The Science of Behaviour Change
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- Опубліковано 28 чер 2024
- Behavioural science has found that we don’t always act rationally or in our best interest, and simply being told what we need to be doing doesn’t work.
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Many problems that our society faces - climate change, poor health, depleted natural resources - require us to change the way we do things. To combat climate change we need to use less fossil fuel. To reduce obesity we need to eat less and move more. To reduce lung cancer we need to stop smoking. The list goes on.
So if we know what to do, why aren’t these problems solved?Understanding how people make decisions can help us design interventions that encourage people to change behaviour in beneficial ways. However, there is an important balance to be struck between personal freedom and helping people lead better lives.
Watch the Q&A: • Q&A: The Radioactivity...
Susan Michie is Professor of Health Psychology and Director of the Centre for Behaviour Change at UCL. Susan's research focuses on developing the science of behaviour change interventions and applying behavioural science to interventions. She's the co-author of "The Behaviour Change Wheel: A Guide To Designing Interventions" - geni.us/RcyI
Nick Chater has over 200 publications, has won four national awards for psychological research, and has served as Associate Editor for the journals Cognitive Science, Psychological Review, and Psychological Science.
Nick is the author of "The Mind is Flat: The Illusion of Mental Depth and The Improvised Mind" - geni.us/DRDQN5R
Toby Park leads the energy and sustainability work at BIT (Behavioural Insights Team), covering topics as diverse as domestic energy use, sustainable transport and wider pro-environmental behaviours including recycling, food consumption, air quality and water conservation.
The books that Toby suggested at the end of his talk are:
Thinking, Fast and Slow - geni.us/Efc43
Nudge - geni.us/eIO89Py
Inside the Nudge - geni.us/uL69aHA
The event is chaired by Stavroula Kousta, Chief Editor of Nature Human Behaviour
This talk and Q&A was filmed in the Ri on 17 July 2019.
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Some picture-in-picture would go a long way to enabling the speaker's slide to remain on screen while showing the speaker.
The behaviour change wheel - I think this is great but I wonder if it’s biased. For example the ‘reflective’ and ‘automatic’ components of behaviour are being shown as equal. But we know from scads of experimental studies (esp Bargh, Neal etc) that MOST of our behaviours are automatic. Joseph LeDoux tells is to think of all behaviours being nonconscious by default. So that part of the wheel should represent the automatic slice as 95% and the reflective as 5% or less
RI! We know you have several cameras, camera operators and at least one video editor. Congratulations. But can you show us the speaker’s slides for more than five effing seconds at a time?? What is the point exactly of showing the speaker speaking from 17,000 angles and failing to let them get their message across?
IKR. In my personal case, I find the pause button helps.
@@KatKevaKelise yeah I try but... Do I really want to keep interrupting the speaker's flow? If I hit pause, I also find myself rewinding a fair bit. The pause button is better than nothing, of course, but the best solution is so much simpler 🤷♂️
Susan Michie. Wow. Your work is amazing and awe inspiring at what we are capable of. Thank you.
Good times produce weak people, weak people produce hard times, hard times produce good people , and good people produce good times.
All civilisations that have failed historically is basically due to the corruption that exists within ALL people, broadly speaking on a planetary scale we have neglected the significance of philosophy , supplanted to religion, to provide or rather inspire an individual towards a purpose greater than themselves, where a meaningful life is in the pursuit of reason is enough rather providing its own purpose. Rather than to live unfulfilled and seek distractions or indulgences to fill that inner void or avoid the confrontation of the tragic awareness of life, we are creatures of chance and suffering and most of humanities achievements is to ameliorate this condition......our world is the way it is because it represents our failure to develop a grand narrative that explains life and death , our impermanence, and the nature of ones self within a larger social structure.
We have lost our way in our narcissistic material world that on the most fundamental level we evolved to be as hunter gathers living in a small tightly bound community dependent upon each other for survival. As a species we are ill equipped to live a healthy existence within such a densely populated and competitive world. Once nature gave us a reason to be but like god we have almost killed nature as well, the God we killed was essentially masculine, the hierarchy of our capitalistic economy is essentially masculine by nature , predatory risk taking behaviours for a short term goal , a small group having killed an elephant could exist of that flesh and bones for a long time , all reduced to chasing bubbles preparing to profit off its lifecycle to a burst while preparing investments in take over industries that arise to fill the vacuum.
To survive we need to reinvent not god but the GODDESS who would nurture life and bring forth life , or philosophically ask is this what I am doing affirming life and will my actions affirm the future? The difference between a goddess and philosophy is of course a matter of debate, what do our words mean to better ask what is the nature of things? We need a purpose in life greater than ourselves. Either that or extinction.
There are always good, bad and weak people. I get why people complain about bad times, materialistic world etc., but objectively speaking times today are better than ever before. Almost no wars, highest life expectancy, high standard of living.
An important part of behaviour is the use of physical gestures, which is very noticeable with the the first speaker. As someone originally from UK, I am used to to gestures while talking, with Italians being famous for it. My Cook Island wife gets very annoyed if I use any kind of gesture while talking and tells me to "Stop acting!". Having watched the gestures used by the first speaker, (I haven't finished watching the whole video yet), I am now struggling to understand what each gesture actually means. Could the speaker analyse her own actions and explain the gestures? I suspect not.
Being relatively pessimistic after several uni courses on sustainability, I can't help but think 0% GHG emissions in the UK pretty much means a UK-sized increase in GHG emissions in Asia.
when she lists the 4 Bad Health Habits, and you check every single one of them -_-
Guess I'm a goner!
Dont worry about loosing these habits: knowing it better does not lead directly to a behavioral change ;)
Thank you for this!
The first speaker does not stop to mention that 'evidence based' guidelines are sometimes based on spurious, distorted, meaningless or manufactured "evidence", e.g. antidepressants (and so many more).
Thanks for the video
QA link in text is wrong !
This helped me so much thank you so much
Om shanti and inspire
One behaviour that has been ignored is that people need to stop using individual vehicles and depend much more on mass transport. You should not drive a private car in a city. You should be taking an electric-powered bus and that electricity needs to be generated by wind, water and solar.
Thank you
The role of IIA has allways been for th3 last thousands of years maintaining stability by reseaarching the past.
It is perplexing how basic mission turned up side down.
After all, as a knowlegable scientists that the experts are tje most volenerable against cognitive and other biases. The wise men will know what it means.
Agent of stability van reflect society. But it requier a deep intelectuall distancing and no foriegn interesys just to attempt this hard task.
Take care be humble aspire high.
My thoughts on the science of behavior change always run to “you first” 😅
Wrong Q&A linked, please correct the same.
if you want to learn about behavior just read B.F Skinner
I challenge you to take a shot everytime they say behavior
I was looking for a solution and discovered the problem of 2021.
I want this video very badly
Well, I was not very convinced by all of this. You have to ask: ~ "How scientific is it?" ~ to start with it has to be quantifiable in terms of data, repeatable and make testable predictions. The data offered seemed awfully woolly to me. Perhaps if there is a good Q&A follow-up session, it might become a little clearer and the sources easily accessed.
There is Q&A follow up, you can watch it! 🙂
I get why you have some doubts, but it is scientific. Most of things they say if not all are pretty basic and were observed in different studies. Plastic bag tax? You can find data from many countries. Award better motivator than guilt? numerous studies as well, cola example and the way people compare things also well known mechanism
"Social media" it's a very effective way of change people behaviour; most of the people that i know changed their habits by exposing themselves (too much IMO) to so called "social media", like a 85% of the girls that i know that go to the gym do it for look hotter, like the other girls that they see, not for be healthyer. Like a 90% of the guys that i know that go to the gym do it for be stronger than the other dudes that they see and also to beat 'em up on a fight that they look for when they go out or are are on the street; also, the "social media" it's pushing the behaviour towards more conservative thinking in economic and political terms, but mainly in economic terms because everything else will come from there.
I wish the last speaker had more time...NOT HAPPY 😑😑
This is about manipulating people to achieve social policy ends, not personal change.
Very well. The power to tax is the power to destroy.
Just accept your doom!
Where is the power coming from for electric cars? if it is not from renewables, then the emissions from power stations, or the pollution from nuclear power will increase. Solar panels, unless they are high quality, can also become a problem, such as Australian householders are finding in terms of the panels not lasting and the cost of recycling. Initially then, the source of power needs addressing first, along with introducing regulations that govern the quality of the solar panels produced. Also explain where the government will find the 12 billion raised in tobacco taxation every year. It is never that simple to change behaviour. Companies producing the goods mentioned also need to diversify or many will face bankruptcy. The alcohol and tobacco companies are very powerful, along with all corporations, so governments would need to address this, but it is difficult because many ministers go on to work for them after leaving governmemt! Watch the 'Yes Minister' and 'Yes Prime Minister' series that will give you some idea!
Ai
We are in the age of 1984 style social engineering.
You Nailed it.
This all sounds like sociological containment. Or containment Theory. this all sounds like sociological containment. Or containment there. And also a lot of it is Maslow hierarchy of needs.
Far too simplistic. Her input also relies on a clients honesty, which can be manipulated in any current psych assessment used today. Not one is actually based on science and relevant to current modern minds in our social dynamics. So how would her behaviour changes be based on human behaviour when our social cultural dynamics are so broad? Ones health, economy, free will, far too many variables. I toss out the Briggs-Meyers as bunk. A bored socialite is not science. One cannot categorize personalities of the human mind into pegs based on such a small sample size, her own family may not have been sane in and of itself. That is not science, psychology should not be holding all other free souls hostage to that nonsense. You want to change behaviour, it starts with free will. Even God cannot mess with that. Stop writing formulas for something that cannot be written.
How does free will apply to any of it? As far as psychology and behavioural studies go, the more we learn the less "free will" is shown an acting agent. The concept of free will is essentially being eradicated or having it's definition grow vaguer and less applicable to the real world as we learn more about physical factors that influence our behaviours. What exactly do you mean when you say that changing behaviour starts with free will?
@@GiggleBlizzard Did you "volitionally" choose to write that comment? Or did your brain decide for you and you just watched it do its thing?
@@thomasdavis805 Essentially there is no distinction between "me" and my brain (and my body), but I think both of those descriptions you gave are accurate and it just depends on how deep you want to go. At a higher level, assuming free will is kind of necessary for most discussion and social operations, but if you start analyzing the concept of free will I think you'll find that it is not really a thing.
@@GiggleBlizzard Oh, why is "freewill" not really a thing? 🙂
@@GiggleBlizzard If you don't want to explain your belief, perhaps recommend something I could read that has informed your belief?
To be honest, would rather live in a chaotic free society than in one that is so controlled and bureaucratic as whats being described by first speaker
Human are rigid and creatures of habit, plus we dont understand are self's enough. Is It any wonder why, maybe It's not lol either way good luck keep trying 👍
The short and long of things in life that sh!t happens. Its got nothing to do with "behavior." This is a gang of self absorded BS artists.
The short and long of things in life that sh!t happens. Its got nothing to do with "behavior." This is a gang of self absorded BS artists.