Your Honey | Creating A Honey Brand
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- Опубліковано 25 лип 2024
- In this video I share everything I've learned about marketing and selling honey, and creating a honey/bee brand. I discuss getting your honey into stores, online marketing and product ideas.
#beekeeping #beekeeper #bees #honeymoney
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Truly solid points! Thank you so much.❤
That was very helpful thanks a lot we wait for more✌️
Excellent.....excellent content! Thank you!!
Very good information. Thanks so much for the tips. I am hitting your subscribe button.
This video was a calling!! Thank you!!😁
Thanks! More honey marketing stuff is scheduled pretty soon.
Hello there..
I'm in honey business as well, you are right in every word you said. And , You made me think twice about establishing a website. As for the same reasons you mentioned, I see no reason for having a website or an app. However as you said it would be for information purposes.
I will start on a website soon
Thanks for the awesome info! This will be my first year getting to harvest honey. I should have around 6 supers to extract next week and then hopefully catch the sourwood flow. I know on my property alone I have 30+ sourwood trees. If I put my supers on when the bloom starts and take them off and harvest when the nectar flow is over can I label that honey as sourwood honey? From what I’ve researched it takes skeins 4-6 months to get test done to find out for sure if it’s sourwood. Any advice is much appreciated
Well said. I am vary excited for this year and I am working towards 100 hives one day.
Very cool. Thanks for the support!
Much appreciated man.
Thanks for watching and the kind comment!
it is a great 👍 video. you might insert a sample video of the 🐝 video you mentioned
Thank you
Goog advise thanks for publishing it
Thank you for the view and the comment, John!
@@BKBees I have all you videos to be most helpful I didn't my first artificial swarm yesterday ot went really well
Thanks for the video, much appreciated! Would you give us a link or name of the bucket heater you use to de-crystalize honey please? I have a few 5 gallon buckets filled from last fall which have crystalized.
I think it's this one: www.mannlakeltd.com/blanket-heater-5-gallon-120-volt?list=Category%20Listing
But if you search on google for "bucket heater honey" you'll get lots of results.
@@BKBees Thank you! Just like going with "proven" tools.
I’d like to know what your price markup is from when you sell to stores wholesale and when you sell retail. Don’t need to know price, just percentage difference.
Good advise. Just one suggestion. Lighting 😁
Yeah, I've upgraded pretty much everything since this video. Thanks for watching though!
I'm interested in setting up a Web page as well as coming up with a label design. What would you charge for something like that?
In most US states (like mine), the law requires licensing and inspections to be a honey packager of honey that is not from my own bees.
You mentioned you have buckets in a basement. I have several buckets and lots in bottles. But over time it crystalizes which makes it harder to sell, as people want "runny honey". I have a bucket heater and I also made a closet into a warmer. I have warmed the honey up off and on and notice it does darken the honey. Is this "bad" or an issue? The closet never gets over 100 deg. when I heat it up. Most of the time it's between 70 and 80 deg.
I have and use a bucket heater as well. I don't think it affects it noticeably, but, it definitely breaks down enzymes that are considered to be beneficial. I just wish people would be okay buying crystallized honey, but, until then, we have no choice but to heat it. Maybe we should collectively go on a strike, lol. I prefer it like that, and think a lot of other people would too if they knew how easy it is to spread, how good it tastes, and how easy it is to return to a liquid state.
@@BKBees I even have a sticker on the back about it. I tell people if they buy it from the store and it doesn't crystallize it's probably fake honey, so it's a good sign if it does. Oh the struggles of the beekeeper..LOL
Thank you for your videos I am learning alot from you.I do have a question about honey,when I put honey in jars it is a beautiful amber.color then within just a day or two it turns a pretty white color, why?. To me it is not very nice looking to sell to customers, what is your thoughts? Thanks jenny
Is it crystallizing? Getting grainy? Changing in smell or taste at all?
I think it is grainy.
@@jenbyrne6831 that's likely the start of it crystallizing. Try putting a jar in a bath of hot water, or just put it in the microwave for 30 seconds. If it clears up after that, it's crystallization, a natural but frustrating thing that honey does. We own bucket heaters for this, when a bucket crystallizes we hook a heater around it for a couple of days to bring it back to a liquid state.
Hope you don't mind another question...What do you do with frames which are capped and crystalized?
I leave them out to get robbed by the bees. You can scrape it off too, but, there's no use in trying to spin it.
@@BKBees Thanks again, I appreciate it!
How much do you sell a 5 gallon bucket to other beekeepers for?
Spot on advice! Now if only I can grow a beard ☺️
If we're having a honey conversation, you're better off without the beard. You should see my beard at the end of a honey extraction day, lol. I'm a frequenter to the uncapping tank for snacks.
Thank you, I have been wondering whether to get a website/page setup 👍
Thank you! If you want to chat about a site, shoot me a message at brett@brettkozmadesigns.com :)
My MAN!😂😎
Thanks for the videos! I grew up in west MI, but live in Ohio now. A guy at work said there are no permits required to sell honey in this state. Does MI require any special permits? My parents have quite a bit of land, and know of a few business' that would let me sell it. Thanks!
No permits required, although you have to process it in a licensed facility if you sell more than 12k per year. At least that was the law a few years ago when I looked it up.
@@BKBees Thanks! I'm thinking of purchasing some from another supplier for starters, to resell and see if it's worth the effort.
@@BKBees I am also in Michigan, Can you go more into what is legal as far as honey, say can I legally do a whiskey barrel aged honey and then sell it ?
@@jclavere73 I don't think you can doctor the honey in any way without being inspected by the FDA. Flavored honeys are a different classification.
Ok bearded friend, when you make a deal with a store to sell your honey what is the markdown that is common? As an example: I sold 100 lbs of honey to an orchard last year. I sold it to them for $7/lb and they resold at $10. I purposed next year we should do a $5-8 split. Most honey around here is $8/lb or lower and I am hoping they double their sales this year with a lower price.
Last year after harvest I had 350lbs of honey staring at me with no customers and living in a town with my bees that doesn't allow bees so no local advertising done. Still sold out and had to buy 5 gal for $200 to keep customers happy.
I think we wholesale our 1lb jars at $5 per jar. We don't dictate what the stores can charge, but they usually charge around $9 and most of the stores seem pretty happy with that deal.
That's awesome, selling out and then some. I predict two years and you'll be selling buckets :)
That brings up a good question. What does one do to stop, prevent or correct honey from crystalizing ? And what can be done once it has?
@@jclavere73 All raw honey will crystalize so you learn how to thaw it out. I use warm water with a temp probe in the water and never get it above 120.
What are your thoughts on selling Ross rounds...🤔
I think that's great, if you want to buy the extra stuff. I just use foundationless frames, usually one or two per honey box. If they draw it out perfectly (which they often do, because I use frames that used to have foundation and comb on them, so the old bits of wax are on the bars) I use it for comb honey containers. If they draw it out wavy I cut them into strips and put them in jars for "comb in honey". This method isn't perfect either, but at least I'm not buying anything extra.
I know you most likely have done one but can you do one the best way to sell bees
For sure. I have made videos on making queens and nucs, but never on selling them, like marketing and packaging and all of that. I will make that, thanks for the suggestion.
I am in Africa i need your information
We assume that large quantities of Yemen are large and varied quantities of Yemen and how kindly to guide us.
Thank you for the wonderful video! I am just starting an online store, I met a beekeeper who makes quite a lot of honey production. I live in Canada but I am a originally from Greece and I know honey!
Would it be difficult to sell this amazing product as a reseller ?
Tough to make money shipping honey.
How's your Online store going? Were you able to continue reselling honey? Do you want to try offering Manuka Honey?
Please how do I market my honey. I have about 2000L + available. Gold honey. Natural from Cameroon -Africa. Please I need help.
انا من اليمن معي كميات كبيرة شهد عسل سدر وسمرة ومراعي صيفي كيف اجيب عملاء من خارج اليمن
انا من اليمن معي كميات كبيرة شهد عسل سدر وسمرة ومراعي صيفي كيف اجيب عملاء من خارج اليمن وكيف أصدر ممكن تتكرم ترشدنا
Hi Bret - Someone collects Yo-yo's :)
Since like 1993 or 1994 I've been a yoyo guy. I competed as a kid until the mid 2000's and I still travel to contests to hang out with yoyo friends and watch high level competition. So yeah, there are like 30 yoyos behind me, but so many more throughout the house, my truck, my parent's house, etc. :)
Дружище, я из России. Занимаюсь пчелами, торгую мёдом в розницу. Возможно ли нам с тобой обменяться фотографиями и описаниями устройства и организации медовых ярмарок, если, конечно, они у вас проводятся?