Google's Head of Behavioral Science on Why We Do What We Do? | Maya Shankar, PhD

Поділитися
Вставка
  • Опубліковано 29 лис 2024

КОМЕНТАРІ •

  • @ashok1goodlife
    @ashok1goodlife Рік тому +13

    What a person!
    15 years of study & research
    Experience with multiple departments in govt..
    Impressive!

  • @Oreoluwa
    @Oreoluwa 2 роки тому +15

    The memory construction part reminded me of childbirth. There's so much pain but the baby at the end kind of makes the mother seemingly forget everything before.

  • @Belx2
    @Belx2 3 роки тому +54

    She's a really good public speaker.

  • @5hirish
    @5hirish 3 роки тому +31

    07:32 1. Social Identity Priming
    09:45 2. Agency & Control
    12:12 3. Operational Transparency

  • @MrExtraFINESSEtrial
    @MrExtraFINESSEtrial 2 роки тому +7

    Very genuine energy which makes a very suited public speaker with good material the energy elevates the speaker

  • @manzoorkottayil4275
    @manzoorkottayil4275 3 роки тому +50

    The five behavioral science principles she explained;
    07:34 1. Social Identity Priming
    09:44 2. Agency & Control
    12:12 3. Operational Transparency
    14:22 4. Memory Construction
    16:50 5. The power of the Messenger

    • @NOquickDeviceCONNECT
      @NOquickDeviceCONNECT 11 місяців тому

      You left out GANG STALKING. People who study, analyze, stalk and make life difficult for their "victim". Th9se who study behavior have no problem participating in this activity for its under pretense that its for long term betterment of society. These behavioral scientists are thigs wearing bifocals n long coats. If you have no family, connections, credibility or are an x con, they MIGHT select you to "study". Morally corrupt, unethical, devious and conniving individuals seeking career advancement AT YOUR EXPENSE. F behavioral scientists.... With a rusty metal pipe➡️💯✔️👏

  • @kutubuddinshaikh5934
    @kutubuddinshaikh5934 2 роки тому +10

    AS AN INDIAN, IT GIVES ME AN IMMENSE PRIDE TO SEE OUR INDIAN DAUGHTERS IN SUCH A POSITION. JAI HIND.

  • @priya7008
    @priya7008 3 роки тому +8

    Very underrated video in UA-cam

  • @ShaileshSahasrabuddhe
    @ShaileshSahasrabuddhe 3 роки тому +24

    Sorry if I missed it but I don't think she ever gave credit to tons of research and experiments on "behavioral science/economics" by Daniel Kahneman ("thinking fast and slow") or Richard thaler ("nudge") or Dan Ariely ("irrational behavior") or many many other professors and scientists and psychologists (author - Rolf Dobelli - "Art of thinking clearly"). there's tons of material available (just search online). I don't think anything she talked about was outside of those known findings (since many years). I wish she had given relevant recognition to their work and given references to resources..

    • @kamu747
      @kamu747 2 роки тому +24

      She doesn't have to reference them in her talk. Citing is especially Relevant in the case for literary work. Every speaker of a profession and key not speaker stands on the shoulder of numerous people who built the ground work.
      You just happen to be familiar with the work of behavioural economists. But in every talk for every field, be it nutrition , environmental science, technology etc, everything is built off others findings.
      It would be a different case if she wrote a book or published a paper without referencing where her work was coming from if at all it came from them.
      There comes a time as well when the work doesn't need even need mentioning. Are you going to mention Isaac Newton Everytime you explain why something falls? It's not necessary.

    • @805espy
      @805espy 2 роки тому +6

      It's a 21 minute talk.

    • @DFHobbs
      @DFHobbs Рік тому +4

      You wanted a three hour symposium?

    • @ashok1goodlife
      @ashok1goodlife Рік тому +3

      Thank you for sharing the names & books

  • @christianxfb
    @christianxfb 2 роки тому +3

    truly amazing video!!

  • @bipinbhurtel3024
    @bipinbhurtel3024 Рік тому +3

    She is quoting everything from the Book " influence".

  • @anand40269
    @anand40269 5 місяців тому

    People don't want to sit on the driving seat, they like to be controlled by someone else. People want someone else to decide so that they don't have to bear the responsibility for the consequences of those decisions.

  • @priya7008
    @priya7008 3 роки тому +5

    Simply amazing

  • @youngmindswellness31
    @youngmindswellness31 3 роки тому +6

    The scientific studies of human habits, action and intentions known as behavioral science.

  • @alonsolce
    @alonsolce Рік тому

    what a weird way to start a speech, but it was awesome

  • @igorvolkov6396
    @igorvolkov6396 Рік тому

    Natural language programming was discredited by Dijkstra, but it is best applicable to live humans. The only thing you need is knowledge about how your own neurocomputer works.

  • @lmn6440
    @lmn6440 2 роки тому +12

    I'm not that thrilled at the idea that the government has a behavioural engineering department and might use it on people.

    • @kombinatsiya6000
      @kombinatsiya6000 2 роки тому +4

      Welcome to society.

    • @Mavish11
      @Mavish11 2 роки тому +1

      Trust me, it's necessary. Especially with how shifty everyone is at taking care of themselves.

    • @lmn6440
      @lmn6440 2 роки тому

      @@Mavish11 no i would rather a bit of death chaos and destruction due to bad indiviudal choices than the government planning and manipulating peoples behaviour

    • @newstheydidnttellus2982
      @newstheydidnttellus2982 Рік тому +3

      As long as it’s used for the greater good for mankind I’m all in. Not for making the rich and powerful more of the same

    • @DFHobbs
      @DFHobbs Рік тому

      Know that for every govt behavioral engineering employee working to bind us closer together in common purpose there are a thousand of them in private industry working to get you to empty your wallet and destroy your future.

  • @joeewer4024
    @joeewer4024 2 роки тому

    Have a nice weekend. Happy holidays

  • @TheOne9661
    @TheOne9661 3 роки тому +1

    Daniel Airley discusses much of this and more

    • @Add_Account485
      @Add_Account485 3 роки тому

      Just looking . Not being rude see he has half a beard. What going on there may I ask

    • @salvagedsandwhich7886
      @salvagedsandwhich7886 2 роки тому

      @@Add_Account485 damaged skin due to burns

  • @DrSRanjanMBBSAcupuncturist
    @DrSRanjanMBBSAcupuncturist Рік тому

    3:15 One word Change 'You earned it' lead to 9% Increase #Endowment Effect

    • @JonathanCrossland
      @JonathanCrossland 19 днів тому

      I disagree that this is true.
      Government marketing to getting people into the military, and the training they get says one thing, then when they are often abandoned, they are not sure the government is on their side. The wording now changed, says you do deserve it. It may even feel like gov is saying sorry.

  • @muskduh
    @muskduh 3 роки тому +1

    thank you for the video

  • @julianablanco8923
    @julianablanco8923 3 роки тому

    Thank you!

  • @janeknox3036
    @janeknox3036 2 роки тому +4

    I find the pacing back and forth very distracting.

    • @805espy
      @805espy 2 роки тому

      Said no one.

    • @janeknox3036
      @janeknox3036 2 роки тому

      @@805espy I refer my honorable friend to the answer I gave some months ago.

    • @bankruptcy_blueprint
      @bankruptcy_blueprint 8 місяців тому +1

      Call the cops

    • @janeknox3036
      @janeknox3036 8 місяців тому

      @@bankruptcy_blueprint It's already been filed with Editpol.

  • @trisha7760
    @trisha7760 Рік тому

    9:17

  • @Baja2424
    @Baja2424 2 роки тому

    She cute in smart

  • @useuff
    @useuff 2 роки тому

    So basically the independent decision we are set to make are also manipulated in different ways. Her examples are of informative scenarios but what if someone wants to persuade its people over an opinion asking for neutrality? Not ethical.
    Great information though.

  • @eddiemac5072
    @eddiemac5072 3 роки тому +4

    She mentions about being the first name on the ballot gets more votes which is funny, because on the ballot with Donald Trump and Joe Biden, Joe Bidens name was first and Donald Trumps was last, which I found so strange that I mentioned it to my family when I got home. I told them I would’ve thought the current President,(or anyone trying to get re-elected) should get the first position on the ballots.

    • @praj4862
      @praj4862 3 роки тому

      I think this may happen when you have similar attitudes towards all candidates and your involvement is low.

  • @JonathanCrossland
    @JonathanCrossland 19 днів тому

    Who are you to decide what policies are effected? Manipulating peoples behaviour towards your policy is unethical. It is manipulation. Even if you think it's the right thing to do, we live in complex systems that you have no idea what will happen with your manipulation. Just look at countless examples in history, when one group want to impose their values on others.

  • @Dowhatsright99
    @Dowhatsright99 Рік тому

    She called the Obama Whitehouse, the glory days? 🙄

  • @buddhaneosiddhananda8499
    @buddhaneosiddhananda8499 3 роки тому +1

    To think science can predict human behaviour is ludicrous...

    • @_Tenshan_
      @_Tenshan_ 3 роки тому +6

      Science predicted this exact comment 😆

    • @buddhaneosiddhananda8499
      @buddhaneosiddhananda8499 2 роки тому

      @@samkim872 Everything begins with choice...

    • @samkim872
      @samkim872 2 роки тому

      @@buddhaneosiddhananda8499 yes but our choices can be influenced or affected by so many things

    • @buddhaneosiddhananda8499
      @buddhaneosiddhananda8499 2 роки тому

      @@samkim872 Choices stem from our thoughts, science can't say how a.person thinks unless they control them...

    • @samkim872
      @samkim872 2 роки тому

      Ever heard of psychology or behavioral science?

  • @whoisme1669
    @whoisme1669 2 роки тому

    Pin

  • @stanleyklein524
    @stanleyklein524 Рік тому

    Behavioral "science" is an oxymoron.

  • @patriot82
    @patriot82 3 роки тому +8

    looking for actual information not an Obama fan girl

    • @talyahr3302
      @talyahr3302 3 роки тому +18

      If you didn't get any actual information from this extremely informative video, I really don't know what tell ya 😅😂

    • @d3x3d
      @d3x3d 2 роки тому +2

      she's way above your league bud. stick to watching your clay pigeon shooting videos and let the pros handle this subject matter.